Shodoshima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagawa Prefecture, Japan

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Shodoshima in 2025? Explore comprehensive Airbnb analytics for Shodoshima, Kagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Shodoshima, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Shodoshima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shodoshima Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Shodoshima Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$185
The average rental revenue earned for an occupied room per day in Shodoshima.
Occupancy Rate(?)
48.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,972
Typical annual income for an Airbnb listing in Shodoshima. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
36.0%
Strong growth (36.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Shodoshima.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Shodoshima.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Shodoshima (2025)

Understanding the monthly revenue variations for Airbnb listings in Shodoshima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shodoshima is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shodoshima across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,849+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,641 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,434 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $688, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Shodoshima

Shodoshima Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Shodoshima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shodoshima:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Shodoshima

Average Daily Rate (ADR) Airbnb Trends in Shodoshima (2025)

Effective short term rental pricing strategy in Shodoshima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shodoshima typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
  • Typical properties (Median) charge around $106 per night.
  • Entry-level properties (Bottom 25%) earn around $54 per night.

Average Daily Rate (ADR) Trend by Month in Shodoshima

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Airbnb Seasonality Analysis & Trends in Shodoshima (2025)

Peak Season (July, August, May)
  • Revenue averages $3,427 per month
  • Occupancy rates average 51.3%
  • Daily rates average $195
Shoulder Season
  • Revenue averages $2,392 per month
  • Occupancy maintains around 45.8%
  • Daily rates hold near $165
Low Season (October, November, December)
  • Revenue drops to average $1,930 per month
  • Occupancy decreases to average 44.8%
  • Daily rates adjust to average $156

Seasonality Insights for Shodoshima

  • The Airbnb seasonality in Shodoshima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Shodoshima's highest earning potential, with monthly revenues capable of climbing to $3,709, occupancy reaching a high of 58.6%, and ADRs peaking at $198.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,886, occupancy could drop to 36.2%, and ADRs may adjust down to $148.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shodoshima.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Shodoshima seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Shodoshima (2025)

Exploring the top neighborhoods for short-term rentals in Shodoshima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Olive Park
Known for its beautiful olive orchards and stunning coastal views, making it perfect for nature lovers and those seeking a peaceful getaway.
Shodoshima Olive Park, Olive Garden, Kagawa Prefectural Olive Park, Shodoshima Olive Oil Museum
Angel Road
A unique sandbar that connects to small islands and is famous for its beautiful sunsets; an ideal location for couples and photographers.
Angel Road, Sunset views, Shodo Island, Shodoshima Sunset Beach
Kankakei Gorge
A scenic gorge known for its breathtaking views and hiking trails. Great for tourists interested in outdoor activities and nature.
Kankakei Ropeway, Hiking trails, Scenic viewpoints, Wildlife watching
Kaito Harbor
A charming harbor area that serves as a gateway to various islands, attracting visitors for boat tours and seafood dining.
Kaito Harbor, Seafood restaurants, Island tours, Fishing experiences
Shodoshima Fruit Farm
Famous for its peach and grape picking, attracting families and food lovers looking for a fun and tasty experience.
Shodoshima Fruit Farm, Fruit picking tours, Local markets, Farm restaurants
Kagawa Vineyards
Known for producing high-quality wine, this area attracts wine enthusiasts and those looking to explore local vineyards.
Kagawa Vineyards, Wine tasting tours, Wine production facilities
Choshikei Gorge
Another stunning gorge that offers picturesque views and hiking paths, perfect for adventure travelers and nature enthusiasts.
Choshikei Gorge trails, Breathtaking viewpoints, Nature walks
Local Temples
The island is home to several historic temples, attracting cultural tourists interested in history and spirituality.
Shodoshima Temple, Temple tours, Cultural experiences

Understanding Airbnb License Requirements & STR Laws in Shodoshima (2025)

While Shodoshima, Kagawa Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shodoshima to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Shodoshima (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Shodoshimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Private luxury villa with ocean view Shodoshima

Private luxury villa with ocean view Shodoshima

Entire Place • 4 bedrooms

$134,578
Revenue
85.9%
Occupancy
$432.58
Daily Rate
Panoramic view of Shodoshima island sea!12 ppl max

Panoramic view of Shodoshima island sea!12 ppl max

Entire Place • 5 bedrooms

$85,023
Revenue
44.3%
Occupancy
$409.04
Daily Rate
Sea Garden Villa Shodoshima

Sea Garden Villa Shodoshima

Entire Place • 1 bedroom

$57,111
Revenue
37.0%
Occupancy
$399.34
Daily Rate
Shodoshima, 30 seconds to the sea, you can see the sea from any room

Shodoshima, 30 seconds to the sea, you can see the sea from any room

Entire Place • 2 bedrooms

$45,171
Revenue
71.4%
Occupancy
$235.67
Daily Rate
Japanese house/Limited to 1 group per day/Entire house for rent/Olive Park, Beach/Seto Koge/Bus stop

Japanese house/Limited to 1 group per day/Entire house for rent/Olive Park, Beach/Seto Koge/Bus stop

Entire Place • 3 bedrooms

$40,097
Revenue
61.3%
Occupancy
$182.83
Daily Rate
Shodoshima Private Campsite for group accommodation! A private villa with a panoramic view

Shodoshima Private Campsite for group accommodation! A private villa with a panoramic view

Entire Place • 4 bedrooms

$35,940
Revenue
26.1%
Occupancy
$570.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Shodoshima (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Shodoshima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yuki1$134,578434.95/5.0
Shinichi1$85,0231094.83/5.0
合同会社小豆島フロント1$57,111234.74/5.0
Oka1$45,171615.00/5.0
いっちー1$40,097194.95/5.0
Shimogen LLC1$35,94035.00/5.0
Matthew And Nori3$33,3332354.88/5.0
Chisato2$32,5052214.95/5.0
Nowma Hotel2$29,7133Not Rated
Yasuyo1$28,1182364.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shodoshima.

Dive Deeper: Advanced Shodoshima STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shodoshima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Shodoshima Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Shodoshima

  • The Shodoshima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.9% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Shodoshima, House properties are the most common (69.6%), reflecting the local real estate landscape.
  • Houses represent a significant 69.6% portion, catering likely to families or larger groups.
  • The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Shodoshima Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Shodoshima

  • The dominant room capacity in Shodoshima is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 60.8% of the active Airbnb listings in Shodoshima, indicating a high concentration in these sizes.
  • A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shodoshima.

Shodoshima Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Shodoshima

  • The most common guest capacity trend in Shodoshima vacation rentals is listings accommodating 8+ guests (26.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 7 guests dominate the Shodoshima STR market, accounting for 39.1% of listings.
  • 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shodoshima.
  • On average, properties in Shodoshima are equipped to host 4.8 guests.

Shodoshima Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Shodoshima

  • The most common availability pattern in Shodoshima falls within the 181-270 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 60.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Shodoshima (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 43.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Shodoshima Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (78.3%)

1 Night

18 listings

78.3% of total

2 Nights (4.3%)

2 Nights

1 listings

4.3% of total

30+ Nights (17.4%)

30+ Nights

4 listings

17.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Shodoshima is 1 Night, adopted by 78.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.6%) of the Shodoshima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (17.4%) caters to monthly stays (30+ nights) in Shodoshima, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 78.3% of Shodoshima hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shodoshima.

Shodoshima Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (8.7%)

Flexible

2 listings

8.7% of total

Moderate (65.2%)

Moderate

15 listings

65.2% of total

Firm (21.7%)

Firm

5 listings

21.7% of total

Strict

1 listings

4.3% of total

Cancellation Policy Insights for Shodoshima

  • The prevailing Airbnb cancellation policy trend in Shodoshima is Moderate, used by 65.2% of listings.
  • The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Shodoshima may expect booking flexibility.
  • Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 65.2% market standard in Shodoshima.
  • Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Shodoshima.

Shodoshima STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Shodoshima

  • The overall average booking lead time for vacation rentals in Shodoshima is 42 days.
  • Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Shodoshima.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Shodoshima averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Shodoshima (2025)

Amenity Prevalence

Amenity Insights for Shodoshima

  • Essential amenities in Shodoshima that guests expect include: Wifi, Smoke alarm, Air conditioning, Shampoo, Hair dryer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Shodoshima: Wifi, Smoke alarm, Air conditioning, Shampoo, Hair dryer.
  • Prioritize adding missing essentials: Shampoo, Hair dryer.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Shodoshima to stay competitive.

Shodoshima Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Shodoshima

  • The typical guest profile for Airbnb in Shodoshima consists of a mix of domestic (36%) and international guests, with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 35.5% of guests.
  • Key international markets include Japan (35.5%) and China (11.2%).
  • Top languages spoken are English (35.3%) followed by Japanese (23.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from China.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Shodoshima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Naoshima23$4,064$186.5774%
Minamiawaji39$3,843$379.7438%
Awaji103$3,291$280.3240%
Kyoto3,680$3,227$194.5658%
Setouchi11$2,895$215.3738%
Kameoka12$2,877$204.9746%
Kurashiki51$2,361$204.2748%
Tonosho56$2,323$161.0147%
Sanuki34$2,278$203.3735%
Sumoto65$2,249$214.6535%

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