Kusatsu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gunma Prefecture, Japan
Is Airbnb profitable in Kusatsu in 2025? Explore comprehensive Airbnb analytics for Kusatsu, Gunma Prefecture, Japan to uncover income potential. This 2025 STR market report for Kusatsu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Kusatsu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kusatsu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kusatsu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kusatsu (2025)
Understanding the monthly revenue variations for Airbnb listings in Kusatsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kusatsu is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kusatsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,224+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,877 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,523 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,582, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kusatsu
Kusatsu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kusatsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kusatsu:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kusatsu
Average Daily Rate (ADR) Airbnb Trends in Kusatsu (2025)
Effective short term rental pricing strategy in Kusatsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kusatsu typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $653+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $478 or more.
- Typical properties (Median) charge around $212 per night.
- Entry-level properties (Bottom 25%) earn around $160 per night.
Average Daily Rate (ADR) Trend by Month in Kusatsu
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Airbnb Seasonality Analysis & Trends in Kusatsu (2025)
Peak Season (March, February, January)
- Revenue averages $5,920 per month
- Occupancy rates average 53.3%
- Daily rates average $361
Shoulder Season
- Revenue averages $4,349 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $312
Low Season (July, September, October)
- Revenue drops to average $2,895 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $275
Seasonality Insights for Kusatsu
- The Airbnb seasonality in Kusatsu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kusatsu's highest earning potential, with monthly revenues capable of climbing to $6,140, occupancy reaching a high of 59.1%, and ADRs peaking at $382.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,750, occupancy could drop to 24.3%, and ADRs may adjust down to $266.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kusatsu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kusatsu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kusatsu (2025)
Exploring the top neighborhoods for short-term rentals in Kusatsu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kusatsu Onsen | Famous for its hot spring baths, Kusatsu Onsen is one of Japan's most renowned onsen towns. It attracts tourists looking for relaxation and wellness experiences amidst beautiful natural landscapes. | Yubatake, Nakanoshima Park, Kusatsu Onsen Shrine, Sainokawara Park, Kusatsu Nature Walk |
| Mount Kusatsu-Shirane | A volcanic mountain with hiking trails and beautiful crater lakes. Popular with outdoor enthusiasts and families seeking adventure. | Kusatsu Shirane Ski Area, Shirane Volcano Crater, Mizunashi Pond, Hiking trails, Winter sports activities |
| Jigokudani Monkey Park | Home to the famous snow monkeys that bathe in hot springs, this area attracts nature lovers and families looking for unique wildlife experiences. | Snow monkeys, Hot springs, Walking trails, Wildlife photography opportunities |
| Kusatsu Town Center | Central area with shops, restaurants, and cultural experiences. Great for visitors wanting to enjoy local cuisine and shopping. | Local restaurants, Kusatsu shopping street, Cultural workshops, Souvenir shops, Local festivals |
| Kusatsu Highlands | A beautiful area with expansive highland views, suitable for hiking and outdoor activities. Attracts nature lovers year-round. | Hiking trails, Scenic viewpoints, Picnic areas |
| Kusatsu Golf Course | A picturesque golf course nestled in the mountains, appealing to golf enthusiasts and leisure travelers seeking a tranquil environment. | 18-hole golf course, Clubhouse, Mountain scenery |
| Kusatsu Ski Resort | Popular ski destination in winter, attracting winter sports enthusiasts. Ideal for families and groups seeking fun and adventure. | Skiing and snowboarding, Winter festivals, Snowshoeing |
| Yubatake Area | A scenic spot known for its iconic hot spring water field, perfect for tourists wanting to soak in natural beauty while enjoying local culture. | Yubatake hot spring, Souvenir shops, Local artisans, Culinary experiences |
Understanding Airbnb License Requirements & STR Laws in Kusatsu (2025)
Yes, Kusatsu, Gunma Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kusatsu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Kusatsu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kusatsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Natural Onsen "Wata-no-Yu" I want to play in the★ Kusatsu Onsen town with a large number of people
Entire Place • 4 bedrooms
Newly built in 2024, open, bamboo, 140 ㎡ Kusatsu Onsen, golf, close to many ski slopes, BBQ, up to 1
Entire Place • 3 bedrooms
![[Villa with hot springs] Kusatsu Onsen Kimuraya Bettei | Close to the hot spring town, you will expe](https://a0.muscache.com/im/pictures/miso/Hosting-30801939/original/86ddaad9-6ce0-4d44-b844-3ce28bc0e1f2.jpeg?im_w=480&im_format=avif)
[Villa with hot springs] Kusatsu Onsen Kimuraya Bettei | Close to the hot spring town, you will expe
Entire Place • 2 bedrooms
Tunturi Rovaniemi/2023.9月New Open! Sauna, hot springs & pets allowed!
Entire Place • 4 bedrooms
Natural hot spring "Yukawa no Yu" source spring flow * I want to play in Kusatsu Onsen Town with a l
Entire Place • 4 bedrooms
Tunturi Kuusamo/2023.9月New Open! Sauna & Cottage with Hot Springs/10 pax
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kusatsu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kusatsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ichimaru | 3 | $278,207 | 371 | 4.78/5.0 |
| Yoshi | 5 | $274,529 | 1934 | 4.88/5.0 |
| 湯音の森 | 2 | $188,612 | 4 | 2.50/5.0 |
| Kawamura | 2 | $102,208 | 188 | 4.84/5.0 |
| Kenichiro | 1 | $95,183 | 240 | 4.88/5.0 |
| Kikuchi | 2 | $95,061 | 197 | 4.86/5.0 |
| Ｙａｍａｉｒｏコテージ | 1 | $80,787 | 56 | 4.89/5.0 |
| Ran | 1 | $56,920 | 35 | 4.71/5.0 |
| Yuuki | 2 | $56,833 | 5 | 2.20/5.0 |
| Mitsuko | 1 | $37,906 | 195 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kusatsu.
Dive Deeper: Advanced Kusatsu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kusatsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKusatsu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kusatsu
- The Kusatsu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kusatsu, House properties are the most common (88.5%), reflecting the local real estate landscape.
- Houses represent a significant 88.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 3.8%) offer potential for unique stay experiences.
Kusatsu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kusatsu
- The dominant room capacity in Kusatsu is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 53.9% of the active Airbnb listings in Kusatsu, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kusatsu.
Kusatsu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kusatsu
- The most common guest capacity trend in Kusatsu vacation rentals is listings accommodating 8+ guests (57.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kusatsu STR market, accounting for 84.6% of listings.
- 88.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kusatsu.
- On average, properties in Kusatsu are equipped to host 6.5 guests.
Kusatsu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kusatsu
- The most common availability pattern in Kusatsu falls within the 181-270 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kusatsu (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kusatsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Kusatsu is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Kusatsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Kusatsu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kusatsu.
Kusatsu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
8.3% of total
Moderate
3 listings
12.5% of total
Firm
1 listings
4.2% of total
Strict
18 listings
75% of total
Cancellation Policy Insights for Kusatsu
- The prevailing Airbnb cancellation policy trend in Kusatsu is Strict, used by 75% of listings.
- A majority (79.2%) of hosts in Kusatsu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 75% market standard in Kusatsu.
- With 75% using Strict terms, this is a viable option in Kusatsu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kusatsu.
Kusatsu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kusatsu
- The overall average booking lead time for vacation rentals in Kusatsu is 29 days.
- Guests book furthest in advance for stays during April (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Kusatsu.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Kusatsu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kusatsu (2025)
Amenity Prevalence
Amenity Insights for Kusatsu
- Essential amenities in Kusatsu that guests expect include: Free parking on premises, Heating, Smoke alarm, Fire extinguisher, Kitchen, Essentials, Washer, Shampoo, Refrigerator, Hair dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kusatsu: Free parking on premises, Heating, Smoke alarm, Fire extinguisher, Kitchen, Essentials, Washer, Shampoo, Refrigerator, Hair dryer.
- Prioritize adding missing essentials: Kitchen, Essentials, Washer, Shampoo, Refrigerator, Hair dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kusatsu to stay competitive.
Kusatsu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kusatsu
- The typical guest profile for Airbnb in Kusatsu consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 44.8% of guests.
- Key international markets include Japan (44.8%) and United States (13.1%).
- Top languages spoken are English (40.8%) followed by Japanese (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kusatsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |