Hayama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Hayama in 2025? Explore comprehensive Airbnb analytics for Hayama, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Hayama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Hayama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hayama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hayama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hayama (2025)
Understanding the monthly revenue variations for Airbnb listings in Hayama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hayama is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hayama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,074 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,137 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,120, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hayama
Hayama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hayama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hayama:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hayama
Average Daily Rate (ADR) Airbnb Trends in Hayama (2025)
Effective short term rental pricing strategy in Hayama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hayama typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $648+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $473 or more.
- Typical properties (Median) charge around $274 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Hayama
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Airbnb Seasonality Analysis & Trends in Hayama (2025)
Peak Season (August, June, May)
- Revenue averages $5,189 per month
- Occupancy rates average 38.4%
- Daily rates average $377
Shoulder Season
- Revenue averages $3,880 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $354
Low Season (January, February, November)
- Revenue drops to average $2,416 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $320
Seasonality Insights for Hayama
- The Airbnb seasonality in Hayama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hayama's highest earning potential, with monthly revenues capable of climbing to $5,539, occupancy reaching a high of 54.8%, and ADRs peaking at $392.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,063, occupancy could drop to 26.4%, and ADRs may adjust down to $290.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hayama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hayama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hayama (2025)
Exploring the top neighborhoods for short-term rentals in Hayama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zaimokuza Beach | A popular beach destination in Hayama known for its beautiful scenery and relaxing atmosphere, perfect for tourists looking to unwind by the sea. | Zaimokuza Beach, Hayama Marina, Cheerful Beach, Hayama Park, Hayama Art Museum |
| Yuigahama | An iconic beach area famous for its surfing culture and vibrant beachside activities, catering to both families and young travelers. | Yuigahama Beach, Hase-dera Temple, Kamakura's Great Buddha, Shichirigahama Beach, Amanuma Park |
| Hayama Ter אביב | Quiet and picturesque neighborhood, renowned for its luxurious villas and scenic ocean views, attracting visitors seeking tranquility. | Hayama Ter, Shinto shrines, Scenic overlooks, Nature trails, Local seafood restaurants |
| Miyamoto Beach | A hidden gem ideal for those who want a less crowded beach experience. Perfect for nature lovers and tranquility seekers. | Miyamoto Beach, Yuigahama Beach nearby, Hayama Forest, Local cafes, Art galleries in Hayama |
| Matsuura | A picturesque coastal area known for its scenic views and local culture, ideal for cultural travelers and nature enthusiasts. | Matsuura Coast, Local fishing spots, Cultural workshops, Nature trails, Hayama Peninsula views |
| Hayama Park | A beautiful park that offers stunning views of the sea and great spots for picnics, attracting families and nature lovers. | Hayama Park, Walking trails, Picnic areas, Scenic viewpoints, Local events |
| Shinboku | A family-friendly neighborhood that provides easy access to both nature and the beach while offering a welcoming local atmosphere. | Shinboku Beach, Local markets, Community parks, Family-friendly cafes, Scenic walking paths |
| Shonan-Hayama | A vibrant area combining nature, local culture, and beach access, appealing to a diverse group of travelers from families to solo adventurers. | Shonan-Hayama area beaches, Local festivals, Art museums, Restaurants and cafes, Shonan Beach Park |
Understanding Airbnb License Requirements & STR Laws in Hayama (2025)
Yes, Hayama, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hayama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Hayama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hayamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
アンカーレッコ葉山 Anchor Let Go Hayama
Entire Place • 4 bedrooms
![[Entire building for 10 people] 10 seconds walk to the sea!Luxury relaxing stay in an open-air bath](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NDkwMzA0MzM%3D/original/5e5ff7e6-092b-41e9-af9f-a69f47db7874.jpeg?im_w=480&im_format=avif)
[Entire building for 10 people] 10 seconds walk to the sea!Luxury relaxing stay in an open-air bath
Entire Place • 2 bedrooms
Newly built villa, sauna, BBQ - Hayama Base -
Entire Place • 2 bedrooms
東京から近い高級別荘地葉山の絶景。海の上に浮かぶようなヴィラ。
Entire Place • 1 bedroom
L3 Hayama - Live! Laugh! Love! Entire House
Entire Place • 3 bedrooms
Real traditional Japanese style house in Hayama
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hayama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hayama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michiyo | 3 | $175,677 | 15 | 3.23/5.0 |
| Host #75858677 | 1 | $150,649 | 7 | 4.71/5.0 |
| Yuji | 4 | $132,920 | 147 | 4.91/5.0 |
| Maemi | 2 | $118,796 | 7 | 2.33/5.0 |
| Star | 1 | $114,482 | 123 | 4.67/5.0 |
| Hayama Umino Hotel | 4 | $92,660 | 9 | 1.19/5.0 |
| Andrea | 1 | $72,755 | 31 | 4.94/5.0 |
| The Canvas Hayama Park | 3 | $70,438 | 24 | 4.85/5.0 |
| 平野邸 | 1 | $64,977 | 139 | 4.73/5.0 |
| リソル不動産 | 1 | $62,870 | 5 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hayama.
Dive Deeper: Advanced Hayama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hayama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHayama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hayama
- The Hayama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hayama, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.9%) offer potential for unique stay experiences.
Hayama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hayama
- The dominant room capacity in Hayama is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.2% of the active Airbnb listings in Hayama, indicating a high concentration in these sizes.
- A significant 37.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hayama.
Hayama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hayama
- The most common guest capacity trend in Hayama vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Hayama STR market, accounting for 51.5% of listings.
- 45.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hayama.
- On average, properties in Hayama are equipped to host 4.9 guests.
Hayama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hayama
- The most common availability pattern in Hayama falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hayama (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hayama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
83.9% of total
2 Nights
2 listings
6.5% of total
30+ Nights
3 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hayama is 1 Night, adopted by 83.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.4%) of the Hayama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.9% of Hayama hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hayama.
Hayama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
6.9% of total
Moderate
8 listings
27.6% of total
Firm
6 listings
20.7% of total
Strict
13 listings
44.8% of total
Cancellation Policy Insights for Hayama
- The prevailing Airbnb cancellation policy trend in Hayama is Strict, used by 44.8% of listings.
- A majority (65.5%) of hosts in Hayama utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.8% market standard in Hayama.
- With 44.8% using Strict terms, this is a viable option in Hayama, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hayama.
Hayama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hayama
- The overall average booking lead time for vacation rentals in Hayama is 37 days.
- Guests book furthest in advance for stays during April (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (42 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Hayama.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Hayama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hayama (2025)
Amenity Prevalence
Amenity Insights for Hayama
- Essential amenities in Hayama that guests expect include: Air conditioning, Essentials, Hair dryer, Kitchen, Fire extinguisher, Smoke alarm, Shampoo, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hayama: Air conditioning, Essentials, Hair dryer, Kitchen, Fire extinguisher, Smoke alarm, Shampoo, Wifi.
- Prioritize adding missing essentials: Essentials, Hair dryer, Kitchen, Fire extinguisher, Smoke alarm, Shampoo, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hayama to stay competitive.
Hayama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hayama
- The typical guest profile for Airbnb in Hayama consists of primarily domestic travelers (66%), often arriving from nearby Yokohama, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 66.1% of guests.
- Key international markets include Japan (66.1%) and United States (12.4%).
- Top languages spoken are Japanese (40.6%) followed by English (37%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Yokohama and Tokyo Prefecture.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hayama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |