Saga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saga Prefecture, Japan
Is Airbnb profitable in Saga in 2025? Explore comprehensive Airbnb analytics for Saga, Saga Prefecture, Japan to uncover income potential. This 2025 STR market report for Saga, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Saga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saga Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saga (2025)
Understanding the monthly revenue variations for Airbnb listings in Saga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saga is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,578+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,750 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $786 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $422, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saga
Saga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saga:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saga
Average Daily Rate (ADR) Airbnb Trends in Saga (2025)
Effective short term rental pricing strategy in Saga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saga typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Saga
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Airbnb Seasonality Analysis & Trends in Saga (2025)
Peak Season (December, January, March)
- Revenue averages $1,762 per month
- Occupancy rates average 42.1%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,333 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $153
Low Season (May, June, July)
- Revenue drops to average $831 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $154
Seasonality Insights for Saga
- The Airbnb seasonality in Saga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saga's highest earning potential, with monthly revenues capable of climbing to $2,103, occupancy reaching a high of 50.2%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $673, occupancy could drop to 30.6%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saga (2025)
Exploring the top neighborhoods for short-term rentals in Saga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saga City | The capital city of Saga Prefecture and a hub of cultural attractions. Ideal for travelers looking to explore local history and cuisine, with convenient access to transport links. | Saga Castle, Yoshinogari Historical Park, Saga Prefectural Museum, Konoike Park, Yanagawa River, Kawaguchi Park |
| Karatsu | A charming coastal city known for its beautiful beaches, pottery, and historical sites. Popular among tourists looking for a blend of relaxation and cultural experiences. | Karatsu Castle, Nijinomatsubara Pine Grove, Kuncu Pottery, Mashike Beach, Karatsu Bay, Yobuko Morning Market |
| Tosu | Famous for shopping and entertainment, Tosu is a strategic location with good transport links. Ideal for families and travelers looking for convenience and local experiences. | Tosu Premium Outlet, Suntec Tosu Shopping Center, Tosu Park, Kurume Hanamizuki Park, Tosu City Museum, Tosu Station |
| Arita | Renowned for its traditional porcelain, Arita attracts visitors interested in ceramics and local artisan crafts. Perfect for art enthusiasts and those seeking authenticity. | Arita Porcelain Park, Kyushu Ceramic Museum, Arita Town Historical Museum, Mizuno Art Museum, Myozenji Temple, Kamo River |
| Yoshinogari | This area features an important archaeological site showcasing the Jomon and Yayoi periods. Great for history buffs and families interested in educational outings. | Yoshinogari Historical Park, Historical Culture Museum, Kumasaki Shrine, Saga Prefectural Yoshinogari Historical Park, Ancient remains, Interpretative center |
| Shiroishi | Known for its rich historical background and proximity to nature, ideal for outdoor enthusiasts and travelers seeking tranquility away from the city. | Shiroishi Castle, Mikasa Park, Shiroishi River, Shiroishi Skyline, Reihoku Shrine, Tanigawa Park |
| Taku | Famous for its traditional tea and beautiful landscapes, attracting visitors looking for relaxation and cultural immersion in a rural setting. | Taku City Historical Museum, Daizenji Temple, Taku Jinja Shrine, Matsubara Park, Taku Tea Fields, Mizukami Shrine |
| Kawasaki | A peaceful town with stunning nature and historical elements, providing a serene escape for travelers and ideal for nature lovers. | Kawasaki's Historical Museum, Dainichiji Temple, Nijinomatsubara, Daisekirinzan, Kawasaki Nature Park, Kawasaki Onsen |
Understanding Airbnb License Requirements & STR Laws in Saga (2025)
Yes, Saga, Saga Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Saga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sagabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Most suitable for a group trip.Built in January, 2020.2 floors 4LDK. Toilet and shower room on the 2
Entire Place • 4 bedrooms
Entire rental new building (2019) Japanese style cozy house for you to experience the perfect Japane
Entire Place • 4 bedrooms
New Japanese style (2019) version near Saga station 15000JPY per night
Entire Place • 4 bedrooms
田舎暮らしの宿 三調家（野の花館） 20名様定員
Entire Place • 1 bedroom
Luxurious villa of Saga/Building B /Up to 6 people
Entire Place • 1 bedroom
New open! Japanese stand alone villa near Saga station
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Qiaoyun | 4 | $113,049 | 731 | 4.86/5.0 |
| Host #349289370 | 2 | $41,670 | 3 | 0.00/5.0 |
| Host #461614172 | 2 | $38,130 | 3 | 0.00/5.0 |
| Kou | 4 | $21,528 | 929 | 4.52/5.0 |
| Host #116385068 | 3 | $13,834 | 118 | 4.70/5.0 |
| Koji | 1 | $11,088 | 534 | 4.85/5.0 |
| Tapstay Hotel | 2 | $10,984 | 5 | 2.38/5.0 |
| Cottage Ureshino | 2 | $8,711 | 78 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saga.
Dive Deeper: Advanced Saga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saga
- The Saga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Saga, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
Saga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saga
- The dominant room capacity in Saga is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 75.0% of the active Airbnb listings in Saga, indicating a high concentration in these sizes.
- With over half the market (60%) consisting of studios or 1-bedroom units, Saga is particularly well-suited for individuals or couples.
Saga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saga
- The most common guest capacity trend in Saga vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Saga STR market, accounting for 45.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saga.
- On average, properties in Saga are equipped to host 4.2 guests.
Saga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saga
- The most common availability pattern in Saga falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saga (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Saga is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Saga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Saga hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saga.
Saga Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.8% of total
Moderate
10 listings
58.8% of total
Strict
5 listings
29.4% of total
Cancellation Policy Insights for Saga
- The prevailing Airbnb cancellation policy trend in Saga is Moderate, used by 58.8% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Saga may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.8% market standard in Saga.
- Regularly review your cancellation policy against competitors and market demand shifts in Saga.
Saga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saga
- The overall average booking lead time for vacation rentals in Saga is 48 days.
- Guests book furthest in advance for stays during November (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (69 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Saga.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Saga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saga (2025)
Amenity Prevalence
Amenity Insights for Saga
- Essential amenities in Saga that guests expect include: Hair dryer, Air conditioning, Essentials, Shampoo, Smoke alarm, Wifi, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saga: Hair dryer, Air conditioning, Essentials, Shampoo, Smoke alarm, Wifi, Heating, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Hangers or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saga to stay competitive.
Saga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saga
- The typical guest profile for Airbnb in Saga consists of predominantly international visitors (87%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 12.6% of guests.
- Key international markets include South Korea (23%) and Japan (12.6%).
- Top languages spoken are English (38.8%) followed by Chinese (25.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ukiha | 10 | $3,797 | $249.05 | 51% |
| Minamioguni | 19 | $3,676 | $288.14 | 55% |
| Itoshima | 56 | $3,546 | $211.24 | 57% |
| Yufu | 102 | $3,477 | $245.08 | 52% |
| Minamiaso | 14 | $3,174 | $173.84 | 67% |
| Sasebo | 24 | $2,965 | $262.52 | 38% |
| Hagi | 12 | $2,027 | $162.86 | 49% |
| Fukuoka | 1,024 | $1,924 | $122.51 | 56% |
| Dazaifu | 27 | $1,761 | $136.11 | 40% |
| Beppu | 166 | $1,738 | $114.11 | 49% |