Zushi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Zushi in 2025? Explore comprehensive Airbnb analytics for Zushi, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Zushi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Zushi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zushi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zushi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zushi (2025)
Understanding the monthly revenue variations for Airbnb listings in Zushi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zushi is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zushi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,671+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,708 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,013 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $980, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zushi
Zushi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zushi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zushi:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zushi
Average Daily Rate (ADR) Airbnb Trends in Zushi (2025)
Effective short term rental pricing strategy in Zushi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zushi typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Zushi
Get Live Zushi Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Zushi (2025)
Peak Season (August, July, June)
- Revenue averages $3,823 per month
- Occupancy rates average 63.6%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,919 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $159
Low Season (February, March, November)
- Revenue drops to average $2,161 per month
- Occupancy decreases to average 41.0%
- Daily rates adjust to average $163
Seasonality Insights for Zushi
- The Airbnb seasonality in Zushi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zushi's highest earning potential, with monthly revenues capable of climbing to $4,289, occupancy reaching a high of 68.0%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,843, occupancy could drop to 35.1%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zushi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zushi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zushi (2025)
Exploring the top neighborhoods for short-term rentals in Zushi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zushi Beach | Famous for its beautiful sandy shores and beach activities. A prime spot for tourists in the summer, offering water sports and relaxation by the sea. | Zushi Beach, Zushi Marina, Kamakura Museum of Literature, Zushi Seaside Park, Buddhist temples nearby |
| Zushi Station Area | Conveniently located for travelers, this area is lively with shops, restaurants, and easy access to transportation. Great for visitors looking to explore nearby attractions. | Zushi Station, Local restaurants and cafes, Shopping areas, Cafes with ocean views, Historical landmarks nearby |
| Hayama | Just south of Zushi, Hayama is known for its luxurious villas and beautiful coastline. It's popular with those seeking a tranquil getaway that is not far from the city. | Hayama Beach, Yokosuka Museum of Art, Hōkoku-ji Temple, Shōfūkaku, Nature trails along the coast |
| Kamakura Area | Nearby historic city with famous temples and shrines, Kamakura attracts many visitors interested in culture and history. Access to beaches and hiking trails makes it very appealing. | Great Buddha of Kamakura, Hase-dera Temple, Kamakura Hiking Trails, Kamakura Beach, Shopping street (Komachi Street) |
| Enoshima | An iconic island destination nearby with beautiful views, shrines, and a lighthouse. A favorite day trip location, perfect for hosting tourists seeking fun activities. | Enoshima Island, Enoshima Shrine, Enoshima Sea Candle, Beach activities, Shonan area |
| Yuigahama | Known for its surf culture and beach vibe, Yuigahama is popular with younger crowds, especially for water sports and lively beach events. Very attractive for short-term rentals. | Yuigahama Beach, Surf schools, Beachfront cafes, Nearby shops, Access to historic sites |
| Oshima Island | A lesser-known but beautiful island, Oshima provides an escape into nature with hiking and scenic views. Ideal for nature enthusiasts and offering unique experiences away from the city. | Oshima Volcano, Scenic hiking trails, Natural hot springs, Beaches, Unspoiled nature |
| Zushi Marina | An upscale area with luxury homes and marina facilities, it attracts tourists interested in boating and marine activities. A beautiful locale for a relaxing stay or vacation. | Zushi Marina, Boating activities, Fine dining restaurants, Scenic views of Sagami Bay, Luxury yacht rentals |
Understanding Airbnb License Requirements & STR Laws in Zushi (2025)
Yes, Zushi, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zushi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Zushi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zushibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![109 ㎡ [Can accommodate even 12 people] Relax stay with a Japanese modern spacious LDK and theater!Al](https://a0.muscache.com/im/pictures/miso/Hosting-724084742294721177/original/37ce7ad7-4dd6-4b22-baa3-c1b670b51dad.jpeg?im_w=480&im_format=avif)
109 ㎡ [Can accommodate even 12 people] Relax stay with a Japanese modern spacious LDK and theater!Al
Entire Place • 4 bedrooms
![[183 ㎡] Rent a whole house!3 cars | Kamakura, Zushi](https://a0.muscache.com/im/pictures/airflow/Hosting-669905799176612073/original/ad5bf7a0-7a38-437e-aaa7-90cb5cc784f2.jpg?im_w=480&im_format=avif)
[183 ㎡] Rent a whole house!3 cars | Kamakura, Zushi
Entire Place • 3 bedrooms
![Flag Zushi [AB] Rental of the whole house (up to 10 people)](https://a0.muscache.com/im/pictures/cc8382e2-8003-4a2b-bf51-fe6e15ad07b2.jpg?im_w=480&im_format=avif)
Flag Zushi [AB] Rental of the whole house (up to 10 people)
Entire Place • 2 bedrooms
Stay away from everyday life in an old house near Zushi Beach where Taisho Ao is still there.
Entire Place • 3 bedrooms
Nagisa Hotel near Zushi Coast
Entire Place • 6 bedrooms
Hidden garden surrounded by mountains: up to 9 people/wide Japanese garden/outdoor BBQ
Entire Place • 3 bedrooms
GLOCE Zushi Worcation house NAGISA｜3min to station
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zushi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zushi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Living | 1 | $151,266 | 145 | 4.68/5.0 |
| Sawako And Keiko | 4 | $132,975 | 293 | 4.83/5.0 |
| Hale | 1 | $96,901 | 89 | 4.82/5.0 |
| Yoshihiro | 2 | $83,576 | 203 | 4.84/5.0 |
| 逗子 | 2 | $62,758 | 55 | 4.88/5.0 |
| Akira | 4 | $62,686 | 104 | 4.84/5.0 |
| Gen | 2 | $49,062 | 681 | 4.81/5.0 |
| Kai | 1 | $40,445 | 19 | 4.89/5.0 |
| 株式会社 Unique Homes | 1 | $37,006 | 33 | 4.61/5.0 |
| ノロ子 | 1 | $36,784 | 58 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zushi.
Dive Deeper: Advanced Zushi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zushi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZushi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zushi
- The Zushi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.4% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zushi, House properties are the most common (70.4%), reflecting the local real estate landscape.
- Houses represent a significant 70.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.
Zushi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zushi
- The dominant room capacity in Zushi is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.5% of the active Airbnb listings in Zushi, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zushi.
Zushi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zushi
- The most common guest capacity trend in Zushi vacation rentals is listings accommodating 8+ guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Zushi STR market, accounting for 48.1% of listings.
- 48.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zushi.
- On average, properties in Zushi are equipped to host 4.5 guests.
Zushi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zushi
- The most common availability pattern in Zushi falls within the 91-180 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zushi (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zushi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
96.3% of total
2 Nights
1 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Zushi is 1 Night, adopted by 96.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Zushi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.3% of Zushi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zushi.
Zushi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.7% of total
Flexible
2 listings
7.4% of total
Moderate
7 listings
25.9% of total
Firm
5 listings
18.5% of total
Strict
12 listings
44.4% of total
Cancellation Policy Insights for Zushi
- The prevailing Airbnb cancellation policy trend in Zushi is Strict, used by 44.4% of listings.
- A majority (62.9%) of hosts in Zushi utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.4% market standard in Zushi.
- With 44.4% using Strict terms, this is a viable option in Zushi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Zushi.
Zushi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zushi
- The overall average booking lead time for vacation rentals in Zushi is 34 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Zushi.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Zushi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zushi (2025)
Amenity Prevalence
Amenity Insights for Zushi
- Essential amenities in Zushi that guests expect include: Smoke alarm, Air conditioning, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Shampoo, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zushi: Smoke alarm, Air conditioning, Wifi, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Consider adding popular differentiators like Heating or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zushi to stay competitive.
Zushi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zushi
- The typical guest profile for Airbnb in Zushi consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 48.1% of guests.
- Key international markets include Japan (48.1%) and United States (14.6%).
- Top languages spoken are English (36.4%) followed by Japanese (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zushi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |