Kasuga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fukuoka Prefecture, Japan
Is Airbnb profitable in Kasuga in 2025? Explore comprehensive Airbnb analytics for Kasuga, Fukuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Kasuga, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Kasuga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kasuga Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kasuga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kasuga (2025)
Understanding the monthly revenue variations for Airbnb listings in Kasuga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kasuga is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kasuga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,640+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,515 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,054 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $840, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kasuga
Kasuga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kasuga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kasuga:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 86% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 74%.
- Entry-level properties (Bottom 25%) average 53% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kasuga
Average Daily Rate (ADR) Airbnb Trends in Kasuga (2025)
Effective short term rental pricing strategy in Kasuga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kasuga typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Kasuga
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Airbnb Seasonality Analysis & Trends in Kasuga (2025)
Peak Season (December, May, August)
- Revenue averages $1,738 per month
- Occupancy rates average 72.1%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,572 per month
- Occupancy maintains around 66.8%
- Daily rates hold near $82
Low Season (April, June, September)
- Revenue drops to average $1,419 per month
- Occupancy decreases to average 61.9%
- Daily rates adjust to average $78
Seasonality Insights for Kasuga
- The Airbnb seasonality in Kasuga shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kasuga's highest earning potential, with monthly revenues capable of climbing to $1,859, occupancy reaching a high of 76.4%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,381, occupancy could drop to 54.0%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kasuga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kasuga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kasuga (2025)
Exploring the top neighborhoods for short-term rentals in Kasuga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kasuga City Center | The bustling heart of Kasuga with easy access to restaurants, shops, and transportation. Ideal for tourists looking for convenience and local experiences. | Kasuga Nature Park, Kasuga Shrine, Fukuoka Tower, Tenjin Shopping District, Hakata Ramen Shops |
| Higashi Hirao | A quiet residential area that offers a serene atmosphere while still being close to the city. Perfect for families and travelers seeking relaxation. | Higashi Hirao Park, Fukuoka City Zoological Garden, Local temples, Cafés and small eateries, Cycle routes |
| Kasuga Bay Area | Located near the bay, this area provides scenic views and a variety of outdoor activities. Great for those interested in nature and coastal experiences. | Kasuga Bay Beach, Water sports activities, Picnic areas, Walking trails, Fresh seafood restaurants |
| Kawasaki | A modern area with many new developments and attractions. It draws in the younger crowd and individuals seeking a vibrant, urban lifestyle. | Kawasaki Cultural Center, Shopping malls, Cafés and bars, Local art galleries, Music venues |
| Shinmachi | A trendy neighborhood that’s becoming popular among young professionals and artists. Excellent for those looking for a lively atmosphere. | Shinmachi Street Art, Unique cafés, Local boutiques, Nightlife, Cultural events |
| Kasuga Koen | This area is known for its spacious parks and green spaces, making it a peaceful retreat within the city. Suitable for nature lovers and families. | Kasuga Park, Outdoor sports facilities, Walking and biking paths, Playgrounds, Picnic areas |
| Higashi-Hirao Station Area | Conveniently located near public transport with access to main attractions in Fukuoka. Suitable for those wanting to explore the wider region easily. | Train to Fukuoka City, Nearby shopping areas, Café culture, Local markets, Bus routes |
| Tamura | A lesser-known area that offers a more authentic Japanese experience. Ideal for those who want to escape the tourist traps and explore local life. | Tamura Community Center, Local festivals, Natural hot springs, Traditional eateries, Cultural workshops |
Understanding Airbnb License Requirements & STR Laws in Kasuga (2025)
Yes, Kasuga, Fukuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kasuga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Kasuga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kasugabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire 3-story house!90m to the station! Kids room available!4 bedrooms!Free parking!
Entire Place • 4 bedrooms
August Special Price!
Entire Place • 3 bedrooms
101 Hikaricho! 8-minute walk from Kasuga station! Stylish room with loft! Perfect for long-term stay
Entire Place • 1 bedroom
Wii, self-catering, up to 8 people, free WiFi, free parking, full amenities, MIYUKIHOUSE2
Entire Place • 3 bedrooms
202! 8 min walk from Kasuga station!/G006
Entire Place • 1 bedroom
Hikaricho 201! 8-minute walk from Kasuga station!/G005
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kasuga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kasuga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beauty | 5 | $155,327 | 237 | 4.67/5.0 |
| Masaru | 8 | $89,414 | 1528 | 4.83/5.0 |
| Yohei | 1 | $70,798 | 306 | 4.91/5.0 |
| 久木元謙氏 | 4 | $48,972 | 660 | 4.79/5.0 |
| 冠天 | 1 | $17,061 | 120 | 4.60/5.0 |
| Tomo And Kana | 1 | $9,338 | 90 | 4.91/5.0 |
| 株式会社フェリックスアールイー | 1 | $5,146 | 18 | 4.17/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kasuga.
Dive Deeper: Advanced Kasuga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kasuga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKasuga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kasuga
- The Kasuga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kasuga, Apartment/Condo properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 19% portion, catering likely to families or larger groups.
Kasuga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kasuga
- The dominant room capacity in Kasuga is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.6% of the active Airbnb listings in Kasuga, indicating a high concentration in these sizes.
Kasuga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kasuga
- The most common guest capacity trend in Kasuga vacation rentals is listings accommodating 3 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Kasuga STR market, accounting for 66.7% of listings.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kasuga.
- On average, properties in Kasuga are equipped to host 4.2 guests.
Kasuga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kasuga
- The most common availability pattern in Kasuga falls within the 31-90 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 14.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Kasuga (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 85.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kasuga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
57.1% of total
2 Nights
5 listings
23.8% of total
30+ Nights
4 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Kasuga is 1 Night, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.9%) of the Kasuga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in Kasuga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.1% of Kasuga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kasuga.
Kasuga Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
4.8% of total
Moderate
5 listings
23.8% of total
Firm
12 listings
57.1% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Kasuga
- The prevailing Airbnb cancellation policy trend in Kasuga is Firm, used by 57.1% of listings.
- A majority (71.4%) of hosts in Kasuga utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 57.1% market standard in Kasuga.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kasuga.
Kasuga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kasuga
- The overall average booking lead time for vacation rentals in Kasuga is 65 days.
- Guests book furthest in advance for stays during August (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (69 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Kasuga.
- Target marketing efforts for the Fall season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Kasuga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kasuga (2025)
Amenity Prevalence
Amenity Insights for Kasuga
- Essential amenities in Kasuga that guests expect include: Air conditioning, Hangers, Shampoo, Hot water, Microwave, Heating, Washer, Dishes and silverware, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kasuga: Air conditioning, Hangers, Shampoo, Hot water, Microwave, Heating, Washer, Dishes and silverware, Essentials, Wifi.
- Prioritize adding missing essentials: Hangers, Shampoo, Hot water, Microwave, Heating, Washer, Dishes and silverware, Essentials, Wifi.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kasuga to stay competitive.
Kasuga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kasuga
- The typical guest profile for Airbnb in Kasuga consists of predominantly international visitors (96%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 4.5% of guests.
- Key international markets include Philippines (12.4%) and Hong Kong (11.8%).
- Top languages spoken are English (43.4%) followed by Chinese (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kasuga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itoshima | 65 | $3,720 | $246.24 | 52% |
| Yufu | 122 | $3,427 | $268.69 | 46% |
| Minamioguni | 21 | $3,141 | $309.25 | 43% |
| Minamiaso | 29 | $2,862 | $193.62 | 55% |
| Asakura | 11 | $2,705 | $185.22 | 48% |
| Ukiha | 15 | $2,555 | $229.76 | 36% |
| Aso | 37 | $2,361 | $195.87 | 46% |
| Fukuoka | 1,240 | $2,288 | $148.51 | 54% |
| Dazaifu | 32 | $2,254 | $176.85 | 41% |
| Sasebo | 29 | $2,248 | $248.17 | 32% |