Azumino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Azumino in 2025? Explore comprehensive Airbnb analytics for Azumino, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Azumino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Azumino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Azumino Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Azumino Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Azumino (2025)
Understanding the monthly revenue variations for Airbnb listings in Azumino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Azumino is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Azumino across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,570+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,928 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,794 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $595, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Azumino
Azumino Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Azumino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Azumino:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Azumino
Average Daily Rate (ADR) Airbnb Trends in Azumino (2025)
Effective short term rental pricing strategy in Azumino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Azumino typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Azumino
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Airbnb Seasonality Analysis & Trends in Azumino (2025)
Peak Season (August, May, June)
- Revenue averages $2,502 per month
- Occupancy rates average 60.0%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,070 per month
- Occupancy maintains around 53.8%
- Daily rates hold near $136
Low Season (March, September, November)
- Revenue drops to average $1,755 per month
- Occupancy decreases to average 53.1%
- Daily rates adjust to average $125
Seasonality Insights for Azumino
- The Airbnb seasonality in Azumino shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Azumino's highest earning potential, with monthly revenues capable of climbing to $2,673, occupancy reaching a high of 78.1%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,556, occupancy could drop to 39.1%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Azumino.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Azumino seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Azumino (2025)
Exploring the top neighborhoods for short-term rentals in Azumino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Azumino | A stunning area known for its beautiful landscapes, including the Northern Alps. Azumino offers a serene environment and numerous outdoor activities, making it ideal for nature lovers and those seeking tranquility. | Daio Wasabi Farm, Azumino Chihiro Park, Northern Alps Azumino National Park, Azumino Art Hills Museum, Hotaka Shrine, Okaerinasai Park |
| Hotaka | A quaint town with convenient access to the mountains and outdoor adventures. Hotaka appeals to visitors looking for a mix of cultural experiences and natural beauty. | Hotaka Onsen, Hotaka Museum of Art, Hokuriku Shinkansen Hotaka Station, Nagano Prefectural Art Museum Hotaka, Matsumoto Castle |
| Kamikochi | A world-renowned mountain resort offering breathtaking views and exceptional hiking trails. Perfect for travelers seeking an unforgettable alpine experience. | Azusa River, Kamikochi Nature Restoration Center, Kappa Bridge, Myojin Pond, Tokusawa Campground |
| Matsumoto | A historic city known for Matsumoto Castle and its rich cultural heritage. Matsumoto serves as a gateway for travelers to explore the Japanese Alps. | Matsumoto Castle, Nawate Street, Matsumoto Timepiece Museum, Yohashira Shrine, Alpico Plaza |
| Chino | Located near the beautiful Lake Suwa, Chino offers both natural and cultural attractions, making it an ideal destination for families and outdoor enthusiasts. | Lake Suwa, Suwako Onsen, Chino City Museum, Tateshina Lake, Oshino Hakkai |
| Shiojiri | A charming town surrounded by vineyards and apple orchards, perfect for those interested in agritourism and local delicacies. | Shiojiri Wine Factory, Zenkoji Temple, Shiojiri Park, Apple Picking Farms, Higashi Matsumoto Fruit Park |
| Nagano City | The capital of Nagano Prefecture, offering a vibrant atmosphere with historical sites, shopping, and access to ski resorts. | Nagano Prefectural Shinano Art Museum, Zenkoji Temple, Nagano City Joyama Zoo, Nakamise Street, Sugadaira Kogen Ski Resort |
| Oshino | A small picturesque village known for its beautiful views of Mt. Fuji and traditional Japanese landscapes. Attractive for photographers and cultural enthusiasts. | Oshino Hakkai Springs, Lake Yamanaka, Oshino Shinobi no Sato, Historical Village of Oshino, Mt. Fuji Views |
Understanding Airbnb License Requirements & STR Laws in Azumino (2025)
Yes, Azumino, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Azumino to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Azumino (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Azuminobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Japanese Villa with Onsen (+Vegan Cuisine extra)
Entire Place • 2 bedrooms
Azumino's largest private villa/BBQ, natural hot springs, groups, and families, it is also convenien
Entire Place • 3 bedrooms
Popular newly built designer villa/Fully rented, natural hot springs, Kamikochi, and Kurobe Dam, con
Entire Place • 3 bedrooms
45 minutes to Hakuba Village · Newly built bathroom · 600 ㎡ garden · Home theater · Bar counter · Pe
Entire Place • 2 bedrooms
Old House Cook Private Lodging Bird (1 set per day, with meals)
Private Room • 2 bedrooms
ハコノソト OMOYA
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Azumino (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Azumino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sakura | 2 | $91,449 | 180 | 4.82/5.0 |
| Hiro | 1 | $52,576 | 119 | 4.88/5.0 |
| R | 2 | $40,599 | 173 | 4.91/5.0 |
| Jun | 2 | $40,598 | 13 | 2.50/5.0 |
| 桜芽 | 1 | $36,691 | 34 | 4.74/5.0 |
| Mayumi | 1 | $34,115 | 88 | 4.97/5.0 |
| 西 | 1 | $26,917 | 51 | 4.92/5.0 |
| まさずみ | 1 | $24,069 | 72 | 4.90/5.0 |
| Yuri | 1 | $23,487 | 75 | 4.89/5.0 |
| Hiromasa | 1 | $19,750 | 35 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Azumino.
Dive Deeper: Advanced Azumino STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Azumino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAzumino Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Azumino
- The Azumino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Azumino, House properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 65% portion, catering likely to families or larger groups.
Azumino Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Azumino
- The dominant room capacity in Azumino is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Azumino, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Azumino.
Azumino Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Azumino
- The most common guest capacity trend in Azumino vacation rentals is listings accommodating 4 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Azumino STR market, accounting for 40.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Azumino.
- On average, properties in Azumino are equipped to host 3.9 guests.
Azumino Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Azumino
- The most common availability pattern in Azumino falls within the 91-180 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 35.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Azumino (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 65.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Azumino Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
84.2% of total
2 Nights
2 listings
10.5% of total
7-29 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Azumino is 1 Night, adopted by 84.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Azumino Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.2% of Azumino hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Azumino.
Azumino Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
8 listings
44.4% of total
Firm
3 listings
16.7% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Azumino
- The prevailing Airbnb cancellation policy trend in Azumino is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Azumino.
- Regularly review your cancellation policy against competitors and market demand shifts in Azumino.
Azumino STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Azumino
- The overall average booking lead time for vacation rentals in Azumino is 38 days.
- Guests book furthest in advance for stays during July (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Azumino.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Azumino averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Azumino (2025)
Amenity Prevalence
Amenity Insights for Azumino
- Essential amenities in Azumino that guests expect include: Heating, Wifi, Hair dryer, Kitchen, Air conditioning, Hangers, Free parking on premises, Smoke alarm, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Azumino: Heating, Wifi, Hair dryer, Kitchen, Air conditioning, Hangers, Free parking on premises, Smoke alarm, Microwave.
- Prioritize adding missing essentials: Microwave.
- Consider adding popular differentiators like Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Azumino to stay competitive.
Azumino Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Azumino
- The typical guest profile for Airbnb in Azumino consists of a mix of domestic (43%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 43.3% of guests.
- Key international markets include Japan (43.3%) and United States (7.6%).
- Top languages spoken are English (37.5%) followed by Japanese (28%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Azumino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |
| Tsuru | 20 | $3,500 | $217.84 | 57% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Oshino | 10 | $3,366 | $518.54 | 32% |