Sendai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Miyagi Prefecture, Japan
Is Airbnb profitable in Sendai in 2025? Explore comprehensive Airbnb analytics for Sendai, Miyagi Prefecture, Japan to uncover income potential. This 2025 STR market report for Sendai, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Sendai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sendai Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sendai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sendai (2025)
Understanding the monthly revenue variations for Airbnb listings in Sendai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sendai is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sendai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,387+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,878 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $414, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sendai
Sendai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sendai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sendai:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sendai
Average Daily Rate (ADR) Airbnb Trends in Sendai (2025)
Effective short term rental pricing strategy in Sendai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sendai typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Sendai
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Airbnb Seasonality Analysis & Trends in Sendai (2025)
Peak Season (August, February, April)
- Revenue averages $1,497 per month
- Occupancy rates average 59.0%
- Daily rates average $96
Shoulder Season
- Revenue averages $1,280 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $93
Low Season (June, September, November)
- Revenue drops to average $1,154 per month
- Occupancy decreases to average 48.0%
- Daily rates adjust to average $93
Seasonality Insights for Sendai
- The Airbnb seasonality in Sendai shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sendai's highest earning potential, with monthly revenues capable of climbing to $1,715, occupancy reaching a high of 64.7%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,142, occupancy could drop to 42.6%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sendai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sendai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sendai (2025)
Exploring the top neighborhoods for short-term rentals in Sendai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Aoba Ward | Aoba Ward is the central business district of Sendai, making it a prime location for business travelers and tourists visiting the city. It features a mix of urban amenities, cultural attractions, and rich history. | Sendai Mediatheque, Zuihoden, Jozenji-dori Avenue, Aobayama Park, Sendai Castle Ruins, Sendai City Museum |
| Sendai Station | Sendai Station is the heart of the city's transportation network, attracting visitors due to its accessibility. Many shops, restaurants, and hotels are located around the station, catering to both leisure and business travelers. | Sendai Station Shopping Center, Department Stores, Shiyakusho-mae, Dainohara Park, Ekinaka shopping area |
| Miyagiken Soshigaya | This area is known for its serene atmosphere and proximity to several natural attractions. It appeals to families and tourists looking for a quieter place to stay while still being close to urban conveniences. | Miyagi Zao Royal Resort, Kakuhan Park, Local Traditional Shops, Closeness to Mt. Zao |
| Matsushima | Famous for its stunning bay and scenic islands, Matsushima is a popular tourist destination offering a unique experience of natural beauty, perfect for visitors seeking leisure and sightseeing. | Matsushima Bay, Godai-do Temple, Zuiganji Temple, Matsushima Aquarium, Boat Tours |
| Xiaoqi | This area is known for its vibrant food scene and local markets. It attracts visitors who are food enthusiasts looking to explore authentic Japanese cuisine and local specialties. | Local Restaurants, Food Markets, Street Food, Cultural Festivals |
| Sendai Umino-Mori Aquarium | A unique attraction for families and marine life enthusiasts, this area offers educational experiences along with leisure activities, drawing in family visitors and aquarium lovers. | Sendai Umino-Mori Aquarium, Aquatic Exhibits, Family-friendly Activities, Children's Play Area |
| Nishi Park | This serene park area offers a mix of nature and culture. It is ideal for families and couples looking for a relaxing stay that also provides access to cultural events and activities in Sendai. | Nishi Park, Local Events, Cherry Blossom Viewing, Walking Trails, Natural Scenery |
| Shiroishi City | Located a bit outside of Sendai, this area offers historical attractions and beautiful natural landscapes. It is perfect for tourists looking for a more rural experience while still within reach of the city. | Shiroishi Castle, Shiroishi River, Local Temples, Nature Trails, Outdoor Activities |
Understanding Airbnb License Requirements & STR Laws in Sendai (2025)
Yes, Sendai, Miyagi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sendai to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 94% licensed listings)
Top Performing Airbnb Properties in Sendai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sendaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Entire house] The charm of old houses nestled in the city of Sendai | 7 minutes by car from Rakuten](https://a0.muscache.com/im/pictures/miso/Hosting-1095147457340407162/original/e9072bdf-52ea-41dc-aa49-d61746bc3e27.jpeg?im_w=480&im_format=avif)
[Entire house] The charm of old houses nestled in the city of Sendai | 7 minutes by car from Rakuten
Entire Place • 2 bedrooms
★42CAFE★ Sendery★ Floor area 58.6 ㎡ Entire★ rental 3 minutes from★ the central police station of the
Entire Place • 2 bedrooms
★62RM★ Sendai★ Floor Area 58.6 ㎡★ Entire place 3 minutes from Echimae★ Station of★ Sendai Central Po
Entire Place • 2 bedrooms
Rakuten STAY Eagles 201
Private Room • N/A
★61 RM★ Sendai★ floor space 58.6 ㎡★ Entire place 3 minutes from the front station of the entire★ Sen
Entire Place • 2 bedrooms
【RoomA&B】Cozy/Relaxed/Spacious room
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sendai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sendai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kunimaru | 7 | $175,197 | 2004 | 4.79/5.0 |
| 石川 | 3 | $67,462 | 354 | 4.92/5.0 |
| 楽天ステイ | 3 | $62,308 | 13 | 3.10/5.0 |
| Mark | 5 | $58,150 | 467 | 4.37/5.0 |
| Watanabe | 1 | $52,516 | 6 | 4.33/5.0 |
| Takayuki | 3 | $51,382 | 382 | 4.77/5.0 |
| Ayu | 3 | $50,028 | 850 | 4.77/5.0 |
| Takashi | 2 | $24,321 | 345 | 4.91/5.0 |
| Michi | 1 | $19,915 | 108 | 4.65/5.0 |
| Hibari | 5 | $19,235 | 208 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sendai.
Dive Deeper: Advanced Sendai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sendai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSendai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sendai
- The Sendai Airbnb market composition is heavily skewed towards Private Room listings, which make up 45.1% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sendai, Apartment/Condo properties are the most common (43.1%), reflecting the local real estate landscape.
- Houses represent a significant 35.3% portion, catering likely to families or larger groups.
- The presence of 13.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Sendai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sendai
- The dominant room capacity in Sendai is 2 bedrooms listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.8% of the active Airbnb listings in Sendai, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (3.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sendai.
Sendai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sendai
- The most common guest capacity trend in Sendai vacation rentals is listings accommodating 6 guests (13.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Sendai STR market, accounting for 25.5% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sendai.
- On average, properties in Sendai are equipped to host 2.9 guests.
Sendai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sendai
- The most common availability pattern in Sendai falls within the 271-366 days range, representing 27.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sendai (25.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sendai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
78% of total
2 Nights
3 listings
6% of total
3 Nights
2 listings
4% of total
7-29 Nights
3 listings
6% of total
30+ Nights
3 listings
6% of total
Key Insights
- The most prevalent minimum stay requirement in Sendai is 1 Night, adopted by 78% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.0%) of the Sendai Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78% of Sendai hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sendai.
Sendai Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.1% of total
Flexible
13 listings
27.1% of total
Moderate
20 listings
41.7% of total
Firm
3 listings
6.3% of total
Strict
11 listings
22.9% of total
Cancellation Policy Insights for Sendai
- The prevailing Airbnb cancellation policy trend in Sendai is Moderate, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (29.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Sendai.
- Regularly review your cancellation policy against competitors and market demand shifts in Sendai.
Sendai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sendai
- The overall average booking lead time for vacation rentals in Sendai is 44 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Sendai.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Sendai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sendai (2025)
Amenity Prevalence
Amenity Insights for Sendai
- Essential amenities in Sendai that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sendai: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Air conditioning or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sendai to stay competitive.
Sendai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sendai
- The typical guest profile for Airbnb in Sendai consists of predominantly international visitors (72%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 28.4% of guests.
- Key international markets include Japan (28.4%) and United States (14.5%).
- Top languages spoken are English (38.9%) followed by Japanese (23.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sendai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nasu | 118 | $3,326 | $325.46 | 39% |
| Kawasaki | 11 | $3,178 | $220.40 | 59% |
| Semboku | 10 | $2,386 | $157.21 | 42% |
| Nasushiobara | 28 | $2,155 | $217.98 | 33% |
| Zao | 45 | $2,154 | $146.64 | 47% |
| Niigata | 24 | $1,313 | $88.93 | 42% |
| Higashimatsushima | 12 | $1,310 | $159.77 | 30% |
| Iwaki | 15 | $1,276 | $145.48 | 30% |
| Aizuwakamatsu | 15 | $1,251 | $92.11 | 46% |
| Fukushima | 15 | $837 | $87.71 | 27% |