Goto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagasaki Prefecture, Japan
Is Airbnb profitable in Goto in 2025? Explore comprehensive Airbnb analytics for Goto, Nagasaki Prefecture, Japan to uncover income potential. This 2025 STR market report for Goto, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Goto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Goto Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Goto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Goto (2025)
Understanding the monthly revenue variations for Airbnb listings in Goto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Goto is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Goto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,598+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,750 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,090 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $338, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Goto
Goto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Goto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Goto:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Goto
Average Daily Rate (ADR) Airbnb Trends in Goto (2025)
Effective short term rental pricing strategy in Goto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Goto typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $564+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $286 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Goto
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Airbnb Seasonality Analysis & Trends in Goto (2025)
Peak Season (July, August, March)
- Revenue averages $2,522 per month
- Occupancy rates average 47.1%
- Daily rates average $207
Shoulder Season
- Revenue averages $1,660 per month
- Occupancy maintains around 26.1%
- Daily rates hold near $217
Low Season (January, February, October)
- Revenue drops to average $1,311 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $198
Seasonality Insights for Goto
- The Airbnb seasonality in Goto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Goto's highest earning potential, with monthly revenues capable of climbing to $2,912, occupancy reaching a high of 60.3%, and ADRs peaking at $227.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,221, occupancy could drop to 16.4%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Goto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Goto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Goto (2025)
Exploring the top neighborhoods for short-term rentals in Goto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Goto Islands | A beautiful group of islands known for stunning natural landscapes, historical sites, and outdoor activities. Ideal for tourists seeking a peaceful retreat with the charm of rural Japan. | Naru Island, Fukue Island, Tsushima Island, Historic Goto Church, Shirahama Beach, Kusugawa Beach |
| Nakadori Island | The largest island in the Goto archipelago, featuring vibrant local culture and historical significance. Great for cultural tourism and exploring traditional Japanese life. | Nakadori Grand Shrine, Goto Museum of History and Art, Rural Village Museum, Local seafood markets, Hiking trails |
| Fukue Island | Known for its beautiful beaches and diving spots, Fukue Island attracts nature lovers and adventure seekers. A perfect destination for seaside activities. | Fukue Beach, Shirahama Beach, Diving spots, Natural parks, Scenic hiking paths |
| Naru Island | A small island with beautiful scenery and local charm, perfect for those looking to experience authentic island life in Japan. | Local fishing villages, Secluded beaches, Walking trails, Bird watching |
| Matsuura City | Located on the western coast of Kyushu, it combines local history, culture, and beautiful landscapes. Ideal for those interested in cultural heritage tourism. | Matsuura Historical Museum, Oe Shrine, Matsuura Seaside Park, Local festivals |
| Kamigotō Town | Known for its rich history and fantastic ocean views. Attracts tourists interested in history, culture, and nature. | Old Goto Church, Historic sites, Beautiful coastline, Local seafood |
| Shimabara Peninsula | A beautiful area nearby offering stunning landscapes and hot springs, ideal for relaxation and short trips from Goto Islands. | Shimabara Onsen, Mount Unzen, Unzen National Park, Historic buildings |
| Hirado City | Famous for its historical port and beautiful churches. It offers a glimpse into Japan's maritime history and multicultural influences. | Hirado Castle, Church of St. Francis Xavier, Hirado Dutch Trading House, Nature parks |
Understanding Airbnb License Requirements & STR Laws in Goto (2025)
Yes, Goto, Nagasaki Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Goto to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Goto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gotobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![GOTO Island Traditional House [奥音/Okune]](https://a0.muscache.com/im/pictures/fb551f64-aabf-467d-9b1b-cbdcd9725865.jpg?im_w=480&im_format=avif)
GOTO Island Traditional House [奥音/Okune]
Entire Place • 2 bedrooms
Goto Islands, Fukue Island, Shimairo Nagate
Entire Place • 1 bedroom
Up to 7 people: There is a car rental for guests (extra charge)
Entire Place • 4 bedrooms
Goto’s finest hot spring hotel
Entire Place • 1 bedroom
Guest house in Goto/Western bunk bed/4 people
Private Room • N/A
KUROYO-
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Goto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Goto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #465133778 | 4 | $88,756 | 2 | 0.00/5.0 |
| Tadashi | 1 | $52,190 | 23 | 5.00/5.0 |
| しまいろ | 1 | $37,431 | 15 | 4.87/5.0 |
| Hiroshi | 1 | $34,421 | 16 | 5.00/5.0 |
| Host #479697815 | 1 | $25,735 | 6 | 4.33/5.0 |
| Yoshi | 1 | $25,114 | 54 | 4.98/5.0 |
| Host #424487626 | 1 | $22,396 | 1 | 0.00/5.0 |
| 古賀 | 3 | $18,458 | 277 | 4.95/5.0 |
| 菜を | 1 | $16,348 | 8 | 5.00/5.0 |
| Kuwano | 1 | $15,900 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Goto.
Dive Deeper: Advanced Goto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Goto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGoto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Goto
- The Goto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Goto, House properties are the most common (36.4%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Goto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Goto
- The dominant room capacity in Goto is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.7% of the active Airbnb listings in Goto, indicating a high concentration in these sizes.
- With over half the market (54.5%) consisting of studios or 1-bedroom units, Goto is particularly well-suited for individuals or couples.
Goto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Goto
- The most common guest capacity trend in Goto vacation rentals is listings accommodating 5 guests (18.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 4 guests dominate the Goto STR market, accounting for 36.4% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Goto.
- On average, properties in Goto are equipped to host 3.8 guests.
Goto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Goto
- The most common availability pattern in Goto falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Goto (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Goto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
88.2% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Goto is 1 Night, adopted by 88.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the Goto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Goto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.2% of Goto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Goto.
Goto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
12.5% of total
Moderate
9 listings
56.3% of total
Firm
3 listings
18.8% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Goto
- The prevailing Airbnb cancellation policy trend in Goto is Moderate, used by 56.3% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.3% market standard in Goto.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Goto.
Goto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Goto
- The overall average booking lead time for vacation rentals in Goto is 48 days.
- Guests book furthest in advance for stays during June (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Goto.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Goto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Goto (2025)
Amenity Prevalence
Amenity Insights for Goto
- Essential amenities in Goto that guests expect include: Hair dryer, Heating, Air conditioning, Smoke alarm, Wifi, Essentials, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Free parking on premises, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Goto: Hair dryer, Heating, Air conditioning, Smoke alarm, Wifi, Essentials, Washer.
- Prioritize adding missing essentials: Essentials, Washer.
- Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Goto to stay competitive.
Goto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Goto
- The typical guest profile for Airbnb in Goto consists of a mix of domestic (63%) and international guests, often arriving from nearby Tokyo Prefecture, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 63.3% of guests.
- Key international markets include Japan (63.3%) and France (8.9%).
- Top languages spoken are Japanese (47.8%) followed by English (36.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tokyo Prefecture and Osaka.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Goto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.