Kōchi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kochi Prefecture, Japan
Is Airbnb profitable in Kōchi in 2025? Explore comprehensive Airbnb analytics for Kōchi, Kochi Prefecture, Japan to uncover income potential. This 2025 STR market report for Kōchi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Kōchi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kōchi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kōchi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kōchi (2025)
Understanding the monthly revenue variations for Airbnb listings in Kōchi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kōchi is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kōchi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,937 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $714 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $337, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kōchi
Kōchi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kōchi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kōchi:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kōchi
Average Daily Rate (ADR) Airbnb Trends in Kōchi (2025)
Effective short term rental pricing strategy in Kōchi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kōchi typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Kōchi
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Airbnb Seasonality Analysis & Trends in Kōchi (2025)
Peak Season (August, March, May)
- Revenue averages $1,718 per month
- Occupancy rates average 45.1%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,447 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $112
Low Season (January, September, October)
- Revenue drops to average $1,238 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $112
Seasonality Insights for Kōchi
- The Airbnb seasonality in Kōchi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kōchi's highest earning potential, with monthly revenues capable of climbing to $1,811, occupancy reaching a high of 47.9%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,209, occupancy could drop to 30.6%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kōchi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kōchi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kōchi (2025)
Exploring the top neighborhoods for short-term rentals in Kōchi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kōchi City Center | The vibrant heart of Kōchi, rich in history and culture. Great for guests looking to explore local sights, shops, and eateries. | Kōchi Castle, Sunday Market, Kōchi Prefectural Museum of History, Ishikura Shrine, Kōchi Yosakoi Festival |
| Katsurahama | Famous for its beautiful beach and stunning views of the Pacific Ocean. Ideal for those seeking relaxation and a seaside experience. | Katsurahama Beach, Ryoma Sakamoto Memorial Museum, Katsurahama Temple, Sunset Views, Traditional Japanese Gardens |
| Nankoku | Located close to Kōchi City, Nankoku offers nature trails and hot springs, catering to guests looking for outdoor activities and relaxation. | Kōchi Paradise, Nankoku Onsen, Nature Trails, Tea Plantations, Local Festivals |
| Tosa City | Known for its rich samurai history and cultural landmarks, Tosa City offers a glimpse into traditional Japan, attracting history buffs. | Tosa Shrine, Shimada House, Local Sake Breweries, Historic Samurai Residences, Tosa's Traditional Crafts |
| Shimanto River | Famous for its pristine river and natural beauty, perfect for eco-tourism and outdoor enthusiasts interested in canoeing and hiking. | Shimanto River, Canoeing Experiences, Nature Reserves, Biking Trails, Scenic Views |
| Cape Ashizuri | The southernmost point of Shikoku, known for breathtaking coastal views and dramatic cliffs, ideal for those seeking adventure in nature. | Ashizuri-Uwakai National Park, Cape Ashizuri Lighthouse, Sandanwan Sea, Hiking Trails, Marine Activities |
| Kōchi Foodie Tour | Kōchi is famous for its delicious local cuisine. A culinary tour area offering unique dining experiences and food culture. | Kōchi's Famous Katsuo no Tataki, Local Seafood Markets, Food Festivals, Culinary Workshops, Street Food |
| Highland Areas of Kōchi | These regions offer stunning mountain views, agriculture, and the chance to experience rural Japan, great for those looking for tranquility. | Mount Kōbō, Tea Plantations, Local Farms, Hiking Trails, Cultural Workshops |
Understanding Airbnb License Requirements & STR Laws in Kōchi (2025)
Yes, Kōchi, Kochi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kōchi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Kōchi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kōchibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Building 1 Entire Floor (74 ㎡) Pinot noir "Pinot noir" Sleeps 8
Entire Place • 3 bedrooms
2MIN from City Central- Luxurious Studio Apartment
Entire Place • 2 bedrooms
Ryoma-an, the closest house to Ryoma, the closest to Ryoma, where you can stay with your pet
Entire Place • 5 bedrooms
Entire building 1 floor (55 ㎡) Family room "Carmenere" 5 people can stay
Entire Place • 1 bedroom
Entire Building 1 Floor (76 ㎡) Deluxe Room "Syrah" Double Bed × 3
Entire Place • 2 bedrooms
2MIN from City Central- Luxurious Studio Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kōchi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kōchi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Residence | 5 | $279,336 | 205 | 4.79/5.0 |
| Maki | 9 | $82,894 | 408 | 4.79/5.0 |
| 理加 | 3 | $69,161 | 160 | 4.74/5.0 |
| チミポンサ | 5 | $66,256 | 43 | 4.95/5.0 |
| Taro | 6 | $47,456 | 404 | 4.52/5.0 |
| 篠田 | 3 | $47,292 | 74 | 4.89/5.0 |
| Staff | 6 | $41,553 | 572 | 4.51/5.0 |
| Akio | 1 | $37,172 | 24 | 4.96/5.0 |
| LifeStyleHotel | 1 | $32,255 | 46 | 4.76/5.0 |
| Reiko | 4 | $26,360 | 68 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kōchi.
Dive Deeper: Advanced Kōchi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kōchi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKōchi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kōchi
- The Kōchi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 45.6% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Kōchi, House properties are the most common (35.1%), reflecting the local real estate landscape.
- Houses represent a significant 35.1% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Kōchi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kōchi
- The dominant room capacity in Kōchi is 1 bedroom listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Kōchi, indicating a high concentration in these sizes.
Kōchi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kōchi
- The most common guest capacity trend in Kōchi vacation rentals is listings accommodating 8+ guests (19.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Kōchi STR market, accounting for 31.6% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kōchi.
- On average, properties in Kōchi are equipped to host 3.3 guests.
Kōchi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kōchi
- The most common availability pattern in Kōchi falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kōchi (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kōchi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
94.7% of total
4-6 Nights
3 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Kōchi is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Kōchi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.7% of Kōchi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kōchi.
Kōchi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
25.5% of total
Moderate
34 listings
61.8% of total
Firm
5 listings
9.1% of total
Strict
2 listings
3.6% of total
Cancellation Policy Insights for Kōchi
- The prevailing Airbnb cancellation policy trend in Kōchi is Moderate, used by 61.8% of listings.
- The market strongly favors guest-friendly terms, with 87.3% of listings offering Flexible or Moderate policies. This suggests guests in Kōchi may expect booking flexibility.
- Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.8% market standard in Kōchi.
- Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kōchi.
Kōchi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kōchi
- The overall average booking lead time for vacation rentals in Kōchi is 38 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Kōchi.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Kōchi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kōchi (2025)
Amenity Prevalence
Amenity Insights for Kōchi
- Essential amenities in Kōchi that guests expect include: Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Shampoo, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kōchi: Air conditioning, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Hair dryer or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kōchi to stay competitive.
Kōchi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kōchi
- The typical guest profile for Airbnb in Kōchi consists of a mix of domestic (43%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 43.4% of guests.
- Key international markets include Japan (43.4%) and United States (7.9%).
- Top languages spoken are English (34.3%) followed by Japanese (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kōchi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Kure | 12 | $2,392 | $234.98 | 32% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Hatsukaichi | 62 | $1,892 | $166.62 | 37% |
| Kurashiki | 50 | $1,878 | $176.12 | 44% |
| Mitoyo | 35 | $1,871 | $161.50 | 43% |