Himeji Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hyogo Prefecture, Japan
Is Airbnb profitable in Himeji in 2025? Explore comprehensive Airbnb analytics for Himeji, Hyogo Prefecture, Japan to uncover income potential. This 2025 STR market report for Himeji, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Himeji, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Himeji Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Himeji Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Himeji (2025)
Understanding the monthly revenue variations for Airbnb listings in Himeji is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Himeji is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Himeji across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,529+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,324 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $496 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Himeji
Himeji Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Himeji STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Himeji:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Himeji
Average Daily Rate (ADR) Airbnb Trends in Himeji (2025)
Effective short term rental pricing strategy in Himeji involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Himeji typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Himeji
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Airbnb Seasonality Analysis & Trends in Himeji (2025)
Peak Season (December, August, January)
- Revenue averages $1,327 per month
- Occupancy rates average 34.1%
- Daily rates average $88
Shoulder Season
- Revenue averages $900 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $82
Low Season (February, June, September)
- Revenue drops to average $745 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $82
Seasonality Insights for Himeji
- The Airbnb seasonality in Himeji shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Himeji's highest earning potential, with monthly revenues capable of climbing to $1,354, occupancy reaching a high of 35.7%, and ADRs peaking at $94.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $678, occupancy could drop to 22.7%, and ADRs may adjust down to $76.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Himeji.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Himeji seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Himeji (2025)
Exploring the top neighborhoods for short-term rentals in Himeji? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Himeji Castle Area | Home to the UNESCO World Heritage Site, Himeji Castle, this area draws many history lovers and tourists interested in Japanese culture. It's an ideal location for hosting guests looking to explore this cultural landmark. | Himeji Castle, Kokoen Garden, Engyoji Temple, Himeji City Museum of Art, Shoshazan Engyoji |
| Himeji Central Park Neighborhood | This family-friendly area features a large amusement park and safari experience, making it appealing for families traveling with children. Close proximity to various dining options further enhances its attractiveness. | Himeji Central Park, Himeji Zoo, Himeji City Aquarium, Tatakisan Shrine, Kiri Shitomi Park |
| Otemae Area | This region offers a mix of commercial and historical sites, making it a bustling spot for tourists who wish to shop, dine, and explore. It's well-connected to transportation, which is a plus. | Himeji City Library, Otemae Park, Himeji City Cultural Center, Local shops and cafes, Nishi no Maru |
| Himeji Port Area | The port area is less crowded and offers a peaceful stay. Visitors here can enjoy waterfront activities and local seafood, attracting guests looking for tranquility and nature. | Himeji Port, Seaside Park, Local seafood restaurants, Ferry rides to nearby islands, Fishing spots |
| Nagoyama | This hillside area provides a beautiful view of Himeji, making it popular among tourists for its scenic landscapes. It's also ideal for hiking enthusiasts and nature lovers. | Nagoyama Park, Hiking trails, Views of Himeji Castle, Outdoor activities, Local nature spots |
| Sakuradacho | A quiet residential area that offers a more authentic Japanese living experience. It’s great for long-term stays and for travelers seeking to immerse themselves in the local culture. | Local temples, Parks, Traditional Japanese houses, Shopping streets, Local eateries |
| Tegara | Located a bit outside the central areas, Tegara is known for its rural charm and beautiful landscapes, attracting guests looking for a peaceful retreat while still being accessibly close to Himeji. | Rice fields, Mountains, Traditional festivals, Local artisans, Cultural experiences |
| Kasuga | A charming district known for its local festivals and events throughout the year. It offers a mix of traditional and modern attractions that appeal to diverse guests. | Kasuga Shrine, Local markets, Festivals, Temples, Nearby parks |
Understanding Airbnb License Requirements & STR Laws in Himeji (2025)
Yes, Himeji, Hyogo Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Himeji to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Himeji (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Himejibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Full house rent ! Center of town, near the castle
Entire Place • 3 bedrooms
Relax on the island of Setouchi.Iajima's ocean is in front of you. It is a facility for those who ar
Entire Place • 4 bedrooms
Entire Place • 4 bedrooms
5 min walk from the🏡 entire🏠 Himeji station/Himeji Castle
Entire Place • 2 bedrooms
15min walk to Himeji Castle,Private Room for 4-6
Private Room • 2 bedrooms
Hotel Fosse Himejit☆Renewal open in 2021
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Himeji (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Himeji based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| いえしま コンシェルジュ | 2 | $70,638 | 53 | 4.95/5.0 |
| Kyoko | 4 | $56,274 | 215 | 4.84/5.0 |
| One Hostel | 11 | $49,013 | 381 | 4.62/5.0 |
| Tomohisa | 4 | $48,319 | 227 | 4.88/5.0 |
| ホテルウィングインターナショナル 姫路 | 8 | $41,550 | 58 | 3.29/5.0 |
| Roof | 6 | $30,541 | 87 | 2.29/5.0 |
| Host #125461312 | 1 | $15,853 | 144 | 4.99/5.0 |
| Hiroyuki | 2 | $7,073 | 207 | 4.98/5.0 |
| Host #336772317 | 1 | $5,890 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Himeji.
Dive Deeper: Advanced Himeji STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Himeji. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHimeji Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Himeji
- The Himeji Airbnb market composition is heavily skewed towards Private Room listings, which make up 43.6% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Himeji, Hotel/Boutique properties are the most common (84.6%), reflecting the local real estate landscape.
- The presence of 84.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 5.2%) offer potential for unique stay experiences.
Himeji Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Himeji
- The dominant room capacity in Himeji is 1 bedroom listings, making up 74.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.1% of the active Airbnb listings in Himeji, indicating a high concentration in these sizes.
- With over half the market (74.4%) consisting of studios or 1-bedroom units, Himeji is particularly well-suited for individuals or couples.
Himeji Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Himeji
- The most common guest capacity trend in Himeji vacation rentals is listings accommodating 2 guests (41%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 1 guest dominate the Himeji STR market, accounting for 69.2% of listings.
- A significant 69.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Himeji.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Himeji.
- On average, properties in Himeji are equipped to host 2.6 guests.
Himeji Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Himeji
- The most common availability pattern in Himeji falls within the 271-366 days range, representing 56.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Himeji (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Himeji Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Himeji is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Himeji Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Himeji hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Himeji.
Himeji Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
7.9% of total
Moderate
7 listings
18.4% of total
Firm
3 listings
7.9% of total
Strict
25 listings
65.8% of total
Cancellation Policy Insights for Himeji
- The prevailing Airbnb cancellation policy trend in Himeji is Strict, used by 65.8% of listings.
- A majority (73.7%) of hosts in Himeji utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 65.8% market standard in Himeji.
- With 65.8% using Strict terms, this is a viable option in Himeji, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Himeji.
Himeji STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Himeji
- The overall average booking lead time for vacation rentals in Himeji is 37 days.
- Guests book furthest in advance for stays during April (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Himeji.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Himeji averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Himeji (2025)
Amenity Prevalence
Amenity Insights for Himeji
- Essential amenities in Himeji that guests expect include: Smoke alarm, Air conditioning, Wifi, Shampoo, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Himeji: Smoke alarm, Air conditioning, Wifi, Shampoo, Hair dryer.
- Prioritize adding missing essentials: Shampoo, Hair dryer.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Himeji to stay competitive.
Himeji Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Himeji
- The typical guest profile for Airbnb in Himeji consists of predominantly international visitors (85%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 15.3% of guests.
- Key international markets include France (15.3%) and Japan (15.3%).
- Top languages spoken are English (42.7%) followed by French (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Himeji Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Matsue | 25 | $1,958 | $144.41 | 41% |
| Kurashiki | 50 | $1,878 | $176.12 | 44% |