Hayama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Hayama in 2025? Explore comprehensive Airbnb analytics for Hayama, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Hayama, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Hayama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hayama Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hayama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hayama (2025)
Understanding the monthly revenue variations for Airbnb listings in Hayama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hayama is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hayama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,415+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,232 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,161 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $985, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hayama
Hayama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hayama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hayama:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hayama
Average Daily Rate (ADR) Airbnb Trends in Hayama (2025)
Effective short term rental pricing strategy in Hayama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hayama typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $587+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $481 or more.
- Typical properties (Median) charge around $253 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Hayama
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Airbnb Seasonality Analysis & Trends in Hayama (2025)
Peak Season (July, August, December)
- Revenue averages $4,360 per month
- Occupancy rates average 43.1%
- Daily rates average $350
Shoulder Season
- Revenue averages $3,228 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $330
Low Season (January, February, November)
- Revenue drops to average $2,384 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $347
Seasonality Insights for Hayama
- The Airbnb seasonality in Hayama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hayama's highest earning potential, with monthly revenues capable of climbing to $4,804, occupancy reaching a high of 47.6%, and ADRs peaking at $370.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,081, occupancy could drop to 24.8%, and ADRs may adjust down to $299.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hayama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hayama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hayama (2025)
Exploring the top neighborhoods for short-term rentals in Hayama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zaimokuza Beach | A popular beach destination in Hayama known for its beautiful scenery and relaxing atmosphere, perfect for tourists looking to unwind by the sea. | Zaimokuza Beach, Hayama Marina, Cheerful Beach, Hayama Park, Hayama Art Museum |
| Yuigahama | An iconic beach area famous for its surfing culture and vibrant beachside activities, catering to both families and young travelers. | Yuigahama Beach, Hase-dera Temple, Kamakura's Great Buddha, Shichirigahama Beach, Amanuma Park |
| Hayama Ter אביב | Quiet and picturesque neighborhood, renowned for its luxurious villas and scenic ocean views, attracting visitors seeking tranquility. | Hayama Ter, Shinto shrines, Scenic overlooks, Nature trails, Local seafood restaurants |
| Miyamoto Beach | A hidden gem ideal for those who want a less crowded beach experience. Perfect for nature lovers and tranquility seekers. | Miyamoto Beach, Yuigahama Beach nearby, Hayama Forest, Local cafes, Art galleries in Hayama |
| Matsuura | A picturesque coastal area known for its scenic views and local culture, ideal for cultural travelers and nature enthusiasts. | Matsuura Coast, Local fishing spots, Cultural workshops, Nature trails, Hayama Peninsula views |
| Hayama Park | A beautiful park that offers stunning views of the sea and great spots for picnics, attracting families and nature lovers. | Hayama Park, Walking trails, Picnic areas, Scenic viewpoints, Local events |
| Shinboku | A family-friendly neighborhood that provides easy access to both nature and the beach while offering a welcoming local atmosphere. | Shinboku Beach, Local markets, Community parks, Family-friendly cafes, Scenic walking paths |
| Shonan-Hayama | A vibrant area combining nature, local culture, and beach access, appealing to a diverse group of travelers from families to solo adventurers. | Shonan-Hayama area beaches, Local festivals, Art museums, Restaurants and cafes, Shonan Beach Park |
Understanding Airbnb License Requirements & STR Laws in Hayama (2025)
While Hayama, Kanagawa Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hayama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Hayama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hayamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A luxury villa close to Tokyo with a great view of Hayama. A villa that seems to float on the sea.
Entire Place • 1 bedroom
![[Entire building for up to 10 people] 10-second walk to the sea! Luxurious and relaxing stay in an o](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NDkwMzA0MzM=/original/3d93e609-0e7a-46f0-94b3-2b5126c6c278.jpeg?im_w=480&im_format=avif)
[Entire building for up to 10 people] 10-second walk to the sea! Luxurious and relaxing stay in an o
Entire Place • 2 bedrooms
Hayama House overlooking the sea: Ocean View! A cottage with a wooden deck where you can enjoy the s
Entire Place • 2 bedrooms
A historic Japanese House Up to 14 people
Entire Place • 4 bedrooms
1 minute walk to the sea | Sauna BBQ | Isshiki Coast | Maximum 10 people | Hayama THE TERRACE HOUSE
Entire Place • 4 bedrooms
![[In front of the sea/with sauna] Adults' reward stay in Hayama | Private villa with a panoramic view](https://a0.muscache.com/im/pictures/miso/Hosting-1037925591122065726/original/66394d76-32bd-448e-9cd5-7853c0c5e36b.jpeg?im_w=480&im_format=avif)
[In front of the sea/with sauna] Adults' reward stay in Hayama | Private villa with a panoramic view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hayama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hayama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maemi | 3 | $201,780 | 16 | 4.88/5.0 |
| Michiyo | 4 | $165,963 | 23 | 4.92/5.0 |
| Star | 1 | $118,699 | 151 | 4.70/5.0 |
| Yuji | 4 | $99,443 | 213 | 4.91/5.0 |
| The Canvas Hayama Park | 3 | $95,644 | 24 | 4.85/5.0 |
| 平野邸 | 1 | $68,984 | 155 | 4.75/5.0 |
| Kiyo | 1 | $61,361 | 131 | 4.70/5.0 |
| リソル不動産 | 1 | $53,620 | 7 | 4.71/5.0 |
| Andrea | 1 | $52,275 | 48 | 4.96/5.0 |
| Hayama Umino Hotel | 4 | $40,216 | 15 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hayama.
Dive Deeper: Advanced Hayama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hayama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHayama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hayama
- The Hayama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hayama, House properties are the most common (82.9%), reflecting the local real estate landscape.
- Houses represent a significant 82.9% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo (combined 7.3%) offer potential for unique stay experiences.
Hayama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hayama
- The dominant room capacity in Hayama is 3 bedrooms listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Hayama, indicating a high concentration in these sizes.
- A significant 43.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hayama.
Hayama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hayama
- The most common guest capacity trend in Hayama vacation rentals is listings accommodating 8+ guests (36.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Hayama STR market, accounting for 53.7% of listings.
- 53.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hayama.
- On average, properties in Hayama are equipped to host 5.2 guests.
Hayama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hayama
- The most common availability pattern in Hayama falls within the 181-270 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hayama (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hayama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
80% of total
2 Nights
3 listings
7.5% of total
4-6 Nights
1 listings
2.5% of total
30+ Nights
4 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Hayama is 1 Night, adopted by 80% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Hayama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80% of Hayama hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hayama.
Hayama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
5.3% of total
Moderate
13 listings
34.2% of total
Firm
9 listings
23.7% of total
Strict
14 listings
36.8% of total
Cancellation Policy Insights for Hayama
- The prevailing Airbnb cancellation policy trend in Hayama is Strict, used by 36.8% of listings.
- A majority (60.5%) of hosts in Hayama utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.8% market standard in Hayama.
- With 36.8% using Strict terms, this is a viable option in Hayama, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hayama.
Hayama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hayama
- The overall average booking lead time for vacation rentals in Hayama is 38 days.
- Guests book furthest in advance for stays during August (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Hayama.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Hayama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hayama (2025)
Amenity Prevalence
Amenity Insights for Hayama
- Essential amenities in Hayama that guests expect include: Hair dryer, Air conditioning, Wifi, Fire extinguisher, Smoke alarm, Shampoo, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hayama: Hair dryer, Air conditioning, Wifi, Fire extinguisher, Smoke alarm, Shampoo, Kitchen, Heating.
- Prioritize adding missing essentials: Fire extinguisher, Smoke alarm, Shampoo, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hayama to stay competitive.
Hayama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hayama
- The typical guest profile for Airbnb in Hayama consists of a mix of domestic (59%) and international guests, often arriving from nearby Tokyo Prefecture, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 58.6% of guests.
- Key international markets include Japan (58.6%) and United States (11.6%).
- Top languages spoken are Japanese (39.5%) followed by English (36.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hayama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 29 | $5,007 | $393.10 | 43% |
| Kamogawa | 37 | $4,270 | $322.99 | 38% |
| Hakone | 312 | $4,244 | $299.04 | 50% |
| Kyonan | 16 | $4,213 | $444.81 | 40% |
| Karuizawa | 121 | $3,991 | $408.72 | 39% |
| Miyota | 39 | $3,927 | $293.87 | 43% |
| Fujikawaguchiko | 440 | $3,918 | $261.12 | 53% |
| Shirako | 22 | $3,736 | $313.26 | 34% |
| Hokota | 15 | $3,637 | $259.21 | 49% |
| Oshino | 10 | $3,548 | $309.22 | 36% |