Niigata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Niigata Prefecture, Japan
Is Airbnb profitable in Niigata in 2025? Explore comprehensive Airbnb analytics for Niigata, Niigata Prefecture, Japan to uncover income potential. This 2025 STR market report for Niigata, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Niigata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Niigata Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Niigata Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Niigata (2025)
Understanding the monthly revenue variations for Airbnb listings in Niigata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Niigata is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Niigata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,426+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,653 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $551 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $247, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Niigata
Niigata Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Niigata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Niigata:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Niigata
Average Daily Rate (ADR) Airbnb Trends in Niigata (2025)
Effective short term rental pricing strategy in Niigata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Niigata typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Niigata
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Airbnb Seasonality Analysis & Trends in Niigata (2025)
Peak Season (May, April, June)
- Revenue averages $1,765 per month
- Occupancy rates average 42.2%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,305 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $96
Low Season (February, March, October)
- Revenue drops to average $1,057 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $97
Seasonality Insights for Niigata
- The Airbnb seasonality in Niigata shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Niigata's highest earning potential, with monthly revenues capable of climbing to $2,072, occupancy reaching a high of 56.6%, and ADRs peaking at $102.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $998, occupancy could drop to 27.0%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Niigata.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Niigata seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Niigata (2025)
Exploring the top neighborhoods for short-term rentals in Niigata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Niigata City Center | The bustling urban center of Niigata, known for its shopping, dining, and cultural attractions. A prime location for both business travelers and tourists looking to explore the city. | Niigata City Aquarium, Bandaijima Seaside Park, Niigata Prefectural Civic Centre, Niigata Manga and Anime Museum, Bandai Bridge |
| Niigata Port | A key transport and tourism hub, featuring beautiful waterfront views and easy access to ferry services. Popular among visitors arriving by boat and those wanting to enjoy riverside attractions. | Niigata Port Nostalgia, Pier Bandai, Ferry services to Sado Island, Niigata Food and Wine Museum, Toki Messe |
| Myoko Kogen | A famous ski resort area known for its beautiful mountains and winter sports. Attracts winter sports enthusiasts and families looking for ski vacations. | Myoko Kogen Ski Area, Akakura Onsen Ski Resort, Seki Onsen, Myoko City Historical Museum, Myoko Kogen Hot Springs |
| Joetsu | A city that offers historical attractions and beautiful nature, ideal for travelers seeking a mix of culture and relaxation. Close to scenic spots like the Sea of Japan. | Unborn Temple, Joetsu Castle, Kaiten Sushi Shops, Yunohana Onsen, Kasugayama Castle |
| Nagaoka | Known for its fireworks festival and rich cultural heritage. Attracts visitors during the festival season and those interested in local traditions. | Nagaoka Fireworks, Niigata Nagaoka Exhibition Hall, Bunshu Brewery, Nagaoka City Museum, Shinto shrines and temples |
| Sado Island | Famous for its unique culture and history, as well as beautiful scenery. A popular destination for travelers looking for nature and cultural experiences. | Sado Gold Mine, Sado Island Historic Site, Kodo Village, Shukunegi, The Sado Island Giant Salamander |
| Tsukioka Onsen | Renowned for its hot springs and traditional ryokan experiences. Ideal for guests looking for relaxation and wellness in a peaceful setting. | Tsukioka Onsen, Ryokan Lodging, Hot Spring Baths, Traditional Japanese Gardens, Tsukioka Kiyoshi Memorial Hall |
| Uonuma | Famous for its high-quality rice and beautiful rural landscapes. A great area for tourists interested in experiencing rural Japan and local gastronomy. | Uonuma Rice Fields, Yahiko Shrine, Uonuma Local Food Festival, Kiyotsu Gorge, Uonuma Catfish Museum |
Understanding Airbnb License Requirements & STR Laws in Niigata (2025)
Yes, Niigata, Niigata Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Niigata to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Niigata (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Niigatabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Iwamuroku", a rental inn in Iwamuro Onsen Street
Entire Place • 1 bedroom
A house rented by a family or friend.Beautiful scenery.
Entire Place • 4 bedrooms
Welcome Home, Best of East & West
Entire Place • 4 bedrooms
Walking distance to downtown Niigata Furomachi, Furomachi, a luxury house, Simons bed, parking, fami
Entire Place • 3 bedrooms
OTONARI/Tangible Tangible Cultural Property Treasures Trip of Niigata
Entire Place • 2 bedrooms
Rent the entire floor! Max 6 people
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Niigata (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Niigata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 朋子 | 4 | $108,085 | 242 | 4.74/5.0 |
| 一棟貸切りの宿岩室久元 | 1 | $83,543 | 27 | 5.00/5.0 |
| Apollos | 1 | $42,860 | 21 | 4.81/5.0 |
| Kazuko | 2 | $31,504 | 21 | 4.86/5.0 |
| Masashi | 1 | $28,495 | 290 | 4.98/5.0 |
| Tomoko | 1 | $21,121 | 17 | 5.00/5.0 |
| Msrt | 2 | $16,530 | 770 | 4.76/5.0 |
| Charles | 5 | $14,853 | 49 | 4.82/5.0 |
| 聡子 | 1 | $9,651 | 33 | 4.97/5.0 |
| Tetsuya&Akiko | 1 | $8,177 | 222 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Niigata.
Dive Deeper: Advanced Niigata STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Niigata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNiigata Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Niigata
- The Niigata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.2% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 20.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Niigata, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Niigata Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Niigata
- The dominant room capacity in Niigata is 1 bedroom listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 54.2% of the active Airbnb listings in Niigata, indicating a high concentration in these sizes.
- A significant 20.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Niigata.
Niigata Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Niigata
- The most common guest capacity trend in Niigata vacation rentals is listings accommodating 6 guests (16.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Niigata STR market, accounting for 29.2% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Niigata.
- On average, properties in Niigata are equipped to host 3.0 guests.
Niigata Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Niigata
- The most common availability pattern in Niigata falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Niigata (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Niigata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
87.5% of total
2 Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Niigata is 1 Night, adopted by 87.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Niigata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 87.5% of Niigata hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Niigata.
Niigata Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
12.5% of total
Flexible
3 listings
12.5% of total
Moderate
8 listings
33.3% of total
Firm
3 listings
12.5% of total
Strict
7 listings
29.2% of total
Cancellation Policy Insights for Niigata
- The prevailing Airbnb cancellation policy trend in Niigata is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (45.8%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Niigata.
- Regularly review your cancellation policy against competitors and market demand shifts in Niigata.
Niigata STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Niigata
- The overall average booking lead time for vacation rentals in Niigata is 32 days.
- Guests book furthest in advance for stays during April (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (38 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Niigata.
- Target marketing efforts for the Summer season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Niigata averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Niigata (2025)
Amenity Prevalence
Amenity Insights for Niigata
- Essential amenities in Niigata that guests expect include: Kitchen, Smoke alarm, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Niigata: Kitchen, Smoke alarm, Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Hair dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Niigata to stay competitive.
Niigata Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Niigata
- The typical guest profile for Airbnb in Niigata consists of a mix of domestic (37%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 36.9% of guests.
- Key international markets include Japan (36.9%) and United States (13.8%).
- Top languages spoken are English (39.3%) followed by Japanese (26.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Niigata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Hokota | 15 | $3,676 | $240.16 | 49% |
| Tsumagoi | 83 | $3,329 | $295.25 | 38% |
| Nasu | 118 | $3,326 | $325.46 | 39% |
| Kawasaki | 11 | $3,178 | $220.40 | 59% |
| Kashima | 20 | $3,170 | $210.43 | 38% |
| Shinano | 20 | $2,610 | $254.99 | 38% |