Shima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mie Prefecture, Japan
Is Airbnb profitable in Shima in 2025? Explore comprehensive Airbnb analytics for Shima, Mie Prefecture, Japan to uncover income potential. This 2025 STR market report for Shima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Shima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shima (2025)
Understanding the monthly revenue variations for Airbnb listings in Shima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shima is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,164+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,667 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,409 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,124, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shima
Shima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shima:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shima
Average Daily Rate (ADR) Airbnb Trends in Shima (2025)
Effective short term rental pricing strategy in Shima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shima typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $490+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $317 or more.
- Typical properties (Median) charge around $194 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Shima
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Airbnb Seasonality Analysis & Trends in Shima (2025)
Peak Season (August, March, December)
- Revenue averages $4,699 per month
- Occupancy rates average 52.6%
- Daily rates average $254
Shoulder Season
- Revenue averages $3,578 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $248
Low Season (February, June, October)
- Revenue drops to average $3,124 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $242
Seasonality Insights for Shima
- The Airbnb seasonality in Shima shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shima's highest earning potential, with monthly revenues capable of climbing to $5,493, occupancy reaching a high of 64.3%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,027, occupancy could drop to 39.7%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shima (2025)
Exploring the top neighborhoods for short-term rentals in Shima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Koushido | Popular for scenic coastal views, beautiful beaches, and tranquil atmosphere perfect for relaxation. Ideal for those seeking a peaceful getaway close to nature and local hospitality. | Shima Spain Village, Tomoyama Park, Hinata Beach, Shima City Aquarium, Nagashima Spa Land |
| Shima Onsen | Renowned hot spring area known for its therapeutic waters and traditional ryokan inns. Attracts visitors looking to experience authentic Japanese culture and relaxation. | Shima Onsen Hot Springs, Shima Onsen Village, Iyashi no Yu, Shikano Yu, Sekiunji Temple |
| Daiozaki | Famous for stunning views of the coastline and unique geological formations. Great for outdoor enthusiasts and those interested in photography and nature walks. | Daiozaki Lighthouse, Tori, the bridge of the sea, Chuo Park, Waterfall of Akakuro, Daiozaki Coast |
| Shima Marina | A beautiful marina area that offers a mix of leisure activities, including water sports and boating. Perfect for travelers looking to enjoy outdoor adventures. | Shima Marina, Sea Turtle Museum, Yokoyama Marine Park, Toba Aquarium, Shima Onsen |
| Sugo | Charming local area with rich cultural heritage and beautiful landscapes. Attracts tourists looking for authentic Japanese experiences and rural charm. | Sugo Shrine, Mikimoto Pearl Island, Seafood Markets, Local Matsuri Festivals, Cultural Workshops |
| Ago Bay | Beautiful bay area known for its rich marine life and scenic views. Popular among those seeking adventure sports and seafood experiences. | Ago Bay Cruise, Kuwana Glass Workshop, Amanohashidate, Marine Park, Local Seafood Restaurants |
| Tomoyama Park | Offers stunning views of the surrounding area and is perfect for hiking and nature walks. A serene place for visitors looking to enjoy the outdoors. | Tomoyama Park Lookout, Hiking trails, Picnic areas, Natural scenery, Wildlife observation |
| Kuwana | A historic city with beautiful gardens and traditional architecture. Ideal for visitors interested in history and culture. | Kuwana Castle, Taki Garden, Traditional Crafts Workshops, Historic Sites, Local Cuisine |
Understanding Airbnb License Requirements & STR Laws in Shima (2025)
Yes, Shima, Mie Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 97% licensed listings)
Top Performing Airbnb Properties in Shima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
In front of the beach Highland Panorama Ocean View
Entire Place • 2 bedrooms
5 Bedroom UMIBE IseShima
Entire Place • 5 bedrooms
10PPL/Ocean view/WiFi/BBQ/Surfing/Fishing/Yoga
Entire Place • 1 bedroom
Entire vacation home on a large property!BBQ, Camp, Tennis Basket, Mini Soccer, and Big Screen Movie
Entire Place • 6 bedrooms
Private sauna villa/2-min walk to sea/8ppl/Parking
Entire Place • 3 bedrooms
Getaway Beach house in Ise. Golf/BBQ set/jacuzzi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 成幸 | 1 | $187,456 | 188 | 4.86/5.0 |
| 下田 | 3 | $170,406 | 1106 | 4.80/5.0 |
| 岡野 | 1 | $157,230 | 88 | 4.89/5.0 |
| Matsunosuke | 2 | $117,640 | 218 | 4.92/5.0 |
| Yasuo | 1 | $92,650 | 48 | 4.56/5.0 |
| Tsunetaka | 1 | $67,636 | 325 | 4.69/5.0 |
| 秦 | 3 | $66,907 | 99 | 4.61/5.0 |
| Nishi | 2 | $56,977 | 125 | 4.78/5.0 |
| Villa | 1 | $54,385 | 109 | 4.66/5.0 |
| Yosuke And Nini | 1 | $38,414 | 24 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shima.
Dive Deeper: Advanced Shima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shima
- The Shima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shima, House properties are the most common (81.3%), reflecting the local real estate landscape.
- Houses represent a significant 81.3% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Shima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shima
- The dominant room capacity in Shima is 2 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.3% of the active Airbnb listings in Shima, indicating a high concentration in these sizes.
- A significant 40.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shima.
Shima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shima
- The most common guest capacity trend in Shima vacation rentals is listings accommodating 8+ guests (59.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shima STR market, accounting for 78.2% of listings.
- 78.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shima.
- On average, properties in Shima are equipped to host 6.7 guests.
Shima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shima
- The most common availability pattern in Shima falls within the 91-180 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Shima (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
96.8% of total
2 Nights
1 listings
3.2% of total
Key Insights
- The most prevalent minimum stay requirement in Shima is 1 Night, adopted by 96.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Shima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.8% of Shima hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shima.
Shima Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
12.9% of total
Moderate
13 listings
41.9% of total
Firm
5 listings
16.1% of total
Strict
9 listings
29% of total
Cancellation Policy Insights for Shima
- The prevailing Airbnb cancellation policy trend in Shima is Moderate, used by 41.9% of listings.
- There's a relatively balanced mix between guest-friendly (54.8%) and stricter (45.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.9% market standard in Shima.
- Regularly review your cancellation policy against competitors and market demand shifts in Shima.
Shima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shima
- The overall average booking lead time for vacation rentals in Shima is 34 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Shima.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Shima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shima (2025)
Amenity Prevalence
Amenity Insights for Shima
- Essential amenities in Shima that guests expect include: Free parking on premises, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Air conditioning, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shima: Free parking on premises, Hair dryer.
- Consider adding popular differentiators like Refrigerator or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shima to stay competitive.
Shima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shima
- The typical guest profile for Airbnb in Shima consists of primarily domestic travelers (69%), often arriving from nearby Osaka, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 69.0% of guests.
- Key international markets include Japan (69%) and United States (4%).
- Top languages spoken are Japanese (44.3%) followed by English (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Osaka and Nagoya.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Takashima | 68 | $1,915 | $157.53 | 36% |
| Nantan | 21 | $1,763 | $226.35 | 38% |
| Kyotango | 16 | $1,753 | $173.29 | 43% |
| Miyazu | 15 | $1,728 | $103.89 | 62% |
| Osaka | 7,726 | $1,686 | $104.06 | 56% |
| Nakatsugawa | 16 | $1,675 | $122.75 | 50% |