Naoshima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagawa Prefecture, Japan
Is Airbnb profitable in Naoshima in 2025? Explore comprehensive Airbnb analytics for Naoshima, Kagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Naoshima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Naoshima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naoshima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naoshima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naoshima (2025)
Understanding the monthly revenue variations for Airbnb listings in Naoshima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naoshima is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naoshima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,514+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,933 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,207 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,176, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naoshima
Naoshima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naoshima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naoshima:
- Best-in-class properties (Top 10%) achieve 94%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 89% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 79%.
- Entry-level properties (Bottom 25%) average 57% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naoshima
Average Daily Rate (ADR) Airbnb Trends in Naoshima (2025)
Effective short term rental pricing strategy in Naoshima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naoshima typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Naoshima
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Airbnb Seasonality Analysis & Trends in Naoshima (2025)
Peak Season (October, November, April)
- Revenue averages $5,519 per month
- Occupancy rates average 80.6%
- Daily rates average $195
Shoulder Season
- Revenue averages $4,499 per month
- Occupancy maintains around 69.4%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $3,311 per month
- Occupancy decreases to average 64.4%
- Daily rates adjust to average $177
Seasonality Insights for Naoshima
- The Airbnb seasonality in Naoshima shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naoshima's highest earning potential, with monthly revenues capable of climbing to $5,612, occupancy reaching a high of 83.0%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,823, occupancy could drop to 57.1%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naoshima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naoshima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naoshima (2025)
Exploring the top neighborhoods for short-term rentals in Naoshima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Benesse House | A unique fusion of art and hospitality, Benesse House is renowned for its stunning architecture and connection to the art installations on the island. It attracts art lovers and tourists who wish to immerse themselves in contemporary art. | Benesse House Museum, Chichu Art Museum, Outdoor Art installations, Naoshima Bath, Naoshima's Art House Project |
| Honmura | Home to several Art House Project installations, Honmura offers a quaint village atmosphere combined with an art-centric tourist appeal. Visitors can experience local culture and arts in a serene setting. | Honmura Museum, Kadoya House, Minamata House, Gokaisho, Art House Project installations |
| Miyanoura | The main port of Naoshima, Miyanoura is a gateway for visitors to the island. It has accommodations and restaurants, being lively and convenient for travelers. The harbor area has beautiful waterfront views and access to ferries. | Miyanoura Port, Naoshima Ferry Terminal, Local restaurants and shops, Waterfront parks |
| South Beach | An area that provides easy access to beaches, the sea, and various art installations. Ideal for tourists looking to relax by the water while enjoying the unique art culture of Naoshima. | Benesse House Beach, Boat rentals, Naoshima beach, Art installations nearby |
| Tsunoshima | Close to a famous art site, Tsunoshima offers a rural experience with beautiful views of nature and sea, attracting those who want to escape the busier parts of Naoshima. | Tsunoshima Bridge, Scenic viewpoints, Nature trails, Fishing spots |
| Shikaura | A quiet neighborhood with local charm, perfect for those looking to experience typical island life while being a short distance from major attractions. It’s a spot for travelers seeking tranquility. | Shikaura Port, Local markets, Nearby art installations |
| Nagisa | A coastal area known for its beautiful sunsets and tranquil environment, ideal for couples and anyone looking for a romantic getaway while still enjoying access to Naoshima's art hubs. | Nagisa Park, Sunset viewing spots, Bench installations, Nearby art galleries |
| Kagawa Prefecture | Broader area that includes Naoshima, perfect for those wanting to explore nearby attractions, combination trips, and the rich cultural and culinary experiences of the region. | Ritsurin Garden in Takamatsu, Ushimado Island, Local delicacies like Sanuki Udon, Kagawa's temples and shrines |
Understanding Airbnb License Requirements & STR Laws in Naoshima (2025)
Yes, Naoshima, Kagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naoshima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 94% licensed listings)
Top Performing Airbnb Properties in Naoshima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naoshimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BATONWORKS Naoshima一棟貸し別荘
Entire Place • 3 bedrooms
Naoshima Juju Art House
Entire Place • 4 bedrooms
YADO Whole House (Arty Renovated Traditional Home)
Entire Place • 2 bedrooms
Artisanal - Rent a House
Entire Place • 2 bedrooms
Naoshima Juju Kiseki House
Entire Place • 2 bedrooms
Cottage OHANA - Kai (Ocean side) - Rental cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naoshima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naoshima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rumiko | 4 | $231,515 | 137 | 4.97/5.0 |
| Marc | 2 | $180,990 | 39 | 4.98/5.0 |
| Ono & Jen | 4 | $162,690 | 327 | 4.96/5.0 |
| 建築工房おおやま | 2 | $118,595 | 298 | 4.92/5.0 |
| 中村 (Buddy Nakamura) | 2 | $56,130 | 275 | 4.87/5.0 |
| しんた | 1 | $49,712 | 93 | 4.66/5.0 |
| Kohei | 2 | $49,341 | 78 | 4.96/5.0 |
| Nonsense | 1 | $14,042 | 267 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naoshima.
Dive Deeper: Advanced Naoshima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naoshima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaoshima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naoshima
- The Naoshima Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naoshima, House properties are the most common (94.4%), reflecting the local real estate landscape.
- Houses represent a significant 94.4% portion, catering likely to families or larger groups.
Naoshima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naoshima
- The dominant room capacity in Naoshima is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in Naoshima, indicating a high concentration in these sizes.
Naoshima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naoshima
- The most common guest capacity trend in Naoshima vacation rentals is listings accommodating 6 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Naoshima STR market, accounting for 38.9% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naoshima.
- On average, properties in Naoshima are equipped to host 3.3 guests.
Naoshima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naoshima
- The most common availability pattern in Naoshima falls within the 31-90 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 27.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Naoshima (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 72.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naoshima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
35.3% of total
2 Nights
3 listings
17.6% of total
3 Nights
1 listings
5.9% of total
30+ Nights
7 listings
41.2% of total
Key Insights
- The most prevalent minimum stay requirement in Naoshima is 30+ Nights, adopted by 41.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.2%) caters to monthly stays (30+ nights) in Naoshima, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.2% of Naoshima hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 41.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naoshima.
Naoshima Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
6 listings
33.3% of total
Firm
5 listings
27.8% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Naoshima
- The prevailing Airbnb cancellation policy trend in Naoshima is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Naoshima.
- Regularly review your cancellation policy against competitors and market demand shifts in Naoshima.
Naoshima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naoshima
- The overall average booking lead time for vacation rentals in Naoshima is 70 days.
- Guests book furthest in advance for stays during April (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (84 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Naoshima.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Naoshima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naoshima (2025)
Amenity Prevalence
Amenity Insights for Naoshima
- Essential amenities in Naoshima that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naoshima: Air conditioning, Wifi.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naoshima to stay competitive.
Naoshima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naoshima
- The typical guest profile for Airbnb in Naoshima consists of predominantly international visitors (96%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.1% of guests.
- Key international markets include United States (27.4%) and Australia (11.5%).
- Top languages spoken are English (45%) followed by French (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naoshima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Kure | 12 | $2,392 | $234.98 | 32% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Matsue | 25 | $1,958 | $144.41 | 41% |
| Izumo | 11 | $1,931 | $163.96 | 37% |
| Hatsukaichi | 62 | $1,892 | $166.63 | 37% |
| Kurashiki | 50 | $1,878 | $176.12 | 44% |