Tokamachi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Niigata Prefecture, Japan
Is Airbnb profitable in Tokamachi in 2025? Explore comprehensive Airbnb analytics for Tokamachi, Niigata Prefecture, Japan to uncover income potential. This 2025 STR market report for Tokamachi, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Tokamachi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tokamachi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tokamachi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tokamachi (2025)
Understanding the monthly revenue variations for Airbnb listings in Tokamachi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tokamachi is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tokamachi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,961+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,867 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,179 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $634, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tokamachi
Tokamachi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tokamachi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tokamachi:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tokamachi
Average Daily Rate (ADR) Airbnb Trends in Tokamachi (2025)
Effective short term rental pricing strategy in Tokamachi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tokamachi typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Tokamachi
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Airbnb Seasonality Analysis & Trends in Tokamachi (2025)
Peak Season (October, December, September)
- Revenue averages $1,785 per month
- Occupancy rates average 58.7%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,394 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $143
Low Season (March, June, November)
- Revenue drops to average $1,104 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $136
Seasonality Insights for Tokamachi
- The Airbnb seasonality in Tokamachi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tokamachi's highest earning potential, with monthly revenues capable of climbing to $1,919, occupancy reaching a high of 64.5%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,044, occupancy could drop to 23.3%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tokamachi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tokamachi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tokamachi (2025)
Exploring the top neighborhoods for short-term rentals in Tokamachi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tokamachi City Center | The heart of Tokamachi with access to shopping, dining, and cultural experiences. It's a vibrant area with high foot traffic and a variety of attractions, making it ideal for both short-term and long-term stays. | Tokamachi Snow Resort, Hoshitoge Rice Terraces, Echigo-Tsumari Art Field, Yukiguni Goya, Tokamachi Kura no Sato |
| Yuzawa | A popular onsen (hot spring) resort area nearby that attracts visitors year-round for skiing in winter and hot springs throughout the year. Perfect for travelers seeking relaxation and adventure. | Yuzawa Ipponsugi Ski Resort, Yuzawa Kogen Ski Resort, Yuzawa Hot Springs, Naeba Ski Resort, Mitsumata Ski Resort |
| Muikamachi | A charming town known for its natural beauty and outdoor activities. Great for those looking to escape the city and enjoy rural Japan, perfect for nature lovers and hikers. | Muikamachi Onsen, Hakkai-san Ski Area, Tamagawa Onsen, Jōetsu Alps, local farms and markets |
| Kawaguchi | A serene area bordering lakes and mountains, ideal for travelers seeking nature and tranquility. Offers a peaceful retreat with picturesque scenery. | Lake Kawaguchi, Kawaguchi Hiking Trails, local festivals, nature parks, cultural sites |
| Tsunan | Known for its rice farming and beautiful landscapes. A great area for tourists interested in Japanese agricultural experiences and rural tourism. | Tsunan Ski Resort, rice paddies, local farms, Tsunan History Museum, seasonal festivals |
| Ishiuchi Maruyama | An attractive ski resort town that draws winter sports enthusiasts and nature lovers alike. The area offers a mix of adventure and relaxation opportunities. | Ishiuchi Maruyama Ski Resort, mountain trails, hot springs, nature parks, local dining experiences |
| Nakai | A peaceful village known for its scenic views and quiet lifestyle. It’s an ideal location for those looking for a retreat away from the hustle and bustle. | Nakai Onsen, local hiking trails, scenic viewpoints, traditional festivals, craft workshops |
| Saigata | A unique area that combines historical sites and natural beauty. Ideal for travelers interested in culture and history, as well as outdoor activities. | Saigata Water Falls, local shrines, cultural heritage sites, hiking trails, traditional Japanese gardens |
Understanding Airbnb License Requirements & STR Laws in Tokamachi (2025)
While Tokamachi, Niigata Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tokamachi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Tokamachi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tokamachibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"KOME HOME" Free pick up from Tokamachi station
Entire Place • 3 bedrooms
![[Entire house rental] Mirai Inn, with Irori fireplace and Doburoku Japanese style sakes](https://a0.muscache.com/im/pictures/miso/Hosting-52062716/original/21777e3f-be21-4313-a996-8c1a4038be3e.jpeg?im_w=480&im_format=avif)
[Entire house rental] Mirai Inn, with Irori fireplace and Doburoku Japanese style sakes
Entire Place • 3 bedrooms
Yomogi House
Entire Place • 1 bedroom
Share house stay where you can be healed by the seasonal views. A relaxing time connecting with natu
Private Room • N/A
Rustic Traditional Japanese House/ Pet OK
Entire Place • 3 bedrooms
Enjoy the Japanese countryside scenery of the Hoshitoge Terraced Rice Fields and the stars in the ni
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tokamachi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tokamachi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 粂井 | 3 | $44,917 | 5 | Not Rated |
| Home Home | 2 | $34,895 | 254 | 4.75/5.0 |
| 綾子 | 2 | $28,035 | 206 | 4.96/5.0 |
| 翔 | 1 | $23,956 | 40 | 4.75/5.0 |
| 明夫 | 1 | $21,539 | 85 | 4.78/5.0 |
| Tanihouse | 1 | $18,981 | 5 | 4.80/5.0 |
| 悠平 | 3 | $10,383 | 17 | 5.00/5.0 |
| Host #8089546 | 1 | $8,783 | 0 | Not Rated |
| Nakazawa | 1 | $8,337 | 132 | 4.67/5.0 |
| あくあ | 1 | $6,616 | 3 | 3.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tokamachi.
Dive Deeper: Advanced Tokamachi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tokamachi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTokamachi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tokamachi
- The Tokamachi Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tokamachi, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Tokamachi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tokamachi
- The dominant room capacity in Tokamachi is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.5% of the active Airbnb listings in Tokamachi, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tokamachi.
Tokamachi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tokamachi
- The most common guest capacity trend in Tokamachi vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Tokamachi STR market, accounting for 38.9% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tokamachi.
- On average, properties in Tokamachi are equipped to host 3.1 guests.
Tokamachi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tokamachi
- The most common availability pattern in Tokamachi falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tokamachi (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tokamachi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
94.4% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Tokamachi is 1 Night, adopted by 94.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.4%) of the Tokamachi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.4% of Tokamachi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tokamachi.
Tokamachi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
8 listings
47.1% of total
Firm
2 listings
11.8% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Tokamachi
- The prevailing Airbnb cancellation policy trend in Tokamachi is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 82.4% of listings offering Flexible or Moderate policies. This suggests guests in Tokamachi may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Tokamachi.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tokamachi.
Tokamachi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tokamachi
- The overall average booking lead time for vacation rentals in Tokamachi is 39 days.
- Guests book furthest in advance for stays during August (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Tokamachi.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Tokamachi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tokamachi (2025)
Amenity Prevalence
Amenity Insights for Tokamachi
- Essential amenities in Tokamachi that guests expect include: Washer, Refrigerator, Hair dryer, Hangers, Shampoo, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tokamachi: Washer, Refrigerator, Hair dryer, Hangers, Shampoo, Wifi.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tokamachi to stay competitive.
Tokamachi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tokamachi
- The typical guest profile for Airbnb in Tokamachi consists of a mix of domestic (41%) and international guests, with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 40.8% of guests.
- Key international markets include Japan (40.8%) and Taiwan (12.2%).
- Top languages spoken are English (33.6%) followed by Japanese (28.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tokamachi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Karuizawa | 121 | $3,991 | $408.72 | 39% |
| Miyota | 39 | $3,927 | $293.88 | 43% |
| Hakuba | 554 | $3,846 | $442.09 | 40% |
| Shirakawa | 10 | $3,509 | $239.33 | 67% |
| Kusatsu | 31 | $3,471 | $337.52 | 35% |
| Naganohara | 14 | $2,879 | $363.96 | 37% |
| Tsumagoi | 110 | $2,859 | $303.95 | 34% |
| Hida | 25 | $2,683 | $177.82 | 48% |
| Shinano | 25 | $2,585 | $270.46 | 39% |
| Utsunomiya | 10 | $2,551 | $236.66 | 36% |