Nasushiobara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tochigi Prefecture, Japan
Is Airbnb profitable in Nasushiobara in 2025? Explore comprehensive Airbnb analytics for Nasushiobara, Tochigi Prefecture, Japan to uncover income potential. This 2025 STR market report for Nasushiobara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Nasushiobara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nasushiobara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nasushiobara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nasushiobara (2025)
Understanding the monthly revenue variations for Airbnb listings in Nasushiobara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nasushiobara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nasushiobara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,209+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,560 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,546 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $750, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nasushiobara
Nasushiobara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nasushiobara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nasushiobara:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nasushiobara
Average Daily Rate (ADR) Airbnb Trends in Nasushiobara (2025)
Effective short term rental pricing strategy in Nasushiobara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nasushiobara typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $451+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Nasushiobara
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Airbnb Seasonality Analysis & Trends in Nasushiobara (2025)
Peak Season (August, June, May)
- Revenue averages $3,784 per month
- Occupancy rates average 34.4%
- Daily rates average $318
Shoulder Season
- Revenue averages $2,591 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $267
Low Season (January, February, September)
- Revenue drops to average $2,037 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $256
Seasonality Insights for Nasushiobara
- The Airbnb seasonality in Nasushiobara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nasushiobara's highest earning potential, with monthly revenues capable of climbing to $4,267, occupancy reaching a high of 54.1%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,821, occupancy could drop to 19.1%, and ADRs may adjust down to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nasushiobara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nasushiobara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nasushiobara (2025)
Exploring the top neighborhoods for short-term rentals in Nasushiobara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yudaki Falls | A beautiful natural site known for its stunning waterfalls and scenic views. It attracts nature lovers and hikers, making it a great location for rustic stays. | Yudaki Falls, Kegon Falls, Lake Chuzenji, Nikko National Park, Toshogu Shrine, Senjogahara Marshland |
| Nikko | A UNESCO World Heritage Site known for its historical temples and shrines, attracting many tourists interested in culture and history. | Toshogu Shrine, Rinnoji Temple, Shinkyo Bridge, Nikko Tamozawa Imperial Villa, Kegon Falls, Lake Chuzenji |
| Shikanoshita | A quiet, scenic area known for its hot springs and traditional ryokans. Perfect for travelers looking for a relaxing getaway. | Shikanoshita Onsen, Nikko National Park, Historic Ryokans, Scenic Hiking Trails, Stunning Autumn Foliage, Peaceful Temples |
| Nasushiobara City | A central city with easy access to multiple attractions in Tochigi Prefecture, ideal for travelers looking for convenience. | Nasushiobara Onsen, Nasu Highlands, Kaminokawa Castle Ruins, Local Cuisine, Hot Spring Resorts, Cultural Festivals |
| Nasu | Famous for its mountainous terrain, hot springs, and outdoor activities. A favorite destination for families and adventure seekers. | Nasu Animal Kingdom, Nasu Highland Park, Nasu Onsen, Outdoor Activities, Nasu Safari Park, Local Farms |
| Ojikami | A scenic area famous for its river and open-air baths. Great for tourists looking for a soothing experience in nature. | Ojikami Onsen, Outdoor Bathing Areas, Fishing Spots, Beautiful River Views, Hiking Trails, Local Cafes |
| Lake Nasu | Known for its picturesque lake and recreational activities. A popular destination for boaters and nature lovers. | Lake Nasu Activities, Boating, Fishing, Hiking Trails, Scenic Views, Local Eateries |
| Kuroiso | An area surrounded by mountains, offering a mix of outdoor activities and cultural experiences. Ideal for travelers who appreciate nature and local culture. | Kuroiso Onsen, Hiking Trails, Local Markets, Scenic Views, Traditional Crafts, Cultural Festivals |
Understanding Airbnb License Requirements & STR Laws in Nasushiobara (2025)
Yes, Nasushiobara, Tochigi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nasushiobara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Nasushiobara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nasushiobarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
An inn where you can enjoy a 700 tsubo mansion
Entire Place • 4 bedrooms
Stone Point Villa Nasu: Spa/Sauna/BBQ/EV charger
Entire Place • 3 bedrooms
Warmth Spacious cabin
Entire Place • 2 bedrooms
At the foot of Nasu, a modern house remodeled to a modern house, a large group, and a deckBBQ with a
Entire Place • 4 bedrooms
Up to 12 people | Wood stove | Unlimited use of firewood (extra charge) | BBQ with roof | 120-inch t
Entire Place • 3 bedrooms
Elle's Garden House: Stylish Wooden House, High Fenced Dog Run, DeckBBQ
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nasushiobara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nasushiobara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tsuyoshi | 1 | $85,781 | 47 | 4.98/5.0 |
| Leon | 1 | $62,019 | 12 | 4.92/5.0 |
| 津吹 | 1 | $60,933 | 105 | 4.94/5.0 |
| Satoru | 1 | $59,686 | 13 | 4.62/5.0 |
| Asuka | 1 | $51,239 | 49 | 4.78/5.0 |
| INasuRental | 1 | $49,610 | 3 | 4.67/5.0 |
| Michiyo | 1 | $48,338 | 5 | 5.00/5.0 |
| 聡 | 1 | $42,263 | 57 | 4.88/5.0 |
| Host #460256610 | 1 | $41,666 | 7 | 4.43/5.0 |
| Mtsubu | 6 | $34,789 | 43 | 4.17/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nasushiobara.
Dive Deeper: Advanced Nasushiobara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nasushiobara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNasushiobara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nasushiobara
- The Nasushiobara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nasushiobara, House properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 82.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.2%) offer potential for unique stay experiences.
Nasushiobara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nasushiobara
- The dominant room capacity in Nasushiobara is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.6% of the active Airbnb listings in Nasushiobara, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nasushiobara.
Nasushiobara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nasushiobara
- The most common guest capacity trend in Nasushiobara vacation rentals is listings accommodating 8+ guests (60.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nasushiobara STR market, accounting for 82.1% of listings.
- 85.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nasushiobara.
- On average, properties in Nasushiobara are equipped to host 6.9 guests.
Nasushiobara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nasushiobara
- The most common availability pattern in Nasushiobara falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nasushiobara (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nasushiobara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
96% of total
30+ Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Nasushiobara is 1 Night, adopted by 96% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.0%) of the Nasushiobara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96% of Nasushiobara hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nasushiobara.
Nasushiobara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
25% of total
Moderate
11 listings
45.8% of total
Firm
4 listings
16.7% of total
Strict
3 listings
12.5% of total
Cancellation Policy Insights for Nasushiobara
- The prevailing Airbnb cancellation policy trend in Nasushiobara is Moderate, used by 45.8% of listings.
- The market strongly favors guest-friendly terms, with 70.8% of listings offering Flexible or Moderate policies. This suggests guests in Nasushiobara may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.8% market standard in Nasushiobara.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nasushiobara.
Nasushiobara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nasushiobara
- The overall average booking lead time for vacation rentals in Nasushiobara is 27 days.
- Guests book furthest in advance for stays during May (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Nasushiobara.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Nasushiobara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nasushiobara (2025)
Amenity Prevalence
Amenity Insights for Nasushiobara
- Essential amenities in Nasushiobara that guests expect include: Air conditioning, Smoke alarm, Kitchen, Heating, Shampoo, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Wifi, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nasushiobara: Air conditioning, Smoke alarm, Kitchen, Heating, Shampoo, Washer.
- Prioritize adding missing essentials: Heating, Shampoo, Washer.
- Consider adding popular differentiators like Fire extinguisher or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nasushiobara to stay competitive.
Nasushiobara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nasushiobara
- The typical guest profile for Airbnb in Nasushiobara consists of primarily domestic travelers (78%), often arriving from nearby Yokohama, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 78.0% of guests.
- Key international markets include Japan (78%) and United States (5.5%).
- Top languages spoken are Japanese (50%) followed by English (26.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Yokohama and Tokyo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nasushiobara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Hokota | 15 | $3,676 | $240.16 | 49% |
| Tsumagoi | 83 | $3,329 | $295.25 | 38% |
| Nasu | 118 | $3,326 | $325.46 | 39% |
| Kawasaki | 11 | $3,178 | $220.40 | 59% |
| Kashima | 20 | $3,170 | $210.43 | 38% |
| Shinano | 20 | $2,610 | $254.99 | 38% |