Ishinomaki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Miyagi Prefecture, Japan
Is Airbnb profitable in Ishinomaki in 2025? Explore comprehensive Airbnb analytics for Ishinomaki, Miyagi Prefecture, Japan to uncover income potential. This 2025 STR market report for Ishinomaki, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Ishinomaki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ishinomaki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ishinomaki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ishinomaki (2025)
Understanding the monthly revenue variations for Airbnb listings in Ishinomaki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ishinomaki is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ishinomaki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,632+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $431 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $170, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ishinomaki
Ishinomaki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ishinomaki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ishinomaki:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ishinomaki
Average Daily Rate (ADR) Airbnb Trends in Ishinomaki (2025)
Effective short term rental pricing strategy in Ishinomaki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ishinomaki typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Ishinomaki
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Airbnb Seasonality Analysis & Trends in Ishinomaki (2025)
Peak Season (January, December, August)
- Revenue averages $1,724 per month
- Occupancy rates average 32.1%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,084 per month
- Occupancy maintains around 29.3%
- Daily rates hold near $78
Low Season (May, June, September)
- Revenue drops to average $594 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $78
Seasonality Insights for Ishinomaki
- The Airbnb seasonality in Ishinomaki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ishinomaki's highest earning potential, with monthly revenues capable of climbing to $1,864, occupancy reaching a high of 37.1%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $471, occupancy could drop to 16.0%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ishinomaki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ishinomaki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ishinomaki (2025)
Exploring the top neighborhoods for short-term rentals in Ishinomaki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kesennuma City | Nearby coastal city known for fresh seafood and access to beautiful beaches. Attracts visitors interested in marine activities and nature. | Kesennuma Port, Kameoka Beach, Bokkai Jinja Shrine, Kesennuma Fish Market, Sanriku Fukko National Park |
| Tsunoshima Beach | Popular beach destination in Ishinomaki, famous for its breathtaking scenery and outdoor activities. Ideal for tourists looking for sun and sea. | Tsunoshima Beach, Sunset Beach, Shizukana Beach, Ishinomaki Lighthouse, Sea Kayaking Tours |
| Ishinomaki Mangattan Museum | Cultural site dedicated to the famous manga artist Shotaro Ishinomori. Appeals to anime and manga fans. | Ishinomaki Mangattan Museum, Ishinomaki Minami High School, Mikado Shrine, Ishinomaki Fish Market |
| Hyakudan-en | Historic garden and a beautiful setting attracting visitors who appreciate traditional Japanese landscaping. | Hyakudan-en Gardens, Traditional Tea Ceremony, Nature Walks, Local Festivals |
| Ishinomaki's Coastal Trail | Scenic coastal walk that offers stunning views of the Pacific Ocean and the coastal landscape, perfect for outdoor enthusiasts. | Coastal Trail, Hiking Trails, Cycling Paths, Observation Points |
| Café Hanako | A popular café known for its homemade cakes and good coffee, often visited by tourists. | Café Hanako, Local Artisan Shops, Ishinomaki Souvenir Stores |
| Miyagi Stadium | Major sports venue that attracts visitors for various events and activities, including football matches and concerts. | Miyagi Stadium, Event Hosting, Commuter Access |
| Ishinomaki Bay | Beautiful bay area perfect for water sports and recreational activities, appealing to families and adventure seekers. | Ishinomaki Bay, Boating Tours, Fishing Trips, Beaches |
Understanding Airbnb License Requirements & STR Laws in Ishinomaki (2025)
While Ishinomaki, Miyagi Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ishinomaki to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ishinomaki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ishinomakibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Entire house rental] "OGAWA" A traditional house for modern lifestyles](https://a0.muscache.com/im/pictures/miso/Hosting-46364683/original/f3c37bdf-cbea-4bca-802f-a0d00ff0e6a0.jpeg?im_w=480&im_format=avif)
[Entire house rental] "OGAWA" A traditional house for modern lifestyles
Entire Place • 3 bedrooms
![[Entire building rental] Vintage house located at Mt. Haguro, 7-minute walk from Ishinomaki station](https://a0.muscache.com/im/pictures/miso/Hosting-1107778556227500238/original/55d3ef24-94e3-438a-8ee5-c81cb6b219e3.jpeg?im_w=480&im_format=avif)
[Entire building rental] Vintage house located at Mt. Haguro, 7-minute walk from Ishinomaki station
Private Room • 2 bedrooms
【NEW】14 mins to nearest station! Luxury HOUSE！
Entire Place • 2 bedrooms
【NEW】14 mins to nearest station! Comfortable space
Entire Place • 2 bedrooms
Experience nature in a log cottage on Aji Island, a remote island of Miyagi Prefecture
Private Room • N/A
Room ‘Takibi’ at Ishinomaki Home Base
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ishinomaki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ishinomaki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Watanabe | 2 | $88,085 | 90 | 4.66/5.0 |
| Nexus | 2 | $66,646 | 96 | 4.89/5.0 |
| 株式会社石巻工房 | 4 | $26,655 | 17 | 4.79/5.0 |
| 詩穂美 | 1 | $8,542 | 5 | 5.00/5.0 |
| ライトハウス | 2 | $7,870 | 69 | 4.83/5.0 |
| Yoshiko | 1 | $4,746 | 143 | 4.96/5.0 |
| Yoko | 2 | $2,937 | 11 | 4.70/5.0 |
| まきお | 4 | $2,876 | 13 | 4.50/5.0 |
| 美枝子 | 1 | $1,733 | 70 | 4.84/5.0 |
| Miki | 1 | $381 | 52 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ishinomaki.
Dive Deeper: Advanced Ishinomaki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ishinomaki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIshinomaki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ishinomaki
- The Ishinomaki Airbnb market composition is heavily skewed towards Private Room listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ishinomaki, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Ishinomaki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ishinomaki
- The dominant room capacity in Ishinomaki is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Ishinomaki, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ishinomaki.
Ishinomaki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ishinomaki
- The most common guest capacity trend in Ishinomaki vacation rentals is listings accommodating 2 guests (15%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Ishinomaki STR market, accounting for 30.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ishinomaki.
- On average, properties in Ishinomaki are equipped to host 2.0 guests.
Ishinomaki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ishinomaki
- The most common availability pattern in Ishinomaki falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ishinomaki (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ishinomaki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Ishinomaki is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Ishinomaki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Ishinomaki hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ishinomaki.
Ishinomaki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
65% of total
Moderate
5 listings
25% of total
Firm
2 listings
10% of total
Cancellation Policy Insights for Ishinomaki
- The prevailing Airbnb cancellation policy trend in Ishinomaki is Flexible, used by 65% of listings.
- The market strongly favors guest-friendly terms, with 90.0% of listings offering Flexible or Moderate policies. This suggests guests in Ishinomaki may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 65% market standard in Ishinomaki.
- Given the high prevalence of Flexible policies (65%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Ishinomaki.
Ishinomaki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ishinomaki
- The overall average booking lead time for vacation rentals in Ishinomaki is 32 days.
- Guests book furthest in advance for stays during August (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Ishinomaki.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Ishinomaki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ishinomaki (2025)
Amenity Prevalence
Amenity Insights for Ishinomaki
- Essential amenities in Ishinomaki that guests expect include: Shampoo, Hair dryer, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ishinomaki: Shampoo, Hair dryer, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ishinomaki to stay competitive.
Ishinomaki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ishinomaki
- The typical guest profile for Airbnb in Ishinomaki consists of a mix of domestic (62%) and international guests, often arriving from nearby Yokohama, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 62.3% of guests.
- Key international markets include Japan (62.3%) and United States (7.5%).
- Top languages spoken are English (40.4%) followed by Japanese (35.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Yokohama and Sendai.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ishinomaki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kawasaki | 11 | $3,263 | $213.23 | 56% |
| Nasu | 151 | $3,178 | $330.23 | 36% |
| Inawashiro | 13 | $2,117 | $283.73 | 32% |
| Zao | 57 | $2,060 | $190.38 | 38% |
| Semboku | 15 | $1,807 | $136.30 | 39% |
| Yamagata | 23 | $1,495 | $206.39 | 37% |
| Iwaki | 19 | $1,390 | $169.79 | 31% |
| Higashimatsushima | 10 | $1,349 | $214.01 | 28% |
| Sendai | 59 | $1,216 | $96.62 | 52% |
| Fukushima | 18 | $683 | $91.00 | 27% |