Matsue Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shimane Prefecture, Japan
Is Airbnb profitable in Matsue in 2025? Explore comprehensive Airbnb analytics for Matsue, Shimane Prefecture, Japan to uncover income potential. This 2025 STR market report for Matsue, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Matsue, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matsue Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matsue Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matsue (2025)
Understanding the monthly revenue variations for Airbnb listings in Matsue is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matsue is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matsue across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,121+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,036 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,550 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $516, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matsue
Matsue Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matsue STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matsue:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matsue
Average Daily Rate (ADR) Airbnb Trends in Matsue (2025)
Effective short term rental pricing strategy in Matsue involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matsue typically peaks in August and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Matsue
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Airbnb Seasonality Analysis & Trends in Matsue (2025)
Peak Season (August, November, October)
- Revenue averages $2,619 per month
- Occupancy rates average 50.5%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,069 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $1,697 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $139
Seasonality Insights for Matsue
- The Airbnb seasonality in Matsue shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matsue's highest earning potential, with monthly revenues capable of climbing to $3,059, occupancy reaching a high of 55.4%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,539, occupancy could drop to 29.8%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matsue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matsue seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matsue (2025)
Exploring the top neighborhoods for short-term rentals in Matsue? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shimane Art Museum | The Shimane Art Museum is located on Lake Shinji and houses a collection of artworks, making it an attractive destination for art enthusiasts and tourists who appreciate cultural experiences. | Shimane Art Museum, Lake Shinji, Shimane Prefectural Museum of History, Izumo Taisha, Shimane Sand Dunes |
| Matsue Castle | Matsue Castle is a famous historical site and a national treasure of Japan. Visitors are drawn to its unique architecture and the stunning views from the castle grounds. | Matsue Castle, Ninomaru Historical Garden, Shinjiko Lake, Matsue History Museum, Shimane Prefectural Art Museum |
| Lake Shinji | Lake Shinji is a scenic spot known for its beautiful sunsets and hot springs. It's a popular destination for relaxation and outdoor activities, appealing to couples and tourists. | Lake Shinji, Sunset view, Yasugi City Kitaro Road, Onsen (Hot Springs), Cycling trails |
| Gakuen-ji Temple | This temple is known for its beautiful gardens and peaceful environment, making it a serene getaway for visitors looking for tranquility and cultural insight. | Gakuen-ji Temple, Beautiful Japanese gardens, Historic architecture, Cultural experiences |
| Shimane Museum of Ancient Izumo | This museum showcases the ancient culture of the Izumo region along with artifacts from the Izumo Taisha Shrine, attracting history buffs and cultural tourists. | Shimane Museum of Ancient Izumo, Ancient artifacts, Cultural exhibitions, Izumo culture |
| Daisen-Oki National Park | This national park offers magnificent natural landscapes, hiking opportunities, and outdoor adventures, appealing to nature lovers and adventure tourists. | Daisen Mountain, Nature trails, Scenic parks, Flora and fauna |
| Shrines in Izumo | The area is home to many historic shrines, including the famous Izumo Taisha, attracting spiritual travelers and those interested in Japanese culture. | Izumo Taisha, Kizuki Shrine, Kumano Taisha, Historic shrine architecture |
| Samurai District | The historical district of samurai residences offers a glimpse into Japan's past, attracting tourists interested in history and traditional architecture. | Samurai residences, Traditional streets, Cultural experiences, Historic tours |
Understanding Airbnb License Requirements & STR Laws in Matsue (2025)
Yes, Matsue, Shimane Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matsue to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 88% licensed listings)
Top Performing Airbnb Properties in Matsue (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matsuebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kaino Liele
Entire Place • 5 bedrooms
New and beautiful homes overlooking Tabinomad Saints
Entire Place • 3 bedrooms
Private cottage surrounded by the Uminomado Sea and the mountains
Entire Place • 2 bedrooms
Rakuten STAY HOUSE × WILL STYLE 松江101★無料Wi-Fi＆駐車場有
Entire Place • 2 bedrooms
Rakuten STAY HOUSE × WILL STYLE 松江102★無料Wi-Fi＆駐車場有
Entire Place • 2 bedrooms
Rakuten STAY HOUSE × WILL STYLE 松江103★無料Wi-Fi＆駐車場有
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matsue (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matsue based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay | 3 | $137,452 | 66 | 4.71/5.0 |
| Vis | 3 | $115,149 | 589 | 4.92/5.0 |
| Taka | 1 | $64,581 | 48 | 5.00/5.0 |
| Taka | 1 | $62,058 | 284 | 4.96/5.0 |
| FuYu | 3 | $59,008 | 76 | 4.96/5.0 |
| 喜庵 | 2 | $33,678 | 11 | 4.92/5.0 |
| Manabi-Stay | 1 | $29,261 | 39 | 4.82/5.0 |
| Mackey | 4 | $28,782 | 251 | 4.89/5.0 |
| Host #229346055 | 3 | $16,104 | 40 | 4.57/5.0 |
| Shinsuke | 1 | $14,201 | 98 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matsue.
Dive Deeper: Advanced Matsue STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matsue. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatsue Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matsue
- The Matsue Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matsue, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- The presence of 16% Hotel/Boutique listings indicates integration with traditional hospitality.
Matsue Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matsue
- The dominant room capacity in Matsue is 2 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Matsue, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matsue.
Matsue Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matsue
- The most common guest capacity trend in Matsue vacation rentals is listings accommodating 8+ guests (24%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Matsue STR market, accounting for 40.0% of listings.
- 56.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matsue.
- On average, properties in Matsue are equipped to host 4.6 guests.
Matsue Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matsue
- The most common availability pattern in Matsue falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matsue (52%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matsue Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
92% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Matsue is 1 Night, adopted by 92% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.0%) of the Matsue Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 92% of Matsue hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matsue.
Matsue Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
40% of total
Moderate
11 listings
44% of total
Firm
2 listings
8% of total
Strict
2 listings
8% of total
Cancellation Policy Insights for Matsue
- The prevailing Airbnb cancellation policy trend in Matsue is Moderate, used by 44% of listings.
- The market strongly favors guest-friendly terms, with 84.0% of listings offering Flexible or Moderate policies. This suggests guests in Matsue may expect booking flexibility.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44% market standard in Matsue.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matsue.
Matsue STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matsue
- The overall average booking lead time for vacation rentals in Matsue is 55 days.
- Guests book furthest in advance for stays during November (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Matsue.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Matsue averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matsue (2025)
Amenity Prevalence
Amenity Insights for Matsue
- Essential amenities in Matsue that guests expect include: Air conditioning, Wifi, Shampoo, Hair dryer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matsue: Air conditioning, Wifi, Shampoo, Hair dryer, Smoke alarm.
- Prioritize adding missing essentials: Shampoo, Hair dryer, Smoke alarm.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matsue to stay competitive.
Matsue Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matsue
- The typical guest profile for Airbnb in Matsue consists of a mix of domestic (37%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 36.5% of guests.
- Key international markets include Japan (36.5%) and United States (12.8%).
- Top languages spoken are English (37.9%) followed by Japanese (28.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matsue Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Kure | 12 | $2,392 | $234.98 | 32% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Izumo | 11 | $1,931 | $163.96 | 37% |
| Hatsukaichi | 62 | $1,892 | $166.63 | 37% |
| Kurashiki | 50 | $1,878 | $176.12 | 44% |