Ueda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Ueda in 2025? Explore comprehensive Airbnb analytics for Ueda, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Ueda, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Ueda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ueda Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ueda Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$122
The average rental revenue earned for an occupied room per day in Ueda.
Occupancy Rate(?)
41.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,759
Typical annual income for an Airbnb listing in Ueda. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.0%
Slight decrease (-8.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Ueda.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Ueda.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ueda (2025)

Understanding the monthly revenue variations for Airbnb listings in Ueda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ueda is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ueda across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,480+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,434 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $964 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $505, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ueda

Ueda Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ueda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ueda:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ueda

Average Daily Rate (ADR) Airbnb Trends in Ueda (2025)

Effective short term rental pricing strategy in Ueda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ueda typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $237+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
  • Typical properties (Median) charge around $70 per night.
  • Entry-level properties (Bottom 25%) earn around $48 per night.

Average Daily Rate (ADR) Trend by Month in Ueda

Get Live Ueda Market Intelligence 👇

Discover Ueda Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Ueda (2025)

Peak Season (August, November, May)
  • Revenue averages $2,316 per month
  • Occupancy rates average 52.7%
  • Daily rates average $113
Shoulder Season
  • Revenue averages $1,990 per month
  • Occupancy maintains around 47.3%
  • Daily rates hold near $116
Low Season (January, February, June)
  • Revenue drops to average $1,551 per month
  • Occupancy decreases to average 39.6%
  • Daily rates adjust to average $115

Seasonality Insights for Ueda

  • The Airbnb seasonality in Ueda shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ueda's highest earning potential, with monthly revenues capable of climbing to $2,379, occupancy reaching a high of 62.2%, and ADRs peaking at $132.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,377, occupancy could drop to 28.2%, and ADRs may adjust down to $104.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ueda.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ueda seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ueda (2025)

Exploring the top neighborhoods for short-term rentals in Ueda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ueda City Center
The vibrant heart of Ueda with easy access to shops, restaurants, and cultural attractions. Ideal for tourists wanting to explore local Japanese culture and cuisine.
Ueda Castle, Ueda City Museum, Shiroshita Park, Ueda Onsen, Kongoji Temple
Anrakuji Temple Area
A peaceful and tranquil area attracting visitors interested in spirituality and nature, perfect for those seeking a quiet retreat amidst beautiful surroundings.
Anrakuji Temple, Beautiful nature trails, Local ryokans, Scenic views of the mountains
Nagano Prefectural Art Museum
An art lover's paradise located near the botanical gardens and cultural sites, appealing to both tourists and art enthusiasts.
Nagano Prefectural Art Museum, Ueda Green Park, Art exhibits, Cultural workshops
Chikuma River Riverside
Picturesque river views and outdoor activities make this area a great choice for nature lovers and families looking for recreational activities.
Chikuma River, Bicycle paths, Picnic areas, Fishing spots, Scenic walking trails
Yamabikoso
Situated near ski resorts and hiking trails, this area is ideal for winter sports enthusiasts and outdoor adventurers.
Ski resorts, Hiking trails, Mountain views, Hot springs
Sumiyoshicho
A residential area close to historical sites providing a glimpse into local life while being convenient for tourists.
Katsutakaji Shrine, Local shops, Community markets
Asama Onsen
Famous for its hot springs, this area attracts visitors looking for relaxation and wellness experiences in a serene environment.
Asama Onsen hot springs, Relaxing ryokans, Nature trails, Healing spa retreats
Ueda's Traditional Neighborhoods
Authentic Japanese atmosphere with traditional architecture, appeal to tourists wanting to experience Japan's rich heritage.
Traditional wooden houses, Local craft shops, Cultural festivals

Understanding Airbnb License Requirements & STR Laws in Ueda (2025)

With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Ueda. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ueda to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 10% licensed listings)

Top Performing Airbnb Properties in Ueda (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Uedabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Modern luxury, classic style, onsen entry included

Modern luxury, classic style, onsen entry included

Entire Place • 3 bedrooms

$104,119
Revenue
84.7%
Occupancy
$327.04
Daily Rate
Guesthouse in Historic Hot Spring Village, Entire

Guesthouse in Historic Hot Spring Village, Entire

Entire Place • 4 bedrooms

$67,469
Revenue
81.3%
Occupancy
$227.55
Daily Rate
Ueda-hostel mog

Ueda-hostel mog

Private Room • 8 bedrooms

$58,238
Revenue
22.3%
Occupancy
$715.57
Daily Rate
Limited to one group per day, Ishikumi-no-Ie is a thatched-roof and stone cottage surrounded by a ga

Limited to one group per day, Ishikumi-no-Ie is a thatched-roof and stone cottage surrounded by a ga

Entire Place • 2 bedrooms

$50,076
Revenue
70.5%
Occupancy
$176.53
Daily Rate
Sun Terrace Bessho Onsen, a private rental in the Bessho Onsen district of Shinshu Ueda, where you c

Sun Terrace Bessho Onsen, a private rental in the Bessho Onsen district of Shinshu Ueda, where you c

Entire Place • 5 bedrooms

$45,050
Revenue
46.1%
Occupancy
$263.75
Daily Rate
[Limited to one group per day] A private cottage surrounded by nature in the Suga plateau. Close to

[Limited to one group per day] A private cottage surrounded by nature in the Suga plateau. Close to

Entire Place • 2 bedrooms

$25,764
Revenue
53.4%
Occupancy
$159.77
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ueda (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ueda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rumi & Roberto6$130,25413774.95/5.0
Matt And Maya1$104,1191984.98/5.0
合同会社3$71,390104.40/5.0
厚次1$50,076754.99/5.0
Kuwata10$46,045404.88/5.0
Noriko1$45,050424.95/5.0
Yoko1$25,764674.93/5.0
Rentaro1$20,275204.85/5.0
Granpia2$11,1263004.71/5.0
Sayaka1$7,7312814.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ueda.

Dive Deeper: Advanced Ueda STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ueda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ueda Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ueda

  • The Ueda Airbnb market composition is heavily skewed towards Private Room listings, which make up 69% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ueda, House properties are the most common (41.4%), reflecting the local real estate landscape.
  • Houses represent a significant 41.4% portion, catering likely to families or larger groups.
  • The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.

Ueda Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ueda

  • The dominant room capacity in Ueda is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 51.7% of the active Airbnb listings in Ueda, indicating a high concentration in these sizes.

Ueda Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ueda

  • The most common guest capacity trend in Ueda vacation rentals is listings accommodating 4 guests (17.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Ueda STR market, accounting for 31.0% of listings.
  • 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ueda.
  • On average, properties in Ueda are equipped to host 2.8 guests.

Ueda Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ueda

  • The most common availability pattern in Ueda falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 65.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Ueda (31%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 34.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ueda Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (86.2%)

1 Night

25 listings

86.2% of total

2 Nights (10.3%)

2 Nights

3 listings

10.3% of total

30+ Nights (3.4%)

30+ Nights

1 listings

3.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Ueda is 1 Night, adopted by 86.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (96.5%) of the Ueda Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 86.2% of Ueda hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ueda.

Ueda Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.8%)

Flexible

8 listings

30.8% of total

Moderate (42.3%)

Moderate

11 listings

42.3% of total

Firm (19.2%)

Firm

5 listings

19.2% of total

Strict (7.7%)

Strict

2 listings

7.7% of total

Cancellation Policy Insights for Ueda

  • The prevailing Airbnb cancellation policy trend in Ueda is Moderate, used by 42.3% of listings.
  • The market strongly favors guest-friendly terms, with 73.1% of listings offering Flexible or Moderate policies. This suggests guests in Ueda may expect booking flexibility.
  • Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42.3% market standard in Ueda.
  • Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ueda.

Ueda STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ueda

  • The overall average booking lead time for vacation rentals in Ueda is 33 days.
  • Guests book furthest in advance for stays during December (average 52 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (43 days avg.) sees the longest lead times, while Spring (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Ueda.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Ueda averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ueda (2025)

Amenity Prevalence

Amenity Insights for Ueda

  • Essential amenities in Ueda that guests expect include: Hangers, Smoke alarm, Dishes and silverware, Essentials, Shampoo, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Wifi, Microwave are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ueda: Hangers, Smoke alarm, Dishes and silverware, Essentials, Shampoo, Heating.
  • Prioritize adding missing essentials: Essentials, Shampoo, Heating.
  • Consider adding popular differentiators like Hair dryer or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ueda to stay competitive.

Ueda Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ueda

  • The typical guest profile for Airbnb in Ueda consists of predominantly international visitors (80%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 20.5% of guests.
  • Key international markets include United States (21.4%) and Japan (20.5%).
  • Top languages spoken are English (42.2%) followed by Japanese (13.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Japan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ueda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Futtsu29$4,556$383.6642%
Hakone311$4,279$297.2051%
Karuizawa121$3,942$402.4239%
Fujikawaguchiko443$3,859$257.1753%
Kyonan16$3,817$433.3741%
Miyota42$3,801$286.4944%
Hakuba589$3,682$431.6440%
Shirakawa10$3,625$237.4068%
Tsuru21$3,467$233.7254%
Kusatsu31$3,457$336.6735%

Maximize Your Airbnb Income in Ueda

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights