Shinano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Shinano in 2025? Explore comprehensive Airbnb analytics for Shinano, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Shinano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Shinano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shinano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shinano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shinano (2025)
Understanding the monthly revenue variations for Airbnb listings in Shinano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shinano is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shinano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,348+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,650 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,444 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,005, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shinano
Shinano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shinano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shinano:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shinano
Average Daily Rate (ADR) Airbnb Trends in Shinano (2025)
Effective short term rental pricing strategy in Shinano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shinano typically peaks in January and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $522+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Shinano
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Airbnb Seasonality Analysis & Trends in Shinano (2025)
Peak Season (January, June, April)
- Revenue averages $4,706 per month
- Occupancy rates average 36.7%
- Daily rates average $251
Shoulder Season
- Revenue averages $3,183 per month
- Occupancy maintains around 39.5%
- Daily rates hold near $254
Low Season (May, September, November)
- Revenue drops to average $2,638 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $241
Seasonality Insights for Shinano
- The Airbnb seasonality in Shinano shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shinano's highest earning potential, with monthly revenues capable of climbing to $4,909, occupancy reaching a high of 52.3%, and ADRs peaking at $290.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,615, occupancy could drop to 15.5%, and ADRs may adjust down to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shinano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shinano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shinano (2025)
Exploring the top neighborhoods for short-term rentals in Shinano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hakuba | Famous ski resort town known for its winter sports and beautiful alpine scenery. Attracts both winter sports enthusiasts and summer hikers, making it a year-round destination. | Hakuba Valley Ski Resort, Tsugaike Nature Park, Hakuba Happo-one Ski Resort, Mimizuku Onsen, Kitaone Ski Field |
| Nagano City | The capital of Nagano Prefecture, known for its historic sites and cultural attractions. Popular with visitors seeking a mix of city amenities and nature. | Zenko-ji Temple, Nagano Prefectural Museum of History, M-Wave, Nagano Olympic Museum, Sugadaira Kogen Ski Resort |
| Shiga Kogen | One of Japan's largest ski areas, offering a wide range of slopes and outdoor activities. Ideal for both winter skiing and summer hiking, catering to diverse travelers. | Shiga Kogen Ski Area, Yokoteyama Ski Resort, Shiga Kogen Nature Conservation Area, Kumanoyu Onsen, Nasu Kogen |
| Nozawa Onsen | Famous for its hot springs and skiing, Nozawa Onsen attracts tourists with its traditional atmosphere and vibrant nightlife. | Nozawa Onsen Snow Resort, Oyu Hot Spring, Hachiman Shrine, Nozawa Onsen's traditional streets, Nagasaka Ski Resort |
| Karuizawa | A fashionable resort town that combines nature, luxury shopping, and dining. Popular among Tokyoites looking for a weekend getaway, offering both summer and winter activities. | Karuizawa Prince Shopping Plaza, Shiraito Falls, Karuizawa Lake Garden, Karuizawa Taliesin, Asama Volcano Museum |
| Matsumoto | Known for its stunning castle and rich history, Matsumoto is a great base for exploring the Japanese Alps and attracts both cultural tourists and outdoor enthusiasts. | Matsumoto Castle, Nakamachi Street, Matsumoto Timepiece Museum, Alps Park Matsumoto, Yohashira Shrine |
| Tsugaike | A picturesque area in the Hakuba region, popular for its skiing in winter and beautiful hiking trails in summer, making it a perfect spot for outdoor lovers. | Tsugaike Ski Resort, Tsugaike Nature Park, Tsugaike Pond, Hiking trails, Miyama Village |
| Chino | A charming city surrounded by nature and known for its hot springs and beautiful landscapes, offering a tranquil experience away from busy tourist areas. | Kobuchizawa Railway Museum, Chino City Museum of Art, Yatsugatake Alps, Tasikaki Onsen, Lake Suwa |
Understanding Airbnb License Requirements & STR Laws in Shinano (2025)
Yes, Shinano, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shinano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Shinano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shinanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Anoie home with a private sauna with spectacular views of Lake Nojiri
Entire Place • 1 bedroom
One group per day Unlimited Kurohime Mt. Kurohimekaku BBQ with an entire sauna
Entire Place • 4 bedrooms
Mimo's Cottage, 5-minute walk to Tangram Lift Station
Entire Place • 3 bedrooms
Around the sky resort villa ~ A luxurious space to enjoy doing nothing ~
Entire Place • 2 bedrooms
Limited to one group per day, Mökki, a small cottage with a garden by the creek
Entire Place • N/A
Villa Shinano
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shinano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shinano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Go | 1 | $139,920 | 382 | 4.94/5.0 |
| たけし | 1 | $101,447 | 31 | 5.00/5.0 |
| Takeo | 6 | $78,266 | 277 | 4.76/5.0 |
| Sachiko | 1 | $63,315 | 10 | 5.00/5.0 |
| 珠美(Tamami) | 1 | $57,891 | 154 | 4.88/5.0 |
| Takako | 1 | $45,750 | 204 | 4.99/5.0 |
| あか年 | 4 | $39,348 | 31 | 4.47/5.0 |
| Host #210616818 | 2 | $38,676 | 0 | 0.00/5.0 |
| Paul | 1 | $32,315 | 7 | 5.00/5.0 |
| Takeo | 1 | $15,637 | 7 | 4.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shinano.
Dive Deeper: Advanced Shinano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shinano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShinano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shinano
- The Shinano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shinano, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
Shinano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shinano
- The dominant room capacity in Shinano is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Shinano, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shinano.
Shinano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shinano
- The most common guest capacity trend in Shinano vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Shinano STR market, accounting for 45.0% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shinano.
- On average, properties in Shinano are equipped to host 5.8 guests.
Shinano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shinano
- The most common availability pattern in Shinano falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shinano (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shinano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
60% of total
2 Nights
2 listings
10% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Shinano is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Shinano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30%) caters to monthly stays (30+ nights) in Shinano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Shinano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shinano.
Shinano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.1% of total
Moderate
6 listings
33.3% of total
Firm
3 listings
16.7% of total
Strict
7 listings
38.9% of total
Cancellation Policy Insights for Shinano
- The prevailing Airbnb cancellation policy trend in Shinano is Strict, used by 38.9% of listings.
- A majority (55.6%) of hosts in Shinano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Shinano.
- With 38.9% using Strict terms, this is a viable option in Shinano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Shinano.
Shinano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shinano
- The overall average booking lead time for vacation rentals in Shinano is 44 days.
- Guests book furthest in advance for stays during April (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (66 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Shinano.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Shinano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shinano (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Shinano
- Essential amenities in Shinano that guests expect include: Wifi, Cooking basics, Shampoo, Heating, Kitchen, Hot water, Fire extinguisher, Free parking on premises, Smoke alarm, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shinano: Wifi, Cooking basics, Shampoo, Heating, Kitchen, Hot water, Fire extinguisher, Free parking on premises, Smoke alarm, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shinano to stay competitive.
Shinano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shinano
- The typical guest profile for Airbnb in Shinano consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 47.7% of guests.
- Key international markets include Japan (47.7%) and United States (15%).
- Top languages spoken are English (42%) followed by Japanese (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shinano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |