Rusutsu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Rusutsu in 2025? Explore comprehensive Airbnb analytics for Rusutsu, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Rusutsu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Rusutsu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rusutsu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rusutsu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rusutsu (2025)
Understanding the monthly revenue variations for Airbnb listings in Rusutsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rusutsu is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rusutsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,673+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,690 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,331 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,145, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rusutsu
Rusutsu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rusutsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rusutsu:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rusutsu
Average Daily Rate (ADR) Airbnb Trends in Rusutsu (2025)
Effective short term rental pricing strategy in Rusutsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rusutsu typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $908+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $683 or more.
- Typical properties (Median) charge around $452 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Rusutsu
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Airbnb Seasonality Analysis & Trends in Rusutsu (2025)
Peak Season (January, February, December)
- Revenue averages $11,316 per month
- Occupancy rates average 62.2%
- Daily rates average $660
Shoulder Season
- Revenue averages $4,783 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $403
Low Season (August, September, October)
- Revenue drops to average $2,907 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $348
Seasonality Insights for Rusutsu
- The Airbnb seasonality in Rusutsu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rusutsu's highest earning potential, with monthly revenues capable of climbing to $15,600, occupancy reaching a high of 82.3%, and ADRs peaking at $704.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,594, occupancy could drop to 13.3%, and ADRs may adjust down to $344.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rusutsu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rusutsu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rusutsu (2025)
Exploring the top neighborhoods for short-term rentals in Rusutsu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rusutsu Village | A charming resort village surrounded by stunning nature, perfect for skiing in winter and hiking in summer. It provides a peaceful getaway for those looking to enjoy outdoor activities. | Rusutsu Resort Ski Area, Rusutsu Theme Park, Niseko Valley, Lake Toya, Mt. Yotei |
| Lake Toya | An exquisite caldera lake known for its therapeutic hot springs and beautiful views. It attracts tourists for relaxation and scenic experiences throughout the year. | Lake Toya Hot Springs, Toya National Park, Mt. Usu, Toyako Onsen, Nakanoshima Park |
| Niseko | Renowned for its world-class ski resorts and vibrant nightlife, it is a hotspot for adventure seekers and winter sports enthusiasts, thus ensuring high occupancy rates for rentals. | Niseko Ski Resort, Grand Hirafu Ski Area, Niseko Village Ski Resort, Annupuri Ski Resort, Niseko Nightlife |
| Sapporo | The largest city in Hokkaido, known for its winter festivals and urban attractions. A great base for travelers looking to explore Hokkaido’s diverse culture and gastronomy. | Sapporo Snow Festival, Odori Park, Sapporo Beer Museum, Mount Moiwa, Susukino District |
| Otaru | A picturesque port city famous for its preserved canal area and glassworks. It offers a romantic setting and cultural experiences, appealing to couples and families. | Otaru Canal, Otaru Music Box Museum, Nikka Whisky Yoichi Distillery, Sakaimachi Street, Otaru Aquarium |
| Furano | Known for its stunning flower fields and ski resorts, Furano attracts visitors year-round for both winter sports and summer beauty, making it an appealing destination for rentals. | Furano Ski Resort, Farm Tomita, Furano Cheese Factory, Shikisai no Oka, Furano Winery |
| Hakodate | A historical city known for its night view and seafood markets. It combines urban attractions with historical significance, making it popular among tourists. | Goryokaku Park, Hakodate Morning Market, Mount Hakodate, Motomachi District, Hakodate Ropeway |
| Asahikawa | The second largest city in Hokkaido, Asahikawa is known for its zoo and nearby scenic spots, appealing to families and outdoor enthusiasts alike. | Asahiyama Zoo, Daisetsuzan National Park, Snow Crystal Museum, Asahikawa Ramen Village, Tokiwa Park |
Understanding Airbnb License Requirements & STR Laws in Rusutsu (2025)
Yes, Rusutsu, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rusutsu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Rusutsu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rusutsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Suiyo Rusutsu/6min walk from Rusutsu Resort/4LDK
Entire Place • 4 bedrooms
Japavista Rusutsu
Entire Place • 3 bedrooms
Free shuttle to Rusutsu Resort/Japavista Rusutsu
Entire Place • 2 bedrooms
CLOUD9 Resort 5min. walk,New&huge LINE: dolry70
Entire Place • 6 bedrooms
Free shuttle to Rusutsu Resort/Japavista Rusutsu
Entire Place • 1 bedroom
WabiSabi Ski Chalet Rusutsu - 10 beds, wild powder
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rusutsu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rusutsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kazuya | 2 | $204,051 | 98 | 4.77/5.0 |
| クロスオン | 1 | $189,098 | 50 | 4.88/5.0 |
| 尚賢 | 1 | $175,433 | 8 | 4.75/5.0 |
| Young Sug | 6 | $154,385 | 133 | 4.96/5.0 |
| Host #139522172 | 5 | $151,609 | 1 | 0.00/5.0 |
| Erica | 2 | $104,148 | 123 | 4.86/5.0 |
| Host #568496673 | 5 | $80,422 | 23 | 2.87/5.0 |
| Julien | 1 | $48,404 | 15 | 4.93/5.0 |
| Miyuki | 1 | $45,039 | 38 | 4.97/5.0 |
| Hokkaido Resorts | 2 | $41,688 | 5 | 2.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rusutsu.
Dive Deeper: Advanced Rusutsu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rusutsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRusutsu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rusutsu
- The Rusutsu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rusutsu, House properties are the most common (81.3%), reflecting the local real estate landscape.
- Houses represent a significant 81.3% portion, catering likely to families or larger groups.
- The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.1%) offer potential for unique stay experiences.
Rusutsu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rusutsu
- The dominant room capacity in Rusutsu is 4 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 5+ bedrooms properties represent 50.0% of the active Airbnb listings in Rusutsu, indicating a high concentration in these sizes.
- A significant 62.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rusutsu.
Rusutsu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rusutsu
- The most common guest capacity trend in Rusutsu vacation rentals is listings accommodating 8+ guests (56.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rusutsu STR market, accounting for 65.7% of listings.
- 65.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rusutsu.
- On average, properties in Rusutsu are equipped to host 5.4 guests.
Rusutsu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rusutsu
- The most common availability pattern in Rusutsu falls within the 271-366 days range, representing 68.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rusutsu (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rusutsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
34.5% of total
2 Nights
2 listings
6.9% of total
3 Nights
3 listings
10.3% of total
4-6 Nights
2 listings
6.9% of total
30+ Nights
12 listings
41.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rusutsu is 30+ Nights, adopted by 41.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.4%) caters to monthly stays (30+ nights) in Rusutsu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.4% of Rusutsu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 41.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rusutsu.
Rusutsu Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.2% of total
Super Strict 30 Days
1 listings
4.2% of total
Flexible
1 listings
4.2% of total
Moderate
4 listings
16.7% of total
Firm
3 listings
12.5% of total
Strict
14 listings
58.3% of total
Cancellation Policy Insights for Rusutsu
- The prevailing Airbnb cancellation policy trend in Rusutsu is Strict, used by 58.3% of listings.
- A majority (70.8%) of hosts in Rusutsu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 58.3% market standard in Rusutsu.
- With 58.3% using Strict terms, this is a viable option in Rusutsu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rusutsu.
Rusutsu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rusutsu
- The overall average booking lead time for vacation rentals in Rusutsu is 86 days.
- Guests book furthest in advance for stays during February (average 140 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (130 days avg.) sees the longest lead times, while Summer (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Rusutsu.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 140 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 130 days) to capture early planners.
- Monitor your own booking lead times against these Rusutsu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rusutsu (2025)
Amenity Prevalence
Amenity Insights for Rusutsu
- Essential amenities in Rusutsu that guests expect include: Free parking on premises, Wifi, Essentials, Heating, Kitchen, Washer, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rusutsu: Free parking on premises, Wifi, Essentials, Heating, Kitchen, Washer, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Hot water, Smoke alarm.
- Consider adding popular differentiators like TV or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rusutsu to stay competitive.
Rusutsu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rusutsu
- The typical guest profile for Airbnb in Rusutsu consists of predominantly international visitors (84%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 15.9% of guests.
- Key international markets include United States (18.6%) and Japan (15.9%).
- Top languages spoken are English (44.9%) followed by Chinese (22.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rusutsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $3,254 | $169.95 | 59% |
| Niseko | 137 | $3,146 | $429.53 | 41% |
| Toyako | 60 | $2,942 | $229.16 | 45% |
| Kutchan | 313 | $2,728 | $437.34 | 36% |
| Shiraoi | 32 | $2,437 | $146.81 | 52% |
| Rankoshi | 19 | $2,330 | $249.62 | 43% |
| Sapporo | 1,329 | $2,104 | $137.83 | 52% |
| Makkari | 16 | $1,734 | $142.67 | 57% |
| Otaru | 175 | $1,698 | $125.35 | 46% |
| Hakodate | 115 | $1,694 | $137.68 | 43% |