Hida Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gifu Prefecture, Japan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hida in 2025? Explore comprehensive Airbnb analytics for Hida, Gifu Prefecture, Japan to uncover income potential. This 2025 STR market report for Hida, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Hida, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hida Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hida Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$174
The average rental revenue earned for an occupied room per day in Hida.
Occupancy Rate(?)
53.3%
High demand. Good booking frequency.
Median Annual Revenue(?)
$35,249
Typical annual income for an Airbnb listing in Hida. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.7%
Significant decrease (-14.7%) vs. last year.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Hida.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Hida.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hida (2025)

Understanding the monthly revenue variations for Airbnb listings in Hida is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hida is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hida across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,734+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,719 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,529 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,022, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hida

Hida Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hida STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hida:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hida

Average Daily Rate (ADR) Airbnb Trends in Hida (2025)

Effective short term rental pricing strategy in Hida involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hida typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $317+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
  • Typical properties (Median) charge around $163 per night.
  • Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Hida

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Airbnb Seasonality Analysis & Trends in Hida (2025)

Peak Season (October, August, November)
  • Revenue averages $3,945 per month
  • Occupancy rates average 62.4%
  • Daily rates average $174
Shoulder Season
  • Revenue averages $3,332 per month
  • Occupancy maintains around 53.3%
  • Daily rates hold near $162
Low Season (February, March, June)
  • Revenue drops to average $2,532 per month
  • Occupancy decreases to average 38.8%
  • Daily rates adjust to average $166

Seasonality Insights for Hida

  • The Airbnb seasonality in Hida shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hida's highest earning potential, with monthly revenues capable of climbing to $4,351, occupancy reaching a high of 68.3%, and ADRs peaking at $183.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,050, occupancy could drop to 30.7%, and ADRs may adjust down to $152.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hida.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hida seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hida (2025)

Exploring the top neighborhoods for short-term rentals in Hida? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Takayama
Famous for its well-preserved Edo period streets and traditional wooden houses. A popular destination for tourists looking for authentic Japanese culture and stunning mountain scenery.
Hida Takayama Matsuri, Takayama Jinya, Sanmachi Suji, Hida Folk Village, Takayama Festival, Mount Norikura
Shirakawa-go
A UNESCO World Heritage Site known for its gassho-zukuri farmhouses and beautiful mountainous landscape. Attracts tourists year-round, particularly in winter when the village is covered in snow.
Shirakawa-go Gassho Farmhouses, Shirakawa River, Shirakawa-go Historic Village, Shirakawa-go Observatory, White Snow Scenery
Hida-Furukawa
Charming small town famous for its clear waterways and traditional sake breweries. A great place to experience the local food and historical architecture.
Hida-Furukawa Festival, Sake breweries, Hida River, Hida-Furukawa Historical Museum, Kurashi-no-Mori
Kamikochi
Stunning alpine resort area known for hiking and breathtaking natural scenery. Ideal for outdoor enthusiasts and those seeking tranquility in nature.
Kamikochi Valley, Kappa Bridge, Hotaka Mountain Range, Taisho Pond, Myojin Pond
Gero Onsen
Renowned hot spring resort famous for its healing waters and beautiful outdoor bathing experiences. A key destination for relaxation and wellness tourism.
Gero Onsen Shrine, Gero Onsen public bathhouses, Yunohana-yu, Hidagawa River, Gero Onsen Museum
Kiso Valley
Rich in historical significance and nature, offering beautiful landscapes and traditional villages. Attracts hiking enthusiasts and history buffs alike.
Narai-juku, Kakizaki-juku, Tsumago-juku, Magome-juku, Kisoji Trail
Furukawa
Known for its scenic river views and cherry blossoms in spring. An emerging destination with a mix of rural charm and cultural experiences.
Furukawa Art Museum, Cherry Blossom Trees along the river, Local markets, Historical district, Furukawa Folk Museum
Hida Takayama Onsen
A hot spring area that combines the charm of Takayama with relaxation amenities. Perfect for tourists looking to unwind after exploring the region.
Public baths, Outdoor hot spring baths, Spa resorts, Local cuisine, Nature trails

Understanding Airbnb License Requirements & STR Laws in Hida (2025)

Yes, Hida, Gifu Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hida to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 96% licensed listings)

Top Performing Airbnb Properties in Hida (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hidabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

IORI SETOGAWA【Luxury Antique house with Sauna】

IORI SETOGAWA【Luxury Antique house with Sauna】

Entire Place • 3 bedrooms

$121,274
Revenue
76.1%
Occupancy
$434.23
Daily Rate
IORI KAWANAKA【River view & Private Open-Air Bath】

IORI KAWANAKA【River view & Private Open-Air Bath】

Entire Place • 2 bedrooms

$83,223
Revenue
71.7%
Occupancy
$314.23
Daily Rate
IORI ICHINOMACHI【TOWN HOUSE&Private Open-Air Bath】

IORI ICHINOMACHI【TOWN HOUSE&Private Open-Air Bath】

Entire Place • 2 bedrooms

$70,867
Revenue
62.2%
Occupancy
$304.76
Daily Rate
IORI TONOMACHI【Luxury townhouse with river view】

IORI TONOMACHI【Luxury townhouse with river view】

Entire Place • 1 bedroom

$67,129
Revenue
60.4%
Occupancy
$302.65
Daily Rate
Tanekura Inn. 1 group relaxing stay with breakfast

Tanekura Inn. 1 group relaxing stay with breakfast

Private Room • 3 bedrooms

$60,693
Revenue
92.9%
Occupancy
$167.47
Daily Rate
SUKIYA-Zukuri Suehiro【Authentic  house/Old town】

SUKIYA-Zukuri Suehiro【Authentic house/Old town】

Entire Place • 3 bedrooms

$56,020
Revenue
87.1%
Occupancy
$171.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hida (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hida based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Iori5$384,3015024.94/5.0
吉城の郷4$116,8253404.92/5.0
Shinji1$60,6931234.98/5.0
Tomo5$58,8631114.81/5.0
Kohei1$56,0202814.95/5.0
Kimihiko1$51,920164.63/5.0
Chakra1$31,195834.76/5.0
野中1$24,689704.89/5.0
望みグループホールディングス1$13,22164.33/5.0
FabCafe Hida2$12,859414.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hida.

Dive Deeper: Advanced Hida STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hida. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hida Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hida

  • The Hida Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 34.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Hida, House properties are the most common (60.9%), reflecting the local real estate landscape.
  • Houses represent a significant 60.9% portion, catering likely to families or larger groups.
  • The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Hida Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hida

  • The dominant room capacity in Hida is 2 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 56.5% of the active Airbnb listings in Hida, indicating a high concentration in these sizes.
  • A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hida.

Hida Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hida

  • The most common guest capacity trend in Hida vacation rentals is listings accommodating 6 guests (30.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Hida STR market, accounting for 56.5% of listings.
  • 65.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hida.
  • On average, properties in Hida are equipped to host 5.0 guests.

Hida Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hida

  • The most common availability pattern in Hida falls within the 91-180 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 34.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Hida (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 65.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hida Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (63.6%)

1 Night

14 listings

63.6% of total

2 Nights (4.5%)

2 Nights

1 listings

4.5% of total

30+ Nights (31.8%)

30+ Nights

7 listings

31.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Hida is 1 Night, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (68.1%) of the Hida Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (31.8%) caters to monthly stays (30+ nights) in Hida, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 63.6% of Hida hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 31.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hida.

Hida Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.4%)

Flexible

7 listings

30.4% of total

Moderate (13%)

Moderate

3 listings

13% of total

Firm (52.2%)

Firm

12 listings

52.2% of total

Strict

1 listings

4.3% of total

Cancellation Policy Insights for Hida

  • The prevailing Airbnb cancellation policy trend in Hida is Firm, used by 52.2% of listings.
  • A majority (56.5%) of hosts in Hida utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 52.2% market standard in Hida.
  • Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hida.

Hida STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hida

  • The overall average booking lead time for vacation rentals in Hida is 44 days.
  • Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Hida.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
  • Monitor your own booking lead times against these Hida averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hida (2025)

Amenity Prevalence

Amenity Insights for Hida

  • Essential amenities in Hida that guests expect include: Fire extinguisher, Wifi, Smoke alarm, Heating, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hida: Fire extinguisher, Wifi, Smoke alarm, Heating, Essentials.
  • Prioritize adding missing essentials: Heating, Essentials.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hida to stay competitive.

Hida Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hida

  • The typical guest profile for Airbnb in Hida consists of predominantly international visitors (92%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 7.9% of guests.
  • Key international markets include United States (19.1%) and Australia (13.5%).
  • Top languages spoken are English (44.5%) followed by French (11.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Australia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hida Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Miyota34$4,505$282.0047%
Karuizawa103$4,388$367.8243%
Naganohara10$4,256$364.0849%
Kusatsu26$4,228$352.0740%
Fujikawaguchiko392$4,036$243.5456%
Shirakawa10$3,705$221.4668%
Yamanakako145$3,511$339.3042%
Tsuru20$3,500$217.8457%
Hakuba519$3,380$392.0337%
Oshino10$3,366$518.5432%

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