Kumano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mie Prefecture, Japan
Is Airbnb profitable in Kumano in 2025? Explore comprehensive Airbnb analytics for Kumano, Mie Prefecture, Japan to uncover income potential. This 2025 STR market report for Kumano, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Kumano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kumano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kumano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kumano (2025)
Understanding the monthly revenue variations for Airbnb listings in Kumano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kumano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kumano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,671+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $957 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $526 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $337, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kumano
Kumano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kumano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kumano:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kumano
Average Daily Rate (ADR) Airbnb Trends in Kumano (2025)
Effective short term rental pricing strategy in Kumano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kumano typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Kumano
Get Live Kumano Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kumano (2025)
Peak Season (August, April, October)
- Revenue averages $961 per month
- Occupancy rates average 56.8%
- Daily rates average $56
Shoulder Season
- Revenue averages $774 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $57
Low Season (January, February, November)
- Revenue drops to average $483 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $59
Seasonality Insights for Kumano
- The Airbnb seasonality in Kumano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kumano's highest earning potential, with monthly revenues capable of climbing to $1,021, occupancy reaching a high of 61.7%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $359, occupancy could drop to 26.8%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kumano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kumano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kumano (2025)
Exploring the top neighborhoods for short-term rentals in Kumano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shingu | A historical city with rich cultural heritage, known for its temples and picturesque landscapes. It attracts visitors interested in history, architecture, and nature. | Kumano Hayatama Taisha, Shingu Castle, Kumano Kodo pilgrimage routes, Mifune Ashiyu, Shingu Marina |
| Kumano | The city at the heart of the Kumano region, surrounded by mountains and rivers. It’s popular for its outdoor activities and proximity to sacred sites. | Kumano Nachi Taisha, Nachi Falls, Kumano Kodo, Kumano River, Oyunohara |
| Nachikatsuura | Known for its hot springs, coastal views, and access to various hiking trails. It’s an ideal spot for relaxation and nature activities. | Nachi Katsuura Onsen, Katsuura Beach, Kumano Kodo hiking trails, Taiji Whale Museum, Hirou Shrine |
| Hongu | The area is a gateway to the Kumano Kodo pilgrimage routes and has many traditional guesthouses and hot springs, attracting spiritual travelers and backpackers. | Hongu Taisha, Yunomine Onsen, Kumano Kodo pilgrimage routes, Olasaki Shrine, Kumano Heritage Center |
| Ohashi | A small but charming area known for its scenic countryside and access to local agriculture. It’s appealing for guests looking for a peaceful rural experience. | Local farms, Rural landscapes, Community events, Kumano River cycling path |
| Daito | Lively town known for its festivals and local culture. Offers a glimpse into traditional Japanese life and attracts those interested in cultural tourism. | Daito Shrine, Local festivals, Traditional crafts, Community workshops |
| Sakurajima | A hidden gem with beautiful views and outdoor activities. Ideal for tourists looking for nature adventures and beautiful scenery. | Sakurajima Mountain, Outdoor trails, Scenic viewpoints, Nature reserves |
| Miyuki | A quaint village known for its stunning views and friendly locals. It’s perfect for guests looking for a serene and authentic Japanese stay. | Local temples, Nature walks, Cultural experiences, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Kumano (2025)
Yes, Kumano, Mie Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kumano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Kumano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kumanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The private guest house with a view of the sea.
Entire Place • 1 bedroom
![[Entire rental] Our hideaway where we live](https://a0.muscache.com/im/pictures/f1966329-bec9-4095-a4c6-45f8128a7717.jpg?im_w=480&im_format=avif)
[Entire rental] Our hideaway where we live
Entire Place • 1 bedroom
![[Entire 4LDK] Boeing Guesthouse/Shinka Beach along the Kumano Kodo 30-second walk/Kumano wood renova](https://a0.muscache.com/im/pictures/miso/Hosting-631632259550815358/original/40dfb3f3-10ee-4223-8860-296b0fb67ef2.png?im_w=480&im_format=avif)
[Entire 4LDK] Boeing Guesthouse/Shinka Beach along the Kumano Kodo 30-second walk/Kumano wood renova
Entire Place • 2 bedrooms
Rural accommodation with seasonal vegetables
Entire Place • 3 bedrooms
HAMA HOUSE
Entire Place • 1 bedroom
Yadokari kumano PrivateHouse 10pp FreeCarParking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kumano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kumano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 海宿二木島 | 1 | $21,955 | 189 | 4.94/5.0 |
| わがらん家 | 1 | $19,373 | 13 | 4.62/5.0 |
| Hisashi | 2 | $17,771 | 58 | 4.91/5.0 |
| 矢中 | 2 | $11,420 | 54 | 4.86/5.0 |
| 静香 | 1 | $10,211 | 64 | 4.95/5.0 |
| はつこ | 3 | $9,284 | 415 | 4.90/5.0 |
| Shota | 1 | $8,409 | 44 | 4.70/5.0 |
| Nishi | 1 | $8,338 | 58 | 4.95/5.0 |
| Koushi | 2 | $8,141 | 34 | 4.49/5.0 |
| Noriyuki | 1 | $6,259 | 182 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kumano.
Dive Deeper: Advanced Kumano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kumano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKumano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kumano
- The Kumano Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kumano, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Kumano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kumano
- The dominant room capacity in Kumano is 1 bedroom listings, making up 61.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 80.9% of the active Airbnb listings in Kumano, indicating a high concentration in these sizes.
- With over half the market (61.9%) consisting of studios or 1-bedroom units, Kumano is particularly well-suited for individuals or couples.
Kumano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kumano
- The most common guest capacity trend in Kumano vacation rentals is listings accommodating 4 guests (19%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Kumano STR market, accounting for 38.0% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kumano.
- On average, properties in Kumano are equipped to host 3.6 guests.
Kumano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kumano
- The most common availability pattern in Kumano falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kumano (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kumano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
85.7% of total
2 Nights
2 listings
9.5% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kumano is 1 Night, adopted by 85.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.2%) of the Kumano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85.7% of Kumano hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kumano.
Kumano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
33.3% of total
Moderate
8 listings
38.1% of total
Firm
2 listings
9.5% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for Kumano
- The prevailing Airbnb cancellation policy trend in Kumano is Moderate, used by 38.1% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Kumano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.1% market standard in Kumano.
- Regularly review your cancellation policy against competitors and market demand shifts in Kumano.
Kumano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kumano
- The overall average booking lead time for vacation rentals in Kumano is 47 days.
- Guests book furthest in advance for stays during August (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Kumano.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Kumano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kumano (2025)
Amenity Prevalence
Amenity Insights for Kumano
- Essential amenities in Kumano that guests expect include: Smoke alarm, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Fire extinguisher, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kumano: Smoke alarm, Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Hair dryer or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kumano to stay competitive.
Kumano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kumano
- The typical guest profile for Airbnb in Kumano consists of predominantly international visitors (76%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 24.2% of guests.
- Key international markets include Japan (24.2%) and Australia (10.9%).
- Top languages spoken are English (39.1%) followed by Japanese (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kumano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.