Izu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shizuoka Prefecture, Japan
Is Airbnb profitable in Izu in 2025? Explore comprehensive Airbnb analytics for Izu, Shizuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Izu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Izu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Izu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Izu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Izu (2025)
Understanding the monthly revenue variations for Airbnb listings in Izu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Izu is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Izu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,426+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,695 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,080 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $776, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Izu
Izu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Izu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Izu:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Izu
Average Daily Rate (ADR) Airbnb Trends in Izu (2025)
Effective short term rental pricing strategy in Izu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Izu typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $982+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $422 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Izu
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Airbnb Seasonality Analysis & Trends in Izu (2025)
Peak Season (July, August, May)
- Revenue averages $4,573 per month
- Occupancy rates average 46.1%
- Daily rates average $343
Shoulder Season
- Revenue averages $3,402 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $353
Low Season (January, February, November)
- Revenue drops to average $2,446 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $381
Seasonality Insights for Izu
- The Airbnb seasonality in Izu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Izu's highest earning potential, with monthly revenues capable of climbing to $4,786, occupancy reaching a high of 54.8%, and ADRs peaking at $409.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,318, occupancy could drop to 28.0%, and ADRs may adjust down to $324.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Izu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Izu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Izu (2025)
Exploring the top neighborhoods for short-term rentals in Izu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Atami | Famous hot spring resort town with beachfront access and a wide range of accommodations. Ideal for tourists seeking relaxation and recreation, with nearby attractions like the beach and hot spring baths. | Atami Onsen, Atami Sun Beach, MOA Museum of Art, Atami Castle, Kinomiya Shrine |
| Izu Kogen | Scenic coastal area renowned for its natural beauty and as a base for outdoor activities such as hiking and hot spring bathing. Popular among nature lovers and those looking for a quiet getaway. | Izu Kogen Highlands, Jukken Falls, Jogasaki Coast, Izu Glass and Glasswork Museum, Kadowaki Suspension Bridge |
| Shuzenji | Charming historic town known for its traditional ryokan and onsen. Attracts those interested in cultural experiences and relaxation in a tranquil setting. | Shuzenji Onsen, Shuzenji Nijino Sato, Buddhist temple of Shuzen-ji, Arahakeyama Shrine, Shuzenji Country Club |
| Numazu | Key coastal city with access to Mt. Fuji views and popular seafood markets. Good for tourists looking for fresh seafood experiences and scenic landscapes. | Numazu Port, Numazu Deep Sea Aquarium, Kanzanji Temple, Senbonhama Park, Osezaki Algae Land |
| Izu City | Picturesque city known for its rich cultural heritage and beautiful coastlines. Ideal for tourists interested in history and scenic ocean views. | Izu Historical Museum, Izu Marble Museum, Kawazu Nanadaru Waterfalls, Izu Oceanic Park, Osezaki Point |
| Microsuke | A unique area that combines beautiful natural surroundings with local hospitality, attracting travelers looking for quiet retreats and traditional experiences. | Microsuke Park, Local farms and orchards, Scenic lookout points, Cycling trails, Cultural festivals |
| Hatsushima | Small island getaway with stunning ocean views, ideal for short stays and water activities. A rare and exclusive experience for those wanting to escape the mainland. | Hatsushima Marine Park, Beach facilities, Scuba diving spots, Island walking paths, Picturesque viewpoints |
| Kawazu | Known for its cherry blossoms in spring and scenic coastlines, attracting both nature lovers and cultural enthusiasts with its beautiful landscapes and local attractions. | Kawazu Cherry Blossom Festival, Kawazu Onsen, Kawazu Seven Waterfalls, Shirahama Beach, Kawazu Nanadaru River |
Understanding Airbnb License Requirements & STR Laws in Izu (2025)
Yes, Izu, Shizuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Izu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Izu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Izubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Nishiizu Rental Villa Bakelite] 1 building overlooking the sea 513 square meters 2 kinds of public](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-52742301/original/bcd2cc97-1a92-4a9e-85f5-8ec2273a34f1.jpeg?im_w=480&im_format=avif)
[Nishiizu Rental Villa Bakelite] 1 building overlooking the sea 513 square meters 2 kinds of public
Entire Place • 5 bedrooms
![[Nishiizu Rental Villa Bakelite] 1 building overlooking the sea rental 155 square meters open-air ja](https://a0.muscache.com/im/pictures/miso/Hosting-878730181687625171/original/5f5167ff-f000-4f93-825d-755880ad4e49.jpeg?im_w=480&im_format=avif)
[Nishiizu Rental Villa Bakelite] 1 building overlooking the sea rental 155 square meters open-air ja
Entire Place • 2 bedrooms
【ONSEN&Stunning open bath】Izu special experience
Entire Place • 3 bedrooms
BBQ, hot springs and sauna Resort villa/IZU
Entire Place • 7 bedrooms
Izu Shuzenji Temple | Family 132 ㎡ single-family house | Natural hot spring without water can take a
Entire Place • 3 bedrooms
Natural Hot Spring/Mt. Fuji View/Private Deck for Extraordinary Rentals with Izu Onsen
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Izu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Izu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 信一郎 | 3 | $334,338 | 218 | 4.35/5.0 |
| Host #399581356 | 7 | $204,864 | 0 | 0.00/5.0 |
| Nami | 3 | $119,955 | 400 | 4.99/5.0 |
| たか | 3 | $116,745 | 10 | 1.63/5.0 |
| Ken | 1 | $106,422 | 132 | 4.93/5.0 |
| Reception | 1 | $70,303 | 54 | 4.89/5.0 |
| 株式会社エンゼルホテルズ | 5 | $55,635 | 9 | 0.90/5.0 |
| Tasuku | 1 | $42,287 | 7 | 5.00/5.0 |
| 正樹 | 2 | $38,164 | 22 | 4.31/5.0 |
| Torus | 1 | $38,045 | 52 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Izu.
Dive Deeper: Advanced Izu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Izu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIzu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Izu
- The Izu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Izu, House properties are the most common (57.8%), reflecting the local real estate landscape.
- Houses represent a significant 57.8% portion, catering likely to families or larger groups.
- The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Izu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Izu
- The dominant room capacity in Izu is 2 bedrooms listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.5% of the active Airbnb listings in Izu, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Izu.
Izu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Izu
- The most common guest capacity trend in Izu vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Izu STR market, accounting for 57.7% of listings.
- 53.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Izu.
- On average, properties in Izu are equipped to host 5.4 guests.
Izu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Izu
- The most common availability pattern in Izu falls within the 271-366 days range, representing 48.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Izu (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Izu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
97.7% of total
2 Nights
1 listings
2.3% of total
Key Insights
- The most prevalent minimum stay requirement in Izu is 1 Night, adopted by 97.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Izu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.7% of Izu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Izu.
Izu Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
3.2% of total
Flexible
4 listings
12.9% of total
Moderate
5 listings
16.1% of total
Firm
13 listings
41.9% of total
Strict
8 listings
25.8% of total
Cancellation Policy Insights for Izu
- The prevailing Airbnb cancellation policy trend in Izu is Firm, used by 41.9% of listings.
- A majority (67.7%) of hosts in Izu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.9% market standard in Izu.
- Regularly review your cancellation policy against competitors and market demand shifts in Izu.
Izu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Izu
- The overall average booking lead time for vacation rentals in Izu is 32 days.
- Guests book furthest in advance for stays during May (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (37 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Izu.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Izu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Izu (2025)
Amenity Prevalence
Amenity Insights for Izu
- Essential amenities in Izu that guests expect include: Air conditioning, Kitchen, Wifi, Shampoo, Smoke alarm, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Fire extinguisher, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Izu: Air conditioning, Kitchen, Wifi, Shampoo, Smoke alarm, Hair dryer.
- Prioritize adding missing essentials: Kitchen, Wifi, Shampoo, Smoke alarm, Hair dryer.
- Consider adding popular differentiators like TV or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Izu to stay competitive.
Izu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Izu
- The typical guest profile for Airbnb in Izu consists of a mix of domestic (46%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 46.0% of guests.
- Key international markets include Japan (46%) and United States (9.1%).
- Top languages spoken are English (36.7%) followed by Japanese (33.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Izu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Tateyama | 29 | $3,571 | $329.03 | 31% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |
| Tsuru | 20 | $3,500 | $217.84 | 57% |
| Oshino | 10 | $3,366 | $518.54 | 32% |
| Hayama | 35 | $3,149 | $352.86 | 36% |