Tokushima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tokushima Prefecture, Japan
Is Airbnb profitable in Tokushima in 2025? Explore comprehensive Airbnb analytics for Tokushima, Tokushima Prefecture, Japan to uncover income potential. This 2025 STR market report for Tokushima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Tokushima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tokushima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tokushima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tokushima (2025)
Understanding the monthly revenue variations for Airbnb listings in Tokushima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tokushima is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tokushima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,496+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $844 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $502 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $237, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tokushima
Tokushima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tokushima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tokushima:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tokushima
Average Daily Rate (ADR) Airbnb Trends in Tokushima (2025)
Effective short term rental pricing strategy in Tokushima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tokushima typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Tokushima
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Airbnb Seasonality Analysis & Trends in Tokushima (2025)
Peak Season (August, July, March)
- Revenue averages $893 per month
- Occupancy rates average 37.3%
- Daily rates average $85
Shoulder Season
- Revenue averages $705 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $85
Low Season (January, February, June)
- Revenue drops to average $604 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $78
Seasonality Insights for Tokushima
- The Airbnb seasonality in Tokushima shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tokushima's highest earning potential, with monthly revenues capable of climbing to $1,049, occupancy reaching a high of 44.4%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $575, occupancy could drop to 23.8%, and ADRs may adjust down to $72.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tokushima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tokushima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tokushima (2025)
Exploring the top neighborhoods for short-term rentals in Tokushima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tokushima City | The capital of Tokushima Prefecture, known for its vibrant culture and festivals. A hub for tourists visiting the Awa Odori dance festival and the Naruto whirlpools. | Awa Odori Kaikan, Naruto Whirlpools, Tokushima Castle, Bizan Park, Tokushima Art Museum |
| Naruto | Famous for the stunning Naruto whirlpools and beautiful coastal views. Ideal for nature lovers and those seeking adventure activities like boat tours. | Naruto Whirlpools, Onaruto Bridge, Naruto Park, Uzu no Michi, Shikoku Mura |
| Iya Valley | A picturesque remote valley famous for its vine bridges and stunning nature. Draws in travelers looking for tranquility and outdoor activities. | Iya Vine Bridge, Oboke Gorge, Iya Kazurabashi, Iya Valley Railway, Katsuragisan |
| Mt. Bizan | A popular spot for hiking, offering panoramic views of the entire Tokushima area. Attractive to both tourists and locals for outdoor activities. | Mount Bizan, Bizan Ropeway, Buddha Statues, Sunrise Viewing Spots |
| Katsuura | Known for its hot springs and beautiful coastline along the Shikoku Island. Offers a relaxing experience and draws in visitors looking for wellness. | Katsuura Onsen, Shikoku's beaches, Awa Odori Dance shows |
| Kagawa | Located nearby, Kagawa is known for its udon noodles and vibrant cultural scene. Convenient for visitors exploring both Tokushima and Kagawa. | Kagawa Udon shops, Ritsurin Garden, Shopping and dining areas |
| Mima City | A lesser-visited area known for its natural beauty, traditional lifestyle and historical significance. Good for those seeking an authentic Japanese experience. | Mima City Traditional Houses, Local Cultural Activities, Historical Sites |
| Awa City | Famous for its unique local culture and is also a great base to explore nearby natural attractions. Offers a quaint and relaxed atmosphere for guests. | Awa Jurobe Yaki, Awa Flower Park, Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Tokushima (2025)
Yes, Tokushima, Tokushima Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tokushima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 91% licensed listings)
Top Performing Airbnb Properties in Tokushima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tokushimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Earth Veloビル一棟貸! 各階に風呂トイレあり! 評価地域No.1 13名までOK
Entire Place • 5 bedrooms
![[ReN] Renovated 60s house. Drive! Shikoku.](https://a0.muscache.com/im/pictures/miso/Hosting-919274061301962620/original/69c77ece-5cc2-42b7-abbb-90e0a260639f.jpeg?im_w=480&im_format=avif)
[ReN] Renovated 60s house. Drive! Shikoku.
Entire Place • 1 bedroom
Private, Comfortable, Traditional Japanese House
Entire Place • 2 bedrooms
Komaian 'experience-based stay'
Entire Place • 2 bedrooms
![[One-floor] 3 Japanese-style rooms ♪ 8 people](https://a0.muscache.com/im/pictures/710a8505-0921-43bf-8e83-a981cd08f7e2.jpg?im_w=480&im_format=avif)
[One-floor] 3 Japanese-style rooms ♪ 8 people
Private Room • 3 bedrooms
![Tokushima GuestHouse [uchincu] Rental](https://a0.muscache.com/im/pictures/9c92356d-537b-4274-acad-ec20fb4387a1.jpg?im_w=480&im_format=avif)
Tokushima GuestHouse [uchincu] Rental
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tokushima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tokushima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 三木 | 1 | $53,313 | 79 | 4.96/5.0 |
| Fukui | 8 | $43,919 | 86 | 4.67/5.0 |
| Reina | 7 | $37,286 | 50 | 4.03/5.0 |
| Jiro & Yukiko | 2 | $28,432 | 559 | 4.88/5.0 |
| トリップシード | 7 | $24,305 | 116 | 4.65/5.0 |
| Yoriko | 1 | $17,940 | 155 | 4.94/5.0 |
| Yasuhiro | 2 | $17,673 | 143 | 4.43/5.0 |
| Masae | 1 | $15,165 | 33 | 5.00/5.0 |
| Kazunori | 3 | $13,751 | 484 | 4.66/5.0 |
| 京華 | 1 | $8,522 | 213 | 4.49/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tokushima.
Dive Deeper: Advanced Tokushima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tokushima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTokushima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tokushima
- The Tokushima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tokushima, Apartment/Condo properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 30.4% portion, catering likely to families or larger groups.
- The presence of 17.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Tokushima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tokushima
- The dominant room capacity in Tokushima is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Tokushima, indicating a high concentration in these sizes.
Tokushima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tokushima
- The most common guest capacity trend in Tokushima vacation rentals is listings accommodating 4 guests (15.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tokushima STR market, accounting for 28.2% of listings.
- 19.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tokushima.
- On average, properties in Tokushima are equipped to host 2.7 guests.
Tokushima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tokushima
- The most common availability pattern in Tokushima falls within the 271-366 days range, representing 67.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tokushima (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tokushima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
79.5% of total
2 Nights
4 listings
9.1% of total
30+ Nights
5 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Tokushima is 1 Night, adopted by 79.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.6%) of the Tokushima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Tokushima, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 79.5% of Tokushima hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tokushima.
Tokushima Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
6.7% of total
Moderate
30 listings
66.7% of total
Firm
10 listings
22.2% of total
Strict
2 listings
4.4% of total
Cancellation Policy Insights for Tokushima
- The prevailing Airbnb cancellation policy trend in Tokushima is Moderate, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 73.4% of listings offering Flexible or Moderate policies. This suggests guests in Tokushima may expect booking flexibility.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 66.7% market standard in Tokushima.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tokushima.
Tokushima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tokushima
- The overall average booking lead time for vacation rentals in Tokushima is 43 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Tokushima.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Tokushima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tokushima (2025)
Amenity Prevalence
Amenity Insights for Tokushima
- Essential amenities in Tokushima that guests expect include: Shampoo, Air conditioning, Washer, Wifi, Hair dryer, Essentials, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tokushima: Shampoo, Air conditioning, Washer, Wifi, Hair dryer, Essentials, Smoke alarm, Heating.
- Prioritize adding missing essentials: Essentials, Smoke alarm, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tokushima to stay competitive.
Tokushima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tokushima
- The typical guest profile for Airbnb in Tokushima consists of predominantly international visitors (75%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 25.5% of guests.
- Key international markets include Japan (25.5%) and Hong Kong (10%).
- Top languages spoken are English (40.2%) followed by Japanese (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tokushima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Matsue | 25 | $1,958 | $144.41 | 41% |
| Kurashiki | 50 | $1,878 | $176.12 | 44% |