Fukushima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fukushima Prefecture, Japan
Is Airbnb profitable in Fukushima in 2025? Explore comprehensive Airbnb analytics for Fukushima, Fukushima Prefecture, Japan to uncover income potential. This 2025 STR market report for Fukushima, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Fukushima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fukushima Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fukushima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fukushima (2025)
Understanding the monthly revenue variations for Airbnb listings in Fukushima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fukushima is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fukushima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,855+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $449 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $171, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fukushima
Fukushima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fukushima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fukushima:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fukushima
Average Daily Rate (ADR) Airbnb Trends in Fukushima (2025)
Effective short term rental pricing strategy in Fukushima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fukushima typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $59 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Fukushima
Get Live Fukushima Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Fukushima (2025)
Peak Season (August, July, November)
- Revenue averages $978 per month
- Occupancy rates average 32.1%
- Daily rates average $89
Shoulder Season
- Revenue averages $768 per month
- Occupancy maintains around 27.0%
- Daily rates hold near $90
Low Season (February, October, December)
- Revenue drops to average $638 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $86
Seasonality Insights for Fukushima
- The Airbnb seasonality in Fukushima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fukushima's highest earning potential, with monthly revenues capable of climbing to $1,200, occupancy reaching a high of 38.3%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $559, occupancy could drop to 23.3%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fukushima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fukushima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fukushima (2025)
Exploring the top neighborhoods for short-term rentals in Fukushima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fukushima City | The capital of Fukushima Prefecture known for its historical sites and parks. It attracts tourists who wish to experience local culture and history, making it a prime Airbnb location. | Fukushima Castle, Hanamiyama Park, Fukushima Museum, Aizuwakamatsu Castle, Jōgan-ji Temple |
| Aizuwakamatsu | Famous for its preservation of samurai culture and historic sites. This area attracts history enthusiasts and tourists who enjoy traditional Japanese culture. | Aizuwakamatsu Castle, Oyakuen Garden, Tsutsujigaoka Park, Higashiyama Onsen, Samurai Residence |
| Kitakata | Known for its ramen and traditional townscape. It draws food lovers and those seeking a glimpse into a quintessentially Japanese town, ideal for Airbnb hosting. | Kitakata Ramen, Koshino Ie House, Gokurakuji Temple, Kitakata City Historical Museum, Omoide Yokocho |
| Inawashiro | Beautiful lake and easy access to outdoor activities, perfect for nature lovers and families. Offers a unique vacation experience year-round. | Lake Inawashiro, Inawashiro Ski Resort, Akimoto Lake, Bandai-Azuma Skyline, Inawashiro Historical Museum |
| Koriyama | A city with a good mix of urban attractions and parks. It attracts business travelers and families, making it suitable for diverse guests. | Asaka Nature Park, Koriyama City Museum, Denka Sports Park, Hoshimizu Park, Koriyama Onsen |
| Yonezawa | Known for its beef and beautiful surroundings, attracts culinary travelers and those looking to explore the beauty of the Yonezawa region. | Yonezawa Castle, Yonezawa Beef, Kaminoyama Onsen, Rairaikyo Gorge, Yonezawa City History Museum |
| Ouchiyama | A small traditional village with stunning views and historic sites, perfect for tourists seeking peace and quiet away from the city. | Ouchiyama Shrine, Local festivals, Nature trails, Cultural heritage sites, Beautiful landscapes |
| Sukagawa | Famous for its art and cultural festivals, which makes it an attractive place for tourists interested in art and culture. | Miyamoto Saburo Memorial Museum, Sukagawa City Art Museum, Sukagawa Flowers Festival, Zengoro's Bayashi, Abukuma Cave |
Understanding Airbnb License Requirements & STR Laws in Fukushima (2025)
While Fukushima, Fukushima Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fukushima to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fukushima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fukushimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fukushima's Peach Farm Township Hashimiyama Hazuki House is private!
Entire Place • 2 bedrooms
4Beds room, shared bathroom, nearJR Fukushima
Private Room • 1 bedroom
Enjoy a relaxing time in the beautiful garden of a 100-year-old farmhouse
Private Room • 2 bedrooms
![[Private] [Family] [Discount for consecutive nights] Group room with self check-in kitchen 9-minute](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE1NTk4MzAzNDYyNDM5MDc1NA%3D%3D/original/1d488320-3643-4d4f-aed7-ff1d0c322b0d.jpeg?im_w=480&im_format=avif)
[Private] [Family] [Discount for consecutive nights] Group room with self check-in kitchen 9-minute
Entire Place • 1 bedroom
![[Showa no Ie Ume] About 15 minutes from Fukushima Iizaka Interchange, this is a single-story rental.](https://a0.muscache.com/im/pictures/43d16dc2-212a-4a37-864e-32752e096ed0.jpg?im_w=480&im_format=avif)
[Showa no Ie Ume] About 15 minutes from Fukushima Iizaka Interchange, this is a single-story rental.
Entire Place • 1 bedroom
![[Showa-no-Ie anzu] Heal in a retro space with a hammock and bean bag/entire house](https://a0.muscache.com/im/pictures/miso/Hosting-944454738818199198/original/938d33d3-2cd3-4b6e-bf99-cf910b215cb3.jpeg?im_w=480&im_format=avif)
[Showa-no-Ie anzu] Heal in a retro space with a hammock and bean bag/entire house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fukushima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fukushima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Akira | 1 | $38,802 | 55 | 5.00/5.0 |
| Atsushi | 5 | $24,031 | 146 | 4.91/5.0 |
| Namiki | 2 | $20,327 | 172 | 4.77/5.0 |
| La Union | 2 | $12,628 | 30 | 4.96/5.0 |
| Ji-Kka | 1 | $12,625 | 148 | 4.88/5.0 |
| Host #231551911 | 2 | $9,842 | 72 | 4.55/5.0 |
| 御宿飯坂 | 2 | $8,371 | 16 | 4.96/5.0 |
| ひとし | 2 | $7,010 | 128 | 4.87/5.0 |
| 良二 | 1 | $6,910 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fukushima.
Dive Deeper: Advanced Fukushima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fukushima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFukushima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fukushima
- The Fukushima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 33.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Fukushima, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 38.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Fukushima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fukushima
- The dominant room capacity in Fukushima is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in Fukushima, indicating a high concentration in these sizes.
Fukushima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fukushima
- The most common guest capacity trend in Fukushima vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Fukushima STR market, accounting for 33.3% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fukushima.
- On average, properties in Fukushima are equipped to host 2.6 guests.
Fukushima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fukushima
- The most common availability pattern in Fukushima falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Fukushima (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fukushima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Fukushima is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Fukushima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Fukushima hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fukushima.
Fukushima Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
27.8% of total
Moderate
11 listings
61.1% of total
Firm
2 listings
11.1% of total
Cancellation Policy Insights for Fukushima
- The prevailing Airbnb cancellation policy trend in Fukushima is Moderate, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Fukushima may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.1% market standard in Fukushima.
- Regularly review your cancellation policy against competitors and market demand shifts in Fukushima.
Fukushima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fukushima
- The overall average booking lead time for vacation rentals in Fukushima is 32 days.
- Guests book furthest in advance for stays during January (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Fukushima.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Fukushima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fukushima (2025)
Amenity Prevalence
Amenity Insights for Fukushima
- Essential amenities in Fukushima that guests expect include: Essentials, Air conditioning, Fire extinguisher, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Microwave, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fukushima: Essentials, Air conditioning, Fire extinguisher, Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fukushima to stay competitive.
Fukushima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fukushima
- The typical guest profile for Airbnb in Fukushima consists of predominantly international visitors (71%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 28.9% of guests.
- Key international markets include Japan (28.9%) and France (11.3%).
- Top languages spoken are English (41.5%) followed by Japanese (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fukushima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hokota | 16 | $3,479 | $259.87 | 49% |
| Kawasaki | 11 | $3,212 | $208.37 | 57% |
| Nasu | 146 | $3,053 | $324.97 | 36% |
| Utsunomiya | 10 | $2,429 | $234.24 | 36% |
| Kashima | 26 | $2,343 | $231.29 | 32% |
| Nasushiobara | 37 | $2,007 | $238.06 | 31% |
| Zao | 57 | $2,004 | $183.47 | 40% |
| Hitachinaka | 11 | $1,886 | $156.21 | 31% |
| Inawashiro | 13 | $1,812 | $267.51 | 32% |
| Nikko | 164 | $1,647 | $170.92 | 41% |