Iiyama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Iiyama in 2025? Explore comprehensive Airbnb analytics for Iiyama, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Iiyama, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Iiyama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iiyama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Iiyama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Iiyama (2025)
Understanding the monthly revenue variations for Airbnb listings in Iiyama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iiyama is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iiyama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,386+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,933 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,029 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $883, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iiyama
Iiyama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Iiyama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iiyama:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iiyama
Average Daily Rate (ADR) Airbnb Trends in Iiyama (2025)
Effective short term rental pricing strategy in Iiyama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iiyama typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $533+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $375 or more.
- Typical properties (Median) charge around $197 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Iiyama
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Airbnb Seasonality Analysis & Trends in Iiyama (2025)
Peak Season (January, February, April)
- Revenue averages $5,793 per month
- Occupancy rates average 59.5%
- Daily rates average $273
Shoulder Season
- Revenue averages $3,240 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $258
Low Season (June, September, October)
- Revenue drops to average $1,247 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $253
Seasonality Insights for Iiyama
- The Airbnb seasonality in Iiyama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Iiyama's highest earning potential, with monthly revenues capable of climbing to $6,637, occupancy reaching a high of 69.6%, and ADRs peaking at $285.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $862, occupancy could drop to 18.2%, and ADRs may adjust down to $239.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iiyama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Iiyama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Iiyama (2025)
Exploring the top neighborhoods for short-term rentals in Iiyama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Iiyama City Center | The bustling heart of Iiyama, perfect for tourists looking for shops, restaurants, and amenities. Located near transportation hubs like the Iiyama Station, making it convenient for travelers. | Iiyama Station, Shinano River, Local restaurants, Shiga Kogen Ski Resort (nearby), Iiyama City Museum |
| Nozawa Onsen | Famous for its traditional hot springs, Nozawa Onsen attracts tourists year-round, especially in winter for skiing and snowboarding. Ideal for those seeking a cozy, cultural experience. | Nozawa Onsen Ski Resort, Traditional ryokans, Ski slopes, Local hot springs, Nozawa Onsen Fire Festival |
| Kijimadaira | A small town known for its ski resort, Kijimadaira is ideal for winter sports enthusiasts. It provides a serene environment for guests looking to escape the hustle of city life. | Kijimadaira Ski Resort, Scenic views, Nature trails, Kijimadaira farm, Winter sports activities |
| Yamanochi | A tranquil area surrounded by nature, ideal for guests seeking relaxation and outdoor activities. Great for summer retreats and winter snow experiences. | Yamamoto Farm, Yamanochi Hot Springs, Scenic hiking trails, Local cuisine, Nature views |
| Shinanomachi | A picturesque town renowned for its natural beauty and cultural heritage. Often visited in summer for hiking and in winter for skiing. | Shinanomachi Kabuki theater, Local art encounters, Shinanomachi nature walks, Cultural festivals, Scenic beauty |
| Kawaguchi | A serene town near lakes and mountains, providing a peaceful retreat for tourists looking for tranquility and nature-based experiences. | Lake Kawaguchi, Mizunosato Sogo Park, Daisetsuzan National Park, Fishing spots, Nature trails |
| Taniguchi | A scenic area that offers various outdoor activities, including skiing in the winter and hiking in the summer, perfect for active travelers. | Taniguchi Ski Area, Nature parks, Hiking routes, Scenic rivers, Local wildlife |
| Iiyama Observatory | Known for beautiful views and stargazing opportunities, this area appeals to nature lovers and those looking for unique experiences away from the city. | Iiyama Observatory, Star gazing tours, Scenic viewpoints, Nature trails, Wildlife observation |
Understanding Airbnb License Requirements & STR Laws in Iiyama (2025)
Yes, Iiyama, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iiyama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Iiyama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Iiyamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tombi Lodge - Underfloor Heating Snow Retreat
Entire Place • 2 bedrooms
HUGE Ski-in-out Lodge w/indoor play area! PETS OK
Entire Place • 7 bedrooms
Ski in/out 4-Bedroom House: Lift Views Ski rental
Entire Place • 4 bedrooms
Luxury Nagano mountain lodge with BBQ, hot tub
Entire Place • 7 bedrooms
Ski-in/Ski-out Private Apartment in Togari Onsen
Entire Place • 7 bedrooms
![[max 18 people] Kamisho-Lodge-House1+2](https://a0.muscache.com/im/pictures/airflow/Hosting-53882350/original/f40eedb4-33f8-41b1-98d1-8683bf65b530.jpg?im_w=480&im_format=avif)
[max 18 people] Kamisho-Lodge-House1+2
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Iiyama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Iiyama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 里杏 (Lianne) | 10 | $504,355 | 469 | 4.92/5.0 |
| 真人 | 3 | $115,171 | 171 | 4.89/5.0 |
| Alice | 1 | $94,422 | 100 | 4.92/5.0 |
| Annemiek | 2 | $43,042 | 58 | 4.93/5.0 |
| Jamie | 1 | $32,804 | 33 | 4.88/5.0 |
| 小菅の里 七星庵 | 1 | $24,590 | 40 | 4.88/5.0 |
| なべくら高原 森の家 | 1 | $24,544 | 20 | 4.45/5.0 |
| Host #257973919 | 2 | $22,090 | 1 | Not Rated |
| Koji | 1 | $21,177 | 6 | 5.00/5.0 |
| 貞光 | 1 | $15,673 | 38 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iiyama.
Dive Deeper: Advanced Iiyama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iiyama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIiyama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iiyama
- The Iiyama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.1% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Iiyama, Hotel/Boutique properties are the most common (36.6%), reflecting the local real estate landscape.
- Houses represent a significant 31.7% portion, catering likely to families or larger groups.
- The presence of 36.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Iiyama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iiyama
- The dominant room capacity in Iiyama is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.1% of the active Airbnb listings in Iiyama, indicating a high concentration in these sizes.
- A significant 29.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Iiyama.
Iiyama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iiyama
- The most common guest capacity trend in Iiyama vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Iiyama STR market, accounting for 41.5% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iiyama.
- On average, properties in Iiyama are equipped to host 4.2 guests.
Iiyama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iiyama
- The most common availability pattern in Iiyama falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Iiyama (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Iiyama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
43.9% of total
2 Nights
2 listings
4.9% of total
3 Nights
2 listings
4.9% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
17 listings
41.5% of total
Key Insights
- The most prevalent minimum stay requirement in Iiyama is 1 Night, adopted by 43.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (41.5%) caters to monthly stays (30+ nights) in Iiyama, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.9% of Iiyama hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 41.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iiyama.
Iiyama Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
5.1% of total
Non-refundable
1 listings
2.6% of total
Flexible
3 listings
7.7% of total
Moderate
11 listings
28.2% of total
Firm
11 listings
28.2% of total
Strict
11 listings
28.2% of total
Cancellation Policy Insights for Iiyama
- The prevailing Airbnb cancellation policy trend in Iiyama is Moderate, used by 28.2% of listings.
- A majority (56.4%) of hosts in Iiyama utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.2% market standard in Iiyama.
- Regularly review your cancellation policy against competitors and market demand shifts in Iiyama.
Iiyama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Iiyama
- The overall average booking lead time for vacation rentals in Iiyama is 59 days.
- Guests book furthest in advance for stays during January (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Iiyama.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Iiyama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Iiyama (2025)
Amenity Prevalence
Amenity Insights for Iiyama
- Essential amenities in Iiyama that guests expect include: Smoke alarm, Wifi, Fire extinguisher, Heating, Free parking on premises, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Shampoo, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Iiyama: Smoke alarm, Wifi, Fire extinguisher, Heating, Free parking on premises, Hot water, Essentials.
- Prioritize adding missing essentials: Fire extinguisher, Heating, Free parking on premises, Hot water, Essentials.
- Consider adding popular differentiators like Hair dryer or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iiyama to stay competitive.
Iiyama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Iiyama
- The typical guest profile for Airbnb in Iiyama consists of predominantly international visitors (74%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 26.2% of guests.
- Key international markets include Japan (26.2%) and Australia (18.1%).
- Top languages spoken are English (46.9%) followed by Japanese (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Iiyama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 30 | $5,538 | $408.13 | 43% |
| Kyonan | 16 | $4,996 | $464.24 | 41% |
| Hakone | 307 | $4,444 | $311.64 | 49% |
| Karuizawa | 119 | $4,194 | $419.47 | 39% |
| Miyota | 39 | $4,110 | $300.93 | 43% |
| Fujikawaguchiko | 432 | $4,093 | $265.14 | 53% |
| Hakuba | 550 | $4,045 | $448.96 | 40% |
| Shirakawa | 10 | $3,959 | $248.39 | 70% |
| Oshino | 10 | $3,892 | $315.46 | 37% |
| Kusatsu | 30 | $3,812 | $362.83 | 35% |