Mitoyo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagawa Prefecture, Japan
Is Airbnb profitable in Mitoyo in 2025? Explore comprehensive Airbnb analytics for Mitoyo, Kagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Mitoyo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Mitoyo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mitoyo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mitoyo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mitoyo (2025)
Understanding the monthly revenue variations for Airbnb listings in Mitoyo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mitoyo is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mitoyo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,661+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,135 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,212 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $497, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mitoyo
Mitoyo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mitoyo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mitoyo:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mitoyo
Average Daily Rate (ADR) Airbnb Trends in Mitoyo (2025)
Effective short term rental pricing strategy in Mitoyo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mitoyo typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Mitoyo
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Airbnb Seasonality Analysis & Trends in Mitoyo (2025)
Peak Season (August, July, December)
- Revenue averages $2,910 per month
- Occupancy rates average 51.9%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,953 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $165
Low Season (February, April, June)
- Revenue drops to average $1,531 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $164
Seasonality Insights for Mitoyo
- The Airbnb seasonality in Mitoyo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mitoyo's highest earning potential, with monthly revenues capable of climbing to $3,871, occupancy reaching a high of 66.5%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,361, occupancy could drop to 29.7%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mitoyo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mitoyo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mitoyo (2025)
Exploring the top neighborhoods for short-term rentals in Mitoyo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shimonoseki | Known for its beautiful coastal scenery and fresh seafood, Shimonoseki attracts tourists who enjoy nature and local cuisine. Ideal for vacation rentals close to the ocean. | Shimonoseki's Kanmon Bridge, Shimonoseki Fish Market, Karato Market, Mikuma Island, Suiran Lake |
| Mitoyo City Center | The central area of Mitoyo offers easy access to shops, restaurants, and local attractions, making it a convenient choice for travelers looking to explore the city. | Mitoyo City Museum, Shiraishi Island, Minato Park, Kagawa Prefectural Gymnasium |
| Sakaide | A nearby seaside city that boasts beautiful beaches and historical sites, Sakaide is ideal for users looking for a relaxing getaway by the beach. | Funaoka Onsen, Sakaide Seaside Park, Mt. Yashima, Shikoku Pilgrimage sites |
| Kannonji | Kannonji features cultural sites and is situated near the Seto Inland Sea, attracting visitors interested in history and scenery. | Honzan Kannonji Temple, Setonaikai National Park, Kannonji Park |
| Shodo Island | This tranquil island is popular for nature lovers and hikers, with stunning landscapes and plenty of outdoor activities. | Shodo Island Nature Park, Senkojima Island, Shodo Island Art Museum |
| Takamatsu (nearby) | Takamatsu, a larger city nearby, features a vibrant urban scene with shopping, dining, and cultural attractions, ideal for those wanting a city experience. | Ritsurin Garden, Takamatsu Castle, Shopping Districts |
| Naoshima | Famous for its contemporary art museums and installations, Naoshima attracts art enthusiasts and offers unique Airbnb opportunities. | Benesse House Museum, Chichu Art Museum, Art House Project |
| Zentsuji | Zentsuji is known for its historical sites and temples, attracting visitors interested in cultural tourism and pilgrimage routes. | Zentsuji Temple, Fudo Falls, Local Food Markets |
Understanding Airbnb License Requirements & STR Laws in Mitoyo (2025)
Yes, Mitoyo, Kagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mitoyo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 83% licensed listings)
Top Performing Airbnb Properties in Mitoyo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mitoyobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![A private rental inn with a stunning view on the Setouchi Peninsula [Phantom Building]](https://a0.muscache.com/im/pictures/917f068f-78cf-4de0-9b42-53251f0b2cef.jpg?im_w=480&im_format=avif)
A private rental inn with a stunning view on the Setouchi Peninsula [Phantom Building]
Private Room • 3 bedrooms
Bay Wind Ocean View Villa Entire Entire Ocean View Secret Villa
Entire Place • 3 bedrooms
Sky, waves, and you -Tabi-yado sorato-
Entire Place • 2 bedrooms
![A single rental inn with a panoramic view on the Setouchi Peninsula [Sound Building]](https://a0.muscache.com/im/pictures/1198090f-dd7e-4cd3-b33f-7d87c1cb2f2f.jpg?im_w=480&im_format=avif)
A single rental inn with a panoramic view on the Setouchi Peninsula [Sound Building]
Private Room • 2 bedrooms
Private cozy house-Guesthouse Jiji
Entire Place • N/A
Archipelago Tsushima-Ocean veiw villa
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mitoyo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mitoyo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Urashima | 2 | $132,613 | 6 | 5.00/5.0 |
| 貴臣 | 2 | $79,902 | 113 | 4.79/5.0 |
| Takaomi | 2 | $78,277 | 245 | 4.87/5.0 |
| BayWind | 1 | $59,131 | 69 | 4.93/5.0 |
| 寺下 | 1 | $58,157 | 140 | 4.91/5.0 |
| Jiji | 1 | $53,012 | 100 | 4.83/5.0 |
| Archipelago TSUSHIMA | 1 | $43,415 | 4 | 4.75/5.0 |
| 里美 | 2 | $39,280 | 62 | 4.96/5.0 |
| 宗一郎 | 2 | $35,993 | 84 | 4.75/5.0 |
| Toji | 1 | $35,611 | 9 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mitoyo.
Dive Deeper: Advanced Mitoyo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mitoyo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMitoyo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mitoyo
- The Mitoyo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mitoyo, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.9%) offer potential for unique stay experiences.
Mitoyo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mitoyo
- The dominant room capacity in Mitoyo is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.8% of the active Airbnb listings in Mitoyo, indicating a high concentration in these sizes.
- A significant 31.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mitoyo.
Mitoyo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mitoyo
- The most common guest capacity trend in Mitoyo vacation rentals is listings accommodating 8+ guests (37.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mitoyo STR market, accounting for 57.1% of listings.
- 62.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mitoyo.
- On average, properties in Mitoyo are equipped to host 5.5 guests.
Mitoyo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mitoyo
- The most common availability pattern in Mitoyo falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mitoyo (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mitoyo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Mitoyo is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Mitoyo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Mitoyo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mitoyo.
Mitoyo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
16.7% of total
Moderate
12 listings
40% of total
Firm
10 listings
33.3% of total
Strict
3 listings
10% of total
Cancellation Policy Insights for Mitoyo
- The prevailing Airbnb cancellation policy trend in Mitoyo is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (43.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Mitoyo.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mitoyo.
Mitoyo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mitoyo
- The overall average booking lead time for vacation rentals in Mitoyo is 40 days.
- Guests book furthest in advance for stays during July (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Mitoyo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Mitoyo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mitoyo (2025)
Amenity Prevalence
Amenity Insights for Mitoyo
- Essential amenities in Mitoyo that guests expect include: Hair dryer, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mitoyo: Hair dryer, Air conditioning.
- Prioritize adding missing essentials: Hair dryer, Air conditioning.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mitoyo to stay competitive.
Mitoyo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mitoyo
- The typical guest profile for Airbnb in Mitoyo consists of a mix of domestic (42%) and international guests, with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 41.8% of guests.
- Key international markets include Japan (41.8%) and Hong Kong (10.5%).
- Top languages spoken are English (35.7%) followed by Japanese (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mitoyo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Kure | 12 | $2,392 | $234.98 | 32% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Matsue | 25 | $1,958 | $144.41 | 41% |
| Izumo | 11 | $1,931 | $163.96 | 37% |
| Hatsukaichi | 62 | $1,892 | $166.63 | 37% |