Sasebo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagasaki Prefecture, Japan
Is Airbnb profitable in Sasebo in 2025? Explore comprehensive Airbnb analytics for Sasebo, Nagasaki Prefecture, Japan to uncover income potential. This 2025 STR market report for Sasebo, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Sasebo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sasebo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sasebo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sasebo (2025)
Understanding the monthly revenue variations for Airbnb listings in Sasebo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sasebo is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sasebo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,178+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,515 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,798 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $947, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sasebo
Sasebo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sasebo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sasebo:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sasebo
Average Daily Rate (ADR) Airbnb Trends in Sasebo (2025)
Effective short term rental pricing strategy in Sasebo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sasebo typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $254 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Sasebo
Get Live Sasebo Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Sasebo (2025)
Peak Season (December, November, March)
- Revenue averages $3,221 per month
- Occupancy rates average 39.3%
- Daily rates average $238
Shoulder Season
- Revenue averages $2,527 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $252
Low Season (February, June, September)
- Revenue drops to average $2,037 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $232
Seasonality Insights for Sasebo
- The Airbnb seasonality in Sasebo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sasebo's highest earning potential, with monthly revenues capable of climbing to $3,729, occupancy reaching a high of 41.1%, and ADRs peaking at $284.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,985, occupancy could drop to 27.8%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sasebo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sasebo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sasebo (2025)
Exploring the top neighborhoods for short-term rentals in Sasebo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sasebo City Center | The bustling heart of Sasebo, featuring shopping, dining, and entertainment options. A great base for tourists visiting local attractions. | Sasebo Naval Base, Huis Ten Bosch, Sasebo Bay, Shimanose Park, Kujukushima Aquarium |
| Huis Ten Bosch | A Dutch-themed park that draws millions of visitors each year. Perfect for families and couples looking for a unique experience in Japan. | Huis Ten Bosch Theme Park, Flower Road, Grand Hotel, Dutch Windmill, Waterfront Area |
| Kujukushima | Famous for its beautiful islands and scenic views. Ideal for nature lovers and those looking for outdoor activities like boating and fishing. | Kujukushima Pearl Sea Resort, Kujukushima Island Tour, Kujukushima Aquarium, Scenic Views, Island Hopping Tours |
| Sasebo Park | Home to beautiful cherry blossoms in spring and a peaceful atmosphere. An attractive spot for travelers looking for relaxation and nature. | Sasebo Park, Cherry Blossom Trees, Peace Memorial, Local Gardens, Walking Paths |
| Chijinashima | A picturesque island offering stunning views and tranquility. Great for those wanting to escape the city and enjoy a serene environment. | Chijinashima Island, Beach Activities, Hiking Trails, Nature Reserves, Local Seafood |
| Mikawachi | Known for its hot springs and traditional Japanese inns, perfect for guests looking for relaxation and traditional experiences. | Mikawachi Onsen, Traditional Ryokan, Local Cuisine, Scenic Views, Relaxation Spots |
| Takeo | Not far from Sasebo, famous for its hot springs and beautiful temples. Attracts visitors interested in culture and wellness. | Takeo Onsen, Takeo Park, Fukusaiji Temple, Hot Spring Facilities, Cultural Sites |
| Nagasaki | Nearby Nagasaki City is rich in history and culture. A great option for guests who want to explore historical sites and museums. | Atomic Bomb Museum, Glover Garden, Nagasaki Peace Park, Historic Dutch Slope, Nagasaki Chinatown |
Understanding Airbnb License Requirements & STR Laws in Sasebo (2025)
While Sasebo, Nagasaki Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sasebo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sasebo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sasebobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa surrounded by sea and forest
Entire Place • 4 bedrooms
Recommended for large groups! /Maximum 15 people/Conveniently located 7 minutes by car from Sasebo S
Entire Place • 6 bedrooms
SG1 / Private Guest House in Sasebo / Netflix ok
Entire Place • 2 bedrooms
Rakuten STAY HOUSE x WILL STYLE Sasebo/Room:103
Entire Place • 2 bedrooms
C【32㎡】3 single beds / 1 double bed
Entire Place • 2 bedrooms
![[Oyado Road] Private open-air bath included! A newly built house with a villa feel, rented out as a](https://a0.muscache.com/im/pictures/miso/Hosting-861811297597868692/original/86ef6f33-81bc-4a8e-995b-a821db57f960.jpeg?im_w=480&im_format=avif)
[Oyado Road] Private open-air bath included! A newly built house with a villa feel, rented out as a
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sasebo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sasebo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 良夫 | 9 | $214,063 | 129 | 4.65/5.0 |
| Urakata | 1 | $111,477 | 20 | 4.80/5.0 |
| Noriko | 3 | $103,925 | 35 | 5.00/5.0 |
| Masa | 3 | $77,915 | 11 | 4.08/5.0 |
| Haco | 2 | $62,704 | 36 | 4.79/5.0 |
| Oyado Tsuruya | 1 | $60,374 | 3 | 5.00/5.0 |
| 株式会社スカイホーム | 1 | $39,075 | 38 | 4.97/5.0 |
| 柚 | 1 | $36,787 | 18 | 5.00/5.0 |
| Re Port | 3 | $26,331 | 23 | 4.78/5.0 |
| 靖子 | 1 | $15,500 | 484 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sasebo.
Dive Deeper: Advanced Sasebo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sasebo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSasebo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sasebo
- The Sasebo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sasebo, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Sasebo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sasebo
- The dominant room capacity in Sasebo is 2 bedrooms listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 86.7% of the active Airbnb listings in Sasebo, indicating a high concentration in these sizes.
Sasebo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sasebo
- The most common guest capacity trend in Sasebo vacation rentals is listings accommodating 6 guests (43.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 3 guests dominate the Sasebo STR market, accounting for 56.6% of listings.
- 59.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sasebo.
- On average, properties in Sasebo are equipped to host 5.2 guests.
Sasebo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sasebo
- The most common availability pattern in Sasebo falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sasebo (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sasebo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Sasebo is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Sasebo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Sasebo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sasebo.
Sasebo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
13.3% of total
Moderate
18 listings
60% of total
Firm
4 listings
13.3% of total
Strict
4 listings
13.3% of total
Cancellation Policy Insights for Sasebo
- The prevailing Airbnb cancellation policy trend in Sasebo is Moderate, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 73.3% of listings offering Flexible or Moderate policies. This suggests guests in Sasebo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 60% market standard in Sasebo.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sasebo.
Sasebo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sasebo
- The overall average booking lead time for vacation rentals in Sasebo is 45 days.
- Guests book furthest in advance for stays during November (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Sasebo.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Sasebo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sasebo (2025)
Amenity Prevalence
Amenity Insights for Sasebo
- Essential amenities in Sasebo that guests expect include: Wifi, Air conditioning, Essentials, Shampoo, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Body soap, Microwave, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sasebo: Wifi, Air conditioning, Essentials, Shampoo, Heating.
- Prioritize adding missing essentials: Essentials, Shampoo, Heating.
- Consider adding popular differentiators like Body soap or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sasebo to stay competitive.
Sasebo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sasebo
- The typical guest profile for Airbnb in Sasebo consists of a mix of domestic (42%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 41.9% of guests.
- Key international markets include Japan (41.9%) and United States (14.3%).
- Top languages spoken are English (40.9%) followed by Japanese (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sasebo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itoshima | 65 | $3,534 | $238.75 | 53% |
| Ukiha | 14 | $2,628 | $234.28 | 38% |
| Asakura | 11 | $2,322 | $174.20 | 49% |
| Fukuoka | 1,254 | $2,096 | $141.66 | 55% |
| Dazaifu | 34 | $2,008 | $165.37 | 42% |
| Tsushima | 27 | $1,574 | $118.29 | 46% |
| Koushi | 13 | $1,569 | $249.98 | 28% |
| Kurume | 10 | $1,549 | $112.91 | 50% |
| Munakata | 11 | $1,529 | $147.03 | 51% |
| Kasuga | 21 | $1,456 | $69.34 | 70% |