Nagahama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shiga Prefecture, Japan
Is Airbnb profitable in Nagahama in 2025? Explore comprehensive Airbnb analytics for Nagahama, Shiga Prefecture, Japan to uncover income potential. This 2025 STR market report for Nagahama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Nagahama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nagahama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nagahama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nagahama (2025)
Understanding the monthly revenue variations for Airbnb listings in Nagahama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nagahama is typically May, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nagahama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,716+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $637 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $255, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nagahama
Nagahama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nagahama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nagahama:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nagahama
Average Daily Rate (ADR) Airbnb Trends in Nagahama (2025)
Effective short term rental pricing strategy in Nagahama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nagahama typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Nagahama
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Airbnb Seasonality Analysis & Trends in Nagahama (2025)
Peak Season (May, April, June)
- Revenue averages $1,808 per month
- Occupancy rates average 32.2%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,163 per month
- Occupancy maintains around 29.1%
- Daily rates hold near $139
Low Season (July, September, November)
- Revenue drops to average $883 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $106
Seasonality Insights for Nagahama
- The Airbnb seasonality in Nagahama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nagahama's highest earning potential, with monthly revenues capable of climbing to $2,073, occupancy reaching a high of 39.9%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $870, occupancy could drop to 21.6%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nagahama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nagahama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nagahama (2025)
Exploring the top neighborhoods for short-term rentals in Nagahama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nagara River | Scenic location along the river, offering beautiful views and opportunities for boating and fishing. It attracts nature lovers and those looking to relax by the water. | Nagara River Park, Nagahama Castle, Mizunomori Water Museum, Lake Biwa, Higashi-Hongan-ji Temple |
| Nagahama Castle | Historic site with cultural significance, attracting visitors interested in Japanese history and architecture. Great for tourists who appreciate local heritage. | Nagahama Castle, Nagahama Railway Museum, Kurokabe Square, Kurokabe Glass Museum, Rakuichi Rakuza Theatre |
| Lake Biwa | The largest freshwater lake in Japan, offering recreational activities like swimming, cycling, and hiking. Perfect for outdoor enthusiasts and those seeking adventure. | Biwako Valley, Lake Biwa Museum, Shirahige Shrine, Hieizan Enryakuji Temple, Biwako Grand Hotel |
| Higashi-Honmachi | Vibrant cultural area known for its shops and local eateries. Ideal for visitors looking to experience the local cuisine and community atmosphere. | Higashi-Honmachi shops, Nagahama Sake Brewery, Shinmachi Street, Local food markets, Historic buildings |
| Sakamoto | Charming area close to cultural landmarks, popular with tourists who wish to explore temples and nature trails. A peaceful retreat with historical significance. | Sakamoto town, Hiyoshi Taisha Shrine, Kiyomizu-dera temple, Nature trails, Local crafts shops |
| Omi-Hachiman | Nearby town with rich cultural heritage and beautiful landscapes. Attracts those interested in traditional Japanese culture and scenic views. | Omi-Hachiman Castle, Water City, Hachiman-bori Canal, Traditional merchant houses, Local festivals |
| Parks and Gardens | Multiple parks and gardens offer family-friendly activities and nature experiences. Ideal for families and nature-loving tourists. | Yume-Kyobashi Castle Road, Nagahama's Flower Park, Sugiuchi Green Park, Cherry Blossom Viewing spots, Picnic areas |
| Historical Town Centre | The center of Nagahama features an array of historical and cultural sites. A must-visit for those interested in local heritage and shopping. | Nagahama Old Town, Local artisan shops, South Park, Community festivals, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Nagahama (2025)
Yes, Nagahama, Shiga Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nagahama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Nagahama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nagahamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
An old house in the neighborhood where the wisdom and traditional skills of the ancestors are breath
Entire Place • 4 bedrooms
22 people can stay!Entire old house surrounded by nature in Shiga
Entire Place • 1 bedroom
Traditional Japanese House "TOKI NO YADO"
Entire Place • 3 bedrooms
16!Entire old house surrounded by nature in Shiga
Entire Place • 1 bedroom
![[Room 301] Excel Inn Nagahama Entire 3DK, 40 min drive to Okubuki Motor Park](https://a0.muscache.com/im/pictures/miso/Hosting-1014891690144043256/original/527c1e19-784e-4e9c-a5cc-dfb72310a4a5.jpeg?im_w=480&im_format=avif)
[Room 301] Excel Inn Nagahama Entire 3DK, 40 min drive to Okubuki Motor Park
Entire Place • 2 bedrooms
A healing inn in harmony with nature.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nagahama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nagahama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 中西興産 | 2 | $59,715 | 90 | 4.95/5.0 |
| Hideaki | 1 | $57,516 | 32 | 4.88/5.0 |
| エクセルインナガハマ | 4 | $42,884 | 13 | 3.41/5.0 |
| Naotaka | 1 | $33,085 | 40 | 5.00/5.0 |
| ヤマガラ | 2 | $32,607 | 11 | 2.39/5.0 |
| 堀田 | 2 | $26,125 | 30 | 4.67/5.0 |
| 寿 | 3 | $18,170 | 69 | 4.77/5.0 |
| Junya | 1 | $15,806 | 44 | 5.00/5.0 |
| まゆみ | 3 | $12,340 | 767 | 4.93/5.0 |
| 余呉の里山 | 1 | $11,740 | 28 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nagahama.
Dive Deeper: Advanced Nagahama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nagahama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNagahama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nagahama
- The Nagahama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nagahama, Outdoor/Unique properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Nagahama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nagahama
- The dominant room capacity in Nagahama is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.0% of the active Airbnb listings in Nagahama, indicating a high concentration in these sizes.
Nagahama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nagahama
- The most common guest capacity trend in Nagahama vacation rentals is listings accommodating 8+ guests (32%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nagahama STR market, accounting for 48.0% of listings.
- 48.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nagahama.
- On average, properties in Nagahama are equipped to host 4.1 guests.
Nagahama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nagahama
- The most common availability pattern in Nagahama falls within the 181-270 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nagahama (52%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nagahama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Nagahama is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Nagahama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Nagahama hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nagahama.
Nagahama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
52.2% of total
Moderate
7 listings
30.4% of total
Firm
2 listings
8.7% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Nagahama
- The prevailing Airbnb cancellation policy trend in Nagahama is Flexible, used by 52.2% of listings.
- The market strongly favors guest-friendly terms, with 82.6% of listings offering Flexible or Moderate policies. This suggests guests in Nagahama may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.2% market standard in Nagahama.
- Given the high prevalence of Flexible policies (52.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nagahama.
Nagahama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nagahama
- The overall average booking lead time for vacation rentals in Nagahama is 38 days.
- Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Nagahama.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Nagahama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nagahama (2025)
Amenity Prevalence
Amenity Insights for Nagahama
- Essential amenities in Nagahama that guests expect include: Smoke alarm, Air conditioning, Heating, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hair dryer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nagahama: Smoke alarm, Air conditioning, Heating, Fire extinguisher.
- Prioritize adding missing essentials: Heating, Fire extinguisher.
- Consider adding popular differentiators like Wifi or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nagahama to stay competitive.
Nagahama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nagahama
- The typical guest profile for Airbnb in Nagahama consists of a mix of domestic (43%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 43.0% of guests.
- Key international markets include Japan (43%) and United States (14%).
- Top languages spoken are English (37.1%) followed by Japanese (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nagahama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Shima | 32 | $3,426 | $228.80 | 47% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Hida | 23 | $2,937 | $174.31 | 53% |
| Takayama | 230 | $2,365 | $168.50 | 53% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Ōmachi | 28 | $2,104 | $177.39 | 37% |