Hakusan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ishikawa Prefecture, Japan
Is Airbnb profitable in Hakusan in 2025? Explore comprehensive Airbnb analytics for Hakusan, Ishikawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Hakusan, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Hakusan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hakusan Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hakusan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hakusan (2025)
Understanding the monthly revenue variations for Airbnb listings in Hakusan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hakusan is typically July, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hakusan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,437+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,403 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $761 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $472, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hakusan
Hakusan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hakusan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hakusan:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hakusan
Average Daily Rate (ADR) Airbnb Trends in Hakusan (2025)
Effective short term rental pricing strategy in Hakusan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hakusan typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Hakusan
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Airbnb Seasonality Analysis & Trends in Hakusan (2025)
Peak Season (July, August, April)
- Revenue averages $1,484 per month
- Occupancy rates average 48.5%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,262 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $127
Low Season (January, June, September)
- Revenue drops to average $877 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $132
Seasonality Insights for Hakusan
- The Airbnb seasonality in Hakusan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hakusan's highest earning potential, with monthly revenues capable of climbing to $1,537, occupancy reaching a high of 57.6%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $661, occupancy could drop to 27.7%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hakusan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hakusan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hakusan (2025)
Exploring the top neighborhoods for short-term rentals in Hakusan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kaga Onsen | Famous hot spring area known for its relaxing ryokans and scenic views. Attracts visitors seeking tranquility and traditional Japanese culture. | Kaga Onsen, Yamanaka Onsen, Natadera Temple, Kaga Fruits Land, Kaga Kanko Yūen, Kaga's traditional crafts |
| Hakusan National Park | A beautiful national park with stunning landscapes, hiking trails, and nature activities. Popular among nature lovers and outdoor enthusiasts. | Mount Haku, Kibune Shrine, Hakusan National Park Trails, Kawai River, Kenrokuen, Hiking and Nature Watching |
| Suzu | Coastal city known for its historical sites and natural beauty. Offers unique experiences associated with traditional fishing culture and local cuisine. | Suzu City Museum, Tsubata Beach, Noto Peninsula, Keta Taisha Shrine, Mintaki Park, Local seafood markets |
| Tsubata | A charming town with a mix of modern and traditional Japan. Close to the scenic nature of Ishikawa, appealing to those looking for a serene getaway. | Notojima Glass Art Museum, Matsukawa Dam, Tsubata's Art Galleries, Cafes and Local Shops, Nearby Nature Parks |
| Noto Peninsula | Renowned for its rugged coastline, scenic views, and cultural heritage. Attracts travelers interested in outdoor activities and local traditions. | Noto's coastal drives, Wajima Lacquerware, Noto Peninsula Geopark, Shiroyone Senmaida Rice Fields, Tunnels of Light sculpture |
| Kanazawa | Cultural hub famous for its well-preserved Edo-era districts, art museums, and Kenrokuen Garden. Ideal for travelers interested in history and culture. | Kenrokuen Garden, Kanazawa Castle, 21st Century Museum of Contemporary Art, Higashi Chaya District, Ninja Temple |
| Nanao | City known for its hot springs and proximity to the Noto Peninsula. Popular for wellness tourism and local attractions. | Nanao Onsen, Notojima Aquarium, Yamashiro Onsen, Seirin-ji Temple, Nanao's traditional streets |
| Ishikawa Zoo | Unique zoo experience with a variety of animals and scenic views. Attractive for families and wildlife enthusiasts. | Ishikawa Zoo, Nature Trails, Animal Interaction, Local Wildlife Conservation, Park Facilities |
Understanding Airbnb License Requirements & STR Laws in Hakusan (2025)
Yes, Hakusan, Ishikawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hakusan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Hakusan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hakusanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Natural Hotspring with Loghouse
Entire Place • 2 bedrooms
Rent an old house built 100 years ago | Free experience of sake and matcha tea | Kanazawa and Hakusa
Entire Place • 3 bedrooms
Refresh in the nature.Excursion with family.
Entire Place • 1 bedroom
Log house overlooking the mountain
Entire Place • 1 bedroom
Kanazawa, Dinosaur Museum, Shirakawa Township. Rent a whole house at the foot of the White Mountains
Entire Place • 4 bedrooms
Japanese room (16.2㎡) Non-smoking/Unit-Bath/Wi-Fi
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hakusan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hakusan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sho | 1 | $55,887 | 372 | 4.92/5.0 |
| 和代 | 3 | $22,491 | 64 | 4.95/5.0 |
| Kon | 1 | $20,144 | 141 | 4.96/5.0 |
| Megumi | 1 | $18,451 | 33 | 4.79/5.0 |
| Yuki | 4 | $17,806 | 1020 | 4.88/5.0 |
| Hideki | 1 | $17,587 | 347 | 4.85/5.0 |
| 輝葉 | 1 | $12,108 | 57 | 4.89/5.0 |
| Host #426106505 | 1 | $8,612 | 0 | N/A/5.0 |
| 信道 | 1 | $8,051 | 57 | 4.98/5.0 |
| BB Hearts | 6 | $6,909 | 27 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hakusan.
Dive Deeper: Advanced Hakusan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hakusan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHakusan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hakusan
- The Hakusan Airbnb market composition is heavily skewed towards Private Room listings, which make up 58.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hakusan, House properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Hakusan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hakusan
- The dominant room capacity in Hakusan is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Hakusan, indicating a high concentration in these sizes.
Hakusan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hakusan
- The most common guest capacity trend in Hakusan vacation rentals is listings accommodating 8+ guests (20.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Hakusan STR market, accounting for 37.5% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hakusan.
- On average, properties in Hakusan are equipped to host 4.4 guests.
Hakusan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hakusan
- The most common availability pattern in Hakusan falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hakusan (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hakusan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
95.7% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hakusan is 1 Night, adopted by 95.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.7%) of the Hakusan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.7% of Hakusan hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hakusan.
Hakusan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
9.1% of total
Moderate
17 listings
77.3% of total
Firm
1 listings
4.5% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Hakusan
- The prevailing Airbnb cancellation policy trend in Hakusan is Moderate, used by 77.3% of listings.
- The market strongly favors guest-friendly terms, with 86.4% of listings offering Flexible or Moderate policies. This suggests guests in Hakusan may expect booking flexibility.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 77.3% market standard in Hakusan.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hakusan.
Hakusan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hakusan
- The overall average booking lead time for vacation rentals in Hakusan is 77 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Summer (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Hakusan.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Hakusan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hakusan (2025)
Amenity Prevalence
Amenity Insights for Hakusan
- Essential amenities in Hakusan that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, Essentials, Free parking on premises, Hair dryer, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Long term stays allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hakusan: Wifi, Smoke alarm, Air conditioning, Heating, Essentials, Free parking on premises, Hair dryer, Shampoo.
- Prioritize adding missing essentials: Hair dryer, Shampoo.
- Consider adding popular differentiators like Hot water or Long term stays allowed to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hakusan to stay competitive.
Hakusan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hakusan
- The typical guest profile for Airbnb in Hakusan consists of predominantly international visitors (76%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 23.7% of guests.
- Key international markets include Japan (23.7%) and Australia (8.8%).
- Top languages spoken are English (46.6%) followed by Japanese (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hakusan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,766 | $237.81 | 71% |
| Hakuba | 542 | $3,708 | $415.67 | 38% |
| Higashiomi | 11 | $3,126 | $222.69 | 45% |
| Hida | 22 | $3,067 | $185.97 | 51% |
| Kyoto | 3,603 | $3,060 | $190.92 | 58% |
| Takayama | 265 | $2,253 | $183.83 | 52% |
| Kuwana | 21 | $2,130 | $155.72 | 54% |
| Nagoya | 524 | $2,119 | $138.31 | 58% |
| Omihachiman | 11 | $2,070 | $173.87 | 44% |
| Nantan | 27 | $2,060 | $330.10 | 35% |