Tsushima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagasaki Prefecture, Japan
Is Airbnb profitable in Tsushima in 2025? Explore comprehensive Airbnb analytics for Tsushima, Nagasaki Prefecture, Japan to uncover income potential. This 2025 STR market report for Tsushima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Tsushima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tsushima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tsushima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tsushima (2025)
Understanding the monthly revenue variations for Airbnb listings in Tsushima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tsushima is typically September, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tsushima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,662+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,002 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $936 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $526, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tsushima
Tsushima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tsushima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tsushima:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tsushima
Average Daily Rate (ADR) Airbnb Trends in Tsushima (2025)
Effective short term rental pricing strategy in Tsushima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tsushima typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $476+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Tsushima
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Airbnb Seasonality Analysis & Trends in Tsushima (2025)
Peak Season (September, August, November)
- Revenue averages $2,487 per month
- Occupancy rates average 47.7%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,896 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $166
Low Season (February, April, June)
- Revenue drops to average $1,380 per month
- Occupancy decreases to average 41.8%
- Daily rates adjust to average $145
Seasonality Insights for Tsushima
- The Airbnb seasonality in Tsushima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tsushima's highest earning potential, with monthly revenues capable of climbing to $2,677, occupancy reaching a high of 52.9%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,282, occupancy could drop to 33.4%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tsushima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tsushima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tsushima (2025)
Exploring the top neighborhoods for short-term rentals in Tsushima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tsushima Island | A beautiful island featuring stunning coastlines, rich history, and a mix of cultural influences. Ideal for travelers seeking an off-the-beaten-path experience with nature and history. | Tsushima Island Nature Park, Tsushima History and Folklore Museum, Wakamatsu Market, Tsushima Oshima, Matsushima Beach |
| Kita-Kyushu | A key urban area on the main island of Kyushu, known for its industrial heritage and cultural sites. It's suitable for guests interested in exploring local cuisine and attractions. | Kokura Castle, Riverwalk Kitakyushu, Matsumoto Seicho Memorial Museum, Tanga Market, Kita-Kyushu Museum of Natural History and Human History |
| Fukuoka City | The largest city on Kyushu Island, bustling with activity, street food, shopping, and nightlife. Perfect for travelers seeking a vibrant urban experience. | Ohori Park, Fukuoka Tower, Canal City Hakata, Nishijin Market, Tenjin Central Park |
| Sasebo | Known for its nearby naval base and beautiful scenery, including the famous Kujukushima Islands. It's perfect for those who enjoy maritime activities and fresh seafood. | Huis Ten Bosch, Kujukushima Pearl Sea Resort, Sasebo Burger, Sasebo Fish Market, Tenkaiho Park |
| Nagasaki City | Famous for its historical significance and beautiful landscapes. An excellent choice for guests interested in history, culture, and scenic views. | Nagasaki Peace Park, Atomic Bomb Museum, Glover Garden, Nagasaki Chinatown, Mount Inasa |
| Amakusa | An archipelago known for its picturesque islands and rich Christian history. Great for guests looking for nature and religious heritage experiences. | Amakusa Gokyo Bridge, Amakusa Christian Museum, Kameyama Island, Shiroishi Island, Amakusa Dolphin Watching |
| Kumamoto | Famous for Kumamoto Castle and beautiful gardens, it's an urban hub that offers both cultural richness and natural attractions. | Kumamoto Castle, Suizenji Jojuen Garden, Shimada Museum of Arts, Kumamoto Zoo, Kumamoto Prefectural Traditional Crafts Center |
| Karatsu | A lovely coastal city known for its ceramics and scenic beaches. Ideal for travelers seeking relaxation and local culture. | Karatsu Castle, Nijima Island, Yobuko Morning Market, Karatsu Bay, Hamata Beach |
Understanding Airbnb License Requirements & STR Laws in Tsushima (2025)
Yes, Tsushima, Nagasaki Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tsushima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Tsushima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tsushimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
JIN Whole house / Designer hotel in Tsushima
Entire Place • 2 bedrooms
絶景宿ゆづり葉 yuzuriha
Private Room • 4 bedrooms
Tsushima White House - Private, up to 12 guests
Private Room • 5 bedrooms
JIN2 / 韓国に一番近い島、対馬にOPENしたデザイナーズホテル Hotel jin
Private Room • 1 bedroom
JIN1 / Hotel jin Designer hotel in Tsushima
Private Room • 1 bedroom
Tsushima "Chiromonoyado", Limited to one group per day
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tsushima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tsushima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kuwano | 3 | $181,692 | 4 | 1.67/5.0 |
| Kota & Sachi | 7 | $115,850 | 466 | 4.96/5.0 |
| Tomokazu | 1 | $80,855 | 14 | 4.79/5.0 |
| Host #333886949 | 5 | $73,782 | 0 | 0.00/5.0 |
| Host #245226180 | 5 | $36,053 | 186 | 4.90/5.0 |
| 성빈 | 2 | $27,525 | 145 | 4.97/5.0 |
| 健 | 2 | $22,619 | 7 | 4.71/5.0 |
| Kaori | 1 | $18,719 | 13 | 4.92/5.0 |
| 용오 | 4 | $9,825 | 65 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tsushima.
Dive Deeper: Advanced Tsushima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tsushima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTsushima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tsushima
- The Tsushima Airbnb market composition is heavily skewed towards Private Room listings, which make up 76.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tsushima, Hotel/Boutique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 50% Hotel/Boutique listings indicates integration with traditional hospitality.
Tsushima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tsushima
- The dominant room capacity in Tsushima is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Tsushima, indicating a high concentration in these sizes.
- With over half the market (60%) consisting of studios or 1-bedroom units, Tsushima is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tsushima.
Tsushima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tsushima
- The most common guest capacity trend in Tsushima vacation rentals is listings accommodating 4 guests (36.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Tsushima STR market, accounting for 46.7% of listings.
- On average, properties in Tsushima are equipped to host 2.9 guests.
Tsushima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tsushima
- The most common availability pattern in Tsushima falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tsushima (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tsushima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
83.3% of total
2 Nights
5 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Tsushima is 1 Night, adopted by 83.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Tsushima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.3% of Tsushima hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tsushima.
Tsushima Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
60.9% of total
Moderate
8 listings
34.8% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Tsushima
- The prevailing Airbnb cancellation policy trend in Tsushima is Flexible, used by 60.9% of listings.
- The market strongly favors guest-friendly terms, with 95.7% of listings offering Flexible or Moderate policies. This suggests guests in Tsushima may expect booking flexibility.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60.9% market standard in Tsushima.
- Given the high prevalence of Flexible policies (60.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tsushima.
Tsushima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tsushima
- The overall average booking lead time for vacation rentals in Tsushima is 41 days.
- Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Tsushima.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Tsushima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tsushima (2025)
Amenity Prevalence
Amenity Insights for Tsushima
- Essential amenities in Tsushima that guests expect include: Air conditioning, Heating, Hair dryer, Shampoo, Smoke alarm, Wifi, Fire extinguisher, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tsushima: Air conditioning, Heating, Hair dryer, Shampoo, Smoke alarm, Wifi, Fire extinguisher, Washer.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Fire extinguisher, Washer.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tsushima to stay competitive.
Tsushima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tsushima
- The typical guest profile for Airbnb in Tsushima consists of predominantly international visitors (98%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 2.1% of guests.
- Key international markets include South Korea (86.3%) and United States (3.2%).
- Top languages spoken are Korean (46.4%) followed by English (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Offer listing details and communication support in Korean.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tsushima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ukiha | 10 | $3,797 | $249.05 | 51% |
| Itoshima | 56 | $3,546 | $211.24 | 57% |
| Sasebo | 24 | $2,965 | $262.52 | 38% |
| Fukuoka | 1,024 | $1,924 | $122.51 | 56% |
| Dazaifu | 27 | $1,761 | $136.11 | 40% |
| Iki | 14 | $1,596 | $152.75 | 29% |
| Kasuga | 21 | $1,497 | $75.45 | 67% |
| Munakata | 11 | $1,395 | $130.20 | 43% |
| Busan | 5,010 | $1,310 | $109.11 | 44% |
| Miryang-si | 128 | $1,238 | $201.68 | 26% |