Karatsu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saga Prefecture, Japan
Is Airbnb profitable in Karatsu in 2025? Explore comprehensive Airbnb analytics for Karatsu, Saga Prefecture, Japan to uncover income potential. This 2025 STR market report for Karatsu, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Karatsu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Karatsu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Karatsu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Karatsu (2025)
Understanding the monthly revenue variations for Airbnb listings in Karatsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Karatsu is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Karatsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,409+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,629 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $670 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Karatsu
Karatsu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Karatsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Karatsu:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Karatsu
Average Daily Rate (ADR) Airbnb Trends in Karatsu (2025)
Effective short term rental pricing strategy in Karatsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Karatsu typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $237+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Karatsu
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Airbnb Seasonality Analysis & Trends in Karatsu (2025)
Peak Season (March, February, August)
- Revenue averages $1,968 per month
- Occupancy rates average 46.0%
- Daily rates average $109
Shoulder Season
- Revenue averages $1,507 per month
- Occupancy maintains around 39.0%
- Daily rates hold near $111
Low Season (June, July, October)
- Revenue drops to average $1,124 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $118
Seasonality Insights for Karatsu
- The Airbnb seasonality in Karatsu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Karatsu's highest earning potential, with monthly revenues capable of climbing to $2,176, occupancy reaching a high of 48.5%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,025, occupancy could drop to 26.7%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Karatsu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Karatsu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Karatsu (2025)
Exploring the top neighborhoods for short-term rentals in Karatsu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nijinomatsubara | Famous for its picturesque pine tree forests along the coastline, Nijinomatsubara offers beautiful views and a tranquil environment. It's popular among tourists for nature walks and photography. | Nijinomatsubara Pine Grove, Saga Prefectural Nagoya Castle, Kijima Kogen Park, Kashima Shrine, Karatsu Bay |
| Karatsu Castle | An iconic symbol of Karatsu with stunning views of the city and bay. The castle attracts visitors interested in Japanese history and culture, making it a great location for Airbnb. | Karatsu Castle, Nijinomatsubara, Karatsu Art Museum, Kashima Shrine, Kankakei Gorge |
| Hamatama Hot Springs | A popular hot spring area, perfect for visitors looking to relax and experience traditional Japanese onsen culture. Attracts guests seeking wellness and leisure. | Hamatama Onsen, Shimabara Hot Springs, Katsuura Beach, Sakitsu Beach, Gunkanjima (Battleship Island) |
| Higashi-Karatsu Station Area | Conveniently located near the train station, this area is ideal for travelers looking for accessibility to transportation and nearby attractions. | Higashi-Karatsu Station, Karatsu City Museum, Yobuko Tsukiyomi Shrine, Yobuko Morning Market |
| Yobuko | A quaint fishing village famous for its fresh seafood and the Yobuko squid. Ideal for food enthusiasts and those looking for a local experience. | Yobuko Morning Market, Yobuko Tower, Kagami River, Sakura no Sato Park |
| Jonan | A residential area with local charm and proximity to scenic views of the ocean and mountains. Great for guests looking for a quieter stay with a local feel. | Jonan Beach, Shiranui Shrine, Karatsu Bay, Sago Valley |
| Matsubara Beach | A scenic beach area known for its beautiful shorelines and watersports, attracting beach lovers and families during the summer season. | Matsubara Beach, Sunset Park, Karatsu Fudo Temple, Marine Park |
| Karatsu Waterfront | An emerging area for tourism with new developments and waterfront attractions, appealing to visitors wanting modern amenities and beautiful sea views. | Karatsu Marina, Seaside Park, Beachfront Markets, Sakata Beach |
Understanding Airbnb License Requirements & STR Laws in Karatsu (2025)
While Karatsu, Saga Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Karatsu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Karatsu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Karatsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sorazuki | Luxury Villa Limited to One Group per Day | Private | Sky Terrace | Sauna, Open-Air Jacuz
Entire Place • 3 bedrooms
Karatsu Beach House: A house with a view of the sea! Right next to the beach! Parking for 4-5 cars!
Entire Place • 3 bedrooms
STAY in KARATSU(for exclusive use by charter)
Private Room • 4 bedrooms
Opening July 2021!One house for rent. 100 year old house on the road in Hookko-machi.There is also a
Entire Place • 3 bedrooms
Limited to one group per day, elegant townhouse
Private Room • 2 bedrooms
1 group per day/Nijii-no-Matsubara/Sea/Shopping center/2-minute walk from the station/Onsen/Golf/Lon
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Karatsu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Karatsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Airstar | 1 | $133,914 | 34 | 4.97/5.0 |
| Naoki | 4 | $62,595 | 586 | 4.88/5.0 |
| 由美 Yumi | 3 | $48,073 | 90 | 4.95/5.0 |
| ﾌｪﾆｯｸｽ･ｱｰﾙ･ｲｰ株式会社 | 11 | $46,523 | 73 | 4.53/5.0 |
| 神崎 | 1 | $39,994 | 14 | 4.64/5.0 |
| Tokunaga | 1 | $26,504 | 98 | 4.98/5.0 |
| Shizuka | 6 | $21,170 | 15 | 4.50/5.0 |
| 尚子 | 1 | $20,279 | 23 | 5.00/5.0 |
| 古民家ダイニングバー夢邸 | 1 | $7,843 | 1 | Not Rated |
| 山口 | 1 | $7,132 | 31 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Karatsu.
Dive Deeper: Advanced Karatsu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Karatsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKaratsu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Karatsu
- The Karatsu Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.4% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Karatsu, House properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 53.1% portion, catering likely to families or larger groups.
- The presence of 37.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.1%) offer potential for unique stay experiences.
Karatsu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Karatsu
- The dominant room capacity in Karatsu is 1 bedroom listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 71.9% of the active Airbnb listings in Karatsu, indicating a high concentration in these sizes.
- With over half the market (56.3%) consisting of studios or 1-bedroom units, Karatsu is particularly well-suited for individuals or couples.
Karatsu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Karatsu
- The most common guest capacity trend in Karatsu vacation rentals is listings accommodating 4 guests (21.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Karatsu STR market, accounting for 40.7% of listings.
- 21.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Karatsu.
- On average, properties in Karatsu are equipped to host 3.3 guests.
Karatsu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Karatsu
- The most common availability pattern in Karatsu falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Karatsu (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Karatsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
90.3% of total
2 Nights
2 listings
6.5% of total
30+ Nights
1 listings
3.2% of total
Key Insights
- The most prevalent minimum stay requirement in Karatsu is 1 Night, adopted by 90.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.8%) of the Karatsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.3% of Karatsu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Karatsu.
Karatsu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
14.3% of total
Moderate
4 listings
14.3% of total
Firm
6 listings
21.4% of total
Strict
14 listings
50% of total
Cancellation Policy Insights for Karatsu
- The prevailing Airbnb cancellation policy trend in Karatsu is Strict, used by 50% of listings.
- A majority (71.4%) of hosts in Karatsu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Karatsu.
- With 50% using Strict terms, this is a viable option in Karatsu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Karatsu.
Karatsu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Karatsu
- The overall average booking lead time for vacation rentals in Karatsu is 42 days.
- Guests book furthest in advance for stays during April (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Karatsu.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Karatsu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Karatsu (2025)
Amenity Prevalence
Amenity Insights for Karatsu
- Essential amenities in Karatsu that guests expect include: Air conditioning, Smoke alarm, Wifi, Shampoo, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Karatsu: Air conditioning, Smoke alarm, Wifi, Shampoo, Hair dryer.
- Prioritize adding missing essentials: Wifi, Shampoo, Hair dryer.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Karatsu to stay competitive.
Karatsu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Karatsu
- The typical guest profile for Airbnb in Karatsu consists of predominantly international visitors (70%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 30.4% of guests.
- Key international markets include Japan (30.4%) and South Korea (13.9%).
- Top languages spoken are English (38.2%) followed by Japanese (20.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Karatsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itoshima | 64 | $3,593 | $233.16 | 54% |
| Ukiha | 14 | $2,634 | $230.41 | 39% |
| Sasebo | 29 | $2,313 | $268.00 | 33% |
| Asakura | 11 | $2,162 | $170.76 | 49% |
| Fukuoka | 1,256 | $2,036 | $138.35 | 56% |
| Dazaifu | 34 | $1,997 | $165.33 | 43% |
| Tsushima | 27 | $1,704 | $119.82 | 47% |
| Koushi | 13 | $1,536 | $247.79 | 29% |
| Kamiamakusa | 27 | $1,509 | $183.94 | 36% |
| Munakata | 11 | $1,502 | $143.43 | 51% |