Fukuyama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hiroshima Prefecture, Japan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Fukuyama in 2025? Explore comprehensive Airbnb analytics for Fukuyama, Hiroshima Prefecture, Japan to uncover income potential. This 2025 STR market report for Fukuyama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Fukuyama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fukuyama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Fukuyama Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$91
The average rental revenue earned for an occupied room per day in Fukuyama.
Occupancy Rate(?)
29.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$8,968
Typical annual income for an Airbnb listing in Fukuyama. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
92.8%
Strong growth (92.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Fukuyama.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Fukuyama.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Fukuyama (2025)

Understanding the monthly revenue variations for Airbnb listings in Fukuyama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fukuyama is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fukuyama across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,546+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,317 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $695 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Fukuyama

Fukuyama Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Fukuyama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fukuyama:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Fukuyama

Average Daily Rate (ADR) Airbnb Trends in Fukuyama (2025)

Effective short term rental pricing strategy in Fukuyama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fukuyama typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
  • Typical properties (Median) charge around $76 per night.
  • Entry-level properties (Bottom 25%) earn around $52 per night.

Average Daily Rate (ADR) Trend by Month in Fukuyama

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Airbnb Seasonality Analysis & Trends in Fukuyama (2025)

Peak Season (May, November, August)
  • Revenue averages $1,388 per month
  • Occupancy rates average 40.3%
  • Daily rates average $103
Shoulder Season
  • Revenue averages $1,096 per month
  • Occupancy maintains around 28.5%
  • Daily rates hold near $101
Low Season (January, February, September)
  • Revenue drops to average $835 per month
  • Occupancy decreases to average 27.6%
  • Daily rates adjust to average $94

Seasonality Insights for Fukuyama

  • The Airbnb seasonality in Fukuyama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Fukuyama's highest earning potential, with monthly revenues capable of climbing to $1,417, occupancy reaching a high of 43.1%, and ADRs peaking at $108.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $723, occupancy could drop to 18.8%, and ADRs may adjust down to $86.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fukuyama.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Fukuyama seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Fukuyama (2025)

Exploring the top neighborhoods for short-term rentals in Fukuyama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Fukuyama Castle
A historical landmark with beautiful grounds, attracting tourists interested in history and culture. It's a focal point for visitors, making it a prime location for Airbnb stays.
Fukuyama Castle, Kannonji Temple, Miroku no Sato, Fukuyama Museum of Art, Sea City Fukuyama
Setouchi Art Triennale Area
Known for its art and culture, this region attracts both art lovers and tourists interested in exploring the Setouchi area. The unique charm makes it ideal for Airbnb hosting.
Naoshima, Teshima, Inujima, Art House Project, Benesse House Museum
Tomonoura
A scenic port town with traditional streets and historic buildings, attracting travelers looking for a peaceful getaway and unique local culture.
Tomonoura Scenic Area, Fukuyama City Historical Museum, Ono Lighthouse, Senkoji Temple, Traditional inns and restaurants
Miroku no Sato
A family-friendly area featuring various attractions like amusement parks and cultural experiences, making it ideal for hosting families and groups.
Miroku no Sato Amusement Park, Fukuyama City Zoo, Miroku no Sato Market, Cultural workshops, Outdoor activities
Fukuyama Station Area
The bustling center of transportation that connects visitors to different parts of Japan. Ideal for business travelers and tourists hitting the region's attractions.
Shopping centers around Fukuyama Station, Dining options, Local transport access
Kameyama Park
A beautiful public park offering leisure and recreation opportunities, attractive for those seeking nature and relaxation during their stays in Fukuyama.
Kameyama Park Botanical Garden, Scenic walking trails, Family-friendly events, Historical monuments
Onomichi
A neighboring city that's famous for its temples and beautiful landscapes. It's a popular spot for tourists, making it great for Airbnb rentals.
Onomichi Temple Walk, Onomichi City Museum of History, Bicycle path (Shimanami Kaido), Seafood dining options
Miyoshi
This area offers stunning nature and outdoor activities, attracting tourists looking for adventure and tranquility. Perfect for nature lovers.
Miyoshi River, Outdoor sports facilities, Scenic viewpoints, Nature trails

Understanding Airbnb License Requirements & STR Laws in Fukuyama (2025)

Yes, Fukuyama, Hiroshima Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fukuyama to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 52% licensed listings)

Top Performing Airbnb Properties in Fukuyama (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Fukuyamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

17 minutes by car to Nunoura [Seto Inland Sea island rental villa where you can enjoy the beauty of

17 minutes by car to Nunoura [Seto Inland Sea island rental villa where you can enjoy the beauty of

Entire Place • 2 bedrooms

$59,009
Revenue
78.4%
Occupancy
$190.77
Daily Rate
[Alphabed Fukuyama Nishisakuramachi # 201] Apartment type room where you live

[Alphabed Fukuyama Nishisakuramachi # 201] Apartment type room where you live

Private Room • 1 bedroom

$18,307
Revenue
50.6%
Occupancy
$117.56
Daily Rate
Rent a house in Port Town and Kominka

Rent a house in Port Town and Kominka

Entire Place • 1 bedroom

$14,606
Revenue
51.0%
Occupancy
$78.57
Daily Rate
Old house with a sperb view of the TOMO harbor

Old house with a sperb view of the TOMO harbor

Entire Place • 2 bedrooms

$14,104
Revenue
20.6%
Occupancy
$198.73
Daily Rate
【Alphabed福山西桜町#202】旅先で暮らすように過ごすのんびりステイ

【Alphabed福山西桜町#202】旅先で暮らすように過ごすのんびりステイ

Private Room • 1 bedroom

$11,540
Revenue
54.4%
Occupancy
$114.97
Daily Rate
AREA INN FUSHIMICHO 1-16 4F private double room

AREA INN FUSHIMICHO 1-16 4F private double room

Private Room • 1 bedroom

$11,383
Revenue
40.2%
Occupancy
$73.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Fukuyama (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Fukuyama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
カーサ1$59,009144.93/5.0
ANABUKI Space Share3$31,407452.87/5.0
Area Inn4$26,151844.71/5.0
Host #4575597236$22,07210.00/5.0
Motomachi2$17,394274.67/5.0
Sen1$14,606374.97/5.0
Kobayashi(小林)1$14,1041404.88/5.0
ともさん2$3,450215.00/5.0
克守1$135314.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fukuyama.

Dive Deeper: Advanced Fukuyama STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fukuyama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Fukuyama Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Fukuyama

  • The Fukuyama Airbnb market composition is heavily skewed towards Private Room listings, which make up 47.6% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Fukuyama, Hotel/Boutique properties are the most common (52.4%), reflecting the local real estate landscape.
  • Houses represent a significant 23.8% portion, catering likely to families or larger groups.
  • The presence of 52.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Fukuyama Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Fukuyama

  • The dominant room capacity in Fukuyama is 1 bedroom listings, making up 71.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.9% of the active Airbnb listings in Fukuyama, indicating a high concentration in these sizes.
  • With over half the market (71.4%) consisting of studios or 1-bedroom units, Fukuyama is particularly well-suited for individuals or couples.

Fukuyama Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Fukuyama

  • The most common guest capacity trend in Fukuyama vacation rentals is listings accommodating 5 guests (19%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 5 guests and 3 guests dominate the Fukuyama STR market, accounting for 33.3% of listings.
  • 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fukuyama.
  • On average, properties in Fukuyama are equipped to host 3.0 guests.

Fukuyama Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Fukuyama

  • The most common availability pattern in Fukuyama falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Fukuyama (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Fukuyama Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

21 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Fukuyama is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Fukuyama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Fukuyama hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fukuyama.

Fukuyama Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21.4%)

Flexible

3 listings

21.4% of total

Moderate (71.4%)

Moderate

10 listings

71.4% of total

Strict (7.1%)

Strict

1 listings

7.1% of total

Cancellation Policy Insights for Fukuyama

  • The prevailing Airbnb cancellation policy trend in Fukuyama is Moderate, used by 71.4% of listings.
  • The market strongly favors guest-friendly terms, with 92.8% of listings offering Flexible or Moderate policies. This suggests guests in Fukuyama may expect booking flexibility.
  • Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 71.4% market standard in Fukuyama.
  • Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Fukuyama.

Fukuyama STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Fukuyama

  • The overall average booking lead time for vacation rentals in Fukuyama is 35 days.
  • Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (50 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Fukuyama.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Fukuyama averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Fukuyama (2025)

Amenity Prevalence

Amenity Insights for Fukuyama

  • Essential amenities in Fukuyama that guests expect include: Smoke alarm, Heating, Shampoo, Wifi, Hair dryer, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Fukuyama: Smoke alarm, Heating, Shampoo, Wifi, Hair dryer, Air conditioning, Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Washer or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Fukuyama to stay competitive.

Fukuyama Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Fukuyama

  • The typical guest profile for Airbnb in Fukuyama consists of predominantly international visitors (68%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 32.4% of guests.
  • Key international markets include Japan (32.4%) and France (18.9%).
  • Top languages spoken are English (41.6%) followed by Japanese (21.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Fukuyama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Minamiawaji28$4,182$361.6741%
Naoshima18$3,995$199.9571%
Awaji87$3,352$266.9841%
Sanuki28$2,629$160.4240%
Sumoto45$2,497$216.1634%
Kure12$2,392$234.9832%
Tonosho49$2,136$136.8247%
Matsue25$1,958$144.4141%
Izumo11$1,931$163.9637%
Hatsukaichi62$1,892$166.6337%

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