Minamiaso Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kumamoto Prefecture, Japan

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Minamiaso in 2025? Explore comprehensive Airbnb analytics for Minamiaso, Kumamoto Prefecture, Japan to uncover income potential. This 2025 STR market report for Minamiaso, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Minamiaso, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Minamiaso Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Minamiaso Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$177
The average rental revenue earned for an occupied room per day in Minamiaso.
Occupancy Rate(?)
52.7%
High demand. Good booking frequency.
Median Annual Revenue(?)
$25,861
Typical annual income for an Airbnb listing in Minamiaso. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-27.9%
Significant decrease (-27.9%) vs. last year.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Minamiaso.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Minamiaso.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Minamiaso (2025)

Understanding the monthly revenue variations for Airbnb listings in Minamiaso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Minamiaso is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Minamiaso across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,251+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,550 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,607 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,615, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Minamiaso

Minamiaso Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Minamiaso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Minamiaso:

  • Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 65%.
  • Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Minamiaso

Average Daily Rate (ADR) Airbnb Trends in Minamiaso (2025)

Effective short term rental pricing strategy in Minamiaso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Minamiaso typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
  • Typical properties (Median) charge around $145 per night.
  • Entry-level properties (Bottom 25%) earn around $133 per night.

Average Daily Rate (ADR) Trend by Month in Minamiaso

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Airbnb Seasonality Analysis & Trends in Minamiaso (2025)

Peak Season (October, August, March)
  • Revenue averages $3,714 per month
  • Occupancy rates average 69.9%
  • Daily rates average $172
Shoulder Season
  • Revenue averages $3,174 per month
  • Occupancy maintains around 59.0%
  • Daily rates hold near $182
Low Season (February, June, November)
  • Revenue drops to average $2,313 per month
  • Occupancy decreases to average 51.5%
  • Daily rates adjust to average $171

Seasonality Insights for Minamiaso

  • The Airbnb seasonality in Minamiaso shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Minamiaso's highest earning potential, with monthly revenues capable of climbing to $3,787, occupancy reaching a high of 82.3%, and ADRs peaking at $206.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,111, occupancy could drop to 47.2%, and ADRs may adjust down to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Minamiaso.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Minamiaso seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Minamiaso (2025)

Exploring the top neighborhoods for short-term rentals in Minamiaso? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kusasenrigahama
A stunning scenic area famous for its vast fields of flowers and picturesque views of Mount Aso. Ideal for visitors seeking nature and tranquility with great opportunities for outdoor activities like hiking and cycling.
Kusasenrigahama Flower Field, Mount Aso, Aso Volcano Museum, Kusasenri Resthouse, Aso Farm Land
Aso National Park
A beautiful national park known for its volcanic landscapes and diverse ecology. A popular spot for tourists wanting to experience hiking, wildlife, and breathtaking panoramic views.
Mount Aso, Aso Milk Farm, Nakadake Crater, Komezuka, Hanaasobi Park
Minami Aso Village
A peaceful village with a rich rural culture and stunning nature surrounding it. Great for tourists who want to experience local hot springs and enjoy the agricultural landscape.
Dake Onsen, Sloping Rice Fields, Local Craft Shops, Minami Aso Shizen-no-Mori, Onoyama Park
Takamori
A quaint town known for its hot springs and traditional rural atmosphere. Attractive to those seeking relaxation and cultural experiences in a scenic environment.
Takamori Onsen, Takamori Farmers' Market, Sakurajima Viewpoint, Historical Walking Trails, Local eateries
Kikuchi Valley
Renowned for its lush greenery and beautiful river valleys. Great for nature lovers who want to hike, canoe, or enjoy the serene landscape.
Kikuchi Valley River, Yusui-ji Temple, Kikuchi Park, Chijiki Waterfall, Kikuchi Onsen
Aso Shrine
A historically significant shrine that attracts many visitors for its spiritual ambiance and architectural beauty. A cultural hotspot for tourists interested in Shinto traditions.
Aso Shrine Main Hall, Historic Nature Trails, Local Festivals, Traditional Crafts Shops, Aso Historical Museum
Kumamoto City
The vibrant capital of Kumamoto Prefecture, offering a mix of modern and historical attractions, making it a great base for exploring the region and dining on local cuisine.
Kumamoto Castle, Suizenji Jojuen Garden, Shimotori Shopping Street, Kumamoto Prefectural Museum, Local Izakayas and Sake Bars
Yamaga
Famous for its hot springs and traditional crafts. Offers cultural experiences and beautiful historical sites that attract both tourists and locals.
Yamaga Onsen, Yamaga Lantern Festival, Local Craft Workshops, Yasaka Shrine, Yamaga Historical Museum

Understanding Airbnb License Requirements & STR Laws in Minamiaso (2025)

Yes, Minamiaso, Kumamoto Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Minamiaso to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 62% licensed listings)

Top Performing Airbnb Properties in Minamiaso (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Minamiasobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

asoha

asoha

Entire Place • 3 bedrooms

$136,237
Revenue
80.8%
Occupancy
$505.00
Daily Rate
[Highest rated award winner] Minamiaso, Entire Suite Villa, 1-minute walk to a hot spring facility!

[Highest rated award winner] Minamiaso, Entire Suite Villa, 1-minute walk to a hot spring facility!

Entire Place • 3 bedrooms

$60,283
Revenue
48.4%
Occupancy
$341.38
Daily Rate
青い空と白い龍

青い空と白い龍

Entire Place • 4 bedrooms

$53,303
Revenue
58.8%
Occupancy
$361.07
Daily Rate
A house surrounded by fields with great views.5-minute drive to "Abo-no-go Kugino" overlooks Aso Gog

A house surrounded by fields with great views.5-minute drive to "Abo-no-go Kugino" overlooks Aso Gog

Entire Place • 5 bedrooms

$38,938
Revenue
83.8%
Occupancy
$138.20
Daily Rate
[Cottage Kugino] Cottage with an open-air bath along the Otani River★

[Cottage Kugino] Cottage with an open-air bath along the Otani River★

Entire Place • 2 bedrooms

$36,410
Revenue
69.5%
Occupancy
$141.06
Daily Rate
Minami Aso Villagehouse Rakan

Minami Aso Villagehouse Rakan

Entire Place • 1 bedroom

$35,230
Revenue
79.0%
Occupancy
$132.49
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Minamiaso (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Minamiaso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Owners.Inn11$402,0434384.74/5.0
Kenji9$70,301294.88/5.0
Hiropon2$69,8481194.96/5.0
Misumi1$60,283974.91/5.0
浩二1$53,3032N/A/5.0
Masahide1$25,7071384.99/5.0
Akio&Bill1$21,8261405.00/5.0
Isao1$19,7132324.93/5.0
Flora1$17,600244.67/5.0
Minnano1$9,344114.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Minamiaso.

Dive Deeper: Advanced Minamiaso STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Minamiaso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Minamiaso Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Minamiaso

  • The Minamiaso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 31% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Minamiaso, House properties are the most common (65.5%), reflecting the local real estate landscape.
  • Houses represent a significant 65.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.

Minamiaso Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Minamiaso

  • The dominant room capacity in Minamiaso is 1 bedroom listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 58.6% of the active Airbnb listings in Minamiaso, indicating a high concentration in these sizes.
  • A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Minamiaso.

Minamiaso Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Minamiaso

  • The most common guest capacity trend in Minamiaso vacation rentals is listings accommodating 6 guests (31%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Minamiaso STR market, accounting for 55.1% of listings.
  • 58.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Minamiaso.
  • On average, properties in Minamiaso are equipped to host 5.5 guests.

Minamiaso Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Minamiaso

  • The most common availability pattern in Minamiaso falls within the 181-270 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Minamiaso (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Minamiaso Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

28 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Minamiaso is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Minamiaso Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Minamiaso hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Minamiaso.

Minamiaso Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.2%)

Flexible

5 listings

17.2% of total

Moderate (55.2%)

Moderate

16 listings

55.2% of total

Firm (27.6%)

Firm

8 listings

27.6% of total

Cancellation Policy Insights for Minamiaso

  • The prevailing Airbnb cancellation policy trend in Minamiaso is Moderate, used by 55.2% of listings.
  • The market strongly favors guest-friendly terms, with 72.4% of listings offering Flexible or Moderate policies. This suggests guests in Minamiaso may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 55.2% market standard in Minamiaso.
  • Regularly review your cancellation policy against competitors and market demand shifts in Minamiaso.

Minamiaso STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Minamiaso

  • The overall average booking lead time for vacation rentals in Minamiaso is 36 days.
  • Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (46 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Minamiaso.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
  • Monitor your own booking lead times against these Minamiaso averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Minamiaso (2025)

Amenity Prevalence

Amenity Insights for Minamiaso

  • Essential amenities in Minamiaso that guests expect include: Free parking on premises, Refrigerator, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Minamiaso: Free parking on premises, Refrigerator, Wifi.
  • Prioritize adding missing essentials: Refrigerator, Wifi.
  • Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Minamiaso to stay competitive.

Minamiaso Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Minamiaso

  • The typical guest profile for Airbnb in Minamiaso consists of predominantly international visitors (80%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 19.6% of guests.
  • Key international markets include Japan (19.6%) and Taiwan (18%).
  • Top languages spoken are English (40.9%) followed by Chinese (28.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Taiwan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Minamiaso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Minamioguni20$3,495$289.1655%
Itoshima62$3,436$225.6456%
Yufu125$3,226$254.4848%
Ukiha15$2,559$252.5640%
Asakura11$2,086$170.3052%
Fukuoka1,186$1,969$139.0156%
Nichinan15$1,862$226.3136%
Dazaifu30$1,791$150.6441%
Aso33$1,767$160.5847%
Beppu189$1,627$133.4747%

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