Nakafurano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Nakafurano in 2025? Explore comprehensive Airbnb analytics for Nakafurano, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Nakafurano, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Nakafurano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nakafurano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nakafurano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nakafurano (2025)
Understanding the monthly revenue variations for Airbnb listings in Nakafurano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nakafurano is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nakafurano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,380+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,049 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,178 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,357, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nakafurano
Nakafurano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nakafurano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nakafurano:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nakafurano
Average Daily Rate (ADR) Airbnb Trends in Nakafurano (2025)
Effective short term rental pricing strategy in Nakafurano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nakafurano typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $533+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $351 or more.
- Typical properties (Median) charge around $216 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Nakafurano
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Airbnb Seasonality Analysis & Trends in Nakafurano (2025)
Peak Season (January, February, July)
- Revenue averages $5,904 per month
- Occupancy rates average 60.0%
- Daily rates average $307
Shoulder Season
- Revenue averages $2,368 per month
- Occupancy maintains around 26.4%
- Daily rates hold near $264
Low Season (June, September, October)
- Revenue drops to average $1,393 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $234
Seasonality Insights for Nakafurano
- The Airbnb seasonality in Nakafurano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nakafurano's highest earning potential, with monthly revenues capable of climbing to $7,434, occupancy reaching a high of 67.3%, and ADRs peaking at $340.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,203, occupancy could drop to 17.8%, and ADRs may adjust down to $228.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nakafurano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nakafurano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nakafurano (2025)
Exploring the top neighborhoods for short-term rentals in Nakafurano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Furano Ski Resort | Popular destination for winter sports enthusiasts, known for its powder snow and stunning mountain landscapes. The resort attracts tourists for skiing, snowboarding, and winter festivals. | Furano Ski Resort, Furano Cheese Factory, Ningle Terrace, Furano Wine Factory |
| Farm Tomita | Famous for its breathtaking flower fields, particularly lavender during summer. A must-visit for tourists looking to experience the beauty of Hokkaido's floral scenery. | Farm Tomita, Lavender East, Saika no Sato, Furano's Flower Park |
| Biei | Known for its picturesque landscapes, rolling hills, and beautiful flower fields. A top spot for photographers and those looking to enjoy nature's beauty. | Shirogane Blue Pond, Zerubu Hill, Biei View Point, Biei farmhouses |
| Naka-furano | Famous for its panoramic views and beautiful flower fields, particularly during the summer months. Offers tranquility and natural beauty for visitors. | Naka-furano Flower Park, Furano Garden, Flower Land Kamifurano |
| Shikisai no Oka | A colorful flower park that showcases seasonal flowers and provides stunning views of the surroundings, great for families and tourism enthusiasts. | Shikisai no Oka, Biei Hills, Local cafes and restaurants |
| Tomamu Resort | Offers year-round attractions, such as skiing in winter and a beautiful resort experience in summer. Great for families and luxury travelers looking for a unique experience. | Tomamu Ski Resort, The Tower, Ice Village, Resort hotels |
| Kamikawa Onsen | Well-known for its hot springs and natural beauty, Kamikawa Onsen attracts visitors looking for relaxation and wellness in a serene environment. | Kamikawa Onsen, Hot Spring Spas, Natural Hiking Trails |
| Kamifurano | A serene area known for its peaceful countryside, beautiful landscapes, and flower fields. Ideal for tourists looking for a tranquil getaway. | Kamifurano Flower Park, Shirogane Blue Pond, Local farms and vineyards |
Understanding Airbnb License Requirements & STR Laws in Nakafurano (2025)
Yes, Nakafurano, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nakafurano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in Nakafurano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nakafuranobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
THE CELESTIAL【Renovated luxury Japanese hotel】
Entire Place • 5 bedrooms
The FAM 【Pets OK/Sauna/nature of Nakafurano/BBQ】
Entire Place • 3 bedrooms
Near Furano SkiResort&Lavender Fields/Fam-Friendly
Entire Place • 3 bedrooms
THE KOKAGE【Villa overlooking Furano】
Entire Place • 4 bedrooms
田園風景と暮らすデザイン一軒家/6名まで OK!【中富良野】/HOKKAIDO VILLA e2
Entire Place • 2 bedrooms
renew!【5 min by car to ski resort】Families!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nakafurano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nakafurano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BreakOut | 7 | $326,594 | 165 | 4.63/5.0 |
| 赫舍里 | 4 | $68,671 | 202 | 4.92/5.0 |
| Yuki Kitayama | 1 | $60,819 | 76 | 4.95/5.0 |
| Jian | 2 | $40,414 | 20 | 4.78/5.0 |
| Element | 1 | $38,032 | 2 | N/A/5.0 |
| Blue | 1 | $37,387 | 7 | 4.43/5.0 |
| Host #442464315 | 6 | $30,056 | 0 | N/A/5.0 |
| Roman | 1 | $27,481 | 27 | 4.96/5.0 |
| Genya | 2 | $22,893 | 19 | 5.00/5.0 |
| Yume | 1 | $22,169 | 27 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nakafurano.
Dive Deeper: Advanced Nakafurano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nakafurano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNakafurano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nakafurano
- The Nakafurano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.5% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nakafurano, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- The presence of 24.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Nakafurano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nakafurano
- The dominant room capacity in Nakafurano is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Nakafurano, indicating a high concentration in these sizes.
- A significant 34.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nakafurano.
Nakafurano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nakafurano
- The most common guest capacity trend in Nakafurano vacation rentals is listings accommodating 8+ guests (37.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nakafurano STR market, accounting for 58.6% of listings.
- 62.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nakafurano.
- On average, properties in Nakafurano are equipped to host 5.6 guests.
Nakafurano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nakafurano
- The most common availability pattern in Nakafurano falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nakafurano (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nakafurano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
82.8% of total
2 Nights
1 listings
3.4% of total
30+ Nights
4 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nakafurano is 1 Night, adopted by 82.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.2%) of the Nakafurano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Nakafurano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.8% of Nakafurano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nakafurano.
Nakafurano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.3% of total
Moderate
2 listings
8.7% of total
Firm
8 listings
34.8% of total
Strict
12 listings
52.2% of total
Cancellation Policy Insights for Nakafurano
- The prevailing Airbnb cancellation policy trend in Nakafurano is Strict, used by 52.2% of listings.
- A majority (87.0%) of hosts in Nakafurano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.2% market standard in Nakafurano.
- With 52.2% using Strict terms, this is a viable option in Nakafurano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nakafurano.
Nakafurano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nakafurano
- The overall average booking lead time for vacation rentals in Nakafurano is 49 days.
- Guests book furthest in advance for stays during January (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Nakafurano.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Nakafurano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nakafurano (2025)
Amenity Prevalence
Amenity Insights for Nakafurano
- Essential amenities in Nakafurano that guests expect include: Smoke alarm, Free parking on premises, Hot water, Fire extinguisher, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Wifi, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nakafurano: Smoke alarm, Free parking on premises, Hot water, Fire extinguisher, Heating.
- Prioritize adding missing essentials: Hot water, Fire extinguisher, Heating.
- Consider adding popular differentiators like Washer or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nakafurano to stay competitive.
Nakafurano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nakafurano
- The typical guest profile for Airbnb in Nakafurano consists of predominantly international visitors (84%), with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 15.9% of guests.
- Key international markets include Japan (15.9%) and Singapore (15%).
- Top languages spoken are English (43.4%) followed by Chinese (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Singapore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nakafurano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $2,821 | $171.92 | 57% |
| Kamifurano | 27 | $2,663 | $248.05 | 45% |
| Furano | 187 | $2,661 | $327.80 | 37% |
| Shiraoi | 35 | $2,133 | $158.32 | 51% |
| Pippu | 10 | $2,031 | $167.73 | 44% |
| Sapporo | 1,515 | $2,010 | $148.29 | 51% |
| Biei | 63 | $1,891 | $183.54 | 41% |
| Higashikawa | 22 | $1,647 | $174.15 | 42% |
| Otaru | 208 | $1,598 | $144.44 | 45% |
| Chitose | 35 | $1,415 | $139.11 | 38% |