Yugawara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Yugawara in 2025? Explore comprehensive Airbnb analytics for Yugawara, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Yugawara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Yugawara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yugawara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yugawara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yugawara (2025)
Understanding the monthly revenue variations for Airbnb listings in Yugawara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yugawara is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yugawara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,573+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,742 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $807 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $381, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yugawara
Yugawara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yugawara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yugawara:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yugawara
Average Daily Rate (ADR) Airbnb Trends in Yugawara (2025)
Effective short term rental pricing strategy in Yugawara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yugawara typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Yugawara
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Airbnb Seasonality Analysis & Trends in Yugawara (2025)
Peak Season (August, May, June)
- Revenue averages $2,613 per month
- Occupancy rates average 39.4%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,171 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $152
Low Season (February, September, October)
- Revenue drops to average $1,760 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $141
Seasonality Insights for Yugawara
- The Airbnb seasonality in Yugawara shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yugawara's highest earning potential, with monthly revenues capable of climbing to $2,796, occupancy reaching a high of 54.1%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,689, occupancy could drop to 22.3%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yugawara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yugawara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yugawara (2025)
Exploring the top neighborhoods for short-term rentals in Yugawara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yugawara Onsen | Famous hot spring resort area known for its relaxing atmosphere and beautiful natural surroundings. Ideal for travelers seeking a wellness retreat and traditional Japanese experience. | Yugawara Hot Springs, Manyo Park, Yugawara Art Museum, Lake Eirakucho, Shishido Temple |
| Akasaki Beach | A serene beach known for its scenic beauty and water activities, appealing to families and beach lovers. Offers a perfect blend of relaxation and fun. | Akasaki Beach, Yugawara Beach, Marine sports, Scenic coastal walks, Fish market nearby |
| Yugawara Town Center | The bustling town area of Yugawara featuring local shops, cafes, and restaurants. Great for those looking to immerse themselves in local culture. | Kikukawa Plum Grove, Local artisan shops, Yugawara Folk Museum, Cafes and eateries, Farmers' market |
| Sengenyama Park | A beautiful park offering hiking trails and stunning views, attracts nature lovers and those looking for outdoor activities. | Hiking trails, Observation point, Picnic areas, Scenic views, Flora and fauna |
| Tenju-in Temple | A historical temple offering a glimpse into Japanese culture and spirituality, appealing to tourists interested in traditional experiences. | Tenju-in Temple, Zen gardens, Cultural workshops, Tea ceremonies, Scenic photography spots |
| Kiga-yama | A mountain area ideal for hiking and outdoor activities, attracting adventure seekers and nature enthusiasts. | Hiking trails, Scenic vistas, Nature photography, Wildlife watching, Camping spots |
| Mikado Street | A charming street lined with historic buildings and shops, perfect for leisurely strolls and experiencing local craftsmanship. | Shopping boutiques, Art galleries, Local crafts, Dining options, Cultural exhibits |
| Matsuura Shrine | A historic shrine surrounded by natural beauty, drawing visitors interested in spirituality and Japanese traditions. | Matsuura Shrine, Seasonal festivals, Cultural events, Scenic surroundings, Traditional architecture |
Understanding Airbnb License Requirements & STR Laws in Yugawara (2025)
Yes, Yugawara, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yugawara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 94% licensed listings)
Top Performing Airbnb Properties in Yugawara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yugawarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hot spring Japanese hotel （Yugawara）
Entire Place • 5 bedrooms
![[Extra time 12 o'clock check-out] 180 ㎡ House/Natural hot spring & footbath/Large kitchen/Karaoke/Fr](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6ODc2NDgzODYyOTUwMDgyMzQw/original/573b96d5-7e38-4df0-b10a-377ff16b9f7f.jpeg?im_w=480&im_format=avif)
[Extra time 12 o'clock check-out] 180 ㎡ House/Natural hot spring & footbath/Large kitchen/Karaoke/Fr
Entire Place • 3 bedrooms
Mini pool/BBQ and tent sauna while looking out at the sea (separately)
Entire Place • 1 bedroom
Yugawara Vacation House(貸別荘)
Entire Place • 3 bedrooms
![[Newly Open] A house with a view of the sea.Pets Allowed, Hot Springs/Beach Near BBQ, Vegetable Gard](https://a0.muscache.com/im/ml/photo_enhancement/pictures/314b7738-6542-4051-9606-222cef23cfd9.jpg?im_w=480&im_format=avif)
[Newly Open] A house with a view of the sea.Pets Allowed, Hot Springs/Beach Near BBQ, Vegetable Gard
Entire Place • 2 bedrooms
【Surf Republic】13p.max/30 sec to beach/Dog ok/BBQ
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yugawara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yugawara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hiro | 1 | $183,689 | 13 | 4.38/5.0 |
| 山下 | 1 | $119,714 | 12 | 4.83/5.0 |
| ｽｸｷ | 8 | $78,296 | 777 | 4.72/5.0 |
| Yoshizawa | 1 | $46,273 | 13 | 4.77/5.0 |
| J K | 1 | $42,585 | 55 | 4.89/5.0 |
| Yukitoshi | 1 | $26,132 | 87 | 4.89/5.0 |
| Surf Republic | 1 | $25,764 | 34 | 4.88/5.0 |
| Eiji | 1 | $25,524 | 184 | 4.94/5.0 |
| 裕麻 | 5 | $25,154 | 24 | 3.65/5.0 |
| Arisa | 1 | $22,722 | 140 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yugawara.
Dive Deeper: Advanced Yugawara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yugawara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYugawara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yugawara
- The Yugawara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.6% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Yugawara, House properties are the most common (75.8%), reflecting the local real estate landscape.
- Houses represent a significant 75.8% portion, catering likely to families or larger groups.
Yugawara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yugawara
- The dominant room capacity in Yugawara is 1 bedroom listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.5% of the active Airbnb listings in Yugawara, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yugawara.
Yugawara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yugawara
- The most common guest capacity trend in Yugawara vacation rentals is listings accommodating 8+ guests (18.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Yugawara STR market, accounting for 33.4% of listings.
- 36.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yugawara.
- On average, properties in Yugawara are equipped to host 3.6 guests.
Yugawara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yugawara
- The most common availability pattern in Yugawara falls within the 181-270 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Yugawara (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yugawara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
90.9% of total
2 Nights
1 listings
3% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Yugawara is 1 Night, adopted by 90.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.9%) of the Yugawara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.9% of Yugawara hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yugawara.
Yugawara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
29% of total
Moderate
9 listings
29% of total
Firm
3 listings
9.7% of total
Strict
10 listings
32.3% of total
Cancellation Policy Insights for Yugawara
- The prevailing Airbnb cancellation policy trend in Yugawara is Strict, used by 32.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.0%) and stricter (42.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.3% market standard in Yugawara.
- With 32.3% using Strict terms, this is a viable option in Yugawara, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Yugawara.
Yugawara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yugawara
- The overall average booking lead time for vacation rentals in Yugawara is 26 days.
- Guests book furthest in advance for stays during July (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Yugawara.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Yugawara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yugawara (2025)
Amenity Prevalence
Amenity Insights for Yugawara
- Essential amenities in Yugawara that guests expect include: Smoke alarm, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Fire extinguisher, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yugawara: Smoke alarm, Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Air conditioning or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yugawara to stay competitive.
Yugawara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yugawara
- The typical guest profile for Airbnb in Yugawara consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 47.6% of guests.
- Key international markets include Japan (47.6%) and United States (9.3%).
- Top languages spoken are English (37.2%) followed by Japanese (30.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yugawara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |