Hamamatsu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shizuoka Prefecture, Japan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hamamatsu in 2025? Explore comprehensive Airbnb analytics for Hamamatsu, Shizuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Hamamatsu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Hamamatsu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hamamatsu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hamamatsu Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$143
The average rental revenue earned for an occupied room per day in Hamamatsu.
Occupancy Rate(?)
26.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$12,378
Typical annual income for an Airbnb listing in Hamamatsu. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.9%
Significant decrease (-23.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Hamamatsu.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Hamamatsu.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hamamatsu (2025)

Understanding the monthly revenue variations for Airbnb listings in Hamamatsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hamamatsu is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hamamatsu across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,827+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,962 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $715 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $304, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hamamatsu

Hamamatsu Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hamamatsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hamamatsu:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hamamatsu

Average Daily Rate (ADR) Airbnb Trends in Hamamatsu (2025)

Effective short term rental pricing strategy in Hamamatsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hamamatsu typically peaks in March and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Hamamatsu

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Airbnb Seasonality Analysis & Trends in Hamamatsu (2025)

Peak Season (August, December, July)
  • Revenue averages $1,497 per month
  • Occupancy rates average 33.7%
  • Daily rates average $137
Shoulder Season
  • Revenue averages $1,209 per month
  • Occupancy maintains around 27.7%
  • Daily rates hold near $141
Low Season (June, September, October)
  • Revenue drops to average $1,010 per month
  • Occupancy decreases to average 24.4%
  • Daily rates adjust to average $130

Seasonality Insights for Hamamatsu

  • The Airbnb seasonality in Hamamatsu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hamamatsu's highest earning potential, with monthly revenues capable of climbing to $1,541, occupancy reaching a high of 36.9%, and ADRs peaking at $154.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $953, occupancy could drop to 22.2%, and ADRs may adjust down to $121.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hamamatsu.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hamamatsu seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hamamatsu (2025)

Exploring the top neighborhoods for short-term rentals in Hamamatsu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Naka-ku
The central district of Hamamatsu, with a mix of shopping, dining, and entertainment options. It's great for visitors who want to explore the city and experience urban life.
Hamamatsu Castle, Nakamura Castle, Hamamatsu Museum of Musical Instruments, Kansenden Garden, Chuo Park
Hamamatsu City Zoo
A family-friendly area with a popular zoo and park. Ideal for families traveling with children looking for activities and nature.
Hamamatsu City Zoo, Hamamatsu Flower Park, Nature trails, Playgrounds
Nishi-ku
One of the quieter districts, known for its residential areas and proximity to natural attractions, making it ideal for those seeking tranquility.
Lake Hamana, Mizuno Mura, Nature walks, Onsen (hot springs)
Shin Hamamatsu
Close to the Hamamatsu train station, this area is convenient for travelers looking for easy access to public transport and city attractions.
Ieyasu and Mikoshiman Shrine, Hamamatsu Station shopping areas, Local restaurants
Kikugawa City
A serene area known for its beautiful landscapes and hot springs, perfect for those looking for a relaxing getaway among nature.
Kikugawa Onsen, Japanese gardens, Riverside parks
Mizunami City
Famous for its historical sites and cultural experiences, appealing to tourists interested in Japanese history and culture.
Mizunami City Museum, Historical buildings, Temples
South Hamamatsu
A coastal area with beautiful beaches and water activities, ideal for tourists seeking sun and sea.
Shirahama Beach, Water sports activities, Local seafood restaurants
Hamanako
The area around Lake Hamana, known for its stunning views and recreational activities, great for tourists looking for outdoor experiences.
Lake Hamana, Hot air balloon rides, Scenic viewpoints, Fishing

Understanding Airbnb License Requirements & STR Laws in Hamamatsu (2025)

Yes, Hamamatsu, Shizuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hamamatsu to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 97% licensed listings)

Top Performing Airbnb Properties in Hamamatsu (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamamatsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Culinary B&A 401

Culinary B&A 401

Entire Place • 1 bedroom

$35,113
Revenue
44.1%
Occupancy
$214.08
Daily Rate
Enjoy nature in an authentic Canadian log house (dream log cabin) that blends into nature!

Enjoy nature in an authentic Canadian log house (dream log cabin) that blends into nature!

Entire Place • 2 bedrooms

$32,795
Revenue
73.4%
Occupancy
$122.21
Daily Rate
Culinary B&A 402

Culinary B&A 402

Entire Place • 1 bedroom

$29,041
Revenue
38.6%
Occupancy
$205.23
Daily Rate
A guest house perfect for a family vacation at Lake Hamana and Kashiyama-ji Temple

A guest house perfect for a family vacation at Lake Hamana and Kashiyama-ji Temple

Entire Place • 3 bedrooms

$26,874
Revenue
75.3%
Occupancy
$92.83
Daily Rate
Relax stay ♫ Legrand Mishima LM-101

Relax stay ♫ Legrand Mishima LM-101

Entire Place • 1 bedroom

$23,773
Revenue
50.0%
Occupancy
$126.44
Daily Rate
[Entire house] 100-year-old Japanese house "mariya"

[Entire house] 100-year-old Japanese house "mariya"

Entire Place • 2 bedrooms

$22,295
Revenue
35.8%
Occupancy
$179.24
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hamamatsu (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hamamatsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
365base13$109,1632224.55/5.0
Culinary4$89,3282134.76/5.0
すかいらんど3$54,778463.25/5.0
Takahisa1$32,7951004.88/5.0
小田1$26,8741744.71/5.0
あかねこ1$22,295324.97/5.0
青嶋2$10,246954.93/5.0
Atsutoshi1$7,5911834.95/5.0
Shiro2$5,0001254.78/5.0
Saya And Nadz1$8921024.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hamamatsu.

Dive Deeper: Advanced Hamamatsu STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hamamatsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hamamatsu Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hamamatsu

  • The Hamamatsu Airbnb market composition is heavily skewed towards Private Room listings, which make up 58.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hamamatsu, Apartment/Condo properties are the most common (41.4%), reflecting the local real estate landscape.
  • Houses represent a significant 24.1% portion, catering likely to families or larger groups.
  • The presence of 27.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Hamamatsu Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hamamatsu

  • The dominant room capacity in Hamamatsu is 1 bedroom listings, making up 58.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.4% of the active Airbnb listings in Hamamatsu, indicating a high concentration in these sizes.
  • With over half the market (58.6%) consisting of studios or 1-bedroom units, Hamamatsu is particularly well-suited for individuals or couples.

Hamamatsu Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hamamatsu

  • The most common guest capacity trend in Hamamatsu vacation rentals is listings accommodating 4 guests (20.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Hamamatsu STR market, accounting for 37.9% of listings.
  • 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hamamatsu.
  • On average, properties in Hamamatsu are equipped to host 3.4 guests.

Hamamatsu Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hamamatsu

  • The most common availability pattern in Hamamatsu falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Hamamatsu (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hamamatsu Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (89.7%)

1 Night

26 listings

89.7% of total

2 Nights (10.3%)

2 Nights

3 listings

10.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Hamamatsu is 1 Night, adopted by 89.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Hamamatsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 89.7% of Hamamatsu hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hamamatsu.

Hamamatsu Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (7.1%)

Flexible

2 listings

7.1% of total

Moderate (85.7%)

Moderate

24 listings

85.7% of total

Firm

1 listings

3.6% of total

Strict

1 listings

3.6% of total

Cancellation Policy Insights for Hamamatsu

  • The prevailing Airbnb cancellation policy trend in Hamamatsu is Moderate, used by 85.7% of listings.
  • The market strongly favors guest-friendly terms, with 92.8% of listings offering Flexible or Moderate policies. This suggests guests in Hamamatsu may expect booking flexibility.
  • Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 85.7% market standard in Hamamatsu.
  • Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hamamatsu.

Hamamatsu STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hamamatsu

  • The overall average booking lead time for vacation rentals in Hamamatsu is 28 days.
  • Guests book furthest in advance for stays during November (average 36 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Hamamatsu.
  • Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
  • Monitor your own booking lead times against these Hamamatsu averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hamamatsu (2025)

Amenity Prevalence

Amenity Insights for Hamamatsu

  • Essential amenities in Hamamatsu that guests expect include: Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Kitchen, Shampoo are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hamamatsu: Air conditioning, Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Washer or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hamamatsu to stay competitive.

Hamamatsu Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hamamatsu

  • The typical guest profile for Airbnb in Hamamatsu consists of predominantly international visitors (65%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 34.7% of guests.
  • Key international markets include Japan (34.7%) and United States (13.1%).
  • Top languages spoken are English (40.8%) followed by Japanese (23.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hamamatsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fujikawaguchiko392$4,036$243.5456%
Yamanakako145$3,511$339.3042%
Tsuru20$3,500$217.8457%
Shima32$3,426$228.8047%
Oshino10$3,366$518.5432%
Fujiyoshida130$2,986$181.7459%
Numazu45$2,886$214.2037%
Narusawa29$2,786$252.1343%
Fujimi10$2,544$179.0542%
Kawazu26$2,521$187.9631%

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