Kuwana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mie Prefecture, Japan
Is Airbnb profitable in Kuwana in 2025? Explore comprehensive Airbnb analytics for Kuwana, Mie Prefecture, Japan to uncover income potential. This 2025 STR market report for Kuwana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Kuwana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuwana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuwana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuwana (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuwana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuwana is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuwana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,224+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,641 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,213 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,121, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuwana
Kuwana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuwana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuwana:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuwana
Average Daily Rate (ADR) Airbnb Trends in Kuwana (2025)
Effective short term rental pricing strategy in Kuwana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuwana typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Kuwana
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Airbnb Seasonality Analysis & Trends in Kuwana (2025)
Peak Season (December, August, May)
- Revenue averages $3,070 per month
- Occupancy rates average 63.3%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,700 per month
- Occupancy maintains around 55.1%
- Daily rates hold near $159
Low Season (February, September, October)
- Revenue drops to average $2,037 per month
- Occupancy decreases to average 53.1%
- Daily rates adjust to average $155
Seasonality Insights for Kuwana
- The Airbnb seasonality in Kuwana shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuwana's highest earning potential, with monthly revenues capable of climbing to $3,224, occupancy reaching a high of 71.4%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,814, occupancy could drop to 48.4%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuwana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuwana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuwana (2025)
Exploring the top neighborhoods for short-term rentals in Kuwana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kuwana Castle Area | A historical region featuring the remnants of Kuwana Castle, appealing to history enthusiasts. The area is also popular for its beautiful parks and cultural significance. | Kuwana Castle, Tsu Shoppin Center, Yamaga Park, Kuwana City Museum, Aqua Walk Mall |
| Nagashima Resort Area | A large leisure complex that includes an amusement park, hot springs, and a water park. This area attracts families and tourists looking for fun and relaxation. | Nagashima Spa Land, Nagashima Onsen, Kintetsu Nagashima Resort, Yumeya, Nagashima Flower Park |
| Kuwana Hot Springs Area | Known for its relaxing hot springs, this area provides an excellent retreat for guests looking to unwind and enjoy wellness activities. | Kuwana Onsen, Yamatoen, Kuwana Spa, Shirotori Hanami Park, Tsubaki Onsen |
| Kuwana Lake Area | A scenic area with lakeside views and outdoor activities. Perfect for nature lovers and those looking to escape city life. | Lake Dainichigo, Dainichibo Temple, Kuwana Park, Fishing areas, Picnic spots |
| Kuwana Shopping District | This area contains various shops, restaurants, and local markets, providing guests with a taste of local culture and cuisine. | Kuwana City Shopping Street, Local food market, Cafe and bistro spots, Kuwana Culture Center |
| Kuwana Nightlife District | Featuring numerous bars and entertainment options, this area is ideal for those looking to enjoy the vibrant nightlife scene. | Bars and izakayas, Live music venues, Nightclubs, Kuwana Theatre |
| Tsu City Area | Nearby Tsu City offers additional attractions and shopping, expanding options for guests and making it ideal for dual-location strategies. | Tsu Castle, Miyagawa Park, Shopping malls, Cultural experiences |
| Historic Route 1 | A charming street with traditional Japanese architecture and shops, showcasing rich culture and history, perfect for cultural tourism. | Traditional shops, Heritage sites, Local eateries, Kuwana Art Museum |
Understanding Airbnb License Requirements & STR Laws in Kuwana (2025)
Yes, Kuwana, Mie Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuwana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Kuwana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuwanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
15 people P 4 cars with hot springs free 175 ㎡ Nagoya Station ~ Nabanosato 35 minutes ~ Inn 10 minut
Entire Place • 3 bedrooms
Cottage with private hot spring 13名宿泊可 Nagashima Sparland 5 cars can be parked for 3 cars 1 bus fr
Entire Place • 3 bedrooms
Newly built! Relax and private in a natural hot spring!Nagashi Masparand 3 min by car, Nabana 7 min!
Entire Place • 3 bedrooms
Near Nagashima Spa Land!Newly built_Nagashima No.2
Entire Place • 4 bedrooms
Relax at the source hot spring/Nagashi Masparand/Near Nabanosato/private house/convenience store 2 m
Entire Place • 5 bedrooms
machiyado Kuusjuku Edomachi25
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuwana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuwana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maki | 4 | $124,438 | 105 | 4.75/5.0 |
| 松尾 | 3 | $115,627 | 294 | 4.87/5.0 |
| まちやど桑名宿 | 4 | $98,980 | 77 | 4.85/5.0 |
| Hinari | 1 | $78,015 | 56 | 4.89/5.0 |
| Katsu | 1 | $54,027 | 501 | 4.89/5.0 |
| Yoshihiko | 4 | $49,345 | 286 | 4.86/5.0 |
| Daichi | 1 | $10,114 | 164 | 4.93/5.0 |
| Masato | 1 | $9,582 | 21 | 4.29/5.0 |
| Masayoshi | 1 | $8,384 | 83 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuwana.
Dive Deeper: Advanced Kuwana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuwana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuwana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuwana
- The Kuwana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuwana, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Kuwana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuwana
- The dominant room capacity in Kuwana is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 60.0% of the active Airbnb listings in Kuwana, indicating a high concentration in these sizes.
- A significant 70.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kuwana.
Kuwana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuwana
- The most common guest capacity trend in Kuwana vacation rentals is listings accommodating 8+ guests (45%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kuwana STR market, accounting for 60.0% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuwana.
- On average, properties in Kuwana are equipped to host 5.9 guests.
Kuwana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuwana
- The most common availability pattern in Kuwana falls within the 91-180 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 35.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Kuwana (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 65.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuwana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Kuwana is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Kuwana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Kuwana hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuwana.
Kuwana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
35% of total
Moderate
13 listings
65% of total
Cancellation Policy Insights for Kuwana
- The prevailing Airbnb cancellation policy trend in Kuwana is Moderate, used by 65% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Kuwana may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 65% market standard in Kuwana.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuwana.
Kuwana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuwana
- The overall average booking lead time for vacation rentals in Kuwana is 35 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Kuwana.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Kuwana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuwana (2025)
Amenity Prevalence
Amenity Insights for Kuwana
- Essential amenities in Kuwana that guests expect include: Air conditioning, Smoke alarm, Hair dryer, Wifi, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuwana: Air conditioning, Smoke alarm, Hair dryer, Wifi, Shampoo.
- Prioritize adding missing essentials: Hair dryer, Wifi, Shampoo.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuwana to stay competitive.
Kuwana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuwana
- The typical guest profile for Airbnb in Kuwana consists of a mix of domestic (43%) and international guests, with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 43.4% of guests.
- Key international markets include Japan (43.4%) and Hong Kong (17.7%).
- Top languages spoken are English (37.7%) followed by Japanese (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuwana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Shima | 32 | $3,426 | $228.80 | 47% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Hida | 23 | $2,937 | $174.31 | 53% |
| Takayama | 230 | $2,365 | $168.50 | 53% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Ōmachi | 28 | $2,104 | $177.39 | 37% |
| Takashima | 68 | $1,915 | $157.53 | 36% |