Oiso Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Oiso in 2025? Explore comprehensive Airbnb analytics for Oiso, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Oiso, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Oiso, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oiso Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oiso Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oiso (2025)
Understanding the monthly revenue variations for Airbnb listings in Oiso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oiso is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oiso across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,786+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,014 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,048 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $684, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oiso
Oiso Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oiso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oiso:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oiso
Average Daily Rate (ADR) Airbnb Trends in Oiso (2025)
Effective short term rental pricing strategy in Oiso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oiso typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Oiso
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Airbnb Seasonality Analysis & Trends in Oiso (2025)
Peak Season (April, August, May)
- Revenue averages $2,424 per month
- Occupancy rates average 47.3%
- Daily rates average $98
Shoulder Season
- Revenue averages $1,889 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $103
Low Season (January, February, March)
- Revenue drops to average $1,283 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $108
Seasonality Insights for Oiso
- The Airbnb seasonality in Oiso shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oiso's highest earning potential, with monthly revenues capable of climbing to $2,480, occupancy reaching a high of 64.7%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,172, occupancy could drop to 28.8%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oiso.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oiso seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oiso (2025)
Exploring the top neighborhoods for short-term rentals in Oiso? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oiso Beach | Oiso Beach is a popular coastal area known for its beautiful sandy beaches and vibrant summer atmosphere. It attracts many tourists looking to relax by the sea and enjoy water activities. | Oiso Beach, Oiso Long Beach, Seikado Noh Theatre, Oiso Onsen, Oiso Park |
| Kamakura | Nearby Kamakura is famous for its historical temples and the Great Buddha. It's a cultural hub that draws tourists interested in history and traditional Japanese architecture. | Great Buddha of Kamakura, Hase-dera Temple, Tsurugaoka Hachimangu Shrine, Kamakura Hiking Trails, Kamakura Beach |
| Hakone | Hakone is known for its hot springs and stunning views of Mount Fuji. It attracts visitors looking for relaxation and luxury accommodations in a picturesque setting. | Lake Ashi, Hakone Open-Air Museum, Owakudani Valley, Gora Park, Hakone Shrine |
| Shonan | Shonan is a vibrant area known for its beaches and surfing culture. It's a great spot for younger crowds and families looking for beach activities and nightlife. | Shonan Beach, Fujisawa Beach, Enoshima Island, Shonan Surf Areas, Local Restaurants |
| Oiso Golf Course | The Oiso Golf Course attracts golf enthusiasts and those looking for peaceful and scenic stays while enjoying golfing facilities. | Oiso Golf Course, Golf driving ranges, Beautiful Landscapes |
| Enoshima | Enoshima is a popular island destination with beautiful beaches, shrines, and stunning views. It's perfect for tourists seeking adventure and relaxation in nature. | Enoshima Island, Enoshima Shrine, Enoshima Sea Candle, Beach activities, Dining options with ocean views |
| Yamakita | Yamakita is a mountainous area that offers a different perspective of Kanagawa's natural beauty, popular for nature lovers seeking a quieter stay. | Mount Yama, Yamakita Park, Hiking Trails, Local countryside activities |
| Atsugi | Atsugi is an urban center that provides a mix of city life and access to nature, attracting business travelers and families alike with its amenities and attractions. | Atsugi City Park, Shopping Centers, Local Cuisine, Atsugi Nature Park |
Understanding Airbnb License Requirements & STR Laws in Oiso (2025)
Yes, Oiso, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oiso to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Oiso (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oisobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
a Oiso La ~ Forest Sauna ~ Relaxing Oiso Life in a Thoughtful House in Sagami Bay
Entire Place • 1 bedroom
4 min walk to the sea
Entire Place • 3 bedrooms
a OISO La ~Stylish small villa with amazing view!
Entire Place • 1 bedroom
nostalgic apartment in Oiso Enjoy Oiso Life Old House Apartment
Entire Place • 1 bedroom
Karin Omoya ~Showa-Style House
Entire Place • 2 bedrooms
【Oiso 2-2】4 Minute walk to the Beach!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oiso (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oiso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Akihiro | 2 | $134,227 | 121 | 4.88/5.0 |
| Tetsu | 6 | $64,124 | 235 | 4.53/5.0 |
| Hiroki | 1 | $62,059 | 76 | 4.88/5.0 |
| Ikuko | 4 | $28,264 | 807 | 4.88/5.0 |
| Chika | 1 | $24,366 | 16 | 4.94/5.0 |
| 富山 | 1 | $22,785 | 21 | 4.95/5.0 |
| Hisa | 1 | $12,248 | 344 | 4.89/5.0 |
| Ryo | 1 | $7,397 | 197 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oiso.
Dive Deeper: Advanced Oiso STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oiso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOiso Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oiso
- The Oiso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oiso, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
Oiso Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oiso
- The dominant room capacity in Oiso is 1 bedroom listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 70.5% of the active Airbnb listings in Oiso, indicating a high concentration in these sizes.
- With over half the market (52.9%) consisting of studios or 1-bedroom units, Oiso is particularly well-suited for individuals or couples.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oiso.
Oiso Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oiso
- The most common guest capacity trend in Oiso vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Oiso STR market, accounting for 41.1% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oiso.
- On average, properties in Oiso are equipped to host 3.8 guests.
Oiso Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oiso
- The most common availability pattern in Oiso falls within the 91-180 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 41.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Oiso (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 64.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oiso Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
82.4% of total
2 Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Oiso is 1 Night, adopted by 82.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Oiso Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.4% of Oiso hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oiso.
Oiso Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
7 listings
41.2% of total
Firm
9 listings
52.9% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Oiso
- The prevailing Airbnb cancellation policy trend in Oiso is Firm, used by 52.9% of listings.
- A majority (58.8%) of hosts in Oiso utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.9% market standard in Oiso.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Oiso.
Oiso STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oiso
- The overall average booking lead time for vacation rentals in Oiso is 23 days.
- Guests book furthest in advance for stays during December (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Fall (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Oiso.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Oiso averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oiso (2025)
Amenity Prevalence
Amenity Insights for Oiso
- Essential amenities in Oiso that guests expect include: Washer, Shampoo, Essentials, Hair dryer, Microwave, Dishes and silverware, Smoke alarm, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oiso: Washer, Shampoo, Essentials, Hair dryer, Microwave, Dishes and silverware, Smoke alarm, Wifi, Air conditioning.
- Consider adding popular differentiators like Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oiso to stay competitive.
Oiso Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oiso
- The typical guest profile for Airbnb in Oiso consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 44.6% of guests.
- Key international markets include Japan (44.6%) and United States (11.9%).
- Top languages spoken are English (40.7%) followed by Japanese (26.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oiso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |