Shizuoka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shizuoka Prefecture, Japan
Is Airbnb profitable in Shizuoka in 2025? Explore comprehensive Airbnb analytics for Shizuoka, Shizuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Shizuoka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Shizuoka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shizuoka Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shizuoka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shizuoka (2025)
Understanding the monthly revenue variations for Airbnb listings in Shizuoka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shizuoka is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shizuoka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,038+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,253 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $587 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $305, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shizuoka
Shizuoka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shizuoka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shizuoka:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shizuoka
Average Daily Rate (ADR) Airbnb Trends in Shizuoka (2025)
Effective short term rental pricing strategy in Shizuoka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shizuoka typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $403+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Shizuoka
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Airbnb Seasonality Analysis & Trends in Shizuoka (2025)
Peak Season (June, May, March)
- Revenue averages $1,914 per month
- Occupancy rates average 42.3%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,565 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $127
Low Season (August, September, October)
- Revenue drops to average $1,111 per month
- Occupancy decreases to average 38.4%
- Daily rates adjust to average $134
Seasonality Insights for Shizuoka
- The Airbnb seasonality in Shizuoka shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shizuoka's highest earning potential, with monthly revenues capable of climbing to $1,973, occupancy reaching a high of 48.1%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $989, occupancy could drop to 32.5%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shizuoka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shizuoka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shizuoka (2025)
Exploring the top neighborhoods for short-term rentals in Shizuoka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shizuoka City | The capital of Shizuoka Prefecture, known for its beautiful views of Mt. Fuji and excellent access to transportation. A hotspot for both business and leisure travelers due to its cultural heritage and urban amenities. | Shizuoka Sengen Shrine, Shizuoka Nihondaira Zoo, Shizuoka City Museum of Art, Toro Ruins, Shizuoka Dream Plaza |
| Hamamatsu | Famous for its music and manufacturing industries, Hamamatsu is a vibrant city with many attractions. The annual Hamamatsu Festival draws crowds, making it a great spot for Airbnb investments. | Hamamatsu Castle, Hamamatsu City Miho Seacoast, Act City Hamamatsu, Hamanako Palpal, Hamamatsu Flower Park |
| Minamiizu | A scenic coastal area known for hot springs and beautiful beaches. Perfect for travelers looking for relaxation and nature, great for vacation rentals. | Irozaki Lighthouse, Shimoda Onsen, Kawazuzakura Cherry Blossoms, Kumomi Beach, Perry Road |
| Numazu | A picturesque city with stunning views of Mt. Fuji and a harbor. Great for tourists visiting the Fuji Five Lakes area and those seeking seafood. | Numazu Port, Numazu Deep Sea Aquarium, Shin-Fuji Beach, Numazu Lantern Festival, Rakujuen Park |
| Atami | A famous hot spring resort town with beautiful coastal scenery. Known for its ryokans and proximity to Tokyo, it's highly attractive for short getaways. | Atami Onsen, Atami Castle, MOA Museum of Art, Akao Herb and Rose Garden, Atami Sun Beach |
| Gotemba | Located near the base of Mt. Fuji, Gotemba is popular for its outlet shopping and outdoor activities, appealing to both local and international tourists. | Gotemba Premium Outlets, Fujikyu Highland, Mt. Fuji 5th Station, Shojiko Lake, Asagiri Plateau |
| Aoi Ward | A historic area in Shizuoka City with traditional streets and cultural sites. Attracts tourists interested in history and local culture. | Shizuoka Castle Park, Toshogu Shrine, Shizuoka Prefectural Museum of Art, Sumpu Castle Park, Old Shizuoka Post Office |
| Ito | Well-known for its hot springs and coastal scenery, Ito offers a quaint atmosphere with many ryokan options, great for tourists seeking relaxation and traditional experiences. | Ito Onsen, Marina Ito, Mt. Omuro, Ito Marine Town, Izu Teddy Bear Museum |
Understanding Airbnb License Requirements & STR Laws in Shizuoka (2025)
Yes, Shizuoka, Shizuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shizuoka to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Shizuoka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shizuokabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Uwanosora Bed&BBQ&Sauna
Entire Place • 2 bedrooms
An inn where you can spend the morning in Satoyama
Entire Place • 2 bedrooms
Exclusive Stay in a 120-Year-Old Art-Filled Inn
Entire Place • 1 bedroom
Japan’s 1st Craft Beer Hotel by West Coast Brewing
Private Room • N/A
Cats & Japanese traditional room and foods,ODEN.
Private Room • N/A
Your Warm Second House/ 2 Bedrooms
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shizuoka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shizuoka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hayashi Family | 1 | $103,601 | 381 | 4.98/5.0 |
| 龍士郎 | 1 | $90,104 | 28 | 4.93/5.0 |
| The Villa Barrel Lounge | 4 | $49,641 | 27 | 5.00/5.0 |
| Yusuke | 1 | $41,729 | 22 | 4.82/5.0 |
| 健人 | 2 | $19,133 | 126 | 4.66/5.0 |
| Hisano | 2 | $18,659 | 160 | 4.93/5.0 |
| Host #266848139 | 6 | $18,452 | 22 | 2.98/5.0 |
| Kosei | 3 | $14,960 | 113 | 4.85/5.0 |
| Atsushi | 1 | $14,731 | 377 | 4.92/5.0 |
| Sayuki | 2 | $14,627 | 388 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shizuoka.
Dive Deeper: Advanced Shizuoka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shizuoka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShizuoka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shizuoka
- The Shizuoka Airbnb market composition is heavily skewed towards Private Room listings, which make up 45.5% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shizuoka, Hotel/Boutique properties are the most common (42.4%), reflecting the local real estate landscape.
- Houses represent a significant 30.3% portion, catering likely to families or larger groups.
- The presence of 42.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Shizuoka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shizuoka
- The dominant room capacity in Shizuoka is 1 bedroom listings, making up 51.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Shizuoka, indicating a high concentration in these sizes.
- With over half the market (51.5%) consisting of studios or 1-bedroom units, Shizuoka is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Shizuoka.
Shizuoka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shizuoka
- The most common guest capacity trend in Shizuoka vacation rentals is listings accommodating 2 guests (15.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 1 guest dominate the Shizuoka STR market, accounting for 30.4% of listings.
- 12.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shizuoka.
- On average, properties in Shizuoka are equipped to host 2.0 guests.
Shizuoka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shizuoka
- The most common availability pattern in Shizuoka falls within the 271-366 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shizuoka (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shizuoka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
93.5% of total
2 Nights
1 listings
3.2% of total
7-29 Nights
1 listings
3.2% of total
Key Insights
- The most prevalent minimum stay requirement in Shizuoka is 1 Night, adopted by 93.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.7%) of the Shizuoka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 93.5% of Shizuoka hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shizuoka.
Shizuoka Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
28.1% of total
Moderate
15 listings
46.9% of total
Firm
4 listings
12.5% of total
Strict
4 listings
12.5% of total
Cancellation Policy Insights for Shizuoka
- The prevailing Airbnb cancellation policy trend in Shizuoka is Moderate, used by 46.9% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Shizuoka may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.9% market standard in Shizuoka.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shizuoka.
Shizuoka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shizuoka
- The overall average booking lead time for vacation rentals in Shizuoka is 35 days.
- Guests book furthest in advance for stays during April (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Shizuoka.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Shizuoka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shizuoka (2025)
Amenity Prevalence
Amenity Insights for Shizuoka
- Essential amenities in Shizuoka that guests expect include: Air conditioning, Heating, Fire extinguisher, Hair dryer, Shampoo, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Smoke alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shizuoka: Air conditioning, Heating, Fire extinguisher, Hair dryer, Shampoo, Wifi.
- Prioritize adding missing essentials: Shampoo, Wifi.
- Consider adding popular differentiators like Hangers or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shizuoka to stay competitive.
Shizuoka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shizuoka
- The typical guest profile for Airbnb in Shizuoka consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 30.1% of guests.
- Key international markets include Japan (30.1%) and United States (13%).
- Top languages spoken are English (41.4%) followed by Japanese (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shizuoka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Tateyama | 29 | $3,571 | $329.03 | 31% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |
| Tsuru | 20 | $3,500 | $217.84 | 57% |
| Oshino | 10 | $3,366 | $518.54 | 32% |
| Hayama | 35 | $3,149 | $352.86 | 36% |