Gero Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gifu Prefecture, Japan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gero in 2025? Explore comprehensive Airbnb analytics for Gero, Gifu Prefecture, Japan to uncover income potential. This 2025 STR market report for Gero, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Gero, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gero Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gero Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$92
The average rental revenue earned for an occupied room per day in Gero.
Occupancy Rate(?)
45.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,534
Typical annual income for an Airbnb listing in Gero. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
78.1%
Strong growth (78.1%) vs. last year.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in Gero.
Lowest Revenue Month(?)
July
The month with the lowest average earnings, indicating the low season in Gero.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gero (2025)

Understanding the monthly revenue variations for Airbnb listings in Gero is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gero is typically November, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gero across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,841+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,156 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $485 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $273, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gero

Gero Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gero STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gero:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gero

Average Daily Rate (ADR) Airbnb Trends in Gero (2025)

Effective short term rental pricing strategy in Gero involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gero typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
  • Typical properties (Median) charge around $44 per night.
  • Entry-level properties (Bottom 25%) earn around $27 per night.

Average Daily Rate (ADR) Trend by Month in Gero

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Airbnb Seasonality Analysis & Trends in Gero (2025)

Peak Season (November, February, August)
  • Revenue averages $1,649 per month
  • Occupancy rates average 49.8%
  • Daily rates average $92
Shoulder Season
  • Revenue averages $1,327 per month
  • Occupancy maintains around 42.7%
  • Daily rates hold near $89
Low Season (April, June, July)
  • Revenue drops to average $1,135 per month
  • Occupancy decreases to average 33.9%
  • Daily rates adjust to average $96

Seasonality Insights for Gero

  • The Airbnb seasonality in Gero shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gero's highest earning potential, with monthly revenues capable of climbing to $1,814, occupancy reaching a high of 59.1%, and ADRs peaking at $96.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,052, occupancy could drop to 26.3%, and ADRs may adjust down to $79.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gero.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gero seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gero (2025)

Exploring the top neighborhoods for short-term rentals in Gero? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gero Onsen
Famous for its hot springs, Gero Onsen is one of Japan's top three onsens, offering a tranquil experience in a beautiful mountainous setting, attracting tourists seeking relaxation and wellness.
Gero Onsen Museum, Gero River, Outdoor hot spring baths, Gero Onsen Shrine, Yunomoto Onsen
Kakeshita
A rural area that provides a serene environment with beautiful landscapes and hiking opportunities. Ideal for visitors looking to escape the city and enjoy nature.
Kakeshita Park, Hiking trails, Local farms, Traditional ryokans
Yunoshima Island
A small island accessible from Gero, known for its hot spring facilities and stunning views of the surrounding nature. A hidden gem for those seeking a more secluded stay.
Yunoshima Onsen, Island hiking trails, Scenic viewpoints
Gero City Center
The central area of Gero is lively and offers easy access to restaurants, shops, and local attractions, making it convenient for guests to explore.
Local restaurants, Shops, Cultural festivals, Historical sites
Hida Takayama
Nearby Takayama is known for its historic districts and beautiful traditional houses. It's a popular day trip location for those staying in Gero, enhancing overall experience.
Shiroyama Park, Takayama Jinya, Hida Folk Village, Public Market
Kiso Valley
A scenic valley known for its historic post towns and beautiful nature, perfect for travelers interested in hiking and cultural exploration.
Narai-juku, Magome-juku, Tsumago-juku, Kiso Valley Hiking Trails
Shokawa Village
A quaint village known for its traditional rural Japan feel, ideal for those looking to experience rural life and local customs.
Kusanohara, Traditional houses, Local festivals
Takane
A charming town in the mountains, providing access to nature and outdoor activities, popular among tourists who enjoy hiking and fresh air.
Takane Onsen, Hiking routes, Local artisans

Understanding Airbnb License Requirements & STR Laws in Gero (2025)

Yes, Gero, Gifu Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gero to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 88% licensed listings)

Top Performing Airbnb Properties in Gero (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gerobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Hida-Hagiwara Holiday House 1 =飛騨萩原=

Hida-Hagiwara Holiday House 1 =飛騨萩原=

Entire Place • 4 bedrooms

$56,047
Revenue
88.2%
Occupancy
$166.92
Daily Rate
A small village with a clear stream

A small village with a clear stream

Entire Place • 3 bedrooms

$50,966
Revenue
54.1%
Occupancy
$257.52
Daily Rate
Hida-Hagiwara Holiday House 2  -飛騨萩原-

Hida-Hagiwara Holiday House 2 -飛騨萩原-

Entire Place • 2 bedrooms

$26,812
Revenue
87.0%
Occupancy
$80.32
Daily Rate
Mysa with natural hot spring

Mysa with natural hot spring

Entire Place • 1 bedroom

$25,690
Revenue
34.8%
Occupancy
$269.73
Daily Rate
下呂の天然温泉付き一棟貸宿

下呂の天然温泉付き一棟貸宿

Entire Place • 3 bedrooms

$22,277
Revenue
27.7%
Occupancy
$345.49
Daily Rate
Route 41 [Convenient to Gero Onsen and Hida Takayama!]

Route 41 [Convenient to Gero Onsen and Hida Takayama!]

Entire Place • 1 bedroom

$15,236
Revenue
79.9%
Occupancy
$52.36
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gero (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gero based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yoko3$98,0951564.85/5.0
大山1$50,9663714.93/5.0
Hirotaka2$47,96742.13/5.0
佐藤2$16,289454.67/5.0
Shogo3$14,919734.78/5.0
桂川4$10,8111114.99/5.0
Hiro2$8,0341394.53/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gero.

Dive Deeper: Advanced Gero STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gero. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gero Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gero

  • The Gero Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.9% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gero, House properties are the most common (52.9%), reflecting the local real estate landscape.
  • Houses represent a significant 52.9% portion, catering likely to families or larger groups.
  • The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Gero Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gero

  • The dominant room capacity in Gero is 2 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 47.0% of the active Airbnb listings in Gero, indicating a high concentration in these sizes.
  • A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gero.

Gero Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gero

  • The most common guest capacity trend in Gero vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Gero STR market, accounting for 47.0% of listings.
  • 41.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gero.
  • On average, properties in Gero are equipped to host 4.2 guests.

Gero Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gero

  • The most common availability pattern in Gero falls within the 181-270 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Gero (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gero Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

16 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Gero is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Gero Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Gero hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gero.

Gero Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

5 listings

33.3% of total

Moderate (26.7%)

Moderate

4 listings

26.7% of total

Firm (20%)

Firm

3 listings

20% of total

Strict (20%)

Strict

3 listings

20% of total

Cancellation Policy Insights for Gero

  • The prevailing Airbnb cancellation policy trend in Gero is Flexible, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 33.3% market standard in Gero.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gero.

Gero STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gero

  • The overall average booking lead time for vacation rentals in Gero is 33 days.
  • Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (48 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Gero.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these Gero averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gero (2025)

Amenity Prevalence

Amenity Insights for Gero

  • Essential amenities in Gero that guests expect include: Essentials, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Wifi, Shampoo are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Gero: Essentials, Kitchen, Smoke alarm.
  • Consider adding popular differentiators like Washer or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gero to stay competitive.

Gero Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gero

  • The typical guest profile for Airbnb in Gero consists of predominantly international visitors (69%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 31.0% of guests.
  • Key international markets include Japan (31%) and Hong Kong (9.5%).
  • Top languages spoken are English (37.2%) followed by Japanese (24.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Hong Kong.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gero Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Miyota34$4,505$282.0047%
Karuizawa103$4,388$367.8243%
Naganohara10$4,256$364.0849%
Kusatsu26$4,228$352.0740%
Fujikawaguchiko392$4,036$243.5456%
Shirakawa10$3,705$221.4668%
Yamanakako145$3,511$339.3042%
Tsuru20$3,500$217.8457%
Shima32$3,426$228.8047%
Hakuba519$3,380$392.0337%

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