Numazu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shizuoka Prefecture, Japan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Numazu in 2025? Explore comprehensive Airbnb analytics for Numazu, Shizuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Numazu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.

Whether you're considering an Airbnb investment in Numazu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Numazu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Numazu Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$214
The average rental revenue earned for an occupied room per day in Numazu.
Occupancy Rate(?)
37.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$34,626
Typical annual income for an Airbnb listing in Numazu. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
111.1%
Strong growth (111.1%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Numazu.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Numazu.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
45
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Numazu (2025)

Understanding the monthly revenue variations for Airbnb listings in Numazu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Numazu is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Numazu across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,782+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,278 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,109 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $426, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Numazu

Numazu Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Numazu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Numazu:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Numazu

Average Daily Rate (ADR) Airbnb Trends in Numazu (2025)

Effective short term rental pricing strategy in Numazu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Numazu typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $331+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
  • Typical properties (Median) charge around $106 per night.
  • Entry-level properties (Bottom 25%) earn around $36 per night.

Average Daily Rate (ADR) Trend by Month in Numazu

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Airbnb Seasonality Analysis & Trends in Numazu (2025)

Peak Season (May, April, June)
  • Revenue averages $4,799 per month
  • Occupancy rates average 31.5%
  • Daily rates average $171
Shoulder Season
  • Revenue averages $2,960 per month
  • Occupancy maintains around 43.7%
  • Daily rates hold near $177
Low Season (January, February, November)
  • Revenue drops to average $1,614 per month
  • Occupancy decreases to average 32.1%
  • Daily rates adjust to average $196

Seasonality Insights for Numazu

  • The Airbnb seasonality in Numazu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Numazu's highest earning potential, with monthly revenues capable of climbing to $4,955, occupancy reaching a high of 54.2%, and ADRs peaking at $210.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,450, occupancy could drop to 29.5%, and ADRs may adjust down to $166.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Numazu.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Numazu seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Numazu (2025)

Exploring the top neighborhoods for short-term rentals in Numazu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Numazu City Center
The bustling heart of Numazu, known for its shopping, dining, and entertainment options. A prime location for travelers seeking convenience and accessibility to local attractions.
Numazu Fish Market, Numazu G compass, Numazu Port, Shizuoka Prefectural Museum of Art, Numazu Castle Ruins
Mishima
A neighboring city with rich cultural heritage and proximity to Mt. Fuji, attracting visitors interested in nature and traditional Japanese experiences.
Mishima Taisha Shrine, Mishima Sky Walk, Fuji-Hakone-Izu National Park, Mishima Grand Shrine
Lake Ashi
A scenic area renowned for its natural beauty and hot springs, providing a relaxing getaway for tourists looking for tranquility and stunning views of Mt. Fuji.
Lake Ashi, Hakone Shrine, Ponton Boat Cruise, Hakone Open-Air Museum, Owakudani Valley
Izu Peninsula
Famous for its hot springs, beaches, and beautiful coastline, the Izu Peninsula is a popular destination for travelers seeking relaxation and outdoor activities.
Atami Hot Springs, Shimonaka Beach, Izu Shaboten Park, Jigokudani (Hell Valley)
Numazu Seabass Park
A recreational area by the sea, ideal for families and those enjoying outdoor adventures, including fishing and picnicking by the coastline.
Seabass Fishing, Beach Activities, Numazu Ambassadors, Scenic Walking Paths
Gotemba
Easy access to shopping outlets and stunning views of Mt. Fuji, appealing to both shoppers and nature lovers.
Gotemba Premium Outlets, Fujiyama Onsen, View of Mt. Fuji, Lake Yamanakako
Heda
Known for its beautiful coastline and seafood, Heda attracts food lovers and beachgoers looking for a peaceful and picturesque setting.
Heda Beach, Seafood Markets, Scenic Cliffs, Heda-Tai
Itō
A popular hot spring resort town with a variety of ryokans and beautiful coastal views, it draws visitors looking for relaxation and wellness retreats.
Itō Onsen, Itō Marine Town, Jogasaki Coast, Atagawa Tropical & Alligator Garden

Understanding Airbnb License Requirements & STR Laws in Numazu (2025)

Yes, Numazu, Shizuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Numazu to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 84% licensed listings)

Top Performing Airbnb Properties in Numazu (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Numazubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

A huge accommodation site!Maximum 43 people, Fun!

A huge accommodation site!Maximum 43 people, Fun!

Entire Place • 11 bedrooms

$344,845
Revenue
30.3%
Occupancy
$2000.98
Daily Rate
[Izu Rental Villa Bakelen] Sunset Ocean View 1 Entire Building 2 Large Baths & Terrace (1-20 people)

[Izu Rental Villa Bakelen] Sunset Ocean View 1 Entire Building 2 Large Baths & Terrace (1-20 people)

Entire Place • 7 bedrooms

$231,358
Revenue
62.8%
Occupancy
$846.34
Daily Rate
New! A stylish newly built villa where you can experience extraordinary things that come to the sea

New! A stylish newly built villa where you can experience extraordinary things that come to the sea

Entire Place • 2 bedrooms

$139,200
Revenue
41.7%
Occupancy
$662.02
Daily Rate
Experience the extraordinary experience of the only place where you can see beautiful Suruga Bay and

Experience the extraordinary experience of the only place where you can see beautiful Suruga Bay and

Entire Place • 3 bedrooms

$78,621
Revenue
55.2%
Occupancy
$387.65
Daily Rate
In front of the sea!Oceanfront Vacation Rental facing Suruga Bay

In front of the sea!Oceanfront Vacation Rental facing Suruga Bay

Entire Place • 3 bedrooms

$62,200
Revenue
27.6%
Occupancy
$574.58
Daily Rate
[Entire one group] A port villa with only a sea view, a beautiful sunset in Toda Bay, and a BBQ with

[Entire one group] A port villa with only a sea view, a beautiful sunset in Toda Bay, and a BBQ with

Entire Place • 2 bedrooms

$61,874
Revenue
64.7%
Occupancy
$213.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Numazu (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Numazu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lsc Hotels1$344,845204.70/5.0
信一郎1$231,3581014.75/5.0
Seiya2$201,4002664.79/5.0
Calmbase Nana4$110,3361724.69/5.0
自力建設2$94,8022234.96/5.0
Futa3$82,4105224.90/5.0
The Guest House Japan Resort1$78,6211084.89/5.0
スマートステイ1$59,247494.88/5.0
タカハシ1$50,9271334.96/5.0
Seiichiro6$49,0108834.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Numazu.

Dive Deeper: Advanced Numazu STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Numazu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Numazu Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Numazu

  • The Numazu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.8% of the 45 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Numazu, House properties are the most common (57.8%), reflecting the local real estate landscape.
  • Houses represent a significant 57.8% portion, catering likely to families or larger groups.
  • The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Numazu Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Numazu

  • The dominant room capacity in Numazu is 1 bedroom listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 57.8% of the active Airbnb listings in Numazu, indicating a high concentration in these sizes.
  • A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Numazu.

Numazu Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Numazu

  • The most common guest capacity trend in Numazu vacation rentals is listings accommodating 8+ guests (22.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Numazu STR market, accounting for 40.0% of listings.
  • 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Numazu.
  • On average, properties in Numazu are equipped to host 3.7 guests.

Numazu Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Numazu

  • The most common availability pattern in Numazu falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 62.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Numazu (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 37.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Numazu Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (79.5%)

1 Night

35 listings

79.5% of total

2 Nights (2.3%)

2 Nights

1 listings

2.3% of total

3 Nights (11.4%)

3 Nights

5 listings

11.4% of total

7-29 Nights (2.3%)

7-29 Nights

1 listings

2.3% of total

30+ Nights (4.5%)

30+ Nights

2 listings

4.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Numazu is 1 Night, adopted by 79.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (81.8%) of the Numazu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 79.5% of Numazu hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Numazu.

Numazu Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (12.2%)

Flexible

5 listings

12.2% of total

Moderate (56.1%)

Moderate

23 listings

56.1% of total

Firm (31.7%)

Firm

13 listings

31.7% of total

Cancellation Policy Insights for Numazu

  • The prevailing Airbnb cancellation policy trend in Numazu is Moderate, used by 56.1% of listings.
  • There's a relatively balanced mix between guest-friendly (68.3%) and stricter (31.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 56.1% market standard in Numazu.
  • Regularly review your cancellation policy against competitors and market demand shifts in Numazu.

Numazu STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Numazu

  • The overall average booking lead time for vacation rentals in Numazu is 32 days.
  • Guests book furthest in advance for stays during April (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Numazu.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Numazu averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Numazu (2025)

Amenity Prevalence

Amenity Insights for Numazu

  • Essential amenities in Numazu that guests expect include: Wifi, Air conditioning, Smoke alarm, Hair dryer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Numazu: Wifi, Air conditioning, Smoke alarm, Hair dryer.
  • Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Hair dryer.
  • Consider adding popular differentiators like Essentials or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Numazu to stay competitive.

Numazu Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Numazu

  • The typical guest profile for Airbnb in Numazu consists of a mix of domestic (41%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 40.7% of guests.
  • Key international markets include Japan (40.7%) and United States (11.7%).
  • Top languages spoken are English (36.3%) followed by Japanese (23.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Numazu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Futtsu21$4,765$425.2935%
Hakone269$4,754$284.7954%
Miyota34$4,505$282.0047%
Karuizawa103$4,388$367.8243%
Naganohara10$4,256$364.0849%
Kusatsu26$4,228$352.0740%
Fujikawaguchiko392$4,036$243.5456%
Atami131$4,016$321.7740%
Miura17$3,954$432.6439%
Shirakawa10$3,705$221.4668%

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