Minamiuonuma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Niigata Prefecture, Japan
Is Airbnb profitable in Minamiuonuma in 2025? Explore comprehensive Airbnb analytics for Minamiuonuma, Niigata Prefecture, Japan to uncover income potential. This 2025 STR market report for Minamiuonuma, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Minamiuonuma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Minamiuonuma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Minamiuonuma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Minamiuonuma (2025)
Understanding the monthly revenue variations for Airbnb listings in Minamiuonuma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Minamiuonuma is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Minamiuonuma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,627+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,824 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,048 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $434, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Minamiuonuma
Minamiuonuma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Minamiuonuma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Minamiuonuma:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Minamiuonuma
Average Daily Rate (ADR) Airbnb Trends in Minamiuonuma (2025)
Effective short term rental pricing strategy in Minamiuonuma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Minamiuonuma typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Minamiuonuma
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Airbnb Seasonality Analysis & Trends in Minamiuonuma (2025)
Peak Season (February, January, March)
- Revenue averages $3,327 per month
- Occupancy rates average 43.3%
- Daily rates average $209
Shoulder Season
- Revenue averages $1,838 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $192
Low Season (June, July, September)
- Revenue drops to average $1,040 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $198
Seasonality Insights for Minamiuonuma
- The Airbnb seasonality in Minamiuonuma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Minamiuonuma's highest earning potential, with monthly revenues capable of climbing to $3,777, occupancy reaching a high of 51.3%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $772, occupancy could drop to 13.5%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Minamiuonuma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Minamiuonuma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Minamiuonuma (2025)
Exploring the top neighborhoods for short-term rentals in Minamiuonuma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naeba | A popular ski resort area known for its large ski slopes and facilities. Ideal for winter sports enthusiasts and tourists seeking a winter getaway, with numerous accommodations and entertainment options. | Naeba Ski Resort, Naeba Prince Hotel, Dr. Hoshino's Clinic, Naeba Ski Area, Yuzawa Kogen Ski Resort |
| Yuzawa | Famous for its hot springs and ski resorts, this area attracts many visitors year-round. Its accessibility from Tokyo makes it perfect for weekend getaways. | Yuzawa Kogen Ski Area, Yuzawa Onsen, Ishiuchi Maruyama Ski Resort, Naeba Ski Resort, Yuzawa City History Museum |
| Echigo Yuzawa | Known for beautiful landscapes and strong winter tourism, it offers a unique blend of traditional culture and modern entertainment, making it appealing year-round. | Echigo-Yuzawa Station, Yuzawa Kogen Snow Resort, Yuzawa Onsen, GALA Yuzawa Snow Resort, Yuzawa Town Hall Museum |
| Ishiuchi Maruyama | A ski resort that is smaller but provides a more intimate experience. Attractive for families and those looking to avoid larger crowds at bigger resorts. | Ishiuchi Maruyama Ski Area, Ishiuchi Maruyama Spa, Local dining spots, Scenic views of the mountains, Access to hiking trails |
| Myoko Kogen | Considered one of Japan's top ski destinations, it's an area that captivates skiing enthusiasts as well as those interested in Japanese culture and hot springs. | Myoko Kogen Ski Resort, Myoko Onsen, Myoko Citadel and Shrine, Local sake breweries, Myoko Snow Resort |
| Minamiuonuma City | Rich in natural beauty and outdoor sports, this area attracts many visitors for hiking and other outdoor activities in the warmer months and skiing in the winters. | World Snow Festival, Outdoor sports shops, Local markets and restaurants, Access to the Japanese countryside, Minamiuonuma Brewery |
| Ski Resorts in Minamiuonuma | A collective term for the several ski resorts in the region, appealing to tourists for their variety of slopes and amenities, excellent for both families and seasoned skiers. | Naeba Ski Resort, Ishiuchi Maruyama Ski Area, Kagura Ski Resort, Kagura Naeba, Jindai Ski Resort |
| Uonuma | Famous for its rice production and beautiful scenery, this area offers cultural experiences alongside nature, which is increasingly popular among tourists. | Uonuma Rice Museum, Local rice farms, Shima Onsen, Scenic walking trails, Traditional Japanese ryokan |
Understanding Airbnb License Requirements & STR Laws in Minamiuonuma (2025)
While Minamiuonuma, Niigata Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Minamiuonuma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Minamiuonuma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Minamiuonumabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
30-second walk to the main lift of Ishibuchi Maruyama Ski Resort! 4 bedrooms, 10 beds, 200 sqm, 10 p
Entire Place • 4 bedrooms
100% hot springs run through the hot springs for rent in the entire house of the Komin family.
Entire Place • 4 bedrooms
Bears House Condominium with 70 ㎡ living dining
Entire Place • 2 bedrooms
CozyJapaneseHouse＃3 min walk to Ishiuchi Maruyama
Entire Place • 4 bedrooms
New spacious house near Urasa station
Entire Place • 4 bedrooms
Cool breezes in summer, and colorful foliage in autumn. Welcome to Lodge Noël, a highland retreat wh
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Minamiuonuma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Minamiuonuma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sayuri | 1 | $143,477 | 77 | 4.96/5.0 |
| Ryuta | 4 | $124,332 | 254 | 4.91/5.0 |
| 愛理 | 9 | $63,123 | 29 | 4.85/5.0 |
| 奈々恵 | 1 | $55,068 | 22 | 4.86/5.0 |
| Naomi | 9 | $44,434 | 181 | 4.82/5.0 |
| Ishimaru | 1 | $43,957 | 151 | 4.89/5.0 |
| Hongjie | 1 | $37,064 | 33 | 4.97/5.0 |
| Ingyou | 1 | $34,027 | 23 | 5.00/5.0 |
| Ryugon | 1 | $30,493 | 4 | 5.00/5.0 |
| Junichi | 1 | $23,072 | 36 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Minamiuonuma.
Dive Deeper: Advanced Minamiuonuma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Minamiuonuma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMinamiuonuma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Minamiuonuma
- The Minamiuonuma Airbnb market composition is heavily skewed towards Private Room listings, which make up 61% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Minamiuonuma, Outdoor/Unique properties are the most common (36.6%), reflecting the local real estate landscape.
- Houses represent a significant 34.1% portion, catering likely to families or larger groups.
- The presence of 29.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Minamiuonuma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Minamiuonuma
- The dominant room capacity in Minamiuonuma is 1 bedroom listings, making up 41.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 58.6% of the active Airbnb listings in Minamiuonuma, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Minamiuonuma.
Minamiuonuma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Minamiuonuma
- The most common guest capacity trend in Minamiuonuma vacation rentals is listings accommodating 8+ guests (31.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Minamiuonuma STR market, accounting for 51.2% of listings.
- 34.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Minamiuonuma.
- On average, properties in Minamiuonuma are equipped to host 4.4 guests.
Minamiuonuma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Minamiuonuma
- The most common availability pattern in Minamiuonuma falls within the 271-366 days range, representing 58.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Minamiuonuma (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Minamiuonuma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
75.6% of total
2 Nights
3 listings
7.3% of total
3 Nights
1 listings
2.4% of total
30+ Nights
6 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Minamiuonuma is 1 Night, adopted by 75.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.9%) of the Minamiuonuma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Minamiuonuma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75.6% of Minamiuonuma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Minamiuonuma.
Minamiuonuma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
2.4% of total
Moderate
10 listings
24.4% of total
Firm
16 listings
39% of total
Strict
14 listings
34.1% of total
Cancellation Policy Insights for Minamiuonuma
- The prevailing Airbnb cancellation policy trend in Minamiuonuma is Firm, used by 39% of listings.
- A majority (73.1%) of hosts in Minamiuonuma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39% market standard in Minamiuonuma.
- With 34.1% using Strict terms, this is a viable option in Minamiuonuma, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Minamiuonuma.
Minamiuonuma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Minamiuonuma
- The overall average booking lead time for vacation rentals in Minamiuonuma is 47 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Minamiuonuma.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Minamiuonuma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Minamiuonuma (2025)
Amenity Prevalence
Amenity Insights for Minamiuonuma
- Essential amenities in Minamiuonuma that guests expect include: Fire extinguisher, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Minamiuonuma: Fire extinguisher, Hair dryer.
- Prioritize adding missing essentials: Fire extinguisher, Hair dryer.
- Consider adding popular differentiators like Shampoo or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Minamiuonuma to stay competitive.
Minamiuonuma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Minamiuonuma
- The typical guest profile for Airbnb in Minamiuonuma consists of a mix of domestic (36%) and international guests, with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 35.7% of guests.
- Key international markets include Japan (35.7%) and Taiwan (13.6%).
- Top languages spoken are English (41.6%) followed by Japanese (19.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Minamiuonuma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Karuizawa | 121 | $3,942 | $402.42 | 39% |
| Miyota | 42 | $3,801 | $286.49 | 44% |
| Hakuba | 589 | $3,682 | $431.64 | 40% |
| Shirakawa | 10 | $3,625 | $237.40 | 68% |
| Kusatsu | 31 | $3,457 | $336.67 | 35% |
| Naganohara | 14 | $3,082 | $375.13 | 40% |
| Hida | 25 | $2,776 | $178.20 | 49% |
| Tsumagoi | 110 | $2,705 | $298.19 | 34% |
| Utsunomiya | 10 | $2,429 | $234.24 | 36% |
| Shinano | 25 | $2,412 | $263.47 | 40% |