Yamanouchi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Yamanouchi in 2025? Explore comprehensive Airbnb analytics for Yamanouchi, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Yamanouchi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Yamanouchi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yamanouchi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yamanouchi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yamanouchi (2025)
Understanding the monthly revenue variations for Airbnb listings in Yamanouchi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yamanouchi is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yamanouchi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,709+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,053 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,235 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $770, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yamanouchi
Yamanouchi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yamanouchi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yamanouchi:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yamanouchi
Average Daily Rate (ADR) Airbnb Trends in Yamanouchi (2025)
Effective short term rental pricing strategy in Yamanouchi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yamanouchi typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Yamanouchi
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Airbnb Seasonality Analysis & Trends in Yamanouchi (2025)
Peak Season (January, February, December)
- Revenue averages $4,364 per month
- Occupancy rates average 68.1%
- Daily rates average $262
Shoulder Season
- Revenue averages $1,684 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $181
Low Season (May, September, October)
- Revenue drops to average $995 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $160
Seasonality Insights for Yamanouchi
- The Airbnb seasonality in Yamanouchi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yamanouchi's highest earning potential, with monthly revenues capable of climbing to $5,224, occupancy reaching a high of 75.8%, and ADRs peaking at $269.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $696, occupancy could drop to 25.6%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yamanouchi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yamanouchi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yamanouchi (2025)
Exploring the top neighborhoods for short-term rentals in Yamanouchi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jigokudani | Famous for the wild Japanese macaques at the snow monkeys park. A popular destination for tourists wanting a unique wildlife experience and natural hot springs. | Jigokudani Monkey Park, Yamanouchi Onsen, Shiga Kogen Ski Resort, Yudanaka Onsen, Jigokudani Onsen |
| Yudanaka Onsen | A traditional hot spring town known for its rejuvenating onsens and beautiful mountain scenery. Draws visitors seeking relaxation and wellness. | Yudanaka Onsen, Shiga Kogen Ski Resort, Yudanaka Station, Seki Onsen Snow Resort, Shiga Kogen Nature Conservation Center |
| Shiga Kogen | One of Japan's largest ski resorts, known for its extensive slopes and snow quality. Attracts winter sports enthusiasts from around the world. | Shiga Kogen Ski Resort, Yakebitaiyama Ski Resort, Kumanoyu Ski Resort, Jigokudani Snow Resort, Shiga Kogen Nature Trails |
| Jigokudani Snow Monkey Park | Offers a unique experience to see snow monkeys in their natural habitat, surrounded by beautiful winter landscapes and hot springs. | Snow Monkey Park, Kanzanji Temple, Yamanouchi Onsen, Mountain Trails, Jigokudani Natural Hot Springs |
| Yamanouchi Town Center | The bustling heart of the town with local shops and restaurants. Great for those wanting to experience everyday Japanese life and convenience. | Yamanouchi Local Markets, Restaurants and Cafes, Souvenir Shops, Cultural Experiences, Nearby Onsen |
| Kusatsu Onsen | Renowned for its healing waters and beautiful scenery, thus favored by tourists seeking wellness and relaxation. | Kusatsu Onsen Public Bath, Yubatake, Kusatsu Ski Resort, Sai-no-kawara Park, Kusatsu Onsen Museum |
| Nagano City | A cultural and historical hub of Nagano Prefecture with ancient temples and vibrant city life, ideal for those looking for urban experiences. | Zenkoji Temple, Nagano Prefectural Shinano Art Museum, M-Wave, Nagano City Aquarium, Local eateries |
| Hakuba | Famous for its ski resorts and outdoor sports. Recognized worldwide for winter sports and summer mountain activities. | Hakuba Valley Ski Resort, Tsugaike Kogen Ski Resort, Hakuba Happo-One Ski Resort, Hakuba Goryu Ski Resort, Hakuba Ventures Outdoor Activities |
Understanding Airbnb License Requirements & STR Laws in Yamanouchi (2025)
Yes, Yamanouchi, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yamanouchi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Yamanouchi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yamanouchibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Five Peaks Jigokudani
Entire Place • 6 bedrooms
Five Peaks Yudanaka
Entire Place • 4 bedrooms
Five Peaks Ryuoo
Entire Place • 3 bedrooms
Deluxe large double or twin room (next)
Private Room • N/A
![[Traditional Japanese Style Suite] ZEN Hostel](https://a0.muscache.com/im/pictures/02a603b8-cdef-4f67-a612-a03ffb3946ae.jpg?im_w=480&im_format=avif)
[Traditional Japanese Style Suite] ZEN Hostel
Private Room • 1 bedroom
Vacation Rental (C’s house) Chill out in rural !
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yamanouchi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yamanouchi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aibiya | 5 | $78,973 | 174 | 3.97/5.0 |
| ZEN Hostel | 4 | $66,643 | 310 | 4.65/5.0 |
| Daisuke | 7 | $64,260 | 1119 | 4.88/5.0 |
| Daniel James | 1 | $49,249 | 81 | 4.93/5.0 |
| Daniel | 1 | $45,930 | 9 | 4.89/5.0 |
| Daniel | 1 | $28,592 | 38 | 4.97/5.0 |
| Suzie | 3 | $26,929 | 170 | 4.94/5.0 |
| Shigakogen Olympic Hotel | 3 | $20,444 | 18 | 4.54/5.0 |
| Masa | 1 | $17,022 | 3 | 5.00/5.0 |
| Daisuke | 1 | $16,741 | 23 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yamanouchi.
Dive Deeper: Advanced Yamanouchi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yamanouchi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYamanouchi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yamanouchi
- The Yamanouchi Airbnb market composition is heavily skewed towards Private Room listings, which make up 75.9% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Yamanouchi, Hotel/Boutique properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 20.7% portion, catering likely to families or larger groups.
- The presence of 69% Hotel/Boutique listings indicates integration with traditional hospitality.
Yamanouchi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yamanouchi
- The dominant room capacity in Yamanouchi is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 51.7% of the active Airbnb listings in Yamanouchi, indicating a high concentration in these sizes.
- A significant 20.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yamanouchi.
Yamanouchi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yamanouchi
- The most common guest capacity trend in Yamanouchi vacation rentals is listings accommodating 6 guests (13.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Yamanouchi STR market, accounting for 27.6% of listings.
- 27.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yamanouchi.
- On average, properties in Yamanouchi are equipped to host 3.0 guests.
Yamanouchi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yamanouchi
- The most common availability pattern in Yamanouchi falls within the 181-270 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Yamanouchi (48.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yamanouchi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
71.4% of total
2 Nights
3 listings
10.7% of total
4-6 Nights
5 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Yamanouchi is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.1%) of the Yamanouchi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.4% of Yamanouchi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yamanouchi.
Yamanouchi Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
4 listings
14.8% of total
Firm
13 listings
48.1% of total
Strict
10 listings
37% of total
Cancellation Policy Insights for Yamanouchi
- The prevailing Airbnb cancellation policy trend in Yamanouchi is Firm, used by 48.1% of listings.
- A majority (85.1%) of hosts in Yamanouchi utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.1% market standard in Yamanouchi.
- With 37% using Strict terms, this is a viable option in Yamanouchi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Yamanouchi.
Yamanouchi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yamanouchi
- The overall average booking lead time for vacation rentals in Yamanouchi is 60 days.
- Guests book furthest in advance for stays during April (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (76 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Yamanouchi.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Yamanouchi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yamanouchi (2025)
Amenity Prevalence
Amenity Insights for Yamanouchi
- Essential amenities in Yamanouchi that guests expect include: Fire extinguisher, Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hangers, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yamanouchi: Fire extinguisher, Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hair dryer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yamanouchi to stay competitive.
Yamanouchi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yamanouchi
- The typical guest profile for Airbnb in Yamanouchi consists of predominantly international visitors (89%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 10.6% of guests.
- Key international markets include United States (31.9%) and Australia (12.6%).
- Top languages spoken are English (49.4%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yamanouchi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |