Mito Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ibaraki Prefecture, Japan
Is Airbnb profitable in Mito in 2025? Explore comprehensive Airbnb analytics for Mito, Ibaraki Prefecture, Japan to uncover income potential. This 2025 STR market report for Mito, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Mito, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mito Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mito Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mito (2025)
Understanding the monthly revenue variations for Airbnb listings in Mito is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mito is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mito across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,755+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,423 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $521 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $225, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mito
Mito Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mito STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mito:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mito
Average Daily Rate (ADR) Airbnb Trends in Mito (2025)
Effective short term rental pricing strategy in Mito involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mito typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Mito
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Airbnb Seasonality Analysis & Trends in Mito (2025)
Peak Season (November, December, August)
- Revenue averages $1,500 per month
- Occupancy rates average 32.3%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,110 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $139
Low Season (January, April, May)
- Revenue drops to average $790 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $138
Seasonality Insights for Mito
- The Airbnb seasonality in Mito shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mito's highest earning potential, with monthly revenues capable of climbing to $1,797, occupancy reaching a high of 42.5%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $758, occupancy could drop to 17.3%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mito.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mito seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mito (2025)
Exploring the top neighborhoods for short-term rentals in Mito? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mito City Center | The bustling heart of Mito, ideal for tourists with easy access to shopping, dining, and cultural sites. Perfect for travelers wanting to experience local life. | Kairakuen Park, Mito Art Museum, Mito Komon Shrine, Shintō Shrine, Kairaku-en Garden |
| Tokiwa Park Area | A scenic park area popular for its natural beauty and historical significance. Attracts families and nature lovers looking for a peaceful stay. | Tokiwa Park, Tokiwa Shrine, Mito Aquarium, Nature trails, Statues and monuments in the park |
| Lake Senba Area | A picturesque lakeside area perfect for leisurely strolls and outdoor activities. Enhances the stay for guests looking for scenic views and tranquility. | Lake Senba, Senba Park, Boat rentals, Walking trails, Bird watching spots |
| Sakuragawa District | A residential area with a cozy atmosphere, ideal for longer stays. Close to local shops and cafes for a more immersive experience. | Local shops, Cafes and eateries, Traditional Japanese architecture, Parks and recreation areas, Community events |
| Mito's Historic District | Rich in history and culture, this area is close to temples and museums, attracting those interested in Japanese heritage and architecture. | Mito Castle Ruins, Historic temples, Cultural museums, Traditional tea houses, Local artisan shops |
| Ibaraki University Area | The area around Ibaraki University draws students and visiting academics. Great for budget accommodations and short-term rentals. | Ibaraki University, Student cafes, Local bars, University events, Cultural gatherings |
| Mito Station Area | Conveniently located near the main train station for easy access to transport. Ideal for travelers looking to explore the wider region. | Mito Station, Shopping center, Restaurants, Transit access, Local attractions |
| Kasama City (near Mito) | A charming city nearby known for pottery and traditional crafts. Attracts visitors who appreciate arts and crafts tourism. | Kasama Pottery Workshops, Kasama Shrine, Art galleries, Cafes and local crafts shops, Annual festivals |
Understanding Airbnb License Requirements & STR Laws in Mito (2025)
With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mito. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mito to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 14% licensed listings)
Top Performing Airbnb Properties in Mito (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mitobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Monthly for 30 days or more] Entire house on the lakeside in Mito City, Ibaraki Prefecture!](https://a0.muscache.com/im/pictures/miso/Hosting-50661529/original/b4c0f9e8-d708-4c08-972b-a83526bcd422.jpeg?im_w=480&im_format=avif)
[Monthly for 30 days or more] Entire house on the lakeside in Mito City, Ibaraki Prefecture!
Entire Place • 3 bedrooms
![Mito 120 ㎡ Super large 3LLDK whole house [1 group limited] Family, Nakamato and Otsukike Park](https://a0.muscache.com/im/pictures/7f06fb50-8d8b-4260-a7ff-0fa2684360c1.jpg?im_w=480&im_format=avif)
Mito 120 ㎡ Super large 3LLDK whole house [1 group limited] Family, Nakamato and Otsukike Park
Entire Place • 3 bedrooms
Holiday rental house near Mito station 10people ok
Entire Place • 4 bedrooms
HOTORI (Hotori) A private inn with an excellent view of Lake Otsuka, Mito City, formerly "Guest Hous
Entire Place • 3 bedrooms
1-minute walk from Kairakuen, Japan's top three gardens, private, newly built Swedish cabin, mountai
Entire Place • 3 bedrooms
![Group reservations! A wooden house where you can relax. [Private rental of the Mito main building]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6ODI0MzYwMDg3MjU2NjA1Njkz/original/2964f095-e50e-4c2d-95fb-a129f95fcb19.jpeg?im_w=480&im_format=avif)
Group reservations! A wooden house where you can relax. [Private rental of the Mito main building]
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mito (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mito based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 民泊 池の端 | 2 | $77,910 | 95 | 4.90/5.0 |
| ピタットハウス水戸店 | 4 | $37,947 | 192 | 4.60/5.0 |
| 悠司 | 7 | $34,720 | 84 | 4.44/5.0 |
| Big | 1 | $27,680 | 62 | 4.58/5.0 |
| 裕二 | 1 | $24,101 | 81 | 4.75/5.0 |
| Mito | 1 | $19,060 | 3 | 4.67/5.0 |
| ときわ邸M-Garden | 1 | $8,407 | 2 | Not Rated |
| Pal | 1 | $8,405 | 121 | 4.52/5.0 |
| Mama Tomoe | 1 | $7,024 | 4 | 5.00/5.0 |
| Anri | 1 | $6,302 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mito.
Dive Deeper: Advanced Mito STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mito. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMito Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mito
- The Mito Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 48.3% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mito, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Mito Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mito
- The dominant room capacity in Mito is 1 bedroom listings, making up 24.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 44.8% of the active Airbnb listings in Mito, indicating a high concentration in these sizes.
- A significant 27.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mito.
Mito Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mito
- The most common guest capacity trend in Mito vacation rentals is listings accommodating 8+ guests (27.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Mito STR market, accounting for 37.9% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mito.
- On average, properties in Mito are equipped to host 3.3 guests.
Mito Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mito
- The most common availability pattern in Mito falls within the 271-366 days range, representing 72.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mito (51.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mito Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
79.3% of total
30+ Nights
6 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mito is 1 Night, adopted by 79.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Mito Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Mito, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 79.3% of Mito hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mito.
Mito Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
17.2% of total
Moderate
15 listings
51.7% of total
Firm
4 listings
13.8% of total
Strict
5 listings
17.2% of total
Cancellation Policy Insights for Mito
- The prevailing Airbnb cancellation policy trend in Mito is Moderate, used by 51.7% of listings.
- There's a relatively balanced mix between guest-friendly (68.9%) and stricter (31.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.7% market standard in Mito.
- Regularly review your cancellation policy against competitors and market demand shifts in Mito.
Mito STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mito
- The overall average booking lead time for vacation rentals in Mito is 35 days.
- Guests book furthest in advance for stays during May (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Mito.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Mito averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mito (2025)
Amenity Prevalence
Amenity Insights for Mito
- Essential amenities in Mito that guests expect include: Smoke alarm, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mito: Smoke alarm, Wifi, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mito to stay competitive.
Mito Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mito
- The typical guest profile for Airbnb in Mito consists of a mix of domestic (50%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Japan (50%) and United States (13%).
- Top languages spoken are English (35.9%) followed by Japanese (30.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mito Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 29 | $5,007 | $393.10 | 43% |
| Kamogawa | 37 | $4,270 | $322.99 | 38% |
| Hakone | 312 | $4,244 | $299.04 | 50% |
| Kyonan | 16 | $4,213 | $444.81 | 40% |
| Shirako | 22 | $3,736 | $313.26 | 34% |
| Hokota | 15 | $3,637 | $259.21 | 49% |
| Oamishirasato | 11 | $3,289 | $258.20 | 39% |
| Ichinomiya | 105 | $3,254 | $269.23 | 36% |
| Nasu | 151 | $3,178 | $330.23 | 36% |
| Kujukuri | 49 | $3,145 | $298.46 | 35% |