Setouchi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagoshima Prefecture, Japan
Is Airbnb profitable in Setouchi in 2025? Explore comprehensive Airbnb analytics for Setouchi, Kagoshima Prefecture, Japan to uncover income potential. This 2025 STR market report for Setouchi, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Setouchi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Setouchi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Setouchi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Setouchi (2025)
Understanding the monthly revenue variations for Airbnb listings in Setouchi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Setouchi is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Setouchi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,668+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,763 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $362, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Setouchi
Setouchi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Setouchi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Setouchi:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Setouchi
Average Daily Rate (ADR) Airbnb Trends in Setouchi (2025)
Effective short term rental pricing strategy in Setouchi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Setouchi typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Setouchi
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Airbnb Seasonality Analysis & Trends in Setouchi (2025)
Peak Season (August, March, January)
- Revenue averages $3,078 per month
- Occupancy rates average 38.2%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,255 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $127
Low Season (April, June, October)
- Revenue drops to average $1,412 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $127
Seasonality Insights for Setouchi
- The Airbnb seasonality in Setouchi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Setouchi's highest earning potential, with monthly revenues capable of climbing to $3,211, occupancy reaching a high of 52.0%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $230, occupancy could drop to 17.4%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Setouchi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Setouchi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Setouchi (2025)
Exploring the top neighborhoods for short-term rentals in Setouchi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yakushima Island | A UNESCO World Heritage site known for its ancient cedar forests and diverse wildlife, attracting nature lovers and hikers. | Yakusugi Land, Shiratani Unsuikyo, Kusugawa Mura, Yakushima Visitor Center, Emerald Pond |
| Amami Oshima | Famous for its beautiful beaches and rich marine life, ideal for eco-tourism and relaxing beach vacations. | Ohama Seaside Park, Amami Wildlife Conservation Center, Kurasaki Beach, Jinja Island, Mangrove Forest |
| Kagoshima City | The capital of Kagoshima Prefecture, known for its vibrant urban life, hot springs, and views of Sakurajima volcano. | Sakurajima, Kagoshima Aquarium, Xavier Park, Shiroyama Park, Senganen Garden |
| Kirishima | Renowned for its hot springs and volcanic landscapes, appealing to visitors looking to relax and explore nature. | Kirishima National Park, Eminaga Pond, Kirishima Shrine, Nishida Park, Takaono Shrine |
| Satsuma Peninsula | Known for its rich history and culture, with tranquil fishing villages and beautiful coastal views. | Satsuma Denshokan, Ibusuki Onsen, Chiran Samurai Residence, Kibana Falls, Kaimon Mountain |
| Osumi Peninsula | Offers stunning coastal scenery, opportunities for outdoor activities, and a taste of local life and culture. | Cape Sata, Nakanoshima Island, Kushima Shrine, Tsukazaki Park, Osumi Hanto |
| Takaharu | A charming town known for its scenic beauty and historic sites, popular among travelers seeking an authentic experience. | Takaharu Archaeological Museum, Old Takaharu Post Office, Takaharu Shrine, Tamataregu Shrine, Specialty shops |
| Kagoshima Bay | Offers picturesque views of the bay and Sakurajima, ideal for seaside leisure and exploration. | Kagoshima Bay Cruise, Tenmonkan shopping district, Iso Beach, Sakurajima Ferry, Kagoshima City Museum of Art |
Understanding Airbnb License Requirements & STR Laws in Setouchi (2025)
Yes, Setouchi, Kagoshima Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Setouchi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 61% licensed listings)
Top Performing Airbnb Properties in Setouchi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Setouchibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Arraid · VillaSETOUCHI] with sauna!Natural Mansion Private Villa Pets Allowed](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE1NjMwODI5MTA4OTM5MTY3Ng%3D%3D/original/63baf713-8520-4d1d-b821-c8b13910383f.jpeg?im_w=480&im_format=avif)
[Arraid · VillaSETOUCHI] with sauna!Natural Mansion Private Villa Pets Allowed
Entire Place • 3 bedrooms
![[Vita] Accommodates up to 12 people!Seto Inland Sea View · Highland Accommodation](https://a0.muscache.com/im/pictures/miso/Hosting-1051911685277989739/original/d7102568-5f3e-463d-b2c5-5399e999a1eb.jpeg?im_w=480&im_format=avif)
[Vita] Accommodates up to 12 people!Seto Inland Sea View · Highland Accommodation
Entire Place • 3 bedrooms
Marina Villa Setouchi Right in front of the marina!Rent a whole house 2LDK BBQ stove
Entire Place • 2 bedrooms
Beitun Can A building A quiet and luxurious private house with ocean views of sea turtles.
Entire Place • 2 bedrooms
Private house Ushimado villa / BBQ
Entire Place • 2 bedrooms
AKEBONO-DARUMA BBQ Terrace & Observation Bath
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Setouchi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Setouchi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 亮 | 1 | $121,813 | 15 | 4.07/5.0 |
| 藤澤 | 1 | $77,013 | 11 | 4.91/5.0 |
| Ikeda | 1 | $66,380 | 31 | 4.90/5.0 |
| 愛弓 | 1 | $45,034 | 6 | 4.83/5.0 |
| ラナ | 1 | $43,548 | 36 | 4.86/5.0 |
| Teruyo | 1 | $22,488 | 15 | 4.93/5.0 |
| 翔平 | 1 | $16,321 | 3 | 4.67/5.0 |
| みずき | 1 | $11,386 | 5 | 5.00/5.0 |
| レンタル | 1 | $10,045 | 28 | 4.57/5.0 |
| Mika | 1 | $8,518 | 21 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Setouchi.
Dive Deeper: Advanced Setouchi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Setouchi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSetouchi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Setouchi
- The Setouchi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Setouchi, House properties are the most common (73.9%), reflecting the local real estate landscape.
- Houses represent a significant 73.9% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Setouchi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Setouchi
- The dominant room capacity in Setouchi is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.6% of the active Airbnb listings in Setouchi, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Setouchi.
Setouchi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Setouchi
- The most common guest capacity trend in Setouchi vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Setouchi STR market, accounting for 47.8% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Setouchi.
- On average, properties in Setouchi are equipped to host 4.9 guests.
Setouchi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Setouchi
- The most common availability pattern in Setouchi falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Setouchi (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Setouchi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Setouchi is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Setouchi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Setouchi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Setouchi.
Setouchi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15% of total
Moderate
12 listings
60% of total
Firm
2 listings
10% of total
Strict
3 listings
15% of total
Cancellation Policy Insights for Setouchi
- The prevailing Airbnb cancellation policy trend in Setouchi is Moderate, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Setouchi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 60% market standard in Setouchi.
- Regularly review your cancellation policy against competitors and market demand shifts in Setouchi.
Setouchi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Setouchi
- The overall average booking lead time for vacation rentals in Setouchi is 32 days.
- Guests book furthest in advance for stays during March (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Setouchi.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Setouchi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Setouchi (2025)
Amenity Prevalence
Amenity Insights for Setouchi
- Essential amenities in Setouchi that guests expect include: Air conditioning, Hair dryer, Smoke alarm, Wifi, Fire extinguisher, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Setouchi: Air conditioning, Hair dryer, Smoke alarm, Wifi, Fire extinguisher, Washer.
- Prioritize adding missing essentials: Hair dryer, Smoke alarm, Wifi, Fire extinguisher, Washer.
- Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Setouchi to stay competitive.
Setouchi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Setouchi
- The typical guest profile for Airbnb in Setouchi consists of primarily domestic travelers (70%), often arriving from nearby Osaka, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 70.0% of guests.
- Key international markets include Japan (70%) and United States (8.3%).
- Top languages spoken are Japanese (49.2%) followed by English (29.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Osaka and Kyoto.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Setouchi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.