Miyota Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Miyota in 2025? Explore comprehensive Airbnb analytics for Miyota, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Miyota, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Miyota, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Miyota Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Miyota Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Miyota (2025)
Understanding the monthly revenue variations for Airbnb listings in Miyota is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Miyota is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Miyota across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,303+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,924 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,528 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,451, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Miyota
Miyota Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Miyota STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Miyota:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Miyota
Average Daily Rate (ADR) Airbnb Trends in Miyota (2025)
Effective short term rental pricing strategy in Miyota involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Miyota typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $612+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $330 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Miyota
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Airbnb Seasonality Analysis & Trends in Miyota (2025)
Peak Season (June, May, August)
- Revenue averages $7,351 per month
- Occupancy rates average 45.2%
- Daily rates average $294
Shoulder Season
- Revenue averages $5,258 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $286
Low Season (January, February, March)
- Revenue drops to average $3,824 per month
- Occupancy decreases to average 43.9%
- Daily rates adjust to average $270
Seasonality Insights for Miyota
- The Airbnb seasonality in Miyota shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Miyota's highest earning potential, with monthly revenues capable of climbing to $7,685, occupancy reaching a high of 67.5%, and ADRs peaking at $306.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,638, occupancy could drop to 33.9%, and ADRs may adjust down to $260.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Miyota.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Miyota seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Miyota (2025)
Exploring the top neighborhoods for short-term rentals in Miyota? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Miyota Town Center | The heart of Miyota, filled with local shops, cafes, and restaurants. Ideal for guests wanting to experience the local lifestyle and accessibility to public transport. | Miyota Village Park, Local markets, Miyota Town Museum, Shops and restaurants |
| Matsukawa Onsen | A serene hot spring area known for its relaxing atmosphere and stunning natural beauty. Perfect for guests looking to unwind and enjoy the outdoors. | Matsukawa Hot Springs, Hiking trails, Scenic views of the mountains, Local ryokans (traditional inns) |
| Kita Yatsugatake | This area offers breathtaking views and outdoor activities like hiking and skiing, making it a great choice for adventure seekers and nature lovers. | Yatsugatake Mountains, Hiking trails in summer, Ski resorts in winter, Scenic lakes |
| Nagano Soccer Park | A sports-centric location that hosts various tournaments and events, appealing to sports enthusiasts and families visiting for competitions. | Nagano Soccer Park facilities, Sports events, Recreational areas, Playgrounds |
| Miyota Kogen | A scenic highland area offering lush nature and a tranquil environment. Great for tourists seeking peace and natural beauty. | Nature trails, Mountain views, Local wildlife, Picnic spots |
| Yachiho Highland | Known for its cool climate and beautiful landscapes, this area attracts visitors for its outdoor sports and relaxation opportunities. | Hiking, Cycling, Scenic viewpoints, Campsites |
| Shinshu Wine Valley | Famous for its vineyards and wineries, attracting wine lovers and tourists searching for unique local experiences. | Local wineries, Wine tasting tours, Beautiful vineyard scenery, Farmers markets |
| Matsumoto City | Nearby Matsumoto offers a cultural experience with historical sites, festivals, and vibrant local life, a short distance from Miyota. | Matsumoto Castle, Nakamachi Street, Matsumoto Art Museum, local festivals |
Understanding Airbnb License Requirements & STR Laws in Miyota (2025)
Yes, Miyota, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Miyota to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 94% licensed listings)
Top Performing Airbnb Properties in Miyota (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Miyotabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Monumental Capsule House Designed by Kisho Kurokawa
Entire Place • 4 bedrooms
![[TV] Luxury adult secret base villa 120 ㎡ Sauna, stone bath, bonfire, BBQ [Mori building]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NjU5NjEyNTY1NDM0NzYyMzI1/original/c6319c83-cd6f-4e60-9fd3-4dcce35810af.jpeg?im_w=480&im_format=avif)
[TV] Luxury adult secret base villa 120 ㎡ Sauna, stone bath, bonfire, BBQ [Mori building]
Entire Place • 4 bedrooms
![[TV] Luxury adult secret base villa 120 ㎡ Sauna, stone bath, bonfire, BBQ [Zen Building]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NjU4OTgzMTc0ODQyNDA1MDkw/original/1eb1bd1a-02ba-4ba7-babc-7a5daa48581b.jpeg?im_w=480&im_format=avif)
[TV] Luxury adult secret base villa 120 ㎡ Sauna, stone bath, bonfire, BBQ [Zen Building]
Entire Place • 3 bedrooms
Karuizawa villa with a stream flowing through it
Entire Place • 2 bedrooms
The Engawa Nest Karuizawa
Entire Place • 2 bedrooms
![[A whole house rental] Big 6LDK in Nishi Karuizawa Eli/BBQ and garden dinner!](https://a0.muscache.com/im/pictures/airflow/Hosting-783764798796753607/original/17226938-5305-488c-9e60-24bb6a17422c.jpg?im_w=480&im_format=avif)
[A whole house rental] Big 6LDK in Nishi Karuizawa Eli/BBQ and garden dinner!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Miyota (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Miyota based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Saunaforestcabin | 4 | $527,516 | 543 | 4.90/5.0 |
| レンタヴィラ | 10 | $327,283 | 243 | 4.75/5.0 |
| 黒川 | 1 | $274,561 | 10 | 5.00/5.0 |
| Tinycabintategu | 2 | $131,900 | 241 | 4.76/5.0 |
| Tetsuya | 1 | $120,828 | 16 | 4.94/5.0 |
| 愛 | 2 | $102,303 | 67 | 4.79/5.0 |
| Fuu And Shu | 1 | $91,951 | 208 | 4.76/5.0 |
| DogrunCafe And Resorts JENNIE | 8 | $78,902 | 377 | 3.40/5.0 |
| Michiyo | 1 | $50,639 | 23 | 4.91/5.0 |
| Kanta | 1 | $46,229 | 213 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Miyota.
Dive Deeper: Advanced Miyota STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Miyota. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiyota Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Miyota
- The Miyota Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Miyota, House properties are the most common (55.9%), reflecting the local real estate landscape.
- Houses represent a significant 55.9% portion, catering likely to families or larger groups.
Miyota Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Miyota
- The dominant room capacity in Miyota is 1 bedroom listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Miyota, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Miyota.
Miyota Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Miyota
- The most common guest capacity trend in Miyota vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Miyota STR market, accounting for 50.0% of listings.
- 44.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Miyota.
- On average, properties in Miyota are equipped to host 4.9 guests.
Miyota Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Miyota
- The most common availability pattern in Miyota falls within the 91-180 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Miyota (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Miyota Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
97.1% of total
2 Nights
1 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Miyota is 1 Night, adopted by 97.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Miyota Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.1% of Miyota hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Miyota.
Miyota Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
15 listings
46.9% of total
Firm
9 listings
28.1% of total
Strict
8 listings
25% of total
Cancellation Policy Insights for Miyota
- The prevailing Airbnb cancellation policy trend in Miyota is Moderate, used by 46.9% of listings.
- A majority (53.1%) of hosts in Miyota utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.9% market standard in Miyota.
- Regularly review your cancellation policy against competitors and market demand shifts in Miyota.
Miyota STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Miyota
- The overall average booking lead time for vacation rentals in Miyota is 29 days.
- Guests book furthest in advance for stays during May (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (33 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Miyota.
- Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Miyota averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Miyota (2025)
Amenity Prevalence
Amenity Insights for Miyota
- Essential amenities in Miyota that guests expect include: Heating, Free parking on premises, Wifi, Fire extinguisher, Essentials, Shampoo, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Body soap, Air conditioning, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Miyota: Heating, Free parking on premises, Wifi, Fire extinguisher, Essentials, Shampoo, Hangers.
- Prioritize adding missing essentials: Fire extinguisher, Essentials, Shampoo, Hangers.
- Consider adding popular differentiators like Body soap or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Miyota to stay competitive.
Miyota Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Miyota
- The typical guest profile for Airbnb in Miyota consists of primarily domestic travelers (68%), often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 68.3% of guests.
- Key international markets include Japan (68.3%) and Hong Kong (11.3%).
- Top languages spoken are Japanese (45.8%) followed by English (31.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tokyo and Yokohama.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Miyota Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |