Ōmachi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Ōmachi in 2025? Explore comprehensive Airbnb analytics for Ōmachi, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Ōmachi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Ōmachi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ōmachi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ōmachi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ōmachi (2025)
Understanding the monthly revenue variations for Airbnb listings in Ōmachi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ōmachi is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ōmachi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,793+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,463 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $845 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $416, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ōmachi
Ōmachi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ōmachi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ōmachi:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ōmachi
Average Daily Rate (ADR) Airbnb Trends in Ōmachi (2025)
Effective short term rental pricing strategy in Ōmachi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ōmachi typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $533+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Ōmachi
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Airbnb Seasonality Analysis & Trends in Ōmachi (2025)
Peak Season (February, January, May)
- Revenue averages $4,174 per month
- Occupancy rates average 49.6%
- Daily rates average $214
Shoulder Season
- Revenue averages $2,235 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $185
Low Season (June, September, October)
- Revenue drops to average $1,536 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $167
Seasonality Insights for Ōmachi
- The Airbnb seasonality in Ōmachi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ōmachi's highest earning potential, with monthly revenues capable of climbing to $4,606, occupancy reaching a high of 58.7%, and ADRs peaking at $242.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,257, occupancy could drop to 26.7%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ōmachi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ōmachi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ōmachi (2025)
Exploring the top neighborhoods for short-term rentals in Ōmachi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Onioshidashi Park | A stunning natural landscape featuring unique volcanic rock formations. It's a popular spot for photography and nature walks, attracting tourists who wish to explore the natural beauty of Nagano. | Onioshidashi Park, Mount Asama, Kusatsu Onsen, Shiga Kogen Ski Resort, Lake Nozore |
| Shinano River | Offers scenic river views and is known for outdoor activities like rafting, fishing, and cycling along the river. It's ideal for those seeking relaxation and adventure. | Shinano River, Cycling route along the river, Fishing spots, Rafting tours, Scenic picnic areas |
| Omachi Onsen | Famous for its hot spring baths and traditional ryokan accommodations. Attracts visitors looking to unwind and enjoy wellness retreats. | Omachi Onsen town, Hot springs, Ryokans, Hiking trails, Togakushi Shrine |
| Hakuba Valley | A well-known ski resort area, attracting winter sports enthusiasts. It's a beloved destination for both local and international tourists. | Hakuba Ski Resort, Snowboarding, Alpine skiing, Hot springs, Hiking in summer |
| Omachi City Center | The central area of Omachi with easy access to shops, restaurants, and local attractions. It provides a convenient base for exploring the area. | Local markets, Shopping streets, Cafes, Omachi Museum of History and Art, Cultural events |
| Tsugaike Nature Park | A picturesque park popular for hiking and enjoying nature. It attracts nature lovers and hikers during the warmer months. | Hiking trails, Wildflower viewing, Scenic vistas, Tsugaike Onsen, Picnic areas |
| Norikura | Famous for its stunning mountain views and outdoor activities like hiking and camping, appealing to outdoor enthusiasts. | Norikura Mountain, Camping grounds, Hiking trails, Scenic photography spots, Waterfalls |
| Kamikochi | A beautiful mountainous area that is part of the Chubu Sangaku National Park, popular for its stunning landscapes and trekking trails. | Kamikochi Valley, Azusa River, Trekking trails, Mount Yari, Kappa Bridge |
Understanding Airbnb License Requirements & STR Laws in Ōmachi (2025)
Yes, Ōmachi, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ōmachi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Ōmachi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ōmachibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seven Trees by Aoki Lake｜Near Sanosaka Ski resort!
Entire Place • 4 bedrooms
Best Mountain View | Relax & Refresh at Ember View
Entire Place • 2 bedrooms
Large, traditional country house with hot spring!
Entire Place • 4 bedrooms
Mimami Coffee
Entire Place • 1 bedroom
Hotaru | Lakehouse with private dock & free boats
Entire Place • 7 bedrooms
![[30 minutes to Hakuba] 132 sqm home with panoramic view of the Northern Alps](https://a0.muscache.com/im/pictures/miso/Hosting-44661856/original/bd02c6ad-b5d9-4681-967b-ef61791b9573.jpeg?im_w=480&im_format=avif)
[30 minutes to Hakuba] 132 sqm home with panoramic view of the Northern Alps
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ōmachi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ōmachi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maki | 1 | $138,446 | 9 | 5.00/5.0 |
| Natsumi | 2 | $91,344 | 404 | 4.76/5.0 |
| Michael James | 1 | $77,375 | 53 | 4.91/5.0 |
| Hajime | 1 | $74,041 | 9 | 4.78/5.0 |
| Host #45973477 | 1 | $69,522 | 1 | 0.00/5.0 |
| Eri | 1 | $67,705 | 125 | 4.87/5.0 |
| Tingying | 1 | $40,660 | 7 | 4.71/5.0 |
| Host #132007505 | 1 | $37,376 | 1 | 0.00/5.0 |
| 正樹 | 6 | $29,663 | 110 | 3.17/5.0 |
| Shintaro | 1 | $22,532 | 318 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ōmachi.
Dive Deeper: Advanced Ōmachi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ōmachi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŌmachi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ōmachi
- The Ōmachi Airbnb market composition is heavily skewed towards Private Room listings, which make up 64.3% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ōmachi, House properties are the most common (53.6%), reflecting the local real estate landscape.
- Houses represent a significant 53.6% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Ōmachi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ōmachi
- The dominant room capacity in Ōmachi is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.8% of the active Airbnb listings in Ōmachi, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ōmachi.
Ōmachi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ōmachi
- The most common guest capacity trend in Ōmachi vacation rentals is listings accommodating 6 guests (10.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 3 guests dominate the Ōmachi STR market, accounting for 21.4% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ōmachi.
- On average, properties in Ōmachi are equipped to host 2.4 guests.
Ōmachi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ōmachi
- The most common availability pattern in Ōmachi falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ōmachi (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ōmachi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
66.7% of total
2 Nights
5 listings
18.5% of total
4-6 Nights
1 listings
3.7% of total
30+ Nights
3 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ōmachi is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.2%) of the Ōmachi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Ōmachi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Ōmachi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ōmachi.
Ōmachi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
4.5% of total
Moderate
8 listings
36.4% of total
Firm
4 listings
18.2% of total
Strict
9 listings
40.9% of total
Cancellation Policy Insights for Ōmachi
- The prevailing Airbnb cancellation policy trend in Ōmachi is Strict, used by 40.9% of listings.
- A majority (59.1%) of hosts in Ōmachi utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.9% market standard in Ōmachi.
- With 40.9% using Strict terms, this is a viable option in Ōmachi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ōmachi.
Ōmachi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ōmachi
- The overall average booking lead time for vacation rentals in Ōmachi is 39 days.
- Guests book furthest in advance for stays during January (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Ōmachi.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Ōmachi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ōmachi (2025)
Amenity Prevalence
Amenity Insights for Ōmachi
- Essential amenities in Ōmachi that guests expect include: Heating, Fire extinguisher, Smoke alarm, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ōmachi: Heating, Fire extinguisher, Smoke alarm, Wifi, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Consider adding popular differentiators like Microwave or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ōmachi to stay competitive.
Ōmachi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ōmachi
- The typical guest profile for Airbnb in Ōmachi consists of a mix of domestic (37%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 36.9% of guests.
- Key international markets include Japan (36.9%) and United States (8.9%).
- Top languages spoken are English (41.1%) followed by Japanese (23.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ōmachi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |
| Tsuru | 20 | $3,500 | $217.84 | 57% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Oshino | 10 | $3,366 | $518.54 | 32% |