Nakafurano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Nakafurano in 2025? Explore comprehensive Airbnb analytics for Nakafurano, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Nakafurano, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Nakafurano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nakafurano Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nakafurano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nakafurano (2025)
Understanding the monthly revenue variations for Airbnb listings in Nakafurano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nakafurano is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nakafurano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,527 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,307 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,451, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nakafurano
Nakafurano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nakafurano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nakafurano:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nakafurano
Average Daily Rate (ADR) Airbnb Trends in Nakafurano (2025)
Effective short term rental pricing strategy in Nakafurano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nakafurano typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $534+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $388 or more.
- Typical properties (Median) charge around $253 per night.
- Entry-level properties (Bottom 25%) earn around $167 per night.
Average Daily Rate (ADR) Trend by Month in Nakafurano
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Airbnb Seasonality Analysis & Trends in Nakafurano (2025)
Peak Season (January, February, July)
- Revenue averages $5,999 per month
- Occupancy rates average 59.3%
- Daily rates average $322
Shoulder Season
- Revenue averages $2,719 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $295
Low Season (September, October, November)
- Revenue drops to average $1,670 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $265
Seasonality Insights for Nakafurano
- The Airbnb seasonality in Nakafurano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nakafurano's highest earning potential, with monthly revenues capable of climbing to $6,965, occupancy reaching a high of 69.2%, and ADRs peaking at $369.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,643, occupancy could drop to 20.4%, and ADRs may adjust down to $261.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nakafurano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nakafurano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nakafurano (2025)
Exploring the top neighborhoods for short-term rentals in Nakafurano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Furano Ski Resort | Popular destination for winter sports enthusiasts, known for its powder snow and stunning mountain landscapes. The resort attracts tourists for skiing, snowboarding, and winter festivals. | Furano Ski Resort, Furano Cheese Factory, Ningle Terrace, Furano Wine Factory |
| Farm Tomita | Famous for its breathtaking flower fields, particularly lavender during summer. A must-visit for tourists looking to experience the beauty of Hokkaido's floral scenery. | Farm Tomita, Lavender East, Saika no Sato, Furano's Flower Park |
| Biei | Known for its picturesque landscapes, rolling hills, and beautiful flower fields. A top spot for photographers and those looking to enjoy nature's beauty. | Shirogane Blue Pond, Zerubu Hill, Biei View Point, Biei farmhouses |
| Naka-furano | Famous for its panoramic views and beautiful flower fields, particularly during the summer months. Offers tranquility and natural beauty for visitors. | Naka-furano Flower Park, Furano Garden, Flower Land Kamifurano |
| Shikisai no Oka | A colorful flower park that showcases seasonal flowers and provides stunning views of the surroundings, great for families and tourism enthusiasts. | Shikisai no Oka, Biei Hills, Local cafes and restaurants |
| Tomamu Resort | Offers year-round attractions, such as skiing in winter and a beautiful resort experience in summer. Great for families and luxury travelers looking for a unique experience. | Tomamu Ski Resort, The Tower, Ice Village, Resort hotels |
| Kamikawa Onsen | Well-known for its hot springs and natural beauty, Kamikawa Onsen attracts visitors looking for relaxation and wellness in a serene environment. | Kamikawa Onsen, Hot Spring Spas, Natural Hiking Trails |
| Kamifurano | A serene area known for its peaceful countryside, beautiful landscapes, and flower fields. Ideal for tourists looking for a tranquil getaway. | Kamifurano Flower Park, Shirogane Blue Pond, Local farms and vineyards |
Understanding Airbnb License Requirements & STR Laws in Nakafurano (2025)
While Nakafurano, Hokkaido Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nakafurano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Nakafurano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nakafuranobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
THE Celestial【 Luxury Japanese hotel / 138㎡】
Entire Place • 5 bedrooms
Near Furano SkiResort&Lavender Fields/Fam-Friendly
Entire Place • 3 bedrooms
THE KOKAGE【Villa overlooking Furano】
Entire Place • 4 bedrooms
The FAM 【Pets OK/Sauna/nature of Nakafurano/BBQ】
Entire Place • 3 bedrooms
BEST VIEW 【Nature Log House】
Entire Place • 2 bedrooms
CLEMATIS【Cozy house for large group】
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nakafurano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nakafurano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BreakOut | 7 | $362,501 | 267 | 4.66/5.0 |
| Yuki Kitayama | 1 | $75,097 | 117 | 4.94/5.0 |
| 赫舍里 | 4 | $70,278 | 205 | 4.92/5.0 |
| Jian | 2 | $46,690 | 38 | 4.84/5.0 |
| Genya | 2 | $41,375 | 31 | 4.96/5.0 |
| Element | 1 | $41,041 | 2 | Not Rated |
| Blue | 1 | $32,882 | 13 | 4.62/5.0 |
| Hncm | 1 | $29,313 | 0 | Not Rated |
| Ziyu | 1 | $24,469 | 11 | 4.91/5.0 |
| Roman | 1 | $23,195 | 28 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nakafurano.
Dive Deeper: Advanced Nakafurano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nakafurano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNakafurano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nakafurano
- The Nakafurano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nakafurano, House properties are the most common (84%), reflecting the local real estate landscape.
- Houses represent a significant 84% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
Nakafurano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nakafurano
- The dominant room capacity in Nakafurano is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 64.0% of the active Airbnb listings in Nakafurano, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nakafurano.
Nakafurano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nakafurano
- The most common guest capacity trend in Nakafurano vacation rentals is listings accommodating 8+ guests (44%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nakafurano STR market, accounting for 64.0% of listings.
- 76.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nakafurano.
- On average, properties in Nakafurano are equipped to host 6.5 guests.
Nakafurano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nakafurano
- The most common availability pattern in Nakafurano falls within the 181-270 days range, representing 56% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nakafurano (60%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nakafurano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
72% of total
2 Nights
1 listings
4% of total
30+ Nights
6 listings
24% of total
Key Insights
- The most prevalent minimum stay requirement in Nakafurano is 1 Night, adopted by 72% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.0%) of the Nakafurano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24%) caters to monthly stays (30+ nights) in Nakafurano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72% of Nakafurano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nakafurano.
Nakafurano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4% of total
Moderate
2 listings
8% of total
Firm
10 listings
40% of total
Strict
12 listings
48% of total
Cancellation Policy Insights for Nakafurano
- The prevailing Airbnb cancellation policy trend in Nakafurano is Strict, used by 48% of listings.
- A majority (88.0%) of hosts in Nakafurano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48% market standard in Nakafurano.
- With 48% using Strict terms, this is a viable option in Nakafurano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nakafurano.
Nakafurano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nakafurano
- The overall average booking lead time for vacation rentals in Nakafurano is 44 days.
- Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (58 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Nakafurano.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Nakafurano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nakafurano (2025)
Amenity Prevalence
Amenity Insights for Nakafurano
- Essential amenities in Nakafurano that guests expect include: Free parking on premises, Dishes and silverware, Hot water, Shampoo, Hair dryer, Heating, Microwave, Smoke alarm, Refrigerator, Fire extinguisher. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nakafurano: Free parking on premises, Dishes and silverware, Hot water, Shampoo, Hair dryer, Heating, Microwave, Smoke alarm, Refrigerator, Fire extinguisher.
- Prioritize adding missing essentials: Refrigerator, Fire extinguisher.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nakafurano to stay competitive.
Nakafurano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nakafurano
- The typical guest profile for Airbnb in Nakafurano consists of predominantly international visitors (86%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 14.4% of guests.
- Key international markets include Singapore (18.8%) and Japan (14.4%).
- Top languages spoken are English (44%) followed by Chinese (22.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nakafurano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kamifurano | 27 | $2,882 | $243.70 | 46% |
| Furano | 204 | $2,699 | $345.04 | 36% |
| Noboribetsu | 13 | $2,589 | $167.50 | 54% |
| Shiraoi | 36 | $2,241 | $166.45 | 50% |
| Sapporo | 1,550 | $2,048 | $149.22 | 51% |
| Biei | 70 | $1,991 | $183.77 | 40% |
| Pippu | 10 | $1,927 | $169.07 | 41% |
| Higashikawa | 26 | $1,893 | $188.98 | 42% |
| Otaru | 219 | $1,628 | $147.74 | 45% |
| Asahikawa | 151 | $1,334 | $139.72 | 34% |