Ise Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mie Prefecture, Japan
Is Airbnb profitable in Ise in 2025? Explore comprehensive Airbnb analytics for Ise, Mie Prefecture, Japan to uncover income potential. This 2025 STR market report for Ise, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Ise, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ise Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ise Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ise (2025)
Understanding the monthly revenue variations for Airbnb listings in Ise is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ise is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ise across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,222+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,419 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $718 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $339, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ise
Ise Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ise STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ise:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ise
Average Daily Rate (ADR) Airbnb Trends in Ise (2025)
Effective short term rental pricing strategy in Ise involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ise typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Ise
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Airbnb Seasonality Analysis & Trends in Ise (2025)
Peak Season (May, June, April)
- Revenue averages $1,706 per month
- Occupancy rates average 33.8%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,331 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $118
Low Season (July, September, October)
- Revenue drops to average $1,159 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $105
Seasonality Insights for Ise
- The Airbnb seasonality in Ise shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ise's highest earning potential, with monthly revenues capable of climbing to $1,788, occupancy reaching a high of 42.0%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,145, occupancy could drop to 29.8%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ise.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ise seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ise (2025)
Exploring the top neighborhoods for short-term rentals in Ise? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ise Grand Shrine Area | The Ise Grand Shrine is Japan's most sacred Shinto shrine, attracting millions of visitors each year for spiritual and cultural experiences. This area offers rich local traditions and scenic beauty. | Ise Grand Shrine, Okage Yokocho Street, Ise Sea, Kumano Daiva, Ise Jingu Geku |
| Toba | Famous for its beautiful coastlines and the Toba Aquarium, Toba attracts tourists looking for marine experiences and views of the Ise Bay. | Toba Aquarium, Mikimoto Pearl Island, Toba Castle, Toba Bay, Shima Spain Village |
| ISE Shima National Park | This national park is known for its stunning coastline and diverse marine life, ideal for nature lovers and adventure seekers looking for hiking and outdoor activities. | Shima Spain Village, Yokoyama, Mikimoto Pearl Island, Kuwana, Katsuura Bay |
| Shimane Peninsula | A serene getaway known for its natural beauty and traditional villages. Ideal for guests looking for authentic Japanese countryside experiences. | Shimane Peninsula beaches, Historical villages, Local seafood restaurants, Hot springs |
| Ise Bay | The Ise Bay area offers beautiful ocean views and is great for water sports, fishing, and relaxing by the beach. Popular among family travelers. | Beach activities, Water sports, Seafood markets, Cruises on Ise Bay |
| Ise City Center | The city center provides easy access to shops, restaurants, and public transport, making it a convenient location for travelers. | Local shops, Restaurants, Cafes, Public transport links |
| Tsu City | The capital of Mie prefecture, Tsu offers cultural attractions and is well connected to various parts of Mie, making it an ideal base for exploring the region. | Tsu Castle, Kameyama Park, Local museums, Shopping centers |
| Kumano Kodo | A UNESCO World Heritage site, this ancient pilgrimage route offers unique cultural experiences and nature hikes, highly attractive to adventure and history enthusiasts. | Pilgrimage trails, Historical shrines, Natural hot springs, Breathtaking landscapes |
Understanding Airbnb License Requirements & STR Laws in Ise (2025)
Yes, Ise, Mie Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ise to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 82% licensed listings)
Top Performing Airbnb Properties in Ise (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Isebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Limited to one group per day/Feel the history of a five-sense inn
Entire Place • 1 bedroom
Entire house rental in Ise/1 min walk to Ise Jingu Naijo Town/Healing inn/
Entire Place • 2 bedrooms
Ise Shima＊Renovated detached house with Wifi＊OA055
Entire Place • 3 bedrooms
ISE JINGU ・Okage yokocho Free parking lot
Entire Place • 1 bedroom
Ise-Shima/Accessibility Newly Built Building "Minpaku Ise Orange Garden"
Entire Place • 3 bedrooms
Private parking, near Ise Jingu&Okage Yokocho
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ise (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ise based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 伊風 | 1 | $113,608 | 31 | 4.77/5.0 |
| Hagihara | 1 | $70,195 | 50 | 4.96/5.0 |
| Kamiya | 2 | $57,773 | 26 | 4.79/5.0 |
| Keisuke | 2 | $51,400 | 128 | 4.92/5.0 |
| Masako | 4 | $41,857 | 399 | 4.83/5.0 |
| Momoko | 1 | $41,100 | 71 | 4.70/5.0 |
| Seiko | 2 | $28,505 | 346 | 4.63/5.0 |
| 伊勢のゲストハウス 風見荘 | 6 | $28,293 | 627 | 4.67/5.0 |
| Host #235377891 | 3 | $26,634 | 39 | 4.76/5.0 |
| Yuki | 2 | $25,926 | 166 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ise.
Dive Deeper: Advanced Ise STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ise. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIse Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ise
- The Ise Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.5% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 25% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ise, House properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 47.7% portion, catering likely to families or larger groups.
- The presence of 22.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.8%) offer potential for unique stay experiences.
Ise Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ise
- The dominant room capacity in Ise is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.9% of the active Airbnb listings in Ise, indicating a high concentration in these sizes.
Ise Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ise
- The most common guest capacity trend in Ise vacation rentals is listings accommodating 8+ guests (15.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ise STR market, accounting for 29.5% of listings.
- 29.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ise.
- On average, properties in Ise are equipped to host 3.4 guests.
Ise Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ise
- The most common availability pattern in Ise falls within the 181-270 days range, representing 47.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ise (47.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ise Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
90.7% of total
2 Nights
3 listings
7% of total
3 Nights
1 listings
2.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ise is 1 Night, adopted by 90.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.7%) of the Ise Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.7% of Ise hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ise.
Ise Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
38.6% of total
Moderate
16 listings
36.4% of total
Firm
2 listings
4.5% of total
Strict
9 listings
20.5% of total
Cancellation Policy Insights for Ise
- The prevailing Airbnb cancellation policy trend in Ise is Flexible, used by 38.6% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Ise may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.6% market standard in Ise.
- Regularly review your cancellation policy against competitors and market demand shifts in Ise.
Ise STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ise
- The overall average booking lead time for vacation rentals in Ise is 33 days.
- Guests book furthest in advance for stays during April (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Ise.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Ise averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ise (2025)
Amenity Prevalence
Amenity Insights for Ise
- Essential amenities in Ise that guests expect include: Air conditioning, Heating, Smoke alarm, Shampoo, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ise: Air conditioning, Heating, Smoke alarm, Shampoo, Wifi.
- Prioritize adding missing essentials: Shampoo, Wifi.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ise to stay competitive.
Ise Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ise
- The typical guest profile for Airbnb in Ise consists of a mix of domestic (38%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 38.4% of guests.
- Key international markets include Japan (38.4%) and France (11.3%).
- Top languages spoken are English (36.3%) followed by Japanese (24.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ise Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shima | 32 | $3,426 | $228.80 | 47% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Takashima | 68 | $1,915 | $157.53 | 36% |
| Nantan | 21 | $1,763 | $226.35 | 38% |
| Kyotango | 16 | $1,753 | $173.29 | 43% |
| Miyazu | 15 | $1,728 | $103.89 | 62% |
| Osaka | 7,726 | $1,686 | $104.06 | 56% |